• Title/Summary/Keyword: 소비자 기대 수준

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A Study on providing Open Home IoT Services of Brodcasting Communication Service Provider (방송통신사업자의 개방형 홈 IoT 서비스 제공 방안 연구)

  • Kim, Choong-Soo
    • Proceedings of the Korean Society of Broadcast Engineers Conference
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    • 2014.11a
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    • pp.45-48
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    • 2014
  • 최근 국내외에서 모든 사물이 인터넷에 연결되는 초(超)연결혁명이 진행 중이며, 앞으로 사물인터넷 기반의 다양한 혁신과 사업기회가 창출될 것으로 전망되고 있다. 하지만 국내의 경우 세계 최고 수준의 광대역 방송통신 인프라 및 IoT 기기 제조역량 등을 갖추고 있으나, 표준 기반의 개방형 IoT 플랫폼의 부재로 국내 기업의 시장 진입이 어려운 상황이다. 대기업은 개별적으로 플랫폼을 개발중이나 글로벌 시장에 대한 주도력이 부족하고, 중소기업은 플랫폼 부재로 시장진입이 어려워 향후 스마트 폰 산업에 이어 IoT 산업마저 글로벌 기업에 종속될 우려가 있다. 이에 본 논문에서는 국내외 다양한 분야의 기업들이 참여하여 다양한 홈 IoT 제품과 서비스를 개발할 수 있도록 특정 플랫폼이나 솔루션에 제약 없이 다양한 IoT 기기를 연결, 제어가 가능한 표준 기반의 개방형 홈 IoT 서비스 제공 방안을 연구하였다. 실험 결과에서는 제안된 개방형 홈 IoT 플랫폼을 통해 Z-Wave, IP, ZigBee, IrDA 등 다양한 통신 방식을 사용하는 홈 IoT 기기를 제어하고 정보 수집하여 사용이 가능함을 보여주었고, 이를 기반으로 플랫폼을 빅데이터 기술 및 기계학습 기능을 추가적으로 고도화하면 다양한 사물로부터 수집된 정보와 방송 정보, 웹 정보 등을 융합한 서비스 제공 등 소비자 중심의 창의적인 신규 방송통신 융합서비스 제공이 가능할 것으로 기대가 된다.

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Improvement of the Brand Image for Automakers By Design Identity (자동차 메이커의 디자인 아이덴티티를 통한 브랜드 이미지 제고)

  • 이호숭
    • Archives of design research
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    • v.12 no.4
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    • pp.161-170
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    • 1999
  • In recent days, consumer's product selection various with diverse life style, not simply with income class. This in why diversified demand and diversified products appear in every industry, which means the success or failure of business relies on tis ability to yield the best productivity under the condition of diversification. The purpose of this study is to discuss how an automaker can create its unique identity and brand image in automobile industry and what's brand role and value, under the recognition that clarifying a target market in development process is indispensable to developing a product of higher marketability. By building and applying a product of higher marketability. By building and applying a brand-unique consistent design identity, it's intended to meet the increasing requirements of product attribute for symbolism or sensitivity so as satisfy or exceed customer expectation.

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A Study on the Gap Analysis between Expectation and Perceptions of Users for IPTV Services based on N-Screen Technology (N-Screen 기술 기반 IPTV서비스에 대한 이용자의 기대와 인지 간의 GAP분석에 관한 연구)

  • Kim, Jun Soo;Kang, Sang Ug;Lim, Gyoo Gun
    • The Journal of Society for e-Business Studies
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    • v.18 no.2
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    • pp.205-222
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    • 2013
  • One of the recent important issues in IT fields is the convergence. It had been simply focused on functional convergence of technologyies. However the convergence in terms of businesses or services also has been made in recent years. The convergence between broadcasting and telecommunication industries can be possible because the e-transformation of broadcasting industry based on digital technology such as multimedia and multi-channel, can be combined with the high speed telecommunication network. It is giving a birth of various convergence services such as IPTV. IPTV is a kind of new service that is combined with the convergence of network, contents, and device. Nevertheless the controversy about the scope and the value of this new convergence service has constantly been raised; for example, what is the difference between IPTV and Internet TV? or what are the benefits that customers can have? This study measured the expectation level and the cognitive level of users before and after using the service and analyzed the gap between the importance and the satisfaction of the service. From this study, we proposed the priority of each function by analysing Importance-Performance Analysis(IPA) method to suggest required functions of IPTV service based on N-Screen technology. This study will identify the gap of awareness level between service providers and end users for the functions of broadcasting and telecommunications convergence service and suggest a solution enhancing user satisfaction.

Career Identity of High School Students: Exploring Differences by Negative Emotions of Consumer Typology (고등학생의 진로 정체감에 영향을 미치는 요인: 부정적 정서에 따른 소비자 유형화 분석)

  • Kim, Hyo-Jung
    • The Journal of the Korea Contents Association
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    • v.18 no.2
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    • pp.476-489
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    • 2018
  • This study examined the factors affecting the career identity of high school students. We adopted the ecological systems theory by Bronfenbrenner. The consumer typology approach was applied based on their negative emotions, and they were categorized into two distinct groups: unstable emotion group(n=903) and stable emotion group(n=1,107). We used the panel data of Korean Children & Youth Panel Survey. Data of a total of 2,010 participants were analyzed. The results of this study are as follows. In the unstable emotion group, parental supervision, parental excessive expectation, peer communication, peer trust, and teacher attachment significantly influenced career identity. In the stable emotion group, parental supervision, parental abuse, peer communication, and teacher attachment significantly influenced career identity.

Apparel Brands' Implementation and Customers' Expectation of Mass Customization (의류 브랜드의 매스 커스터마이제이션 실행 수준과 소비자의 기대 수준)

  • Yang, Hee-Soon;Lee, Yu-Ri
    • Journal of the Korean Society of Clothing and Textiles
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    • v.31 no.5 s.164
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    • pp.753-764
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    • 2007
  • Apparel goods can be customer-oriented in the extreme and the apparel industry is one of the most customer-centered industries that should maximize customers' satisfaction. Recently, mass customization, a customer-centered system is widely discussed in the apparel industry to provide consumers with new, differentiating, distinctive, yet personalized products. The purpose of this study is to provide useful insights for apparel brands' mass customization(hereafter, MC) implementation by comparing the apparel brands' current status with consumers' expectation. One hundred apparel brands' practitioners and 116 consumers were surveyed in this research. First, we found that, on the basis of the five stages of MC presented by Pine(1993), apparel brands' MC stages were identified. Then, customers' expectation levels were examined according to the five stages. When compared the gap between the customers' expectation level and the apparel brands' implementation, consumers' expectation of MC was significantly higher than the implementation level by apparel brands for the stage 2(customized products creation), the stage 5(modular production). Second, by conducting a factor analysis with the scales measuring the MC activities of the five stages, apparel brands' current MC strategies could be classified as 'mass customized strategy', 'quick response strategy', 'MOT(moment of truth) customized strategy', and 'individualized service strategy.' Apparel brands showed significant differences in mass customized strategy, quickresponse strategy, and MOT customized strategy according to their product characteristics. Finally, consumers' expectation level of MC strategies was significantly different by their characteristics such as shopping orientation.

Estimating Construction Cost for Small-Sized Apartment Unit (소형공동주택의 적정건축비 추정방안 연구)

  • Lee, Yoo-Seob;Kang, Tae-Kyung;Cho, Hun-Hee;Huh, Young-Ki
    • Korean Journal of Construction Engineering and Management
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    • v.7 no.5
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    • pp.94-104
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    • 2006
  • The changed Korean government law associated with the public apartment housing supply, so called the $^{\circ}{\AE}$Apartment Sales Price $Cap^{\circ}{\phi}$, requires new system for estimating construction cost in order to set appropriate price. A model apartment project was carefully designed and its construction cost were analyzed in many different ways. Based on the analyses outcomes, 1,028,000 Won/m2 (excluding cost for underground parking lot) is the most appropriate Price Cap for a smaller than $85{\beta}{\geq}$ apartment unit. Further, it was revealed that the price have to be adjusted reflecting such factors as underground size; structural system; external complex quality; and consumer preferences. Findings from this study will enable the Korean government to realize faster and better application of the related laws. The methodology for obtaining appropriate apartment construction cost will also benefit for future researchers.

Developing Countermeasure Model to Prevent Planned Lawsuit on Apartment Construction Defects (공동주택 하자기획소송에 대한 건설사 사전 대응 모델 개발)

  • Cho, Youngsun;Cha, Heesung;Kim, Kyungrai;Hwang, Youngkyu;Shin, Dongwoo
    • Korean Journal of Construction Engineering and Management
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    • v.15 no.3
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    • pp.74-82
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    • 2014
  • The proportion of apartment housing has been increased to solve the housing problems resulted from rapid growth in urban population and urban economy. With the increase in apartment's proportions and the concern about quality of housing, the contractors have made efforts to satisfy the customers in improving the quality of housing. Despite these efforts, the conflicts between the contractor and the customers are getting serious. Also the disputes and the litigation of defect are increasing because of the contractor's negative treatment and inadequate countermeasure. In this study the defect lawsuits which bring actions against the contractors are collected and analyzed. And then the strategic countermeasures are proposed according to the classifying the type of defect and size. The suggested countermeasure model before the defects are resulted is expected to contribute in developing the contractors strategies to reduce the conflicts against customers.

A Strategic Analysis of Digital Transformation for Data Integration based on Platform Business Model: Focusing on Financial Industry (디지털 트랜스포메이션의 플랫폼 비즈니스 모델 기반 데이터 통합 관점 분석: 금융산업 사례를 중심으로)

  • Kim, Iljoo
    • The Journal of Society for e-Business Studies
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    • v.26 no.4
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    • pp.119-131
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    • 2021
  • With the boom of platform businesses, digital transformation has become the most important topic for businesses. Digital transformation has now become the most urgent strategy for survival, from a strategy considered as an option to choose in the past. Many companies are desperately seeking the ways to be digitally transformed. Even though there have been many studies on digital transformation, most of them are on strategic and conceptual model levels based on simple case analyses. In this study, we analyze the benefits of data integration and network effects from it, based on platform business model at the core of digital transformation. The change based on platform can be categorized into the internal one for the integration of data and better decision making, and the external one for the expansion of the businesses and better prediction of consumer behaviors through the integration of external data sets by the platform business model based enterprises. While the progress for digital transformation is not mature enough yet, financial industry is one of the most promising industries for the change and realization of the aim of it with its relatively much more advanced IT infrastructure. Many companies are making various efforts for the integration of external data, and if the good results can be accomplished, financial industry will contribute to the advancement of digital transformation in other industries as well. For "My Data" project by Korean government, we suggest the data structure and transaction of data (of Korea) should be advanced and established more quickly.

Development of Metal-free Pump and Uni-material Packaging for Cosmetics to Improve Recycling (재활용성 향상을 위한 화장품용 메탈프리 펌프 및 유니소재 패키징 개발)

  • Sang Kyu, Ryu;Ho Sang, Kang;Jae Young, Oh
    • KOREAN JOURNAL OF PACKAGING SCIENCE & TECHNOLOGY
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    • v.28 no.3
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    • pp.171-174
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    • 2022
  • Cosmetic packing materials tend to be difficult to recycle when discarded due to the cosmetic industry's pursuit of aesthetics, functionality, and high value-added design. Pump packaging, which is widely used for the good preservation and discharge of cosmetics contents, is difficult to be separated and recycled because of a metal spring, which is in charge of pump resilience. In this study, a polypropylene spring was developed to replace the existing metal spring to improve the recyclability of the pump packaging for cosmetics, and was uni-materialized by applying to the cosmetic packing materials with 0.2 ml of discharge amount. In addition, performance test was conducted to verify the equivalence with the existing metal spring pumps as grounds for the commercialization of metal-free uni material pump packaging. The decompression leak test showed no leakage and displayed 14.8~17.5 N of pressing strength, 2.3~8.8 % of deviation in dispensing volume, and 4 occasions of pumping for initial discharge.

Are you a Machine or Human?: The Effects of Human-likeness on Consumer Anthropomorphism Depending on Construal Level (Are you a Machine or Human?: 소셜 로봇의 인간 유사성과 소비자 해석수준이 의인화에 미치는 영향)

  • Lee, Junsik;Park, Do-Hyung
    • Journal of Intelligence and Information Systems
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    • v.27 no.1
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    • pp.129-149
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    • 2021
  • Recently, interest in social robots that can socially interact with humans is increasing. Thanks to the development of ICT technology, social robots have become easier to provide personalized services and emotional connection to individuals, and the role of social robots is drawing attention as a means to solve modern social problems and the resulting decline in the quality of individual lives. Along with the interest in social robots, the spread of social robots is also increasing significantly. Many companies are introducing robot products to the market to target various target markets, but so far there is no clear trend leading the market. Accordingly, there are more and more attempts to differentiate robots through the design of social robots. In particular, anthropomorphism has been studied importantly in social robot design, and many approaches have been attempted to anthropomorphize social robots to produce positive effects. However, there is a lack of research that systematically describes the mechanism by which anthropomorphism for social robots is formed. Most of the existing studies have focused on verifying the positive effects of the anthropomorphism of social robots on consumers. In addition, the formation of anthropomorphism of social robots may vary depending on the individual's motivation or temperament, but there are not many studies examining this. A vague understanding of anthropomorphism makes it difficult to derive design optimal points for shaping the anthropomorphism of social robots. The purpose of this study is to verify the mechanism by which the anthropomorphism of social robots is formed. This study confirmed the effect of the human-likeness of social robots(Within-subjects) and the construal level of consumers(Between-subjects) on the formation of anthropomorphism through an experimental study of 3×2 mixed design. Research hypotheses on the mechanism by which anthropomorphism is formed were presented, and the hypotheses were verified by analyzing data from a sample of 206 people. The first hypothesis in this study is that the higher the human-likeness of the robot, the higher the level of anthropomorphism for the robot. Hypothesis 1 was supported by a one-way repeated measures ANOVA and a post hoc test. The second hypothesis in this study is that depending on the construal level of consumers, the effect of human-likeness on the level of anthropomorphism will be different. First, this study predicts that the difference in the level of anthropomorphism as human-likeness increases will be greater under high construal condition than under low construal condition.Second, If the robot has no human-likeness, there will be no difference in the level of anthropomorphism according to the construal level. Thirdly,If the robot has low human-likeness, the low construal level condition will make the robot more anthropomorphic than the high construal level condition. Finally, If the robot has high human-likeness, the high construal levelcondition will make the robot more anthropomorphic than the low construal level condition. We performed two-way repeated measures ANOVA to test these hypotheses, and confirmed that the interaction effect of human-likeness and construal level was significant. Further analysis to specifically confirm interaction effect has also provided results in support of our hypotheses. The analysis shows that the human-likeness of the robot increases the level of anthropomorphism of social robots, and the effect of human-likeness on anthropomorphism varies depending on the construal level of consumers. This study has implications in that it explains the mechanism by which anthropomorphism is formed by considering the human-likeness, which is the design attribute of social robots, and the construal level of consumers, which is the way of thinking of individuals. We expect to use the findings of this study as the basis for design optimization for the formation of anthropomorphism in social robots.