• Title/Summary/Keyword: 수행 의지

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구전 커뮤니케이션 유형에 따른 의료서비스 만족도에 관한 연구

  • Park, Hoe-Ja;Gang, Seok-Jeong
    • Journal of Global Scholars of Marketing Science
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    • v.6
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    • pp.313-337
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    • 2000
  • 오늘날 병원마케팅에서 간호서비스는 병원 내 어느 전문직보다도 가장 많은 시간을 고객인 환자와 합께 나누며 환자의 욕구 충족을 위하여 고도의 분업화된 제반 부서들간의 활동을 조정하고 융화시키는 역할올 통하여 환자들이 지각하는 병원서비스의 만족도에 종요 한 부분을 차지하고 있으므로 병원마케팅의 전략적 초점으로 전환될 필요가 있다. 의료 서비스는 특성상 전문성이 강해서 정보가 소비자에게 공유되지 못하고 있으며 비영리조직이라는 인식하에 의료 서비스에 대한 광고를 제한합으로써 실제적으로 소비자에게 필요한 의료 관련 정보들마저도 제한을 받는 경우가 많이 있다. 그리고 의료서비스의 무형성, 비분리성, 이질성, 소멸성의 특성으로 어떠한 의료 서비스를 이용할 것인지해 대한 결정을 고객이 하기 어렵기 때문에 오늘날 의료 소비자들이 의료제공 기관을 선택 할 때는 밑올만한 다른 사랑의 추천에 크게 의존하고 있는 것으로 알려져 있으며, 국내의 연구에서도 의료소비자들이 병원을 선택하는 주된 정보 획득 원천이 주변의 제 3자인 것으로 알려져 있다. 이러한 정보 전달에 구전 커뮤니케이션이 주요한 제3자적 억할을 한다. 이러 한 관접에서 불 때 의료 소비자둘 사이의 구전 커뮤니케이션은 마케 팅 전략상 매우 종요하 며 마케팅 관리측면에서 의료 소비자들의 구전 커뮤니케이션 형태톨 파악하는 것은 매우 중요한 일이라고 할 수 있다. 이에 본 연구는 구전 커뮤니케이션의 내용 및 경로 그리고 유형을 파악하고 이들 유형간 의료서비스의 만족도를 알아봄으로써 효파적인 병원 마케팅 전략을 수립하는데 필요한 자료를 제공하고자 한다. 본 연구의 결과를 증합해 보면 의료소비자들이 연령 성별 학력, 소득, 직업, 주거지가 비슷한 사람과 구전이 활발하게 일어냐는 것을 파악 할 수 있어 특히 상업적 광고가 제한 된 병원의 마케팅 전략에 oH우 유용한 것이 훨 수 있다. 또한 불만족한 소비자일수록 발신 자적 입장에 서서 주위의 사람들에게 활발한 구전 활동을 수행하고 었음을 알 수 있다. 이 는 의료 소비자들이 만족한 경우보다는 불만족한 경우에 더욱 구전을 수행하려는 의지가 강해짐올 시사한다. 따라서 병원은 소비자들의 불만을 감소시키기 위해 노력해야 한다. 특히 의료인의 친절함이 가장 많이 구전이 되는 것을 알 수 있었는데 의사나 간호사는 치료 나 간호의 직접적인 제공자로서 의료 소비자들의 만족도에 중요한 영향을 미치므로 의료소 비자들의 요구에 부응하는 서비스를 충족시켜 줄 수 있도록 노력해야하며 이러한 바탕 위에 병원마케팅 전략이 수립되어야 할 것이다.

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Area Search of Multiple UAV's based on Evolutionary Robotics (진화로봇공학 기반의 복수 무인기를 이용한 영역 탐색)

  • Oh, Soo-Hun;Suk, Jin-Young
    • Journal of the Korean Society for Aeronautical & Space Sciences
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    • v.38 no.4
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    • pp.352-362
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    • 2010
  • The simultaneous operation of multiple UAV's makes it possible to enhance the mission accomplishment efficiency. In order to achieve this, easily scalable control algorithms are required, and swarm intelligence having such characteristics as flexibility, robustness, decentralized control, and self-organization based on behavioral model comes into the spotlight as a practical substitute. Recently, evolutionary robotics is applied to the control of UAV's to overcome the weakness of difficulties in the logical design of behavioral rules. In this paper, a neural network controller evolved by evolutionary robotics is applied to the control of multiple UAV's which have the mission of searching limited area. Several numerical demonstrations show the proposed algorithm has superior results to those of behavior based neural network controller which is designed by intuition.

A Study on the Efficiency of VSP(Venture Support Policy) from the Concept of 'Ease of Use' and 'Experience' Perspective, Using Integrated Model with TRA and TAM (TAM 및 TRA을 기반으로 한 '용이성'과 '경험'의 관점에서 벤처지원 정책의 효율성 연구)

  • Kim, In Sue
    • Industry Promotion Research
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    • v.1 no.1
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    • pp.41-49
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    • 2016
  • This study is to examine constructs influencing the acceptance of SMEs for VSPs and the efficiency of VSPs, based on the two theories theory of reasoned action (TRA) and technology acceptance model (TAM) in the context of venture support program in Korea. This study concentrates on the government's venture support policy (VSP), namely the examination of the efficiency of current government VSPs in terms of preferential treatment for SMEs experiencing many other venture support programs (the EXP policy), and the reduction of documents/processes related to venture support programs for SMEs so that they are easily accessible and implementable (the EASE policy). Additionally, this paper will suggest an effective way to encourage SMEs to succeed by analyzing the fundamental reasons for their acceptance of VSPs to attain their long-term goals.

A Comparative Study on Domestic and International Evaluation Criteria of Commissioning for Sustainable Building Certification (국내외 녹색건축인증에서의 커미셔닝 평가기준에 대한 비교 연구)

  • Jeong, Dahun;Jung, Chanwoo
    • Korean Journal of Construction Engineering and Management
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    • v.18 no.1
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    • pp.27-36
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    • 2017
  • Ministry of Land, Infrastructure and Transport established Heating and cooling energy conservation plan of apartment for 2017, reducing 90% compared to energy consumption of 1990. Also, at 2015 United Nations Climate Change Conference, the Ministry announced to reduce 37% of estimated $CO^2$ emission(850 million ton) at 2030. To satisfy this, it is urgent to reduce $CO^2$ emission due to the building, which takes majority amount of total $CO^2$ emission, and public interest for the commissioning of intensified building performance is uprising. However, the building commissioning at construction is not enacted, and not activated due to the lackness of promotion and will of general contractor. Furthermore, commissioning is not mandatory for obtaining G-SEED certification. Therefore, this paper describes effectiveness of commissioning with comparison of commissioning evaluation criteria of G-SEED with LEED and BREEAM, to propose making commissioning as mandatory process and drive changes in perception among stakeholders for activation of domestic building commissioning.

A Study on the Chronotope of Mobile Game (모바일 게임의 크로노토프 연구)

  • Lee, Jin
    • Journal of the Korean Society for Computer Game
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    • v.31 no.4
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    • pp.29-36
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    • 2018
  • The purpose of this paper is to examine the temporal and spatial characteristics of mobile games through Mikhail Bakhtin's chronotope concept in order to examine the changes of mobile games and gaming. Based on chronotope, a concept that refers to the inner relation between time and space reproduced in the novel, I examined the inner relation between the space - time experience in the mobile game platform and the reconstruction of the mobile game text. The mobile game builds the present-here world based on the player's will while superimposing the act of playing through the mixed platform of existence based on the player with the time and space of everyday life. The chronotope of a mobile game with players as platforms is created in the current space of now-here rather than connecting to the virtual world. In this paper, I review the role of chronotope reproduction in mobile games, focusing on role-playing games and location based games. In the mobile role-playing game, an unhistorical chronotope appears in which the player has a loose sense of distance around the automatic combat system, while the narrative and relational experience is weakened. In a location-based game, a chronotope of player-driven generation that generates amusing meanings through the overlap of the virtual world and the real world appears.

Prospective elementary teachers' preconceptions and experiences of diagrams in solving math word problems (초등예비교사의 수학 문장제 해결 도구로서 다이어그램에 대한 초기 관념과 수행)

  • Yim, Jaehoon
    • Journal of Elementary Mathematics Education in Korea
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    • v.22 no.2
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    • pp.161-181
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    • 2018
  • This study involved an investigation of prospective elementary teachers' preconceptions and experiences of diagrams and their ability to draw diagrams in solving math word problems. A questionnaire and two math word problems were administered to prospective elementary teachers who began to taking an introductory mathematics education course. The results from the analysis of their responses to the questionnaire items indicate that prospective elementary teachers appreciate the value of diagrams as tools for problem solving and communication. In addition, prospective elementary teachers have the will not only to teach their future students how to use diagrams but also to encourage them to draw diagrams in solving math word problems. However, the results also indicates that prospective elementary teachers neither use diagrams spontaneously in their math problem solving activities nor have confidence in drawing useful diagrams. Prospective elementary teachers also manifested low scores on the questionnaire items asking whether they were taught how to draw useful diagrams or encouraged by their teachers to use diagrams in their previous learning experiences. The results from the analysis of the diagrams that prospective elementary teachers drew in solving math word problems showed that most of them had difficulty drawing diagrams that represent their reasoning and solving process.

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Night Duty Experience on the Personal Life of Fixed Night Shift Nurses (야간전담 간호사의 사적 생활에 미치는 밤번 근무 경험)

  • Young-Mi Baek
    • Journal of Digital Policy
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    • v.2 no.2
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    • pp.21-33
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    • 2023
  • The purpose of this study was to explore the night duty experience on the personal life of fixed night shift nurses working in various health care delivery systems. Data collection was conducted through three focus group interviews from September to October 2022, The subjects of the study were 13 nurses working fixed night shift. For analysis, all interviews were recorded and transcribed and analyzed using qualitative content analysis. In results, 5 themes, 11 categories and 24 subcategories were derived. The five themes were 'it's a voluntary choice', 'efforts to adapt to the shift', 'awareness about fixed night shift', and 'hope to improve the system'. The study aims to help understand fixed night shift work and systems by showing various night-duty experiences on the personal life of the nurses and to provide basic data for preparing measures to improve the system.

An Analysis of Azerbaijani Armed Forces' Drone Blitzkrieg and Its Implications (아제르바이잔 군의 드론 기동전 분석과 시사점)

  • Cho, Sang Keun;Shin, Eui Chul;Lee, Kwang Woon;Park, Sang Hyuk
    • The Journal of the Convergence on Culture Technology
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    • v.8 no.3
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    • pp.253-257
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    • 2022
  • The Azerbaijani Armed Forces(AAF) that carried out a drone blitzkrieg for a short time defeated the Armed Forces of Armenia in 2020. As a result, the AAF proved that drones aren't supplementary means, but major ones in combat. Simultaneously, the AAF demonstrated that middle powers can shortly implement the revolution in military affairs(RMA) if the organizational culture for deep change are backed up. Especially, the AAF's RMA is full of suggestions to the Repulic of Korea Army(ROKA) because the ROKA wants to prepare the dronbot combat system for the future. After this, the ROKA is able to visualize how to perform the korean style drone blitzkrieg achieving a intact victory if its comabt system and structure are developed at the same time.

A Study of Effecting Factors on Job Satisfaction of the Elderly Care Social Workers (노인 돌봄 서비스관리자의 직무만족에 영향을 미치는 요인연구)

  • Kim, Keun-Hong;Park, Joon-Ki
    • 한국노년학
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    • v.30 no.1
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    • pp.195-220
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    • 2010
  • This study is to examine the job satisfaction of the social workers who manage the elderly care service in country, in order to find political alternatives and practical strategies for improving job satisfaction. The Factors to effect on job satisfaction are categorized as three groups ; personal factors, working environment factors and service related factors. The survey was conducted by 231 social workers who participated in a national seminar among 244 elderly care facilities in country, and 220 effective data were collected. Which factors effected on the job satisfaction of social workers and how much effected on it by them were mainly analyzed. The mean of job satisfaction status was 3.01, which was slightly higher than average(2.5). Men had higher job satisfaction than women. The unmarried than the married, permanent workers than contract workers, and workers who didn't execute other jobs had higher job satisfaction also. And The main factors which effected on job satisfaction were sex among personal factors, the manager willingness and not executing other jobs among working environment factors, and service attitude among service related factors. Particularly, the manager willingness was shown to effect on job satisfaction the most, and then service attitude, not executing other jobs and sex effected on it in order. The result showed that the elderly care facilities which had stronger manager willingness and better service attitude provided higher job satisfaction, and men who didn't execute other jobs than women had higher job satisfaction. The job satisfactions of payment and benefits, employment stability, appropriateness of working amount and working time, working environment and welfare conditions were lower than average. Therefore, the strategies to improve the lower job conditions are promptly required. Above all, the low payment strategy that has not been increased at all for 3 years has to be changed. In addition, it is important for the social workers not to execute other jobs as much as possible in order to reduce working amount and working time appropriately. In conclusion, it is required to try to improve the job satisfaction of the social workers who are the core of human service continually, which will make the elderly care service successful and effectiveness improved.

Relationship between job satisfaction of dental hygienists and patient safety cultural activities (치과위생사의 직무만족도와 환자안전문화 활동의 관련성)

  • Bo Young Park;Chae-Rin Kang;Yu-gyeong Byun;Eun-Seo Seong;Soo-Young Lee;Ji-Eun Lee;Yu-Jin Ham;Mi Sook Yoon
    • Journal of Korean Dental Hygiene Science
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    • v.6 no.2
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    • pp.115-127
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    • 2023
  • Background: This study was conducted to determine the level of job satisfaction and patient safety cultural activities for dental hygienists and to determine the relationship between job satisfaction and patient safety cultural activities. Methods: A survey was conducted on 214 dental hygienists, and data from the final 180 were analyzed. Job satisfaction consisted of a total of 20 questions, and patient safety cultural activities included a total of 25 questions. The survey was conducted on a 5-point scale. Results: The average job satisfaction score of the study subjects was 3.44 points. Among patient safety cultural activities, infection control had the highest average score (4.12 points) and radiation safety management had the lowest average score (3.10 points). Patients with less than 3 years of clinical experience (4.01 points) had higher patient safety culture activity scores than those with 3 to 10 years of clinical experience (3.72 points) and those with more than 10 years of clinical experience (3.69 points). The level of patient safety cultural activities was statistically significantly higher as age, less clinical experience, and job satisfaction increased (p<0.05). Conclusion: In the case of dental hygienists, patient safety cultural activities must be carried out throughout the entire work, so an active will to practice patient safety cultural activities is necessary. In order to improve the performance of patient safety cultural activities, it is necessary to adjust the workload of dental hygienists to improve job satisfaction and create a work environment in which they can focus on patient safety cultural activities.