• Journal of Digital Convergence
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• v.10 no.2
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• pp.109-119
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• 2012

MMORPG online game business has emerged as the most lucrative entertainment industry, with over 10 million gamers in South Korea. It appears that in this extremely attractive and growing services segment, academics, as well as practitioners, would benefit from investigating the relationships among the players' attachment or affection, game contents-related and social interaction-related construct. We assume that game contents-related construct consists of storytelling, game-play method, contents-diversity and the sense of identification, and that social interaction-related construct includes information-sharing, gamers' empowerment and the word-of-mouth. Based on data collected from online questionnaire survey, the validity of the research model has been tested. The results show that contents-related construct influences the players' attachment, and that social interaction-related construct has no direct impact on the attachment. But social interaction-related construct has been shown to influence contents-related construct, implying the indirect impact on the players' attachment.

• The Journal of the Korea Contents Association
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• v.17 no.6
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• pp.580-590
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• 2017

The purpose of this study was to examine the effects of parental attachment on anxiety of Chinese students in Korea as well as the role of the mediating in the adjustment of college life. This study investigates the Chinese students in Seoul in 4-year colleges. And through SPSS 18.0 this study has done. The results as follows: first, the age, education background, the communication between college students and their parents, the sense of trust, academic adjustment, social adjustment, personal emotional adjustment, college environment adjustment and anxiety were negatively correlated. And alienation is positively correlated with anxiety. Second, the factor analysis of parents attachment in this study, the trust and the adjustment of college life have an impact on academic adjustment and personal emotional adjustment, and the academic adjustment and the personal emotional adjustment also has a certain impact on anxiety. Third, the results indicate that the mediating effect of college life adjustment is statistically significant on the relationship of cognized parental attachment and anxiety. At the same time, it is also proved that in the relationship between parental attachment and anxiety, the adjustment of college life has been the role of the intermediary.

• Journal of Digital Convergence
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• v.19 no.11
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• pp.381-389
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• 2021

The purpose of this study is to examine the mediating effect of perceived stress on the relationships between adult anxious attachment and smartphone addiction. To examine the relationships among variables, SPSS program and Amos program were utilized to analyze with 272 college students (male 132, female 139). The present study found a partial mediation effect of perceived stress in the relationship between anxious attachment and smatphone addiction. The result of this study implys that anxious attachment influences cognitive process and the perceived stress may precipitate smartphone addiction. This finding can contribute to the field by enlarging the depth of knowledge about risk factor affecting psychological health (i.e., smartphone addiction) of college students who are "in the beginning of adulthood period" in their lifespan. Current finding may help to providing the protection and treatment of smartphone addiction of college students and help to promote the psychological health of college students.

• Proceedings of the Korea Contents Association Conference
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• 2015.05a
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• pp.257-258
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• 2015

본 연구의 주목적은 청소년들의 부적응 행동과 자아존중감 간의 관계를 규명하고, 자아존중감과 부적응 행동 간의 관계에서 부애착과 모 애착의 조절효과를 검증하고,자료분석을 위해 SPSS win18.0 프로그램을 활용하여, 기술통계(descriptive statistics)분석, 단순상관관계 분석을 실시한 후 본 연구의 주 목적인 상호작용모형을 알아보기 위하여 위계적 중다회귀분석(Multiple Moderating Regression Analysis)을 실시하였다.

• The Journal of the Korea Contents Association
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• v.20 no.12
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• pp.623-634
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• 2020

The purpose of this study is to examine the structural relationship between parental attachment, behavior problem, and empathetic capabilities. For this study, the researcher chose the study participants among the North-Korean defector high school students who are currently attending high schools. The survey was conducted over the period from April 4 to June 10, 2020. A total of 257 questionnaires were used for this study. The data of this study were analyzed using SPSS 23.0 and AMOS 23.0. The findings of this study were as follows; First, the parental attachment of the juvenile North Korean defectors had a negative impact on delinquency. Second, the parental attachment of the juvenile North Korean defectors had a positive impact on empathetic capabilities. Third, the empathetic capabilities of juvenile North Korean defectors had a negative impact on delinquency. Fourth, in the relationship between parental attachment and delinquency, the empathetic capability was shown to have a significant mediating effect. This study showed that, in the perspective of social welfare or psycho-therapy, it is necessary to develop various programs to enhance the empathetic capabilities of juvenile North Korean defectors while helping them form a healthy attachment to their parents in order to reduce their delinquency.

• Journal of Distribution Research
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• v.14 no.1
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• pp.1-25
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• 2009

This article examines community attachment as boundary condition that moderates the relationship between CSR activities and attitude in the discount store context. Using a sample of 1,118 consumers that have a purchasing experience. Results showed that CSR activities such as social contribution, consumer protection, and environmental protection have a significant effect on the attitude toward discount store. In addition, the authors found the role of community attachment as moderator. The discussion focuses on the meaning of the results for strategic CSR activities and the need for additional studies to clarify the relationship between CSR activities and store attitude.

• The Journal of the Convergence on Culture Technology
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• v.5 no.4
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• pp.1-9
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• 2019

The purpose of this study was to examine the mediating effect of community child center service experience on the relationship between peer attachment and school adjustment. For the analysis, data from the 2nd Panel of Community Child Center(2017) were used. Frequency analysis, reliability analysis, correlation analysis, and multiple regression analysis were conducted using IBM SPSS Statistics 20 program. As a result, peer attachment(peer trust) has a positive effect on their center experience and school adjustment, and the center experience has a partial mediating effect on the relationship between peer attachment and school adjustment. The relationship with a center teacher and the center service evaluation of the children who use community child center are important factors that affect their school adjustment. Therefore measures should be taken to improve the quality of the community child center programs and its teachers.

• Management & Information Systems Review
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• v.29 no.1
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• pp.117-144
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• 2010

This paper planned to review positively the influence of leading variables - Functional benefits, Emotional benefits, Self-expressive benefits over Consumer-brand relationship, and the structural relationship between Consumer-brand relationship and Brand attachment, Word-of-mouse. For it, we verified our hypothesis utilizing Hierarchial chi-square analysis that was available to statistically verify the size between 2 paths out of Structural models As the result of research, Emotional benefits was more influential than Functional benefits in the formation of Consumer-brand relationship. Additionally, the influential difference between Emotional benefits and Self-expressive benefits was not found in the formation of Consumer-brand relationship. In other words, both Emotional benefits and Functional benefits were proved to have a positive influence on forming Consumer-brand relationship. On the other hand, Self expressive benefits played a more influential role than Functional benefit in the formation of Consumer-brand relationship. The fact was also proved that the higher the formation level of Consumer -brand relationship was, the greater positive influence over Brand attachment and Word-of-mouse Through the above results, it is more desirable to establish brand strategy for forming Consumer-brand relationship through Emotional benefits and Self expressive benefits rather than Functional benefits. Additionally, the Consumer-brand relationship formed by Value benefit is expected not only to get the level of attachment, showing like love, toward the brand deeper, but also to achieve the effect of positive, long term communication through voluntary Word-of-mouse.

• Asia Marketing Journal
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• v.10 no.4
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• pp.1-33
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• 2009

This research investigates the effect of brand-self identification on brand attachment and brand commitment focusing on luxury brand. Another purpose of this study is to examine how the relationships among brand identification, brand attachment and brand committment are moderated by consumers' regulatory focus. Structural Equation Modeling using 214 questionnaires was conducted to test hypothesized model. The results reveal that perceived luxury brand personality including excitement, competence, and sophistication influences brand-self identification positively, which in turn has a signifiant positive effect on the brand attachment. It is also found that consumers' emotional attachment to luxury brands has a positive influence on the luxury brand commitment while the effect of the brand-self identification on the brand commitment is not signifiant. This finding strongly supports that brand attachment and brand commitment are distinct construct, which confirms the results of the previous studies. In addition, the results show that consumers-luxury brands relationships are moderated by consumers' regulatory focus. This finding explains that prevention-focused individuals who have interdependent self-view respond to the loss caused by relationship break more sensitively compared to the promotion-focused consumers. Finally, based on the findings of this study, theoretical contribution and managerial implications are discussed.

• The Journal of the Korea Contents Association
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• v.8 no.10
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• pp.328-341
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• 2008

This study is to analyze impacts of a newly developed festival based on place attachment and involvement theories using SEM. The results are that there are positive relationships between festival involvement and festival impacts, but there are negative relationships between place attachment and the impacts. The results mean that residents may have not enough interaction with the newly developed festival. Therefore, the findings suggest that organizers and managers are need to make efforts to communicate with citizens and to enlarge place attachments with the festival.