• Journal of Venture Innovation
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• v.1 no.2
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• pp.1-12
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• 2018

The applications of psychology principles in marketing areas were pervasived. As the importance of digital marketing has increased, the cases of applications of psychology principles in digital marketing areas also has increased. This study analnyzed digital marketing cases based on the psychology principles of social proof, scarcity and loss aversion, reciprocity, commitment and consistency, anchoring. Cases were analnyzed amomg USA and Korea in digital marketing areas. This attempt will facilitating interdisciplinary research. It also will improve customer engagement, increase customer life value, and develope virtuous circle of customer journey through optimal user interface and message strategies.

• Korean Journal of Culture and Social Issue
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• v.25 no.2
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• pp.137-155
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• 2019

The present study investigated the relationships between autistic trait and socio-moral judgments. We used Autism Spectrum Quotient, a moral judgment task in which participants needed to consider both the intention and outcomes of a person's actions, a moral judgment task in which participants were asked to evaluate a person's utilitarian choices in moral dilemmas, and Moral Foundations Questionnaire. Autistic traits were negatively correlated with blame for failed attempts to harm others, suggesting that higher autistic traits were associated with difficulty in considering intentions in moral judgments. Also, higher autistic traits were associated with higher endorsement of utilitarian option on personal moral dilemmas, and lower endorsement for no-harm principle of moral foundations. These correlations were confirmed as group differences between high autistic-trait group (AQ >= 26) and a low autistic-trait group (AQ < 26). Our findings suggest that individuals with high autistic trait may have difficulty in considering others' intentions and show lower sensitivity to no-harm principle in moral judgment tasks.

• Proceedings of the Korea Society of Design Studies Conference
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• 2005.10a
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• pp.134-135
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• 2005

• Korean Journal of Culture and Arts Education Studies
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• v.5 no.2
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• pp.1-17
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• 2010

The posthumanism, as it is discussed in several areas of the humanities, calls the modern humanist concept of autonomous subject into question. The scientific psychology has been since its birth as independent discipline at the 19th century a 'posthuman psychology' in the sense that there has been always humanistic approaches to humans as autonomous beings on the one hand, and natural-scientific approaches to humans as determined beings on the other hand. I have argued that the concept of autonomous subject makes still sense as a regulating principle of everyday life of purposive agents and as a conceptual framework for interpreting causal knowledges about humans. And I have argued that culture and cultural education should play an important role in reflecting on the meaning and rationality of sciences and technologies.

• The Journal of the Korea Contents Association
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• v.16 no.5
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• pp.335-350
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• 2016

Learning the principles of perception belongs to both the psychology and art field. However, people define that an art education is an activity of expression, so an activity of an art appreciation is either downsized or hardly proceeded in an art class. Therefore, the art appreciation educational program that gives a motivation to appreciate the work of art and to minimize a burden towards the activity of an art appreciation is needed. This paper proposes an educational program that includes activities to appreciate the work of art using the principles of perception and to create personal portfolios. Also, we analyze the eye movement of the paintings according to the principles of perception. Finally, proposes the art appreciation education program based on Feldman's critique method. In addition, we illustrate the example of the proposed art appreciation educational program with the analyzed paintings from section III.

• Korean Journal of Culture and Social Issue
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• v.16 no.1
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• pp.19-41
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• 2010

This study aims to investigate how religious orientation of college students and the religious fundamentalism are related to their subjective well-being, and the interaction of religious orientations and the religious fundamentalism on their well-being. The participants were 374 college students who studies at an university located in Seoul, whose average of age were 22.54 (SD=4.79). The psychological tests used in this research included the following: I/E-R, the Religious Fundamentalism Scale, the Spiritual Well-Being Scale, Emotion Frequency Test, Satisfaction with Life Scale, Subjective Happiness Scale, Life Satisfaction Motivation Scale, and Life Satisfaction Expectancy Scale. Although religious students experienced more religious well-being than non-religious students, their subjective well-being were not higher than those of non-religious students. Results reveal that religious orientations were positively related to subjective well-being such as life satisfaction, subjective happiness, and positive emotions, as well as spiritual well-being. However, those covariance was approximately 4~6% only. Religious fundamentalism was also positively related to spiritual well-being and life satisfaction, it was negatively related to the motivation to live though. On the other hand, moderate effects of the religious fundamentalism on the relations of religious orientations to most of subjective well-being variables. Results of simple main effect analyses indicated that the students who were strongly oriented toward religion with higher religious fundamentalism showed significantly higher existential well-being, positive emotions, life satisfaction, subjective happiness, and especially their motivation and expectation for future life, whereas there were no significant differences in subjective well-being of students with lower religious fundamentalism by religious orientation. This finding suggests that some religiosity variables could affect human well-being with interactions

• Science of Emotion and Sensibility
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• v.24 no.1
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• pp.3-10
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• 2021

This study examined the effect of intentional thought avoidance(i.e., thought suppression and thought substitution) using "Think and No Think" task. Two syllable words were selected, and recall test was performed with a single subject group. recall accuracy of them was measured in two recall conditions(cue recall and target recall) and four training conditions(thought, thought suppression, thought substitution, and baseline). The results showed that recall accuracy in cue recall condition was better than in target recall condition, regardless of training conditions, and recall accuracy in thought condition was better than in other training conditions, regardless of recall conditions. Also there was significant interaction between recall and training conditions: For thought suppression. there was no difference between two recall conditions, whereas for thought substitution, recall accuracy in cue recall condition was better than in target condition. These findings indicate that thought avoidance strategies, including both thought suppression and thought substitution, are effective in avoiding the specific thought intentionally, and thought suppression and thought substitution could be applied by different mechanism.

• Korean Journal of Cognitive Science
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• v.29 no.4
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• pp.193-220
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• 2018

Recent studies have demonstrated that word frequency, word length, neighborhood and word shape may have a role in visual word recognition. Shape information may affect word processing in different ways as Korean letter system works differently than that of English. The purpose of this study was to apply Gestalt's continuity principle to Korean alphabetic script(hangul), and to investigate the processing unit of hangul and to verify whether syllable shape affects word recognition in hangul. In experiment 1, three syllable words were utilized and two variables; 1) syllable types(horizontal syllable shape, e.g., "가". vertical syllable shape, e.g., "고") and 2) presenting direction (horizontal, vertical) were manipulated. Whereas "가" meets the criteria of Gestalt's continuity principle, "고" does not. Based on the result of lexical decision time, horizontal syllable shape type showed significant performance improvement, when compared to vertical syllable shape type, regardless of the presenting direction. In experiment 2, syllable types(horizontal syllable shape, vertical syllable shape) and the visual relationship between prime and target(identical, similar, different) were manipulated by using masked priming. There was a significant performance difference between the visual relationship of prime and target, and thus the effect of syllable shape was verified.

• Korean Journal of Cognitive Science
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• v.32 no.3
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• pp.117-139
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• 2021

The way of change detection in which presence of a different item is determined between memory and test arrays with a brief in-between time interval resembles how visual search is done considering that the different item is searched upon the onset of a test array being compared against the items in memory. According to the resemblance, the present study examined whether varying the probability of change occurrence in a visual short-term memory-based change detection task can influence the aspect of response-decision making (i.e., change prevalence effect). The simple-feature change detection task in the study consisted of a set of four colored boxes followed by another set of four colored boxes between which the participants determined presence or absence of a color change from one box to the other. The change prevalence was varied to 20, 50, or 80% in terms of change occurrences in total trials, and their change detection errors, detection sensitivity, and their subsequent RTs were analyzed. The analyses revealed that as the change prevalence increased, false alarms became more frequent while misses became less frequent, along with delayed correct-rejection responses. The observed change prevalence effect looks very similar to the target prevalence effect varying according to probability of target occurrence in visual search tasks, indicating that the background principles deriving these two effects may resemble each other.

• Journal of Digital Convergence
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• v.20 no.5
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• pp.281-289
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• 2022

As the aging of our society gradually deepens, the quality of the elderly care environment based on the elderly care model of the Silver Town space is gradually becoming the focus of everyone's attention. This study mainly studies and discusses the visual and behavioral characteristics of the elderly. In order to pay more attention to the special needs of the elderly in order to optimize the spatial environment, the design of visual experience design in the living environment of the elderly in Silver Town is designed. explore in depth Through this, the environment of the space is optimized so that the elderly can enjoy their old age in a comfortable environment. This study is based on visual psychology, environmental psychology, gerontology and other theories. Through the collection of related literature and field research on the elderly, the function and overall combination of the living environment of the elderly in Silver Town is studied, and the environment is organized. Based on the behavioral and visual needs of middle-aged and older people, a design method was proposed to strengthen the visual connection in space. In terms of visual experience, the lighting, colors, and materials of the environment are studied. Through a combination of theory and research and experiments, it is concluded that the elderly prefer plants with warm colors, high brightness colors, and geometric patterns. The design principle and design method of the visual experience in the Silver Town space are summarized.