• Title/Summary/Keyword: 이득-위험지각

Search Result 9, Processing Time 0.027 seconds

Affect Heuristic in Risk and Benefit Perception of Scientific Technologies (과학기술의 위험 및 이득 지각에서 감정추단)

  • Lee, Hyun-Ju;Lee, Young-Ai
    • Korean Journal of Cognitive Science
    • /
    • v.18 no.3
    • /
    • pp.305-324
    • /
    • 2007
  • We surveyed the emotional images of three kinds of scientific technologies in people's mind and the perception of technologies in terms of their risks and benefits. The contents of the image and their image values were used to estimate the affects on each technology. As an affect heuristic hypothesis predicted, people perceived the technology more beneficial or riskier depending on their overall affect. In other words, those who have positive affect on the technology Perceived less risky and more beneficial than those who have negative affect. On the other hand, those who have negative affect on the technology perceived riskier and less beneficial than those who have positive affect. We also found negative relationship between the perceived risk and perceived benefit of each technology. The implications of our findings that suggest affective heuristic were discussed in terms of the measurements of affect and the necessity of communication of scientific technologies with the public.

  • PDF

The Relationship between Narcissism and Risk-taking: An Exploration of Intervening Variables (자기애와 위험감수의 관계: 중재변인 탐색)

  • Jung Sun Yun ;Sung Moon Lim
    • Korean Journal of Culture and Social Issue
    • /
    • v.21 no.3
    • /
    • pp.419-455
    • /
    • 2015
  • In study I, Domain-Specific Risk Taking Scale(DOSPERT) was translated into Korean and was validated that it had 6 factors structure and showed adequate reliability and validity, using the data had been collected from 438 participants. In study 2, two research problems were examined using the data had been collected from 497 participants who were different from study I. First, the mediation effect of sensation seeking and perceived benefit on the relationship between narcissism and risk-taking were examined. Using path analysis, it found that sensation seeking and perceived benefit mediated the relationship between NPI narcissism and risk-taking fully, and between PNI narcissism and risk-taking partially. Seceond, the moderate effect of contingencies of self-worth(CSW) on the relationship between perceived benefit-risk and risk-taking was examined. Using multi-group analysis, it found that virtue CSW moderated the relationship between perceived benefit-risk and total risk-taking, various CSWs moderated the relationships between perceived benefit-risk and 6 sub domains of risk-taking. These results were compared with previous studies of risk-taking and discussed the relevance of the narcissistic type.

  • PDF

The Relationships among Adolescents' Attitudes toward Risk Behaviors, Perceived Benefits and Costs, and their Risk Behaviors (청소년의 위험행동에 대한 태도, 지각된 이득 및 손실과 위험행동간의 관계)

  • Lee Jin-Min
    • Journal of the Korean Home Economics Association
    • /
    • v.43 no.7 s.209
    • /
    • pp.147-158
    • /
    • 2005
  • This study investigated the relations of adolescents' attitudes toward risk behaviors, perceived benefits and costs, and their risk behaviors. The subjects were 955 high school freshmen in the Daegu$\cdot$Kyungpook area. The major findings were as follows. (1) Adolescents' attitudes toward risk behaviors were positively associated with the perceived benefits of adolescent risk behaviors, but these were negatively associated with the perceived costs of adolescent risk behaviors. (2) Compared to boys, girls had more positive attitudes toward adolescent drinking. In addition, girls perceived more benefits but less costs of adolescent risk behaviors than did boys. (3) There were no gender differences in the relationships between dependent variables and adolescent risk behaviors.

Effect of Perceived Risk, Perceived Benefit, and Korea Wave to Crowdfunding Participation in China (중국 소비자의 크라우드 펀딩 참여에 있어 지각된 위험, 지각된 이익, 한류문화콘텐츠의 영향에 관한 연구)

  • Lee, Han-Suk
    • The Journal of the Korea Contents Association
    • /
    • v.16 no.1
    • /
    • pp.204-213
    • /
    • 2016
  • Crowd funding can be understood that consumers are participated in production process before real commercialization. These days there are some expectancy and worry about foreign capital influence to Korea Wave. This study is to find out the possibility that Korea Wave can lead to investment to make new cultural contents and find possibility as new investment funding source. Expecially this research did survey at Gwangjou in China with 20s and find their possibility to invest money for crowd funding related to Korea Wave and we evaluate consumer's Korea Wave preference. The results showed that with more preference of Korea Wave decrease consumer's perceived risk and increase consumer's perceived benefit. With this research we can find some possibility of motive for consumer's direct investment to Korea Wave project in Korea.

The Impact of Cognitive Factors of IS Security Risk Management(ISM) on Awareness and Intention to Develop ISM (보안관리 인지 요인이 조직의 정보시스템 보안위험관리에 대한 인식 및 개발의지에 미치는 영향)

  • Kim, Sanghyun;Song, Youngmi
    • Information Systems Review
    • /
    • v.14 no.2
    • /
    • pp.21-46
    • /
    • 2012
  • Organizations that make widely use of information technologies can be more efficient. But, the dependence of information technologies leads to an increase in threat of security. This is the reason why organizations are investing in security risk management (SRM) which is designed to protect of information assets. Noting a lack of empirical research in SRM, we investigate the key factors having a direct effect on performance of SRM. Particularly, this study focused on identifying factors influencing awareness of SRM and Intention to develop SRM in Organization. Based on relevant literature review, six motivating factors, including Behavior for Security Management, Compliance with Security Policy, perceived Benefits, Perceived Sacrifice, Social Pressure, Experience of Security Risks, were initially identified. The results indicated that most perception factors were positively related to Organization's intention to develop SRM and awareness of SRM, which then had positive impact on performance of SRM. But Perceived Sacrifice was not significantly related to two variables which is Organization's intention to develop SRM and awareness of SRM.

  • PDF

Exploring Individual Variables Affecting the Valuation of Time (시간의 가치 평가에 영향을 주는 개인차 요인의 탐색)

  • Kim, Young-il;Kim, Youngjun;Kim, Kyungil
    • Korean Journal of Cognitive Science
    • /
    • v.30 no.1
    • /
    • pp.51-83
    • /
    • 2019
  • Delay of immediate gains/losses brings on additional gaines/losses as much as waiting period. However, there are individual difference in evaluating the value of delayed time discounting on the person. In this study, to investigates the individual differences about valuating the delayed time, it is ascertained the correlation between decisions from intertemporal choice task and individual differences of risk taking/perception, emotion, regulatory focus, and HPSP and BELT, subjective period measuring task. In Addition, it is analyzed the individual differences after classifying good/bad performer of intertemporal tasks and person who perceive long/short about the future periods. As a result, good performers of intertemporal task have high openness and perceive longer about 12 hours, 15 days, 6 months and 5 years. Reconstruction about future temporal length plays an important role on intertemporal task, and it is discussed about necessity of follow up study.

A study on the formation process of opportunism in strategic alliance (전략적 제휴에서의 기회주의행동 유발과정에 관한 연구)

  • Kang, Inwon;Park, Kyungsin
    • International Commerce and Information Review
    • /
    • v.17 no.3
    • /
    • pp.225-250
    • /
    • 2015
  • While strategic alliance of multinational corporation has boost, opportunistic behavior is also increased recently. This study examines the cause of opportunism in strategic alliance by focusing on the development of opportunistic behavior, a process in which resource complementarity and risk perception decides attitudinal direction, ultimately leading to opportunism. Empirical test based on 257 alliance participants shows that risk perception had a greater influence on firms' attitudinal and behavioral directions compared to benefit perception. Notably, relational risk heavily influenced firms' competitive attitude and opportunistic behavior. Finally, the study concludes that firms' competitive and independent attitude caused by risk perception negatively influence alliance outcome. Based on the results, it is drawn that alongside the external tools such as surveillance, control, monitoring or legalistic pleas, management of risk perception during the alliance process has significance influence on the achievement of alliance goals.

  • PDF

Identification of Quaternary Faults and shallow gas pockets through high-resolution reprocessing in the East Sea, Korea (탄성파 자료 고해상도 재처리를 통한 동해해역의 제4기 단층 및 천부 가스 인지)

  • Jeong, Mi Suk;Kim, Gi Yeong;Heo, Sik;Kim, Han Jun
    • Journal of the Korean Geophysical Society
    • /
    • v.2 no.1
    • /
    • pp.39-44
    • /
    • 1999
  • High-resolution images are drawn from existing seismic data which were originally obtained by Korea Ocean Research & Development Institute (KORDI) during 1994-1997 for deep seismic studies on the East Sea of Korea. These images are analyzed for mapping Quaternary faults and near-bottom gas pockets. First 12 channels are selected from shot gathers for reprocessing. The processing sequence adopted for high-resolution seismic images comprises data copy, trace editing, true amplitude recovery, common-midpoint sorting, initial muting, prestack deconvolution, bandpass filtering, stacking, highpass filtering, poststack deconvolution, f-x migration, and automatic gain control (AGC). Among these processing steps, predictive deconvolution, highpass filtering, and short window AGC are the most significant in enhancement of resolution. More than 200 Quaternanry faults are interpreted on the migrated sections in the shallow depths beneath the seafloor. Although numerous faults are found mostly at the western continental slope and boundaries of the Ulleung Basin, significant amount of the faults are also indicated within the basin. Many of these faults are believed to be formed with reactivation of basement, from geotectonic activities including volcanism, and often originated in Tertiary, indicating that the tectonic regime of the East Sea might be unstable. Existence of shallow gas pockets casts real hazardous warnings to deep-sea drillings and/or to underwater constructions such as inter-island cables and gas pipelines. On the other hand, discovery of these gas pockets heightens the interests in developing natural resources in the East Sea. Reprocessed seismic sections, however, show no typical seismic characteristics for gas hydrates such as bottom-simulating reflectors in the western continental slope and ocean floor.

  • PDF