• 제목/요약/키워드: 의상디자인 선호도

검색결과 85건 처리시간 0.02초

중국 소비자 선호도 분석을 바탕으로 한 웨딩촬영용 의상 디자인 개발 (Development of Wedding Dress Designs on the Analysis of Chinese Consumer Preferences)

  • 이선민;이인성
    • 한국의류학회지
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    • 제36권7호
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    • pp.714-726
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    • 2012
  • The Korean wave 'Hallyu' has proliferated in China and the trend is remarkable especially in wedding photography. Korean style wedding photography has gained wide popularity among newly married Chinese couples because it is regarded as fresh and trendy. Accordingly, there is an urgent need to develop and supply dress designs for Chinese brides who want Korean style wedding photography. This study outlined the current status of Hallyu and wedding photography in China in order to analyze dresses for wedding photography. Chinese brides were analyzed to outline the features of preferred designs. The dresses preferred by Chinese brides for wedding photography included wedding dresses, evening dresses, and casuals (respectively), and partly featured traditional dresses. The preferred design elements for wedding dresses and evening dresses were ball gown silhouettes, strapless necklines, and gather detail. As for the casuals preferred by Chinese brides, the romantic style was most preferred and the skirts, dresses, T-shirts and blouse items were preferred for the romantic style. Through the analysis, dress designs for Chinese brides who want Korean style wedding photography were developed to reflect Hallyu content as well as 2012 S/S fashion trends for wedding dresses, evening dresses, and casuals. Currently Korean style wedding photography is gaining popularity in China and Hallyu content is considered a fresh and competitive item that may strongly appeal to Chinese consumers. This study focused on the development of designs for wedding photography dresses with Hallyu related content and is to be used as a reference for the development of Hallyu related wedding products as well as the proliferation of Hallyu.

40대와 50대 중년 여성의 의복 착용 실태 및 맞음새 비교 연구 (A Comparative Study on the Clothing Wearing Conditions and Fit for Middle-aged women in their 40s and 50s)

  • 남영란;최혜선;김은경
    • 한국의상디자인학회지
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    • 제15권3호
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    • pp.137-156
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    • 2013
  • The purpose of this study is to analyze the general status of wearing clothes and clothing purchase of middle-aged women in the 40's to 50's, the patterns and colors of clothes they prefer, clothing preference related with fitting or such, and also complaints. And this paper also divides the middle-aged women into those in the 40's and 50's to analyze how they differ in terms of the apparel brands and fitting they prefer and also the status of wearing clothes. For the research, a survey was performed to 350 women, and the survey data went through x2 and t-test analysis by using SPSS 20.0 to examine significant difference. The results of this study are as follows: the women in the 40's included as the subjects showed a high frequency of clothing purchase from casual brands or SPA brands and regarded design to be important at the clothing purchase. Meanwhile, the women in the 50's indicated a higher frequency of clothing purchase of middle-aged women's apparel brands, outdoor brands, madam clothes, or designer brands and thought activity to be crucial at the clothing purchase. As the women in the 40's and 50's showed difference in the brands they preferred, particularly the fitting indicated difference in terms of dissatisfaction. While those in the 40's preferring and buying young casual showed particularly more fitting problems in the arm-hole girth, upper arm circumference, bust size, and thigh or hip area, those in the 50's indicated fitting problems in the hip circumference or waist measurement. It is expected that this study will be used as foundational data to set up the target age by related apparel companies or develop clothes with great size fitting and design satisfaction.

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미혼 여성이 선호하는 남성의 이상형과 외모관리에 대한 인식 (An Ideal Type that an Unmarried Woman Perfers and the Recognition of a Man for His own Appearance Management)

  • 홍수남
    • 한국의상디자인학회지
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    • 제15권3호
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    • pp.187-197
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    • 2013
  • This study examined the ideal type of a man that women prefer and the recognition of men for their own appearance management with the rise of the importance for appearance management today. The prerequisite which matters most in time of considering a man as a date of love predominantly was centered on education, and the prerequisite which goes first among the rest in time of judging a man as the mate of marriage was undoubtedly his financial status. It is regarded that as for a date of love the visual image or the specialty other than the conditions in reality mattered most, and concerning a mate in marriage the actual financial conditions had the priority. When a man is evaluated, the percentage of appearance took the highest rate of 60~80%, and in his appearance, the general harmony was considered as the most important factor. As for the recognition of men for their appearance management, women tend to have an affirmative realization for managing their own appearance in general, and the reason was they believe that the way men take care of their own appearance belongs to personal free will. The perception for a man with a decent appearance was very positive, and the ground for this was that once the appearance looks handsome, he seems gorgeous. The recognition for men's cosmetic surgery showed the affirmation over the average, and an opinion that the settlement of personal appearance complex will help them out emerged as the ground for this affirmation, and so it is regarded that the aesthetic surgery of today and the perception for men's appearance management have become universal phenomena unlike former days with the reflection of visualization of the external visual and lookism shown from various media.

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노년여성의 화장행동, 심리적 특성과 영정사진 화장이미지 선호의 관계연구 (A Study on the Relationship between Makeup Behavior, Psychological Traits and Preference for the Makeup Images of Funeral portrait in Elderly Women)

  • 최정순;김경희
    • 한국의상디자인학회지
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    • 제18권1호
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    • pp.1-10
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    • 2016
  • The purpose of this study was to examine the influence of elderly women's makeup behavior, psychological traits and demographic variables on their preference for makeup images in daily life(hereinafter called general makeup image) and for the makeup images of their own future funeral portraits. As for the method of research, a research study was implemented by using the questionnaire method. Seven factors were selected for makeup behavior: fashionability, conformity, subjectivity, instrumentality, interpersonal orientation and conspicuousness. The selected psychological traits were personality, death attitude and depression. Preference for general makeup image and for the makeup image of funeral portrait were investigated in terms of four: agreeableness, refinement, individuality and dignity. The subjects in this study were 651 female elderly residents in and around Seoul who were in their 60s to 80s. Concerning data analysis, factor analysis, Cronbach alpha coefficient, Pearson productmoment correlation coefficient, t-test, one-way ANOVA, Duncan's multiple range test and multiple regression analysis were utilized. Concerning the influence of the elderly women's makeup behavior, personality, death attitude, depression and demographic variables on preference for the makeup image of funeral portrait, their preference for an agreeable makeup image was analyzed. Thus, makeup behavior, personality, death attitude and depression were identified as the variables to exert a significant influence on preference for the makeup images of funeral portrait. The findings of the study are expected to help make makeup for funeral portrait entrenched as a part of the beauty industry and to make a contribution to the development of the beauty industry.

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외향성과 개방성 성격특성에 따른 의복선택기준과 선호의복이미지 -고등학생을 중심으로- (Clothing Selection Criteria and Preferred Clothing Image Related to Personal Traits of Extroversion and Openness -Focused on High School Students-)

  • 김지영
    • 한국의상디자인학회지
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    • 제13권4호
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    • pp.139-151
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    • 2011
  • Since personality lead to relatively consistent responses to one's own environment, consumers' distinct personality influences their buying behavior. In order to understand the relationship between consumer's personal characteristics and purchase behavior, the study investigated the effect of consumers' personality trait on the clothing selection criteria and preferred clothing image. Survey was utilized to collect the data and subjects were 333 high school students. Measures consisted of three main constructs: Consumer's extroversion and openness based on the Big-Five personality trait, clothing selection criteria, and preferred clothing image. The data were analyzed using PRELIS 2, LISREL 8.8, and SAS 9.2. The subjects was classified into three groups; Group 1 was a group of intermediate-level in openness and extroversion while Group 2 was a group of high-level in both personality traits. Group 3 was a group of high-level in openness but of low-level in extroversion. Clothing selection criteria were confirmed to have five constructs: other-directed, aesthetic, fashion & conformity-oriented, brand-oriented, and practical. In the buying situation, Group 1 prioritized fashion & conformity-oriented and brand-oriented criteria but regarded other-directed and aesthetic as less important than other groups did. Group 2 considered that all of the clothing selection criteria were important except practical. "The were six factors in the clothing image: elegance, simple, ethnic, masculine, active, and modem. The result showed a significant difference between groups in preferred clothing images. Group 2 liked most of the clothing images but group 3 did not. Group 3 preferred simple clothing image more than masculine or ethnic ones. Overall, the study concluded that the openness and extroversion of Big-Five personality traits could serve as a predictor of clothing selection criteria and preferred clothing image.

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청주지역 여대생의 유행의상 디자인 선호도 및 의복구매행동 (The Preference of Clothing Fashion Design and Clothing Purchase Behavior of Female University Students in Cheongju Area)

  • 최종명;김선경;김선주;김인숙
    • 한국생활과학회지
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    • 제5권1호
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    • pp.65-73
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    • 1996
  • The purpose of this study was to investigate preference in clothing fashion design and clothing purchase behavior. The questionnaires were administered to 281 female university students in Cheongju area to measure of demographic information, preference in clothing fashion design, interest of fashion in clothing, and clothing purchase behavior. As statistical analysis, frequencies, $x^2$-test and ANOVA were used. The results were as follows : 1. There were different preference in clothing fashion design. 2. The female university students had moderate interest of fashion in clothing, and the interest of fashion in clothing were significantly different according to personal factors. 3. The female university students purchased mainly their clothings at department store, and they were purchased on sale. 4. Most of female university students purchased T-shirts and pants from February to April, 1995.

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기성복 셔츠의 부위별 선호 핏에 영향을 미치는 신체 특성 분석 -20대 여성을 중심으로- (Study of Body Sizes Affecting to Shirt Fit Preference -Focusing on Women in their Twenties-)

  • 강여선
    • 한국의류학회지
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    • 제43권1호
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    • pp.51-64
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    • 2019
  • This study provides basic information for the convenient size selection of shirts in the online purchasing environment. The preferred shirt fit was compared according to body size group. The subjects were 111 students majoring in clothing. After setting a virtual model with her own body sizes, subjects chose the best preferred fit among four sizes shirts which included the shirt suitable to her bust circumference, one size smaller shirt, one size larger shirt, and a two size larger shirt. They generally preferred the original size, but the preferred shirt fit was different by the body characteristics such as stature, waist height, or the ratio of Biacromion and drop. Shirt length was affected by stature and sleeve length was affected by waist height. The shoulder ease was mostly affected by the ratio of the shoulder length. Waist fit and hip fit were influenced by waist and hip. Therefore, the body parts affecting the preferred fit of each shirt part were different and the effect of body shape was stronger than body size.

성격특성에 대한 색채 기호도 연구 - 색상, 명도, 채도를 중심으로 - (The personality traits on color preferences - With emphasis on hue, value, chroma -)

  • 박화순;오희선
    • 디자인학연구
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    • 16호
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    • pp.137-146
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    • 1996
  • 본 연구는 개인의 성격특성에 따라 색상, 명도, 채도별로 색채 선호도에 어떠한 차이가 있는지를 규명하기 위한 것이다. 의류 학 및 의상디자인 전공한 여대생을 대상으로 설문지법으로 자료를 수집하였다. 연구결과를 요약하면 다음과 같다. 성격특성은 여러 가지 도구를 조사하여 요인 분석한 결과, 요인 1: 내성적, 요인 2: 성취감, 요인 3: 공격성, 요인 4: 보수성의 4가지 요인이 도출되었다. 성격특성 변인에 따른 색상 기호 도를 분석한 결과, 내성적 성격을 지닌 사람은 겨울 색, 가을 색을 좋아하였으며, 여름 색과 봄 색을 싫어하였다. 성취감과 공격성 성격은 겨울, 가을 순 으로 기호도가 나타났으며, 봄 색을 아주 조금 싫어하는 것으로 나타났다. 보수성을 지닌 성격은 겨울, 가을, 봄, 여름 색 순 으로 기호도가 나타났다. 성격특성 변인에 따른 명도 기호 도를 분석한 결과, 내성적 성격은 저 명도를 좋아하고 중 명도, 고명도 순 으로 조금 싫어하였다. 성취감과 공격성 성격은 저 명도를 좋아하고 고 명도를 조금 싫어하였으며, 중 명도는 그저 그렇다고 나타났다. 보수성 성격은 저 명도를 아주 좋아하고 고 명도를 조금 좋아하고 중 명도는 조금 싫어하는 것으로 나타났다. 성격특성 변인에 따른 채도 기호 도를 분석한 결과, 내성적 성격은 저 채도를 좋아하였으며, 중채도, 고 채도의 순 으로 싫어하는 것으로 나타났다. 성취감, 공격성, 보수성을 지닌 성격은 저채도를 가장 좋아하며 다음으로 고 채도를 좋아하였고 중 채도를 싫어하는 것으로 나타났다.

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전문계 고등학교 의상과 교육에 대한 교사와 학생의 인식 (The Recognition of teachers and students on clothing department education in vocational high school)

  • 장지경;신혜원
    • 한국가정과교육학회지
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    • 제21권4호
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    • pp.71-89
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    • 2009
  • 전문계 고등학교 의상과 교육의 효율적인 운영방안을 모색하고자 전국의 전문계 고등학교 의상과 교육현황을 자료를 통해 조사하고, 의상과 교육에 대한 학생과 교사의 인식을 설문지를 통해 살펴보았다. 연구결과는 다음과 같다. 전문계 고등학교 의상과는 전국 10개교이며 학과 명칭이 다양했다. 교사의 교원자격 표시과목은 의상, 가정 등이고, 실습실은 각 학교마다 2~7개가 설치되었다. 전문교과 단위 수는 82~112단위로, 의복재료관리, 복식디자인, 서양의복구성은 10개 학교에서, 한국의복구성은 9개 학교에서 개설하였고, 홈패션, 편물, 한국무늬, 자수과목의 개설 빈도는 낮았다. 학생의 의상과 선택 동기는 대학진학 가능성이 가장 컸고 만족도는 보통이었다. 전문교과 교육과정에 대한 만족도는 보통이었고, 이론과 실습 모두 다소 어렵고, 이론과 실습시간의 비율은 적당하다고 인식했다. 서양의복구성을 중요하게 생각하고, 자수/편물은 폐지되기를 원했고, 패션코디가 개설되기를 희망했다. 실습시설에 대해 보통의 만족을 보였고, 현장실습은 다소 필요하다고 인식했다. 대부분 졸업 후 진학을 희망했고, 실습시설 및 기자재 확충 요구가 가장 높았다. 교사는 전문교과 교육과정에 대해 보통으로 만족하고 불만족 이유는 산업체와의 거리감 때문이 가장 많았다. 교과서의 개선이 필요하며, 이론과 실습 모두 다소 어렵게 느꼈고, 이론과 실습의 비율은 적당하고, 전문교과 교과목 수는 보통이라고 인식했다. 서양의복구성을 중요하게 생각하고, 자수/편물 과목의 폐지를 바랬으며, 패션CAD의 개설을 희망했다. 실습시설에 대한 만족도는 보통이며, 현장실습의 필요성은 보통이라고 하였다. 학생의 진로로 취업보다 진학이 전망이 밝다고 인식하였고, 진학위주로 교육하고 있었다. 연수 내용으로 유행하는 패턴 연수가 가장 필요하다고 하였다. 애로사항으로 수업 외 업무과중을 들었으며 교원 수의 증가를 원했다. 의상과 교육은 직업교육과 계속교육의 두 가지 목표를 달성하기 위하여 많은 노력을 기울여야 한다. 직업교육을 위해 산업체 현장실습과 같은 산학연계 등을 통해 취업에 힘쓰고 이를 위해 다양한 실습 프로그램을 개발해 실습수업을 활성화 해야 할 것이다. 또한 현실적으로 대학 진학을 원하는 학생들이 많으므로 계속교육에 대한 요구도 무시할 수 없어 동일계 전형을 통한 대학 입학도 적극 지원하도록 해야 한다. 또한 의상과 전문교과의 내용수준을 교사와 학생 모두 다소 어렵게 느끼고 있으므로 교과내용 수준의 조정이 필요하며 중요도와 선호도에 따른 교과목의 조정이 필요한 것으로 나타났다. 마지막으로 교사의 증원이 필요하며, 교육의 질을 높이기 위하여 의상과는 의상전공 교사가 담당해야하며, 교사의 재교육으로 다양하고 정기적인 연수가 마련되어야 할 것이다.

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유권자 선호이미지 구축을 위한 여성정치리더의 패션디자인 연구 (A Study about Fashion Designs to Establish the voter's favored Female Political Leader's Image through Survey Analysis)

  • 신지영;김숙진
    • 복식
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    • 제66권7호
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    • pp.154-170
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    • 2016
  • The female leadership styles in the 21st century have been established as a major axis. Especially, the fashion of female politicians being exposed to the public during political activities has become a main element of a measure displaying visually female leadership styles in the 21st century and image making as well. Consequently, this study conducted qualitative research through the interview method to figure out regular voters' thoughts in depth about images being required for female political leaders and the fashion maximizing those images, and drew the detailed design elements. Suggesting the clothes design reflecting those elements for female political leaders by 3D virtual clothing works emerging as a new market creating profits related to fashion. The images which female political leaders have to have and were extracted through the interviews in this study, showed as feminine, strong leader, honest, and intelligent images, and also it was shown that female political leaders displaying proper images depending on the circumstances and using those images in politics rather than sticking to a fashion identity were favored by interviewees. The present study intends to contribute to being used as basic data of various research and fashion items of virtual reality and establishment of successful fashion strategy for female political leaders.