• Proceedings of the Korea Information Processing Society Conference
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• 2011.11a
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• pp.1418-1421
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• 2011

본 연구는 스마트폰과 스마트패드 이용자의 차별적인 특성을 규명하고, 모바일광고의 선호 유형에서 어떠한 차이를 보이는지 검증하고자 한다. 아직까지 스마트 디바이스 기반 모바일광고의 이론적 범위가 정형화되지 않은 시점이기 때문에, 광고수용자 관점의 광고인식이나 선호에 관한 연구는 미비하다. 모바일기기 이용자의 특성을 비교하기 위해, Jacques Attali(1992)의 노마드 이론을 토대로 개인정황관련성, 변화지향성, 속전속결성 변인과 성별, 연령, 학력, 직업, 생활방식의 인구통계학적 변인을 분석 기준으로 선정하였다. 또한, 선행연구에서 Q이론을 통해 발견한 바 있는 이용자 인식에 기인한 모바일광고 유형 분류체계를 양적 연구에 적용하여, 스마트폰 이용자 317명과 스마트패드 이용자 107명을 대상으로 서베이 조사를 수행하였다. 본 연구의 결과는 이동통신이나 광고 산업에서 이용자 세분화 및 모바일광고의 마케팅 전략 프레임워크나 이론적인 틀로서 활용가치를 기대할 수 있다.

• Korean journal of communication and information
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• v.74
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• pp.72-108
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• 2015

The more mobile technology evolves, the more users are trapped in mobile technology by being encouraging the replacement with state-of-the-art technology. However, the use of device is not entirely determined by technology's attributes itself. The meaning of smartness can be varied by 'how users accept and perceive immediate spatial perception from reality to mobile space' without recognizing the boundaries between them. This study focuses on the analysis of 'smart usage' for smartphone and this is verified the concept of 'smart usage' by the second-order measurement model. The result show that the concept organization of 'smart usage' had been differentiated and elicited by the six factors - 'multifunctional use readiness', 'administrative efficiency', 'embedded media', 'device connectivity', 'user-friendly optimization', and 'external connectivity(being connected). According to the conceptual factors, 'smart usage' can be explained in an individual's autonomous ability to control a mobile interface and to utilize a wide range of applications of smartphones.

• Journal of Korea Society of Industrial Information Systems
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• v.16 no.5
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• pp.173-184
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• 2011

Today smart devices such as smart phones, smart pads and tablets have become necessities of modern people in both daily life and business as they have widely proliferated. One of the most popular application areas of smart devices is a game-related area. Among these applications social network games, played with other users through social networks, are ranked top in their popularity. Though much research of PC games and online games have been performed, little research of social network games and the factors affecting acceptance of social network games are not vigorous yet. Therefore, we aim to analyze the factors and their structural influence on acceptance of social network games. We add a couple of factors such as Social interaction, Mobility, Subjective Norm, and Flow reg arding the characteristics of social network games and analyze the structural relationships among these factors using Structural Equation Modeling. Analysis results and implications are suggested with concluding remarks.

• Journal of Korea Society of Industrial Information Systems
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• v.16 no.5
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• pp.115-126
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• 2011

This study focused on analyzing the effects of ease of use, usefulness on switching barrier and loyalty in the Korean telecommunication market. This study formulated a structural equational model, in which ease of use was adapted as an exogenous variable and in which usefulness, switching barrier were included as intermediate variables, having influences to the endogenous variable such as customer satisfaction and loyalty. In this study 6 hypotheses had been formulated, on which this research model was based, in order to test the significance of structured paths, suggested, in the previous articles, that having high interactive effects. This study collected the effective questionnaires of 452 respondents who had jobs nationwide and who used the telecommunication terminals and then analyzed with AMOS19 and SPSS19 to test the hypotheses. As a result, the conclusions are as follows: First, the ease of use and usefulness had significant effects on the switching barrier. Secondly, ease of use had a significant effect on the usefulness of customers, by which customers' satisfaction was influenced at low significant level. After all, the effects of ease of use and usefulness on switching barrier and satisfaction of the users of smart phones had been shown at the highest level.

• Journal of Digital Convergence
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• v.10 no.5
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• pp.339-349
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• 2012

Smartphones which represent to the Mobile convergence, is the rapid spread, more than half of Korean are using. Accordingly, mobile apps that run on smartphone market is growing at a rapid pace. However, most studies on smartphone and mobile apps are focusing on the technology acceptance and improvement of function. So, this study is to suggest promotion strategy to each mobile apps, analyzed through three phases. First phase is the frequency analysis that deduct most frequently used mobile apps. Second phase is association rules that found to associate between mobile apps. Finally, to analyze deduction techniques for acquired 5 mobile apps to target variable in pre-2 phase use total 35 variables of 20 mobile apps categories, demographic variables, amount of PC, movie, music, book, game usage and fees per month.

• Proceedings of the Korean Society of Computer Information Conference
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• 2010.07a
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• pp.209-212
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• 2010

전통산업의 고도화를 위한 노력으로 IT융합이 다양한 분야로 확대되고 있다. 특히 무선네트워크 및 센서기술의 발달, 스마트폰과 같은 지능화된 단말기의 보급은 정보의 활용성을 높이고 산업 전반으로 확대되고 있다. 엘리베이터 시스템 역시 다양한 분야로의 진화를 추구하고 있으며, 사용자의 요구를 수용하고자하는 노력으로 기존 기계적인 환경에 다변화된 접근방식과 정보전달을 제공함으로써 엘리베이터가 삶의 새로운 중심 모델로 자리 잡고 있다. 이에 본 논문에서는 보다 향상된 사용자 접근 제어를 제공하기 위해 기존 엘리베이터 시스템을 확장한 IT환경기반의 엘리베이터 제어시스템을 구축하고 스마트 모바일 시스템과 결합한 제어 모델을 제시한다. 이를 통해 사용자의 직접적인 엘리베이터 접근을 포함한 무선 환경의 보다 효율적인 원격 접근 방식을 제공함으로써 사용자의 편이성 및 장애인들의 접근성 향상에 도움을 제공할 수 있을 것이다.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2011.11a
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• pp.25-26
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• 2011

스마트폰 2천만 시대, 라디오의 디지털 전환이 필요한지 필요성에 대해 검토해보고, 일반 이용자의 라디오 수용도 및 방송사의 디지털 전환에 대한 견해, 환경 요인 등에 대한 분석을 토대로 라디오의 디지털 전환의 위기 및 기회 요인을 분석하여 그 시사점을 도출해보고자 한다.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.8 no.4
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• pp.67-79
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• 2013

A meta-analysis is a statistical literature synthesis method that provides the opportunity to view the research context by combining and analyzing the quantitative results of many empirical studies. The technology acceptance model (TAM) has been the subjects of a great deal of MIS research in the last two decades and now also has been continuously studied. Recently, the convergence of knowledge information society and information telecommunication technologies has a rapid impact on politics, economics and various fields. The biggest issue in the information communication and information systems fields is smart. Therefore, we conducted a meta-analysis research on the behavioral intention of smart phone users based on technology acceptance model. Also, this study was targeted a total of 50 research papers that are setting up the causal relationship in TAM among the research papers published in domestic academic journals since 2005. The result of the meta analysis, showed that the effect size was 0.48 in the path from perceived usefulness to behavioral intention, it showed that the effect size was 0.46 in the path from perceived ease of use to behavioral intention. And, it showed that the effect size was 0.46 in the path from perceived ease of use to perceived usefulness. Also, it showed that the effect size was 0.61 in the path from attitude to behavioral intention. Based on the results, it was discussed the difference through comparative analysis with previous research.

• Journal of KIISE
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• v.42 no.10
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• pp.1207-1221
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• 2015

This research was conducted both to analyze the determining factors of and to suggest resolution methods for the smart divide of adults over 65 years of age in the rapidly aging society of the 2000s and the smart society of the 2010s following the information society of the 1990s. The research model based on the Technology Acceptance Model (TAM) includes 6 determining factors derived from existing studies: Self Efficacy, Training, Accessibility, Playfulness, Cost Rationality, and Policy Support. Research data were collected through a survey given to a total of 243 older adults in 14 Senior Welfare Centers nationwide, and research hypotheses were verified by structural equation model (SEM) analysis. The results of this research that gives priority to the order of Political Support, Playfulness, Self Efficacy, Accessibility, Cost Rationality, and Training can be used to develop various resolution methods for the smart divide of adults over 65 years of age.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.18 no.12
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• pp.2989-2996
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• 2014

The aim of this study was to search for the effects of health self-efficacy and technology self-efficacy on user's behavioural intention by the extended TAM focused on smartphone base ubiquitous health system. In this research, in view of small sample size, PLS - SEM methodology was applied to this study in order to the proposed research model. As a result of analysis, the statistical fitness of proposed research model was confirmed through GoF value and the path coefficient was calculated for the hypotheses test. Finally, the implications of analysis result showed that when the use of smartphone device could be easily accessed in the side of technology self-efficacy, the possibility of user's behavioural intention also might be higher.