• Title/Summary/Keyword: 선호 정보원

Search Result 62, Processing Time 0.018 seconds

성격유형이 정보원선택에 미치는 영향에 관한 연구 - 금융상품정보를 중심으로 -

  • Gang, Yong-Hyeok;Jo, Nam-Jae;Kim, Hui-Yeon
    • 한국디지털정책학회:학술대회논문집
    • /
    • 2005.11a
    • /
    • pp.163-173
    • /
    • 2005
  • 금융기관들은 개인들의 다양한 욕구를 충족시키기 위해서 경쟁적으로 수많은 금융상품을 개발하여 판매하기 시작하였으며, 이러한 상품들은 나름대로 독특한 특성을 지니게 되어, 개인들은 이에 대한 수많은 정보를 수집하고 분석할 필요성을 가지게 되었다. 금융상품정보의 정보원 선택 선호요인으로는 정보원 자체의 특정 이외에도 개인이 가지는 성격적 특징과 환경적 요인들을 들 수 있다. 따라서 개인의 성격유형에 따라 선호하는 정보원의 유사점과 차이점을 알아보았다. 본 연구에서는 금융상품정보를 취득하는 정보원에 대한 선호요인인 개인의 성격유형을 파악하기 위하여 MBTI(Myers Briggs Type Indicator)를 근거로 작성된 성격특성평정척도(Personality Trait Ration Scales: PTRS)를 이용하여 파악된 성격유형들이 금융상품 정보원 선택에 미치는 영향을 분석하였다. 성격유형변수를 4개의 군집으로 집단화하고 성격요인과 차이분석을 실시한 결과 감정 직관적인 성격이 강한 주관적 감정형, 외향 직관적인 성격이 강한 사교적활동형, 내향 사고적인 성격이 강한 수동적개인형, 인식 판단적인 성격이 강한 합리적이성형의 4개 군집으로 나누어졌다. 8개의 성격요인 중 감각을 제외한 7개 성격요인 모두가 p<. 05에서 4개의 성격유형군집과 유의적인 차이가 있는 것으로 나타났다. 사교적활동형은 여러 정보원 중 'TV'를, 합리적이성형은 '잡지', '금융상품팜플렛', '재테크서적'을, 주관적감정형은 '은행창구직원', '친구나친지'를 선호하였다. 그러나 수동적개인형은 어떠한 금융상품정보원도 선호하지 않았다. 특히, 합리적이성형은 전문금융정보를 원하는 것으로 나타났고, 주관적감정형은 인간적인 면을 더 선호하는 것으로 나타났다. 본 연구가 가지는 의의는 각 성격유형별로 선호하는 금융상품정보원의 차이를 분석함으로써 개인의 정보욕구를 보다 더 만족시킬 수 있는 하나의 요인으로 성격요인과 정보원의 차이에 관한 정보를 제공하며, 금융정보를 제공하는 주체들에게 각 정보원에 적합하도록 정보의 성격에 관한 특성요인과 고객선호정보원을 살펴볼 수 있는 정보취득방안에 대한 연구의 필요성을 제시하는데 있다.

  • PDF

A Study on the Information Behavior of Students in Specialized High School - A Case Study of B Specialized High School (특성화고등학교 학생들의 정보이용행태 연구- B 특성화고등학교 사례 분석)

  • Euikyung Oh
    • The Journal of the Convergence on Culture Technology
    • /
    • v.9 no.3
    • /
    • pp.415-423
    • /
    • 2023
  • The purpose of this study was to prepare basic data for improving school library information service by investigating the information usage behavior of specialized high school students. Preferred information sources for each situation requiring information and the level of solving information problems using information sources were investigated, and difference analysis was conducted by department and grade. As a result of the survey, the percentage of students who preferred Internet portal services, personal information sources (teachers, friends, parents), and social media was high, while the percentage of students who preferred traditional print information sources and mass media was very low. The average score of the information problem solving level was 3.55, and the problem solving level in the areas of employment and career/admission was relatively low. Preferred sources of information were similar regardless of grade and department, and the difference between departments in information problem solving level was not statistically significant, but the difference between grades was statistically significant. In addition, there is an academic contribution in this field that specific examples of youth information use behavior have been added. Based on the results of the study, librarians should make efforts to verify the reliability of Internet portal site information, improve and promote library information sources, and expand library use education. In future studies, it was suggested to develop customized information services.

Clothing Involvement and Clothing Information Source on Personality Types (MBTI 성격유형에 따른 의복관여와 의복정보원)

  • Oh, Hyun-Jeong
    • Journal of Global Scholars of Marketing Science
    • /
    • v.9
    • /
    • pp.1-17
    • /
    • 2002
  • The purposes of this study were to investigate clothing involvement and clothing information source on personality types. Personality types were applied using Myers-Briggs Type Indicator(MBTI). Clothing involvement was measured using 17 questions of 5-point scales. Clothing information source was measured using 16 items of 5-point scales. The data were collected from 275 female using questionnaire. The data analysed with frequence, factor analysis, t-test, one-way ANOVA, and Duncan test. The clothing involvement included three factors: Symbolic Expression, Pleasure and Interest, and Fashionability. The clothing information source included four factors: Printed Media, Radio Media, Professional Media and Store Search. Extroversion-introvertion and thinking-feeling index had significant difference in the dimensions of clothing involvement. Extroversion types were significantly evaluated fashionability more than introvertion types(t=2.008, p<.05). Feeling types were significantly evaluated fashionability more than thinking types (t=2.428, p<.05). Extroversion-introvertion index had significant difference in clothing information source. Extroversion types were significantly used printed media more than Introvertion types.

  • PDF

An Exploratory Study on Adolescents' Perceptions of Library and their Information Use (청소년의 도서관 인식 및 정보원 이용에 관한 조사연구)

  • Lee, Jeong-Mee
    • Journal of the Korean Society for Library and Information Science
    • /
    • v.49 no.3
    • /
    • pp.351-370
    • /
    • 2015
  • This study aims to look at overall adolescents' perceptions of library and reveal the relevance of search engine sources and library sources compared each elements of them and find out any related issues of perceptions of library and information use of them. The data for this study were collected through survey and analyzed descriptive statistics and correlation analysis using the data. The result shows the population users preferred search engine over library as their information search tool, and they used library as primarily a source of information for printed materials such as books and most of them don't use the library often. Also the result shows the population users tend to select information when it is easy to get and fast to access. Correlation analysis such as ${\chi}^2$ and Spearman were implemented and the result of the correlation shows that many factors of this study covered-such as comparison of information sources- have significant differences each other.

A Study on Information Need and Use of Public Health Doctors (공중보건의들의 정보 요구 및 이용에 관한 연구)

  • 홍기선
    • Journal of Korean Library and Information Science Society
    • /
    • v.31 no.4
    • /
    • pp.259-283
    • /
    • 2000
  • 본 연구의 목적은 공중보건의들이 환자 치료와 학술적인 연구를 하기 위해 요구하는 정보를 효율적으로 제공하는데 그 목적이 있다. 2000년 10월 23일부터 11월 11일까지 3주 동안 공중보건의 298명을 대상으로 조사하였으며 이용자들의 정보요구와 이용행위로 정보수집방법과 정보원, 그리고 도서관 이용정도와 만족도를 평가한 결과는 다음과 같다. 1) 공중보건의들은 환자치료와 최근의 연구동향을 알고자할 때 정보를 가장 많이 필요로 하는 것으로 나타났다. 가장 많이 이용하는 정보원은 단행본(교과서)과 학술지로 인쇄본을 더 선호하는 것으로 나타났다. 2) 공중보건의들이 그들의 정보요구를 충족시키기 위해 선호하는 정보수입방법은 인터넷 검색과 동료들로 그 이유는 정보접근의 편이성과 정확성 최신성인 것으로 나타났다. 3) 이용자의 50.3%가 정보이용에 어려움을 느낀다고 하였는데 그 이유는 주로 지역적인 문제와 문헌전달의 지연에 있는 것으로 나타났다. 4) 공중보건의들은 정보가 필요할 때 주로 도서관을 이용하여 필요한 정보를 얻는 경향이 있으나 대체적으로 보아 도서관 이용빈도수는 매우 적은 것으로 나타났다.

  • PDF

A Comparative Analysis of Wedding Dress Style Preference, Information Source, and Store Selection Criteria for Korean and Chinese Consumers (한.중 소비자의 웨딩드레스 스타일 선호도, 정보원, 점포선택기준에 대한 비교 연구)

  • Shi, Xiaoming;Yoh, Eun-Ah
    • Journal of the Korean Home Economics Association
    • /
    • v.47 no.10
    • /
    • pp.1-11
    • /
    • 2009
  • The purpose of this study was to explore differences in style preference, information source, and store selection behaviors of Korean and Chinese wedding dress shoppers. Data obtained from 141 Chinese and 143 Korean females were analyzed through descriptive analysis, t-test, cross-tabulation and factor analysis. Results for Chinese and Korean consumers depended on the marketer-driven information source as well as on the consumer-driven information source. Both groups considered the aesthetics of the wedding dress as the most important criterion for store selection. There were some differences between Chinese and Korean consumers in style preferences and store selection criteria. Chinese consumers liked a wider range of wedding dress styles compared to Korean consumers. Also, Chinese consumers regarded fashionability as more significant whereas Koreans considered economic benefits more importantly when selecting stores for a wedding dress.

A Study on the Information Seeking Behavior of Foreign Labors in Gwangju (광주지역 내 외국인 근로자의 정보추구행태에 관한 연구)

  • Yun Eun-Mi;Chang Woo-Kwon
    • Proceedings of the Korean Society for Information Management Conference
    • /
    • 2006.08a
    • /
    • pp.23-30
    • /
    • 2006
  • 이 연구에서는 광주지역에 거주하는 외국인 근로자들을 대상으로 하여 그들이 일상생활에서 겪게 되는 다양한 정보요구(need)들에는 어떤 것들이 있는지 알아보고 이를 해결해 나가는 과정에서의 정보추구행태를 파악하기 위해 설문조사를 실시하였다. 한국어교육, 임금, 가족과 관련한 정보요구가 많았으며, 다양한 정보원들을 이용하여 정보요구를 해결해 나갔다. 정보원은 대체로 접근이 용이하고 친근하다고 느끼는 것과 모국어로 되어 있는 것을 주로 이용하였고 스스로 이해할 수 있는 정보를 선호하였다.

  • PDF

A Comparative Study on Researchers' Language Preference for Citing Documents in Different Subject Fields (분야별 연구자들의 국내.외 문헌에 대한 의존도 비교 분석)

  • Cho, Hyun-Yang
    • Journal of the Korean BIBLIA Society for library and Information Science
    • /
    • v.21 no.1
    • /
    • pp.211-221
    • /
    • 2010
  • The purpose of this study is to verify if there is any difference on researchers' language preference for citing documents in different subject fields. 8 scientific journals were selected one of each from 8 main categories, given by National Research Foundation of Korea. Five variables including the rate of citing domestic and foreign documents for each journals were choose, and the differences on language preference among researchers of different subject fields were checked by implementing ANOVA. As a result, there are some differences on language preference, in terms of the average number and percentage of foreign documents, among researchers, based on their subject background. It also found that 8 subject categories divided into 4 small clusters.

A Qualitative Study of Physicians' Use of Clinical Information Resources and Barriers (임상의사의 진료목적 정보원 이용과 장애요인에 관한 질적 연구)

  • Kim, Soon;Chung, EunKyung
    • Journal of the Korean Society for Library and Information Science
    • /
    • v.50 no.4
    • /
    • pp.55-75
    • /
    • 2016
  • We analyzed the characteristics of the physicians preferred information sources and barriers through in-depth interviews. Information searches for patient treatment were subdivided into deciding patient treatment methods, understanding the latest treatment trends, and preparing presentation materials for conferences. The variables that affected the search behaviors were identified as being background knowledge on the topic, clinical experience, job title, search skills, user training, and familiarity with the library homepage. PubMed was the most preferred choice because of users' familiarity, reliability, and the vastness of information; Google was also used frequently for easy access and fast search result. The accuracy and the recentness of information were the most significant criteria. Easy interface and convenient access were also considered important due to physicians' time constraints. Searching obstacles were divided into difficulty of searching system, unfamiliar term, too vast resources, difficulty to get fulltext articles and complex advanced search features. The results of this study can be utilized as a basis for improving information service of library and curriculum development for physicians.

Exploring Medical Doctors' Medical Information Seeking Behaviors (의사들의 의료정보추구행태에 관한 탐구)

  • Kim, Na-Won;Park, Ji-Hong
    • Journal of the Korean Society for information Management
    • /
    • v.26 no.3
    • /
    • pp.435-449
    • /
    • 2009
  • Rapid change in information use environments that corresponds with the development of new technologies requires a new perspective in examining information source uses and information services. As understanding information seeking behaviors is an essential element for improving information services, the changing information seeking behaviors should be examined in a timely manner. While several prior studies focus on this topic, few studies deal with medical doctors' information seeking behaviors especially focusing on information seeking in both medical practices and research. Thus, this study aims to explore the information seeking behaviors of medical doctors who are both medical practitioners and researchers. Data were obtained by open-ended and semi-structured in-depth interviews during one month from April to May, 2009. The interview-question topics ranged from research contexts, medical-practice-related information seeking behaviors, favorable information sources, and information search process and satisfaction. Findings include that, for research purpose, digital journal articles accessed through the PubMed were more favorable sources while, for practice purpose, printed textbooks were preferred. Overall, the most-frequently-used sources were PubMed and articles because medical doctors regard the reliability and authority very highly.