• Culinary science and hospitality research
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• v.19 no.4
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• pp.193-210
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• 2013

The purpose of this study is to understand the influence of entrepreneurial motivation upon entrepreneurial intentions of college students majoring in foodservice through the pull and push factors of the motivation theory, analyzing the moderating effects by gender. Based on total 317 college students, this study was conducted with exploring factor analysis, reliability analysis, correlation analysis, regression analysis, and hierarchical moderated regression. The results showed that, among the pull factors, need for achievement (p<0.001) and self-actualization (p<0.01) had a significant positive influence on entrepreneurial intentions. It appears that entrepreneurial intentions of college students majoring in foodservice were developed by positive entrepreneurial motivation. The moderating effects by gender were not significant. Through the study results with theoretical suggestions, this study proposed a policy to encourage entrepreneurial activation and desires in college students. Limitations and further research directions are also discussed.

• The Journal of the Korea Contents Association
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• v.21 no.4
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• pp.545-554
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• 2021

The purpose of this study is to investigate the mediated effects of school life and gender differences in the effect of youth activities on sociality. The research method was analyzed as SPSS V. 22.0 for 403 teenagers based in Gyeonggi-do. The status of participation in youth activities was 58.8% in physical activity, 21.1% in emotional activity, and 20.1% in service activity, and the results of verifying research problems are as follows. First, gender-based youth activity showed that men were higher in physical activity than women. Emotional and service activity showed women higher than men. Sociality was higher in men than women. Second, the effect of youth activities on sociality was shown to have positive effects in order of emotional, physical and service activities. Third, the mediating effect of school life in relation to youth activities and sociality was shown to be significant, with partial mediating influence in order of emotional activity, physical activity and service activity.

• Journal of Digital Convergence
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• v.20 no.1
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• pp.95-105
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• 2022

The purpose of this study was to examine gender differences in response to work-life balance(WLB) and to investigate the effect of WLB on parenting confidence and to examine the moderating role of career management in the relationship between WLB and parenting confidence. Through SPSS 18.0, the model structure was tested between WLB, parenting confidence, and career management by a t-test, regression test, and hierarchical regression test. A total of 505 cases were analyzed. The major findings were as follows: First, it was found that there was no difference in the level of WLB by gender. Second, it was found that there was a positive relationship between WLB and parenting confidence. Third, it was found that career management moderated the relationship between WLB and parenting confidence. Based on the findings, practical implications about married female workers and the importance of WLB in the organizations were discussed.

• The Journal of the Korea Contents Association
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• v.14 no.12
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• pp.775-784
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• 2014

The purpose of this study was to identify the mediated moderating effect of explosive behavior through gender between negative emotion and suicidal ideation. It was conducted to measure depression, anxiety, explosive behavior and suicidal ideation from 644(322 male, 322 female) university students. The mediated moderating effect was analyzed through hierarchical regression analysis and path analysis. And the results of simple slope test were presented graphically. As a result of analysis, first, there were positive relationship among negative emotion, explosive behavior and suicidal ideation. Second, gender had significant moderating effect within the relationship of negative emotion and suicidal ideation. Third, explosive behavior had significant mediating effect within the relationship of negative emotion and suicidal ideation. Forth, gender had significant moderating effect within the relationship of explosive behavior and suicidal ideation. Implications of these results were explored in relation to the importance of negative emotion and explosive behavior that could be taken to improve suicidal ideation according to gender. In addition, this implication and suggestions for future research are provided.

• Journal of Convergence for Information Technology
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• v.8 no.1
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• pp.281-290
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• 2018

The purpose of this study was to analyze the mediating effect of work environment and the moderating effect of gender on the influence of interpersonal relationship of fusion integrated generation of youths on organizational commitment. For this purpose, Korean Labor and Income Panel Study KLIPS 19th year data was used and the effect of interpersonal relationship of youths on the organizational commitment of 540 subjects in accordance with the study was examined and explored focusing on the model in relation to the mediating effects of the work environment and the control effects of gender. The main results are as follows. First, the interpersonal relationship and working environment of youths showed a positive effect on organizational commitment. Second, the working environment was found to be mediated completely in the relationship between the interpersonal relationship of youths and work environment and organizational commitment. Third, in the relationship between interpersonal relationship and organizational commitment of youths, it appeared that there was moderating effects of gender.

• The Journal of the Korea Contents Association
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• v.15 no.12
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• pp.314-325
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• 2015

This study examines the impact of sleep duration on Korean adolescents' suicidal impulse. A gender-based analysis was conducted using binary logistic regression method. The major findings are as follows. First, weekday sleep duration had a significant effect only on male adolescents. Male adolescents who sleep less than seven hours on a weekday are likely to experience suicidal impulse by 1.9 times higher than the others. This effect remained significant even when other relevant variables were controlled. On the other hand, female adolescents who have less than seven hours of sleep on a weekday have about 1.3 times higher chances to experience suicidal impulse. However, this effect became insignificant when other variables such as stress were controlled. Meanwhile, weekend sleep duration did not have any significant effect on both male and female adolescents. By demonstrating the different effects between weekday/weekend sleep duration and male/female adolescents, this study supports the claim that it is necessary to take a social approach in studying sleep duration.

• The Journal of the Korea Contents Association
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• v.21 no.8
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• pp.455-465
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• 2021

The current study investigated multiple dimensions of brand personality for kids' fashion brands according to the brand personality scale of Aaker (1997) through an online survey of 500 women in their 20s to 40s raising children. The extracted brand personality factors, such as sincerity, competence, and excitement, showed positive and direct effects on brand loyalty. However, while sincerity and excitement turned out to have indirect effects mediated by brand identification on brand loyalty, competence did not have significant indirect effect. However, as a result of examining the moderated mediating effect according to the child's gender on the brand personality's mediating effect, in case of daughters, the effect of competence was strengthened, whereas the effects of sincerity and excitement were turned out to be increased in case of sons.

• Information Systems Review
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• v.19 no.2
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• pp.37-56
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• 2017

A rapid increase was observed among individuals who want to communicate through a Social Networking Service (SNS). The increasing number of SNS users who create and share information resulted in a huge volume of SNS information. This deluge of information decreases the interest of SNS users, thereby prompting them to generate stimulating and exaggerated information to draw attention to themselves. This study aims to examine the effect of SNS users' desire for attention and share their tourism experience. This study utilizes use and gratification theory and investigates the moderating effect of gender. The analysis shows that the desire for attention influences sharing of tourism experience through compliance and identification at the level of SNS commitment. Gender difference was observed between compliance and identification. This study provides theoretical and practical implications based on the results.

• Journal of the Korea Society of Computer and Information
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• v.12 no.3
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• pp.213-223
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• 2007

The aims of this study are to determine if the perceived risk of e commerce affect the Internet shopping mall users'decision to pre-purchase an item via e commerce, to find out if there are differences among the induced perceived risk according to gender, and to verify if the perceived risk according to gender have a correlation to a person's decision to pre-purchase an item via e commerce. It was found from the analysis of the collected data that there are five factors of perceived risk of e commerce: economic risk, the product performance risk, social risk, technology/time loss risk, and privacy risk. First, the collected data were analyzed to determine if the perceived risk of e commerce affect people's purchase intentions, and on the matter of whether there are differences among the pre-perceived risk according to sender, As regards the differences among the relationships between the pre-perceived risk of e commerce and the purchase intention of the Internet shopping mall users based on gender. It can thus be concluded that the pre-perceived risk of e commerce affect the Internet shopping mall users purchase intention. Different results were obtained, though, according to sender. This means e commerce purchasers can use these results to recognize the risk of e commerce.

• The Journal of the Korea Contents Association
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• v.18 no.6
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• pp.467-480
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• 2018

The purpose of this study was to investigate gender difference of community-residing elderly's life satisfaction and influential factors. Data were collected from 461 elders aged 60+ with the cooperation of several social service center for the aged, senior centers, and senior citizen associations in Daejeon Metropolitan City and Chungcheongnam-do(Cheonan-si and Okcheon-gun). SPSS 22.0 software was used for t-test and cross tabulation analysis, correlation analysis, and hierarchical regression analysis. The results showed there was statistically significant difference of elderly's life satisfaction by gender in multivariate analysis including sociodemographic factors, social network and relationship with children variables, but no difference in bivariate analysis. There was also significant difference in the factors affecting community-residing elderly's life satisfaction by gender. A few factors like friend support, number of regular social gatherings, and subjective health status were statistically significant in predicting male elderly's life satisfaction. Predictors of female elderly's life satisfaction which were perceived elderly parent-children conflict, friend support, monthly income, subjective health status, support to children, support from children were more diverse, compared to the predictors for male elderly's life satisfaction. Based on the findings, suggestions for social welfare policy and practice to improve community-residing elderly's life satisfaction considering the gender difference were discussed.