• Title/Summary/Keyword: 수용자 인식의 변화

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A Study on the Audience's Conception for the Advertising, as TV Media Contents - A comparative and exploratory study with TV drama & Cenema - (TV미디어 컨텐츠로서 광고에 대한 수용자의 인식 연구 - TV드라마.영화를 비교한 탐색적 시도 -)

  • 정창준
    • Archives of design research
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    • v.17 no.2
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    • pp.105-112
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    • 2004
  • Taking a broad view on the study, it enables one to understand all over the subject or discover some problem. On this thesis, by taking a broad view, the advertising was considered as a television media contents. And attempted to establish the identity of the audience's conception about the social or cultural influencing power of an advertising. Among the television media contents, the drama and cinema was compared with the advertising because of their influencing power in each personal, and tried to clarify diversely the influencing power of advertising. The influencing power survey for the advertising, cinema, drama was practiced by checking his or her conception about below three television media contents - advertising, cenema, drama. And the data were statistically conducted. As the result, some significant conception was found. The participants on the survey conceived the advertising as in the concept of 'Accomplishment', 'Variable', 'Progressive'. This results are considered as they prefered to be influenced by the advertising rather than the drama or cinema in the conception of 'New', 'Variety', 'Progressiveness'.

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Current Use of e-Books and their Development Perspective (e-Book 이용실태와 발전 전망)

  • Jeong, Jong-Won
    • Korean journal of communication and information
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    • v.31
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    • pp.327-354
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    • 2005
  • This study deals with current use of e-books through a survey of e-book audiences and a diagnosis of the development perspective of e-book audiences. In addition, we present some effective methods to promote e-books in the future. The study shows that e-book users have increased. However, e-books are not well-known to the audience. Mainly, audiences use free web sites; consequently, the use of e-books is not well-promoted. Whether people have used e-books is statistically significant in the pattern of their use and e-book audiences prospect that the future of e-books is brighter than paper books. However, people who have used e-books prospect the brighter future for e-books than people who have never used them. Therefore, we should reconsider the accessibility to e-books, promote publicity, research the reliability of the contents, reduce the price, develop various contents, change layout for better readability, and develop the screen for the less eye fatigue to promote e-books.

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Political Economy in the Age of Broadcast and Telecommunications Convergence: An Introductory Inquiry for Critical Succession (방송통신 융합 시대의 정치경제학: 비판적 계승을 위한 시론적 탐색)

  • Lee, Nam-Pyo;Kim, Jae-Young
    • Korean journal of communication and information
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    • v.33
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    • pp.193-225
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    • 2006
  • This study attempts to reconsider the significance of political economy as a theory of knowledge and/or a method for explaining the convergence of broadcast and telecommunications. It is going to suggest what the domains of political economy should be in the future by both highlighting the characteristics and blind spots of previous studies and drawing some distinctive features of a new media environment. The principals and recent research trends in political economy are reviewed in order to make clear that the historical totality as a meta-framework of political economy needs to be reexamined in the era of convergence. Although the scope of political economy has been limited to criticize the structure of media ownerships, the study emphasizes the importance of media consumer theory. It also discusses the problems of free market theory, distortion of active media audience theory, and limitations and creative tension of audience commodity. Finally, this study stresses the significance of audience-oriented policies in order to make approach to practical sides of media politics.

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Feature of Intertextuality Environmental Arts -Focusing on Feature of fantasy post-place, speciality of place as well as temporal-spatial expression method- (상호텍스트적인 환경예술의 특성 -환상성.탈 장소성, 장소의 특수성과 시공간 표현방법에 대한 특성을 중심으로-)

  • Jang, Il-Young;Kim, Jin-Seon
    • Archives of design research
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    • v.18 no.3 s.61
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    • pp.63-74
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    • 2005
  • Modern society is diversified society and is under complicated situation as the boundary of each area has been disappeared. To understand and accept such complicated situation as widely as possible, it is required to understand interaction. of receiver with intertextual environmental arts as the structure of open text. This study examined interaction of environmental arts in terms of intertextual feature based on experience of receiver on combined element of different space and time, combination of genres. This is the concept of meaning personal experience or situation as receiver participates the process of completing art works, and set the fantasy, post-place and speciality of location and temporal-spatial expression method, as characteristics of intertextuality. Features of such experience elements are used as methodology of analyzing characteristics of each work. Feature of fantasy uses strategy of inducing spatial experience of receiver with dematerialization for post-place and expands the place where events occur with intervention of contingency and event situation. It suggests the spatial-temporal expression method as the features focusing on process and reflecting changes in spatial-temporal continuum and speciality of place emphasizing context of place. In conclusion, environmental arts needs to be deep rooted on complicated existence aspect of receiver beyond metaphysical dimension depending on presence and to accomplish conversion of awareness of supplying bisection of life from that place. By doing so, environmental arts can live textual life as it gets together with all other texts in terms of text dimension and creativity can be reborn as practical creativity in intertextuality rather than uniqueness. Such combination with other areas and acceptance of various aspects of receivers who see and experience this will result to creation of open works which can be create newly over and over again in multi-dimensional aspects.

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Evaluating Public Support System on Media the Case of Special Act on Supporting Local Press (미디어 지원제도의 성과와 한계 지역신문발전지원특별법을 중심으로)

  • Yi, Byong-Nam;Kim, Sae-Eun
    • Korean journal of communication and information
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    • v.46
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    • pp.280-322
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    • 2009
  • The purpose of this study is put on the evaluation of public support for media with the case of Special Act on Supporting Local Press whose main purpose can be said to help local press in crisis intending the improvement of news quality. However, it was controversial whether public support on specific media under the governmental leadership, which is related to the disputes on its abrogation with the change of the regime. Therefore, this study tries to evaluate its achievement focused on its effect on the diversity of public opinion especially with the eyes of audience. In-depth interviews were executed to find out whether it had helped local press to improve public interest for the last three years of public support. The interviewees, the readers as well as monitors of local press, answered that there had been some improvement in news quality and diversity of local press in general. However, they thought that fund support for news gathering cost was problematic and would be negative in the long-term perspective. In conclusion, the interviewees regarded Special Act on Supporting Local Press as necessary one to help local press in crisis but pointed out also that the act might not enough to change local press because the situation they were facing is so complex. Hence, this study argues that the evaluation of Special Act on supporting Local Press should be approached Abstracts 683 not on the basis of political logics but of the public interest and democracy.

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A Study on the Development of Value-added Service Business Model and its system in consideration of Consumer's Preference (수용가 선호도를 고려한 전력부가서비스 BM 개발 및 시스템 구축 방안 연구)

  • Yang, Won-Chul
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2008.06a
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    • pp.279-284
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    • 2008
  • 부가서비스는 공급자가 소비자에게 제공하는 본질적인 재화 또는 서비스에 추가하여 부수적으로 제공되는 서비스라는 사전적 의미를 갖고 있다. 최근에는 IT 기술이 발전함에 따라, 웹을 기반으로 한 다양한 부가서비스가 각 산업에서 등장하였으며, 때로는 기본적인 서비스처럼 여겨지기도 할 만큼 성장하고 있다. 전력산업에서도 이러한 시대적 요구와 경쟁력 강화를 위한 수단으로 부가서비스가 도입되고 있다. 초기에는 주로 이메일 청구서 형태의 단순한 서비스였으나, 현재는 다양한 전력 인프라와 데이터를 이용한 전력부가서비스가 시도되고 있다. 국내에도 전력부가서비스 개념이 도입되어, 초기에는 전력부가서비스의 필요성과 이에 대한 인식이 부족하여 제한적인 분야에서만 개발되어왔다. 그러나 최근들어 공급자는 고객을 위한 부가서비스의 중요성을 인식하게 되고, 수용가 또한 이에 대한 높은 관심을 보임에 따라, 점차 다양한 분야로 확대되는 경향을 보이고 있다. 본 논문에서는 이와 같은 시장의 변화를 고려하여, 국내의 전력산업 환경에 적합한 부가서비스 BM을 개발하되, 성공적인 전력부가서비스로 구축하기 위해 수용가의 선호도와 요구사항을 조사하고 이를 충분히 반영한 전력부가서비스 BM(Business Model) 개발 및 시스템 구축방안에 대하여 소개하고자 한다.

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The Music Listener's Experience of Listening to Music Changed by the COVID-19 Pandemic (코로나19 팬데믹이 변화시킨 음악 수용자의 음악 청취 경험)

  • Choe, Hee-Jin
    • The Journal of the Korea Contents Association
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    • v.21 no.11
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    • pp.281-293
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    • 2021
  • The purpose of this study is to analyze how Corona daily life has changed the music listeners' music listening experience and what meaning the music listeners are discovering in their music listening experience. This study considered the sociology of music, and music as a medium of perception and consciousness from a theoretical perspective. After that, the purpose of this study was to extract the meaning of subjective interpretations of music listening tendencies and music listening experiences for college students who took music-related classes from 20 to 24 years old. The research methods were written interview and free discussion analysis. As a result of the study, 76% of those interviewed in writing answered that their tendency to select music in daily life had changed. The main reasons were: First, finding a utopia in 'home' with music, second, finding and listening to new music with increasing time, third, getting out of 'corona blue' with music. College students were discovering new meanings in physical isolation through listening to music. They were discovering the meaning of 'self-healing' in listening to music, and they were changing the direction of their desired consciousness and emotions through music.

Digital Transformation of the Future of Work, 2019 (미래 사업의 디지털 전환)

  • Frost & Sullivan
    • KEPCO Journal on Electric Power and Energy
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    • v.6 no.1
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    • pp.1-5
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    • 2020
  • 사물인터넷, 인공지능, 로봇공학, 증강현실, 가상현실과 같은 고급 기술의 융합과 사용자 행동의 변화가 미래 사업의 모습을 다시 만들고 있다. 기업이 어떻게 잠재적 변화, 작업 공간의 설계, 업무의 정의, 업무 절차를 인식하느냐가 기업이 경쟁 우위를 갖게 하는 데 도움이 되는 중요한 요인이다. Frost & Sullivan은 사회적 진화, 미래에도 견고한 사업 모델, 기술 혁신 등 미래 사업의 모습을 만들어갈 3개의 중요한 동인을 찾아냈다. 실제 작업 공간에서 작업자와 기계의 융합, 사람과 공간의 융합과 같은 트랜드가 사이버 작업 공간에 일어날 것으로, 이를 통해 점진적으로 사업과 업무의 미래 모습을 만들 것이다. 하지만 디지털 전환을 받아들이는 와중에 기업은 숙련된 인력의 부족, 기술의 정렬, 직원 반발, 사이버 보안, 조직 구조와 사고 방식 등과 같은 문제를 해결해야만 한다. 이런 문제들을 해결하기 위해 SHARED 방법론이 기술 수용과 업무 절차 개선에 관심이 있는 기업을 위한 가이드라인 역할을 할 수 있다. 시장에서 성공하기 위해 기술 솔루션 제공자(Technology Solution Provider)는 서비스 제공자로서 역할을 계속하는 동시에, 고객에게 인력 관리 솔루션의 필요성을 교육해야 한다. 기술 솔루션 제공자는 디지털 전환 과정에서 기업과 동반할 믿음직한 조언자이자 장기적 파트너에 기초한 사업 관계를 구축해야만 한다.

Social Roles of Child Sexual Crime Faction Films: Text Mining Analysis of Audiences' Emotional Reactions (아동·청소년 대상 성범죄 팩션영화의 사회적 역할 탐색: 텍스트 마이닝 기법을 활용한 수용자 감정반응 분석)

  • Kim, Ho-Kyung;Kwon, Ki-Seok
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.18 no.6
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    • pp.662-672
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    • 2017
  • Child sexual crimes have increased, but there has been no effective plan to combat this. Films reporting problems, amplify the attentions and propose countermeasures, which leads to changes. The current study examined the audiences' reactions to child sexual crime faction films using text-mining. The analysis of Naver's 2,727 blogs showed realistic words while 3,000 review comments' analysis demonstrated emotional responses. The positive and negative emotional category and degree were also different. In , the higher degree of negative emotions, such as 'angry' and 'unpleasant' appeared frequently. In , only negative emotional worlds were used. On the other hand, 'sad' was the highest ranked word, and the negative level was weak. In , 'good' a positive emotional word solely emerged. The audiences perceived the accidents objectively before release while they expressed their emotions and feelings after watching the movies. caused explosive anger and organized the participating citizens for changes. This movie provided an opportunity to enforce a legislative bill intensifying heavy punishments. The present study is significant in scrutinizing the audiences' diverse emotional reactions and discusses the future direction of society prosecution movies. Based on the text analysis of the audiences' linguistic expressions, a future study will be needed to hierarchically classify the diverse emotional expressions.

The Critical Perspectives and Implications of the Migrant Policies in the West: based on Assimilation, Multiculturalism, and Social Integration Policy (서구의 이주자 정책에 대한 비판적 접근과 시사점 - 동화, 다문화주의, 사회통합 정책을 중심으로 -)

  • Lee, Yong Gyun
    • Journal of the Korean association of regional geographers
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    • v.20 no.1
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    • pp.112-127
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    • 2014
  • This study aims to understand the change of migrant policies, namely assimilation, multiculturalism and social integration, in the West through critical perspectives and to derive implications for the Korea's migrant policy from the experience of the West. In 1970s, assimilation policy was severely criticized from the limitation of cultural diversity, and multiculturalism expanded rapidly in the West focusing on the migrant's right and cultural difference. However, multiculturalism received severely criticism because it makes social isolation and segregation between mainstream society and migrants. Since 2000 social integration became the major policy for migrant incorporation, focusing migrant's attitude and practice to receive the value and culture of mainstream society with the active participation of socioeconomic activities. However, social integration policy reveal some problems which regard migrants as the object of control, and also as the object of discrimination. The experience of the Western policies suggests on the careful selection for the migrant's incorporation policies in Korea with the consideration of social inclusion of migrant, analysis on the problems of multiculturalism and social integration policy, and the necessity of mainstream society's change into the acculturation.

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