• Title/Summary/Keyword: 소비 만족

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Broadband Content Insertion Technology based on Terrestrial UHD Broadcasting MMT/ROUTE (지상파 UHD 방송 MMT/ROUTE기반 브로드밴드 콘텐츠 삽입 기술)

  • Kim, Doohwan;Lee, Dongkwan;Kim, Kyuheon
    • Journal of Broadcast Engineering
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    • v.24 no.2
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    • pp.329-340
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    • 2019
  • Recently, broadcasting technologies have evolved as high-quality AV services such as domestic terrestrial UHD(Ultra-High Definition) broadcasting have been increasing, and broadcasting standards have been newly defined. Also, as network technology develops, contents are consumed not only in the country but also the world. Accordingly, content insertion technology, which is a method of providing suitable contents in accordance with the national and local environments, will be needed. This paper proposes a content insertion service system model and synchronization scheme using ATSC(Advanced Television Systems Committee) 3.0 Event Signaling standard under heterogeneous network environment of broadcasting network and internet network based on transmission standard DASH(Dynamic Adaptive Streaming over HTTP)/ROUTE(Real time Object delivery Over Unidirectional Transport) and MMT(MPEG Media Transport) of terrestrial UHD broadcasting. It also verifies that the service operates in an environment that meets the broadcast standard.

A Study on Integrated Air-conditioning System for Electric Vehicle Based 1-ton Class Commercial Vehicle (전기차 기반의 1톤급 상용차용 통합공조 시스템에 관한 연구)

  • Baek, Soo-Whang;Kim, Chul-Soo
    • The Journal of the Korea institute of electronic communication sciences
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    • v.14 no.2
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    • pp.361-368
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    • 2019
  • This paper is a study on integrated air-conditioning system for 1-ton class commercial vehicle based on electric vehicle. In the case of an electric commercial vehicle, since the opening and closing of the door is frequently performed in order to get in and out of the cargo, the heat loss largely occurs. Therefore, the heating and cooling load is required to be larger than the electric vehicle. As a result, the energy consumed by the heating and cooling system is larger than the passenger electric car in order to satisfy the heat comfort required by passengers. In order to overcome these disadvantages, we performed research using an efficient integrated air conditioning system. Finally, the design and analysis of a heat pump system for heating and a electrical compressor for cooling need to be proceed to develop a high-efficiency air conditioning system for improving the commerciality of 1 ton-class electric trucks and expanding the industrial ecosystem in the electric truck sector.

Establish Marketing Strategy Using Analysis of Local Currency App User Reviews -Focused on 'Dongbackjeon' and 'Incheoneum' (지역화폐 앱 사용자 리뷰 분석을 통한 마케팅 전략 수립 - '동백전'과 '인천e음'을 중심으로)

  • Lee, Sae-Mi;Lee, Taewon
    • The Journal of the Korea Contents Association
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    • v.21 no.4
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    • pp.111-122
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    • 2021
  • This study analyzed user reviews of Dongbaekjeon and Incheoneum app, which are representative local currencies in Korea, to identify the positive/negative factors of local currency users, and established a marketing strategy based on this. App user reviews were classified into positive and negative based on the star rating, and word cloud, topic modeling, and social network analysis were performed, respectively. As a result, in the negative reviews of Dongbaekjeon and Incheoneum, dissatisfaction with app use and card issuance appeared in common. In positive reviews, keywords such as 'local economy' and 'small business owners' along with satisfaction with 'cashback' appeared. It means that local currency users perceived that their consumption support local economy, and they felt satisfaction in using local currency. Based on the satisfaction/dissatisfaction factors identified as a result of the analysis of this study, we identified what needs to be improved and to be strengthened, and appropriate marketing strategies were established. The text mining method used in this study and research results can provide meaningful information about local currencies to public officials and marketers in charge of local currencies.

Consumption and Satisfaction with Fresh-Cut Produce in Korean Adults (신선편의 농산물 소비 현황 및 만족도 조사)

  • Bae, Yun-Jung;Yu, Kwang-Won;Lee, Kyung-Haeng
    • The Korean Journal of Food And Nutrition
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    • v.35 no.2
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    • pp.150-158
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    • 2022
  • The purpose of this study was to assess consumption and satisfaction with fresh-cut produce in Korean adults. In this study, an online survey November 9~13, 2020 was conducted with 982 Korean adults age 19~64 (490 males and 492 females) with experience in purchasing fresh-cut produce in the past year. Among all respondents, the percentage with experience in buying 'washed or peeled vegetables' was the highest (71.18%), followed by those in buying 'packaged salads/sprouts/ssam vegetables' (64.15%), 'pre-cut fruits/fruit cups' (59.98%), 'pre-cut or minced vegetables' (56.01%), and 'washed or peeled fruits' (53.67%), respectively. Among the types of fresh-cut produce, 'packaged salads/sprouts/ssam vegetables' showed the highest satisfaction score at 3.73 pts, and the overall satisfaction score of fresh-cut produce consumption was also 3.73 pts. Compared to male respondents, female respondents showed a significantly higher percentage of respondents that purchased 'packaged salads/sprouts/ssam vegetables' (p=0.0409), significantly higher satisfaction scores (p=0.0124), and a higher percentage of respondents considering 'freshness' important when purchasing (p<0.0001). Additionally, the group with high household income comprised a significantly higher ratio of respondents considering 'eco-friendly or organic status' important. The study results may facilitate identify areas for improvement of fresh-cut produce in the future.

Continuance Use Intention of Voice Commerce Using the Value-attitude-behavior Model (가치-태도-행동 모델에 기반한 음성 쇼핑 지속이용의도에 관한 연구)

  • Kim, Hyo-Jung
    • The Journal of the Korea Contents Association
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    • v.22 no.5
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    • pp.491-502
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    • 2022
  • Voice technology allows consumers to make purchases through smart devices, and the interest in voice-driven conversational commerce has significantly expanded. In this study, we explored the continuance use intention of voice commerce, and the adoption of a value-attitude-behavior model. An online survey was conducted on 360 individuals who used an artificial intelligence assistant device in a voice commerce environment. We used Amos 23.0 and SPSS 25.0 for descriptive, confirmatory, and structural equation modeling analyses. These results indicated that functional value was the highest influencing variable on satisfaction of voice commerce, while social, emotional, and epistemic values significantly influenced it as well. Additionally, satisfaction of voice commerce significantly influenced the continuance use intention of voice commerce. These findings could help us understand the characteristics of voice commerce users and the diversity value in voice commerce environment.

Incongruence Between Housing Affordability and Residential Environment Quality of Young Renters Living Independently in Non-Seoul Metropolitan Area (비수도권 지역에 독립 거주 중인 미혼 청년 가구의 월세 부담 및 거주성 비교 분석)

  • Hyunjeong Lee;Sangjun Nam
    • Land and Housing Review
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    • v.15 no.1
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    • pp.1-22
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    • 2024
  • This research explores the household and housing characteristics of young renters aged between 19 and 34 living independently in rental housing of non-Seoul Metropolitan Area (non-SMA) and to determine the factors of their housing affordability and residential environment qualities in two districts of non-SMA - metropolises and non-metropolises. Using the 2020 Korean Housing Survey (KHS), this study identified 1,191 unmarried young renters, and most were single adults in mid-twenties who were salaried workers with a bachelor's degree or higher. Also, many lived in single-room occupancy of non-APT housing for less than 2 years and rarely relied on social services. The findings showed that the distinction of local housing market between metropolises and non-metropolises forced the former to spend more housing expense (tenancy deposit and rental fees) than the latter. With regard to housing affordability indices (Schwabe index, housing expense ratio and rent to income ratio), most were housing cost-burdened and nearly one quarter were severely rent-burdened. The regression analysis indicated that housing affordability in both districts was positively affected by income increase and social services, and housing satisfaction in non-metropolises was added to its determinants. Further, residential environment qualities were largely divided into two groups of livelihood and urban infrastructure, and the two factors influenced residential assessment in both districts. Since young renters interdependently living had suffered with housing affordability, both income growth and housing assistance are critically required to enable them not just to reduce the burden but to ensure livability.

A Study on the Factors of Satisfaction with Stock Investment : Focusing on the Moderating Effect of the Stock Message Framing (주식 투자 만족도 형성 요인에 관한 연구 : 주식 메시지 프레이밍에 대한 조절효과를 중심으로)

  • Kim, Hae-young
    • Journal of Venture Innovation
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    • v.1 no.2
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    • pp.47-59
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    • 2018
  • With the recent, rapid changes in the socio-economic environment, organizations of today are now required to present a framework of realistic consumer behaviors based on psychology, economy, and finance, in order to understand their investing customers. Stock investors show differences in terms of their decisions or evaluations in the process of investing. This is due to what is called the 'framing effect.' The decision frames of the investors are defined differently, and, as a result, this affects the decisions made by the investors. Preceding studies on stock investment rarely touched the topic of the effect of message framing on market participants in their stock investment, especially regarding the differences in terms of their risk management behaviors based on the message framing in stock investment. Therefore, the purpose of this study is to examine the influence of stock investment message framing on market participants in their investment decision making and empirically validate whether this message framing effect has a moderating effect on the factors of investment satisfaction. For this, 494 participants with stock investment experiences were interviewed from May 1 to 26, 2018, and the results were used as the data for the empirical analysis. The analysis of the data was conducted using SPSS 22.0 statistical analysis software. The results of this study were as follows; First, of the stock investment behavioral factors, the stock comprehension, recommendation by others for a stock, and the degree of risks of a stock affected stock investment satisfaction in a positive manner. And, of the behavioral factors of stock investment, stock comprehension, stock brand, recommendation on the stocks from others, past performances, and risk levels of stocks affected the intent of continued stock investment in a positive manner. Second, message framing turned out to affect stock investment satisfaction in a positive manner, and it also had a significant moderating effect to the relationship between the stock investment behavior and stock investment satisfaction. Third, message framing was found to affect continued stock investment intent significantly, with a significant moderating effect in the relationship between stock investment behavioral factor and continued stock investment intent.

물리.화학적 방법에 의한 참돔(Pagrus major)의 품질판정에 관한 연구

  • 김태진;배진한;심길보;여해경;정호진;조영제
    • Proceedings of the Korean Aquaculture Society Conference
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    • 2003.10a
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    • pp.155-156
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    • 2003
  • 우리나라는 해방 후 어려웠던 경제난국에서 벗어나 산업발전기에 접어들면서 수산물보다는 식탁에서 육류의 섭취가 상대적으로 많이 증가되었다. 그러나 최근에 들어와서는 외식산업의 현저한 발달과 더불어 즉석편리식품이나 육류의 소비가 증가함에 따라 비만, 동맥경화 및 영양의 과잉공급에 따른 각종 성인병이 만연하고 있는 실정이단, 이러한 시점에 수산물이 가지고 있는 건강기능성이나 생리효과가 식품관련 연구자들에 의해 밝혀지면서 생선회가 건강지향성과 기호성이라는 측면에서 두 가지 조건 모두를 만족시키는 식품으로 자리잡아 외식산업의 한 축을 이루어 생선회의 소비는 급증하고 있으나, 자연산 활어는 남획에 따른 자원고갈 및 어장축소 등 여러 가지 이유로 현재 유통되고 있는 생선회의 90% 이상은 양식산 활어이며, 양식 활어의 생산량 또한 1980년대 후반에 비하여 10배 이상 증가되어 있을 뿐만 아니라 가까운 중국이나 일본 등지에서 생선회로 먹기 위하여 많은 량의 활어가 수입되고 있는 실정이다 이렇게 생산된 활어는 활어시장에서 활어의 품질에 관계없이 중량을 기준으로 거래되고 있어 여러 가지 문제를 야기시킬 수 있다. 그러므로, 활어 품질판정 기술의 개발은 우리나라 양식업의 대외경쟁력을 갖추게 할 뿐만 아니라 어민소득을 향상시킬 수 있다. 또한 활어의 유통 질서를 갖추기 위해서 양식활어 근육의 품질을 정확하고도 신속하게 판정할 수 있는 기술을 개발하고자 하였다. 그러므로, 육질의 판정을 위한 기초자료로써 사육수조에서 운동여부와 운동횟수에 의한 양식 활어의 품질을 비교 검토하였다. 운동사육구(2회/1일, 0.5m/s)와 비운동사육구의 초기수분함량은 각각 73.44±0.87%, 72.88±0.25%의 함량이였다. 운동사육시간이 길어질수록 운동사육구에서는 수분함량이 운동5일째에는 73.56±0.22%였으며, 운동 20일에는 75.88±0.94%로 초기수분함량보다는 3%정도 증가하였다. 반면, 비운동사육구에서는 큰 변화를 나타내고 있지 않았다(p<0.05). 운동과 비운동시킨 참돔의 지질 함량의 변화는 운동시킨 참돔은 운동으로 인한 에너지 소비로 인하여 함량이 유의적으로 감소했으며(r=-0.35), 비운동사육구에서는 절식으로 인하여 지질함량이 감소하였다(r=-0.38). 파괴강도와 가장 밀접한 영향을 가지는 콜라겐은 운동과 비운동 모두 사육기간동안 큰 변화는 보이지 않았다. 초기의 파괴강도값은 1.45±0.02kg(운동사육구), 1.36±0.18kg(비운동사육구)이였으며 사육기간동안 운동사육구는 파괴강도값이 증가한 반면, 비운동수조에서는 참돔의 파괴강도는 사육기간동안 큰 유의차가 없었다. 각 성분간의 상관도를 살펴보면, 수분함량과 파괴강도는 상관성을 가졌으며, 지질함량과 파괴강도도 같은 경향은 나타내었다. 운동기간동안의 파괴강도와 콜라겐 사이에는 상관성의 거의 없었다. 이는 운동기간에 따른 파괴강도의 증가가 콜라겐의 함량의 증가보다는 지질함량의 감소와 수분함량의 증가와 같은 성분과의 상관성이 크다고 판단된다. 다음으로는, 운동횟수에 의한 영향으로써 운동시간을 1일 6시간으로 설정하여, 운동횟수를 결정하기 위하여 오전, 오후에 각 3시간씩 운동시키는 방법과 오전부터 6시간동안 운동시키는 두 방법을 이용하여 품질을 비교하였다. 각 조건에 따라 운동시킨 참돔의 수분함량을 나타낸 것으로, 2회(오전 3시간, 오후 3시간)에 나누어서 운동시키기 위한 육의 수분함량은 73.37±2.02%를 나타냈으며, 1회(6시간 운동)운동시키기 위한 육은 71.74±1.66%을 나타내었다. 각각의 운동조건에서 양식된 참돔은 사육초기에는 큰 변화가 없었으나, 사육 5일 이후에는 수분함량이 증가하여 15일에는 76.40±0.14, 75.62±0.98%의 수분함량을 2회와 1회 운동시킨 참돔의 육에서 각각 나타났다. 운동횟수에 따른 지질함량은 2회 운동시킨 참돔은 5.83±2.08, 1회 운동시킨 참돔은 6.72±1.84%을 나타났으며, 사육기간이 증가할수록 함량은 감소하였다. 하루 1회운동시킨 참돔은 지질 함량의 감소율이 2회 운동시킨 참돔보다는 작았지만, 1회 운동시킨 참돔과 마찬가지로 운동기간동안 지질은 감소하였다. 운동횟수와 상관없이 운동기간동안 콜라겐의 함량은 큰 증가를 보이지 않았다. 파괴강도값은 운동횟수가 많을수록 증가하는 경향을 나타내었다. 운동시킨 참돔은 운동횟수에 상관없이 지질 함량이 감소할수록 파괴강도값이 증가하였으며, 운동횟수가 하루 2회인 참돔에서는 지질함량과 파괴강도값이 높은 상관관계를 나타내고 있다(p<0.05, r=0.866(2회/1일). 운동기간과 파괴강도의 값, 운동기간과 수분함량, 운동기간과 지질함량간의 상관성은 운동횟수에 상관없이 높은 상관관계를 나타냈다. 또한, 콜라겐함량은 운동기간과 상관관계 없이 상관성이 낮았다. 그러므로, 본 실험의 목적인 양식산 활어의 품질판정을 하기 위한 요인으로 동일 어종에는 콜라겐보다는 파괴강도, 수분함량 및 지질함량과의 관계를 상관성을 가지므로, 양식 활어의 품질판정 요인으로 선정하였다.

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Analysis of the consumption pattern of delivery food according to food-related lifestyle (식생활라이프스타일에 따른 배달음식의 소비성향 분석)

  • Heo, So-Jeong;Bae, Hyun-Joo
    • Journal of Nutrition and Health
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    • v.53 no.5
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    • pp.547-561
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    • 2020
  • Purpose: This study was conducted to segment the delivery food market and to develop customized products and services. Methods: This study analyzed 636 responses collected from customers who ordered delivery food. Statistical analyses were conducted using the SPSS program (ver. 25.0) for frequency analysis, χ2-test, one-way analysis of variance, factor analysis, and cluster analysis. Results: Four factors were extracted by exploratory factor analysis (safety-orientation, convenience-orientation, taste-orientation, and economy-orientation) to explain the consumers' food-related lifestyles. The results of cluster analysis indicated that the 'low-interest group', 'convenience and economy-oriented group', and 'gourmet and economy-oriented group' should be regarded as the target segments. Characteristic analysis of each cluster showed that lowinterest group had higher rates of married (67.1%) and living with family (85.4%) than other clusters. The convenience and the economy-oriented group had higher rates of living alone (28.9%) than others. The gourmet and the economy-oriented group had a higher percentage of unmarried (62.0%) than the others. In addition, the average age of convenience and economy-oriented group (32.3 years) and gourmet and economy-oriented group (32.5 years) were significantly lower than the safety seeker (40.0 years) (p < 0.001). Difference analysis of the consumption practice according to the cluster, revealed significant differences in the order frequency (p < 0.001), main day to order (p < 0.05), source of information about delivery food (p < 0.001), order method (p < 0.001), and co-consumer (p < 0.01). In addition, the convenience and the economy-oriented group had significantly higher overall satisfaction than the others (p < 0.001). Conclusion: These findings suggest that customer segmentation based on a food-related lifestyle can be used to build a successful marketing strategy. Therefore, restaurant managers and delivery platform operators should consider developing products and services according to the segmentation to maximize customer satisfaction.

The Effect of Active Senior's Career Orientation and Educational Entrepreneurship Satisfaction on Entrepreneurship Intention and Entrepreneurship Preparation Behavior (액티브 시니어의 경력지향성과 창업교육 만족이 창업의지와 창업준비행동에 미치는 영향)

  • Park, Joungbum;Yang, Youngseok;Kim, Myungseuk
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.15 no.1
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    • pp.285-301
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    • 2020
  • Looking at the problem of aging in the nation from a demographic perspective, it is not a problem of the overall population, but of the structure of the population. It is the baby boomer and post-baby boomers, the largest population in the country. Baby boomers were born between 1955 and 1963, and currently have a population of 7001,333, which is 13.6 percent (as of 2015). The Post-Baby Boomer generation was born between 1964 and 1974, with a total population of 9,567,171, accounting for 18.8 percent of the total population. In particular, baby boomers and post-baby boomers (32.4% of the total population) have begun to retire or will retire soon. The average life expectancy continues to increase due to the development of medical technology, and the falling birth rate of newborns and the declining population of the production population are darkening the domestic economy. In a policy proposal aimed at easing the nation's falling economic growth rate, women's participation rate is as high as Sweden and men's efforts to increase it as high as Japan's, while the elderly rate is desirable to maintain Korea's high level. This is because the expansion of the elderly generation's participation in economic activities could ease a sharp drop in economic growth and reduce the burden of supporting the elderly population. The study, based on this social problem awareness and problem solving plan, looks at the relationship between career orientation and satisfaction in start-up education based on the diverse career base of active seniors, and also suggests the importance of customized start-up education on the diversity of active seniors by clarifying the relationship between them, and suggests the desirable direction of senior start-up policy design, funding, and start-up education. Based on the theoretical background, the concept of five factors was defined: active senior, career-oriented, satisfaction level of start-up education, willingness to start a business, and the concept definition of an active senior, which is particularly key to the baby boomers in their 50s and 60s, is generally regarded as a source of consumption or welfare benefits, but in this study, the concept of active start-up is reflected in the domestic start-up market by young people in their 40s, 50s and 60s. As a result of a hypothesis test. Hypothesis 1 and Hypothesis 5: Career orientation has been verified to affect the willingness to start a business and the behavior of preparation for a start-up. Hypothesis 3: The willingness to start a business has been verified as having an effect between startup preparation actions. Hypothesis 4: The satisfaction level of start-up education has been verified to affect start-up preparation behavior. However, hypothesis 2: The satisfaction level of education for start-ups does not affect the willingness to start a business. Such results can be inferred that satisfaction in start-up education does not have a direct effect on the will to start a business and increases the will to start a business through the influence of personal career orientation.