• The Journal of the Korea Contents Association
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• v.9 no.6
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• pp.399-406
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• 2009

The goal of this research is to examine the influence degree of participant of sports on self-esteem of middle school students. By stratified cluster random sampling method 420, middle school student living in D city joined the survey; it was used to derive the result of this research. Among them, 25 results were excepted by the lack of reliability or un-enough answer rate, so 395 results were used for the research. To analyze collected data, used statistical technique statistical analysis technique frequency, factor analysis, t-test and ANOVA. Through such method of study and formality, this study deduced following result. First, self-esteem of middle school students shows change by the frequency of sports activity. Second, self-esteem of middle school students shows change by the interval of sports activity. Third, self-esteem of middle school students shows change by the intensity of sports activity.

• Proceedings of KHEA Conference
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• 2002.10a
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• pp.64-70
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• 2002

이와 같은 변화를 종합하여 보자면, 패션의 전반적인 흐름인 캐주얼 웨어와 스포티룩의 확산과 아울러 이러한 흐름이 더욱 세분화된다는 것으로 요약할 수 있겠다. 즉 같은 캐주얼웨어 안에서도 travel wear, town casual, outdoor wear등으로 나누어 질 것이고 또한 스포츠 웨어도 일반적인 체육활동을 위한 의복뿐만 아니라, 특정한 스포츠에 가장 적합한 전문 스포츠웨어가 개발될 것으로 예측된다. 그와 아울러, 정장은 더욱 격식과 품위를 강조하는 쪽으로 진행될 것으로 예상된다. 이러한 변화는 우리 사회의 의생활이 다양화되고 세분화되며, 서구의 TPO(time, place, occasion) 개념에 충실한 상황으로 전개되는 것이라고 할 수 있다. 그러나, 이 모든 예측은 주5일 근무제의 도입에 따라 많은 국민들이 여가활동을 증가할 것이라는 가정을 기반으로 하고 있으며, 따라서 새로운 제도 아래서 오히려 근무나 공부시간을 늘어나는 등의 예상치 못한 변화가 일어나는 경우에는 이런 변화가 일어나기는 어려울 것이다.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.11 no.7
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• pp.2483-2490
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• 2010

The purpose of this study is to offer information on the more effective sports wear to club members, who are participating in badminton, by closely examining influence in lifestyle of participants in badminton upon the sportswear benefit sought. The subjects of this study were selected male and female adults, who are joining now by subscribing to badminton club in Gangwondo Province, as the population. It sampled totally 206 people by convenience sampling, and carried out frequency analysis, reliability & factor analysis, and multiple regression analysis by using SPSS/PC+ 11.0 Version. The conclusions of this study are as follows. First, it was indicated that there is correlation between lifestyle and sportswear benefit sought of participants in badminton. Second, it was indicated to have influence upon the ideal benefit sought, which is the sportswear benefit sought, in order of the fashion sought bandwagon and the social orientation, which are sub-factors of lifestyle. Third, it was indicated to have influence upon the fashion & brand benefit sought, which is the sportswear benefit sought, in order of the material sought, the fashion sought bandwagon, and the satisfaction with reality, which are sub-factors of lifestyle. Fourth, it was indicated to have influence upon the convenience benefit sought, which is the sportswear benefit sought, in order of the self-loyalty, the social orientation, the health sought, and the satisfaction with reality, which are sub-factors of lifestyle. Fifth, lifestyle was indicated to have influence upon the youth & individuality benefit sought in order of the fashion sought bandwagon, the material sought, and the social orientation. The sportswear product in the better quality will be able to be expected for sports activity, by which the subjects of participating in sports activity correctly grasp the sportswear benefit sought, based on these results.

• The Journal of the Korea Contents Association
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• v.12 no.12
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• pp.771-778
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• 2012

The purpose of the study was to investigate the effects of the after school sports club activity on the school life satisfaction in the middle school students. A total of 640 middle school students in D city at september, 2012 were selected using the stratified cluster random sampling method. The survey instrument was utilized for the current study. Independent variables included participation or non-participation and the level of participation(frequency, duration, intensity), and dependent variables contained the school life satisfaction(classmate, teacher, learning activity, school event, and following rules). After the pilot test, the frequency analysis, exploratory factor analysis, reliability analysis, t-test, correlation analysis, and regression analysis were conducted with the SPSS 18.0 program. Main findings were as followed: First, the school life satisfaction of the middle school students participating in the after school sports club activity was higher than it of non-participants. Second, the level of participation in the after school sports clubs activity had an influence on the school life satisfaction. In detail, satisfaction with the school life of students who frequently, long, and intensively participated in the after school sports club activity was higher.

• Proceedings of the Korean Fiber Society Conference
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• 2003.10b
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• pp.92-95
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• 2003

스포츠웨어는 착용 중의 쾌적함을 위하여 자연환경의 변화, 인체의 운동 및 활동 상황에 맞추어 그 기능을 적절히 조절할 수 있어야 한다. 인체는 체온 조절을 위해 땀을 흘리고 이 땀이 의복 밖으로 원활히 방출되지 못하면 덥고 습한 온열 생리적 불쾌감이 유발된다. 그러므로 온열적 불쾌감을 발생시키지 않도록 하는 것이 스포츠웨어가 가져야 할 중요한 기능이다. 이러한 환경 및 인체변화에 대응하여 투습ㆍ발수 소재가 일상 스포츠 웨어의 소재로 널리 쓰이고 있다. (중략)

• 건강소식
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• v.34 no.1
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• pp.36-37
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• 2010

직장 내 동호회라 하면 으레 축구나 야구, 등산과 같은 스포츠 관련 동호회가 떠오른다. 하지만 한국건강관리협회 서울 서부지부의 '마실'은 문화예술 관람을 목적으로 활동하는 정서적인 친목 동호회이다. 정적이지만 동적인 스포츠 동호회보다 유대가 더 돈독한 마실의 힘. 이는 마음으로 세상을 바라보는 순수한 마음을 가진 사람들이 있기 때문이다.

• Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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• v.8 no.4
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• pp.171-181
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• 2018

As the proportion of sports events in the sports industry grows, the official sponsor market for sports events is also increasing. But because official sponsors are limited and expensive, some companies approach sporting events by way of Ambush marketing. This study is to analyze the differences of media exposure between official sponsors and general companies of mega sport events. To accomplish the purpose of the study, we collected text articles and analyzed them from the period of 2016 Rio Olympics, one year before the Olympics and one year after the Olympics. Web crawling was performed using Python for the collection of articles. Morphological and frequency analysis was performed using the KoNLP package and the TM package of statistical program R. In addition, the opinions of the related experts group were gathered to classify the companies or organizations in the media as the Organizing Committees for the Olympic Games(OCOGs), official sponsor, and general companies. As a result of the analysis, 5,220 times appeared related to the OCOGs, 7,845 times appeared related to the official sponsor, and 7,028 times appeared related to general companies. There isn't much difference in the frequency of exposure between official sponsors and general companies. It implies that Ambush marketing is recognized as a strategic marketing technique. The International Olympic Committee(IOC) has to recognize these social phenomena and establish reasonable standards for the marketing activities of official sponsors and general companies. And this study will serve as a basis for fair sponsor activities or marketing activities of sports events.

• Korean Security Journal
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• no.31
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• pp.101-123
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• 2012

The 5 day workweek has become widespread, and more recently, the 40 hour workweek is planned to be implemented to the Korean industry by the government by 2012. It is possible that in the future, we may begin to complain about too much leisure, rather than too much work. There is a need then, for types options in leisure activity, brought about by personal choices and interests. The use of leisure time is a very personal matter. It is deeply related to types with the quality of life. Bagozzi (1981) developed a model discerning among attitude, intention and activity, that attitude affects behavioral intention, and behavioral intention affects activity. So, as behavioral activity has a deep relationship to behavioral intention, participation intention according to leisure types leads to participation in leisure activity. Sports activity and hobby and cultural activity appear to have high participation and it seems that this is reflected in behavioral attitude. Among the types of leisure satisfaction, sport activity satisfaction is associated with a more positive attitude to leisure than other types. With respect to background variables for attitude toward leisure according to leisure satisfaction, the biggest differences in attitude toward leisure were associated with sports activity.

• The Journal of the Korea Contents Association
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• v.9 no.8
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• pp.392-400
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• 2009

The research focus on participation and competence in sports and their difference in mental health. Moreover, it focus on how the sports participation and spots competence in health affect their mental health. For the research, 448 high school students were collected and the one-way ANOVA and the multiple regression analysis was carried on. As a result, first of all, according to the participation and competence in sports and their mental health, the sophomores and juniors were stronger than seniors and in case of depression which is in the lowest of the mental scale, the juniors showed the highest. Secondly, sports participation did not affect the mental health of students but sports competence show positive effects on all the lowest scale in the mental health such as insecurity, depression and hostility.

• Korean Journal of Culture and Social Issue
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• v.15 no.1
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• pp.241-250
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• 2009

This study examines that how can we pursuit the happiness through sport activities. For achieves this purpose, focusing specifically on what is happiness, physical happiness process and psychological happiness process. Therefore, this study was started that sport have an influence of individual's physical and psychological health. The conclusions of this study are like that: Individual's participation in sport is very important. Sport experience requires understanding of inherent meaning attached to sport and ongoing efforts to acquire wisdom to capitalize on sport in an appropriate manner. Sport experience should be deemed as a means of serious activities and pursuit of happiness. In sport participants, someone's age is not meaningful. As getting old, a sport participate rates and happiness are increasing. Especially, In aging society, This facts are very meaningful. Therefore Sport participation is closely related to the perceived quality of life and happiness. It can be further suggested that physically active sport-leisure participation rather than passive or sedentary leisure involvement increases perceived quality of life and happiness. Happiness is life itself.