• Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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• v.9 no.11
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• pp.1133-1144
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• 2019

Recently, the amount of image on the Internet has rapidly increased, due to the advancement of smart devices and various approaches to effective image retrieval have been researched under these situation. Existing image retrieval methods simply detect the objects in a image and carry out image retrieval based on the label of each object. Therefore, the semantic gap occurs between the image desired by a user and the image obtained from the retrieval result. To reduce the semantic gap in image retrievals, we connect the module for multiple objects classification based on deep learning with the module for human behavior classification. And we combine the connected modules with a behavior ontology. That is to say, we propose an image retrieval system considering the relationship between objects by using the combination of deep learning and behavior ontology. We analyzed the experiment results using walking and running data to take into account dynamic behaviors in images. The proposed method can be extended to the study of automatic annotation generation of images that can improve the accuracy of image retrieval results.

• Journal of the Korea Convergence Society
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• v.10 no.11
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• pp.101-109
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• 2019

With the rapid development of China's economy, the consumption concept of Chinese consumers has changed, and the purchase intention of consumers is also affected by the origin of the brand. The purpose of this study is to help local enterprises gain more competitive advantages in international marketing activities by improving the image of the country of origin. Based on the theory of clue utilization, this paper constructs a theoretical model of the effect of the image of origin on consumers' purchase intention and puts forward the basic hypothesis. The data were collected, analyzed and processed through questionnaire survey and spss23.0. The results showed that: the image of the place of origin and the perceived value had a significant impact on the purchase intention. The image of origin has significant influence on perceived value. Finally, combined with the empirical research results, relevant marketing strategies and Suggestions are provided for local enterprises. At the same time, it also provides some reference for other countries to sell in China.

• Journal of Global Scholars of Marketing Science
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• v.15 no.2
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• pp.49-69
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• 2005

This study is to investigate causal relationship among store image, private brand image and purchase intentions through comparing national distributors with local distributors in Pusan city. More specifically, the objective of this study can be explained as follows; First, what store image have an effect on private brand image. Second, individual store image and their private brand image have different effects. Last, store image and private brand image influence purchase intention of private brands. The results of this study suggests a positive relationship between consumers' perceptions of individual private brands and their associated store image dimensions and purchase intentions toward private brands. A key implication of this research suggests it is desirable for retailers to build up a positive consumer's perceptions of private brand by improving store image. Especially, it is suggested that through the development of specific features of store images, retailers are to manage private brands.

• The Journal of the Korea Contents Association
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• v.20 no.8
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• pp.408-417
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• 2020

The purpose of this study is to verify the effect of the elderly image in the relationship of HYO consciousness and job satisfaction in care worker. In this study, the HYO consciousness of care workers is the consciousness of taking good care of the elderly. The research subjects were selected by 10 long-term care institutions belonging to Seoul and Gyeonggi Province, and a total of 450 nursing care providers were selected for the survey using a questionnaire. The final 429 questionnaire was used for the analysis. The analysis shows that first, HYO consciousness and the elderly image have a defining effect on job satisfaction. Second, HYO consciousness were found to have a positive influence on the elderly image. Finally, the elderly image played a role in the relationship between HYO consciousness and job satisfaction. The government should seek ways to foster a sense of HYO consciousness and a positive image of the elderly by utilizing educational opportunities for care worker in the future.

• Korean Journal of Child Education & Care
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• v.18 no.2
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• pp.147-165
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• 2018

The purpose of this study was to investigate how to develop of pre-service childcare teachers' perception about the image of childcare center teachers and self-image. In this study, participants' self-analysis method and in-depth interview were adopted to analyze the aspects of pre-service teachers' teacher image. Also, the narrative of pre-service teachers' a famous painting analysis were reported. The results of this study were divided into nine categories. Findings indicated that participants' self-image analysis work made pre-service teachers more enabled them to expend the significance of teacher's image of role in relation to their career decision and future their teacher's job. Moreover, through the experience of self-analysis work the pre-service teachers recognize their own ability to build up unique and healthy image. To foster the ability of pre-service teachers' self- image, special class teaching methods for pre-service teachers should be developed focusing on evoking them to have more positive self-image. This study suggested that self-image analysis work experiences should be emphasized in university class for pre-service teachers.

• The Journal of the Korea Contents Association
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• v.18 no.12
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• pp.118-129
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• 2018

In AI chatbot service via a messenger, a profile image of the chatbot is the first thing that users see to communicate with the chatbot. This profile image not only manages an impression about the profile owner in SNS on followers, but also makes an important impression about chatbot services on users. Thus motivated, this study investigates proper profile images tailored for the types of chatbot services and users. Specifically, I reviewed the preferred images and expressions of chatbots for each purpose of chatbot service. Then, in a case study, I collected and analyzed the representative chatbot profile images for the purpose of fun and counseling. The profile images are categorized as robot, human, animal, and abstract images. Based on these categories, I surveyed the preferred profile image of the chatbot service in either the text type or image type alternatives. For the purpose of fun, in the text version, I found that both men and women preferred a human image to others. However, in the image version, men preferred woman and robot images while women preferred cute animation character and robot images. For counseling services, both men and women preferred woman and animal images most, which is similar to the results of the text version of questionnaires as well. While both genders consistently preferred real photo images, women tend to like abstract images more than men do. I expect that the results of this study would be useful to develop the proper profile images of AI chatbot for each service purpose.

• The Journal of the Korea Contents Association
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• v.18 no.10
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• pp.20-29
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• 2018

This study investigated the effect of PR communication of local government on the relationship between the local government and the public and the image of the local government, focusing on the official blog of Busan Metropolitan City, 'Cool Busan.' It also examined the mediating role of organization-public relations. As a result, 'interactivity' and 'interest' among the characteristics of social media information have a statistically significant effect on organization-public relationship and municipal image. And balance' was found to affect the image of local government. In addition, the mediating role of the organization-public relations subfactors has been proved in the influence of the local government social media information characteristics on the local government image.

• Journal of Service Research and Studies
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• v.14 no.3
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• pp.46-59
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• 2024

The purpose of this study is to understand how the image of a tourist destination perceived by potential tourists, who indirectly experience negative incidents through social media, affects their behavioral intentions. Based on the Theory of Planned Behavior, the relationship between image and behavioral intention is explained through attitudes toward the destination, subjective norms, and perceived behavioral control. Furthermore, the study analyzes whether the quality of the relationship with the tourist destination perceived by potential tourists moderates the relationship between the image of the destination and attitudes toward it when exposed to negative incidents. A scenario-based survey was conducted with 256 potential Chinese tourists. The results showed that the overall image of the destination had a positive effect (+) on attitudes toward the destination, subjective norms, and perceived control. In turn, attitudes toward the destination, subjective norms, and perceived control all positively (+) influenced behavioral intentions. Lastly, the moderating effect of relationship quality between overall image and attitudes toward the destination was verified. The implications of this study suggest that when negative incidents occur at a tourist destination, negative images can be perceived. Therefore, local governments should ensure thorough inspections and enforcement regarding pricing, services, and illegal operations to prevent such occurrences. Additionally, destination marketers should strive to enhance marketing management and promotion efforts, particularly working to establish positive relationship quality with tourists who have previously visited the destination.

• Journal of the Korean Society of Marine Environment & Safety
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• v.29 no.4
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• pp.389-394
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• 2023

In recent years, use of machine automation is rising in the industry. Ships also obtain machine condition information from sensor as digital information. However, on ships, crew members regularly surveil the engine room to check the condition of equipment and their information through analog gauges. This is a time-consuming and tedious process and poses safety risks to the crew while on surveillance. To address this, engine room surveillance using an autonomous mobile robot is being actively explored as a solution because it can reduce time, costs, and the safety risks for crew. Analog gauge reading using an autonomous mobile robot requires digitization for the robot to recognize the gauge value. In this study, image processing techniques were applied to achieve this. Analog gauge images were subjected to image preprocessing to remove noise and highlight their features. The center point, indicator point, minimum value and maximum value of the analog gauge were detected through image processing. Through the straight line connecting these points, the angle from the minimum value to the maximum value and the angle from the minimum value to indicator point were obtained. The obtained angle is digitized as the value currently indicated by the analog gauge through a formula. It was confirmed from the experiments that the digitization of the analog gauge using image processing was successful, indicating the equivalent current value shown by the gauge. When applied to surveillance robots, this algorithm can minimize safety risks and time and opportunity costs of crew members for engine room surveillance.

• International Commerce and Information Review
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• v.13 no.1
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• pp.55-76
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• 2011

America is traditionally friendly to South Korea. Last year in 2008, U.S. exports to South Korea totaled $32.4 billion. The U.S. and Korean must reciprocate economic exchange. The purpose of this study to measure the re-purchase intentions and product satisfaction in America image. The major result of article can be summarized as follows. The factors of this article have been divided into 'society safety', 'industrialization level', 'economic image', 'political image', 'cultural image', and 'the character of a nation'. In the empirical result of the article, the goods satisfaction for America country image would be shown in the results. The first, 'society safety', 'industrialization level', 'the character of a nation' are significantly positive statistically to goods satisfaction. The second, 'economic image', 'political image', 'cultural image' are not as significantly positive statistically speaking.