• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2022.06a
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• pp.1272-1274
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• 2022

COVID-19 펜데믹으로 인한 비대면 문화 확산과함께 사회 관계망 서비스 등 비대면 수단들을 사용하게 되면서 비대면 기술적 환경의 대안으로 '메타버스(Metaverse)'가 부각되었다. 이에 본 논문은 메타버스의 다양한 개념과, XR, 홀로그램, UI, VR 컨트롤러, NFT 등 메타버스 기반 기술 및 메타버스 기술의 ICT 표준화 현황 및 전략에 대해 살펴보았다.

• Journal of Global Scholars of Marketing Science
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• v.2
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• pp.117-132
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• 1998

서비스 산업에 있어서 유통이라는 것은 서비스가 제공되는 접점으로 정교한 분석과 체계적인 연구가 이뤄져야 한다. 하지만 서비스 제품의 유통채널 전략에 대해서는 중요성을 인식하면서도 지금까지 그에 대한 연구와 관심은 미흡한 실정이다. 서비스 기업이 점점 더 경쟁이 치열해 지는 경쟁적 시장상황하에서 경영혁신과 서비스 제품의 유통혁신 전략에 대수술을 추진하고 있으나 그 내용을 보면 고객지향적인 발상과는 괴리가 있다는 점에서 더욱 심각하다고 생각할 수 있다. 본 연구에서는 서비스 기업이 유통채널 전략을 수립하고 실시해 가는 과정에 있어서 고려할 사항과 어떤 부분에서 메이커와의 이질적인 특징을 보이고 있는가를 분석하고 그에 대한 지침을 제시하였다. 서비스 제품의 고유의 특성(무형성, 동시성, 소멸성 등)들은, 첫째 그 유통채널 구조를 독특한 것으로 만들며, 둘째 유통채널 기능에 특징적인 것을 초래하게 하며, 섯째 유통채널의 설정은 유통채널의 설계와 유통채널의 선택이라는 두 가지 과정을 거쳐서 이뤄지며, 넷째 이러한 과정을 거쳐 유통채널을 선택하고 관리하도록 만들고 있다. 따라서 서비스 제품에 대한 제공 배달의 유통채널에 있어서는 서비스 제품에 대한 수요와 공급의 조정이나 그 제공 배달시점에서 품질의 유지향상에 관한 관리를 해 갈 필요가 있다. 또한 중간관리자에 대한 관리는 파워를 행사하거나 통제가 어려워 관리가 곤란하다고 볼 수 있으나 커미션, 수수료 등의 제공이나 딜러핼프 등을 강화함으로 극복해 나갈 수 있겠다. 결론적으로 서비스 기업이 유통채널 전략을 수립하여 실시해 갈 때에는 상술한 바와 같이 채널의 구조나 기능, 채널관리 등의 측면에서 메이커에서는 볼 수 없는 특징적인 적이 존재하므로 그 독자적인 유통채널 전략을 전개해 갈 필요가 있다고 생각한다.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.8 no.6
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• pp.1655-1661
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• 2007

Recently, various industries have appeared which are applied ubiquitous technology. Particularly, health and medical fields, have been focused as future's industry, have been combined with ubiquitous system. This is what we called' u-Health industry. Korean government has encouraged local governments to develop specialized high value-added industries along each local's circumstance. According to the policy, I had an assumption that u-Health industry is Chungbuk province's specialized high value-added industry and studied marketing strategy for the point of penetration into markets. I presented STP strategy for international markets. This strategy referred to developed countries' aging index and based on Modigliani's life cycle hypothesis. Finally, considering none of u-Health has been released, I presented strategies of marketing mix to be utilized when u-Health items march into the markets.

• CRM연구
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• v.1 no.1
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• pp.3-22
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• 2006

As customer relationship management (CRM) has been increasingly adopted by corporations as a core business strategy, measuring performance of CRM is becoming an important managerial issue recently. In this study, we present a conceptual framework formeasuring CRM performance, and provide strategic priorities among the diagnostic perspectives and factors involved in the framework by analyzing their comparative weights. We first derived critical success factors of CRM from an extensive literature review and in-depth interviews with industrial and academic CRM experts, and categorized them into one of four different diagnostic perspectives. Then, we asked a group of CRM experts to evaluate each set of diagnostic factors in a pairwise fashion with respect to each perspective, computing their comparative weights by using the Analytic Hierarchy Process (AHP) technique. In terms of diagnostic perspectives, this study shows that customer perspective was the most critical perspective, whereas infrastructure was the least weighted perspective. The result also discloses that explicit goal and top management's attitude, expanding customer relationship, strengthening customer loyalty, and enhancing customer equity are the most important factors in infrastructure, CRM process, customer, and organizational performance perspective, respectively.

• Journal of Korea Society of Industrial Information Systems
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• v.22 no.2
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• pp.123-142
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• 2017

After the Enactment of Support of Social Enterprise in 2007, Cultivation of Social Enterprises has been Promoted in Eearnest these days. This Study Attempts to Examine the Factors that Affect the Sustainability of Social Enterprise, Which is the Current Policy Issue Regarding the Social Enterprise. For this Purpose, the Study Developed a Research Model that has Antecedent Factors(strategy, managerial capability, business environment and social entrepreneurship) of Social Enterprise as an Independent Variable, Performance as Parameter and Sustainability as a Dependent Variable. Using this Model, the Study Established Hypotheses that Examine the Performance and Antecedent Factors of Sustainability of Social Enterprise. According to the Hypothesis Testing Results, the Economic Performance Showed Partial Mediating Effect on the Impact of Strategy, Management Capacity, Business Environment and Social Entrepreneurial Spirit on the Sustainability. As for the Social Performance, Strategy, Management Capacity and Social Entrepreneurial Spirit Turned out to Partially Mediate the Impact on Sustainability. Meanwhile, The Social Performance did not Show Mediating Effect in the Impact of Business Environment on Sustainability.

• The Journal of the Korea Contents Association
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• v.21 no.6
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• pp.113-127
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• 2021

This study aims to view the architectural space of the postmodern era as a concept of continuous change without being fixed, and to understand the spatial elements in architecture with a changing network of relationships. The purpose of the study is to analyze the spatial composition strategies of the two architects while revealing the spatial characteristics shown in Rem Kolhaas and SANAA's works in terms of relativity. The method of the study defines the meaning of non-fixed relationships through theoretical considerations of relativity and then looks at the architectural approaches of Rem Kollhaas and SANAA. The relationship was divided into programs, environments, users, and furniture and furniture in the space and analyzed the works of the two architects. As a result, both architects are similar in that they reject rigid programs by organization and use potentially inherent relationships for building space activation purposes, while Rem Koolhaas uses the user's behavior-inducing strategy, while SANAA uses the user's relaxation strategy.

• Korean Journal of Childcare and Education
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• v.1 no.1
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• pp.167-189
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• 2005

The purpose of this study was to examine the relationships among delay gratification, delay strategy, and parents' child-rearing attitude. The participants of the study were 62, 18-36 month old infants, who demonstrated individual differences in the level of delay gratification and their mothers. The instruments of the study were infant's delay gratification and delay strategy were assessed by Mischele(1974) and the parents' responded to the parents' child-rearing attitude(Cho et al., 1999). Data were collected by menas of conducting observations on infants in experimental settings and completing questionnaires with mothers. The results of this study were as follows: 1. The delay gratification of infants differed accordingly to their age. Older infants displayed increased time in showing their delay gratification, while younger infants relatively exhibited shortened time. There was no significant difference in infants' sex and the order of the birth. 2. Following the age factor, the distraction strategy in the delay strategy played a significant difference to infants. Older infants required a frequent use of the distraction strategy in comparison to younger infants. 3. The previous two factors - delay gratification and distraction strategy-showed a positive relationship. 4. The delay gratification was significantly influenced by infants' age, parents' attitude, direct facing strategy, and infants' distraction strategy. However, the delay gratification was insignificantly accounted for by infants' sex.

• Archives of design research
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• v.12 no.4
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• pp.79-88
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• 1999

A AD communication strategy is a inregrated strategy of business group for the purpose of attaining certain goals with a series of activities, which are systematically planned, investigated, fomulated,performed, and evaluated. The ad communication strategy should be established on the result of researching and analyzing the conditions of a company. And it can has to be commonly applied to every strategy to heighten the mutual effect. The purpose of the thesis is to suggest direction of an effective ad communication strategy and to recognize the importance of prantical example of ADcommunication strategy. The object of this thesis is the general aspect of strategy than specific aspect. The first chapter explains in general terms the purpose of this study and communication strategy. The second chapter explains the analysis of the market for seasoning products. A thorough investigation has performed to determin the entire market enviornment. The third chapter suggests the communlcayion strategy based on the market analysis of the seasioning product. Which can be applicable to any other products. The fourth chapter explains the results of this study and evaluates the K.J Sampoo ad communication strategy and given for the future.

• Journal of the Korea Convergence Society
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• v.6 no.4
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• pp.127-132
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• 2015

This study attempts to empirically investigate if relative momentum strategy is effective in the Korean stock market. The sample of the study is comprised of companies which are traded in both Kospi and Kosdaq stock markets in Korea for the period between 2001~2014. The study observes that the momentum strategy buying past winner stocks and selling past loser stocks is negatively correlated with the value strategy buying value stocks with high book to market ratio and selling glamour stocks with low book to market ratio. And each strategy is alternatively effective from period to period. The study demonstrates that the momentum strategy is effective when both strategies which are negatively correlated are treated as one system by estimating Fama and French's[1] 3 factor regression model.

• Archives of design research
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• v.18 no.3 s.61
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• pp.139-148
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• 2005

Generally, the brand has its life cycle as the product has. This life cycle is classified into the stages; introduction, growth, maturity and decline. Since the brand is little different from that of the product's, we can find some differences when it applies to the brand. The most effective method to perceive the brand to the consumers is advertisement, therefore in the advertisement design, it is important to figure out the current stage in the brand life cycle and use the most ideal design strategy in that stage. This study suggests the concept of the brand life cycle and the most effective strategy in each stages of the advertisement design. In the stage of the brand introduction, we apply the 'What is it? Strategy' which introduces the brand itself. In the stage of the growth, 'How does it Differ from? Strategy' is suggested as the advertisement strategy emphasizing the positioning which shows its differential competitive advantages among brands because in this stage there are many competitive brands in the market. In the stage of the maturity, we focus on the 'What does it Convey of? Strategy' stressing on the delivery of brand's value to consumers as consumers they purchase the brand. Finally in the stage of the decline, 'What does it Stand for? Strategy' is suggested in order to emphasize the generation of brand's symbolical meaning rather than to emphasize it's attributes or benefits. Therefore the advertisement design needs the contingent ideal design strategy according to the stages of brand life cycle and the effective brand management through it.