The Journal of Society for e-Business Studies (한국전자거래학회지)

Society for e-Business Studies (한국전자거래학회)
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A Multi-dimensional Structure for User Resistance with the Determinants of Innovative Product Use on Virtual Reality

가상현실 환경에서의 다차원적 혁신저항 구조와 혁신 제품 사용의 결정요소

  • Received : 2016.04.25
  • Accepted : 2016.05.26
  • Published : 2016.05.31
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Abstract

Motion-sensing interface enhances the sense of reality of user experience in virtual reality context. This study analyzes the innovation resistance and adoption structure for Leap Motion, which provides a motion-sensing function, primarily considering the theory of perceived risk. Previous research regarding innovation resistance and adoption mainly addressed the resultant aspects of perceived risk, or the impact of perceived value on the adoption intention. This study synthetically reviews previous studies from a multi-dimensional view considering both resistance- and adoption-perspective. To do so, we identified important antecedents that affect perceived risk and value, and we analyzed the compound dynamics of perceived risk and value towards innovation resistance. As a result, we found that the antecedents included in the existent acceptance models from adoption-perspective can help reduce the level of perceived risk, and that higher perceived value leads to lower innovation resistance. Additionally, trialability can rather foster the perceived risk.

가상현실 상황에서 모션인식 사용자 인터페이스는 사용자 경험의 현실감을 향상시킨다. 본 연구는 모션인식 인터페이스로 활용되는 제품인 '립모션'에 대한 잠재고객들의 혁신저항 및 수용 메커니즘을 지각된 위험 이론을 기반으로 연구하였다. 기존 혁신저항 및 제품 수용에 관련된 연구들은 지각된 위험의 결과 또는 지각된 가치가 수용의도에 미치는 영향을 단면적으로 다루어 왔다. 본 연구는 수용과 저항의 다차원적 관점을 기반으로 선행연구를 종합적으로 검토하여 지각된 위험 및 가치에 영향을 미치는 선행요인들을 제시하고 지각된 위험과 가치가 혁신저항에 미치는 복합적인 역학관계를 다루고자 하였다. 분석 결과, 기존의 수용 관점 모형에 포함되었던 선행요인들이 지각된 위험을 감소시킬 수 있고, 지각된 가치가 높으면 혁신저항이 감소한다는 점을 발견하였다.

Keywords

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