Journal of the Korean Society of Costume (복식)

The Korean Society of Costume (한국복식학회)
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A Study about Fashion Designs to Establish the voter's favored Female Political Leader's Image through Survey Analysis

유권자 선호이미지 구축을 위한 여성정치리더의 패션디자인 연구

  • 신지영 (세종대학교 패션디자인전공) ;
  • 김숙진 (세종대학교 패션디자인과)
  • Received : 2016.08.30
  • Accepted : 2016.10.17
  • Published : 2016.11.30
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Abstract

The female leadership styles in the 21st century have been established as a major axis. Especially, the fashion of female politicians being exposed to the public during political activities has become a main element of a measure displaying visually female leadership styles in the 21st century and image making as well. Consequently, this study conducted qualitative research through the interview method to figure out regular voters' thoughts in depth about images being required for female political leaders and the fashion maximizing those images, and drew the detailed design elements. Suggesting the clothes design reflecting those elements for female political leaders by 3D virtual clothing works emerging as a new market creating profits related to fashion. The images which female political leaders have to have and were extracted through the interviews in this study, showed as feminine, strong leader, honest, and intelligent images, and also it was shown that female political leaders displaying proper images depending on the circumstances and using those images in politics rather than sticking to a fashion identity were favored by interviewees. The present study intends to contribute to being used as basic data of various research and fashion items of virtual reality and establishment of successful fashion strategy for female political leaders.

Keywords

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