• Title/Summary/Keyword: 사회적 용이성

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Consumer Acceptance Intention on Block Chain Consensus Mechanismbased Payment System (블록체인 기반 결제시스템에 대한 관광 소비자 수용의도)

  • Jae-Hyun Kwak
    • Information Systems Review
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    • v.21 no.3
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    • pp.27-47
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    • 2019
  • The purpose of this study is to propose a conceptual model for the tourism application of the block chain consensus construct and to test the intention of technology acceptance of potential consumers. First, we have tried to investigate the security, reliability, functionality was derived. Secondary, structural validation of the proposed model confirmed the factors influencing the acceptance of block chain technology in terms of consumers. Based on this, we apply the Unified Theory of Acceptance and Use of Technology to evaluate. Individual innovation and block-chain technology have a strong causal relationship with the proposed block chain acceptance intentions based on the Hybrid Block Chain Consensus system, which shows strong innovation and strong cognitive status. In addition, the factors directly affecting the acceptance of block-chain are the benefits expected from the block chain, the technical infrastructure required to use the service, the perceived benefits available. The influence of the surrounding environment on the adoption of technology and ease of use on new technology did not affect the acceptance intention significantly.

Digital Coupon Gift-giving Model through Gift-Giving Motivation (선물동기에 따른 모바일 메신저 디지털 쿠폰 선물 증여 모형)

  • Jung, Jong-Duk;Yeo, Hyun-Jin
    • Journal of the Korea Convergence Society
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    • v.6 no.6
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    • pp.105-110
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    • 2015
  • Since a smart phone has been popular, 91% of the internet users are utilizing the technology in all places for chatting and messenger which overtake share of voice and visual call utilization. The phenomenon is remarkable to young generations between teenager and thirties, which leads to mobile messenger shopping such as mobile digital voucher and coupon buy. In this research, we clarify whether traditional gift-giving motivations works on digital coupon gift-giving, and two technology acceptance model factors: perceived usefulness and ease of use affects between motivations and intention to gift-giving. The result shows three traditional gift-giving motivations: experiential, obligated and practical attitude affects intention to digital mobile coupon gift-giving and ease of use of the digital mobile coupon works parameter of the relation rather than usefulness. In other words, gift-giving purpose digital coupon users give a gift with traditional gift-giving motivation but has the stronger intetnion to gift-giving by technology ease of use.

The Influence of Task-Technology Fit on Usage Intention of SNS: Focused on Social Enterprise (과업-기술 적합성이 SNS 이용의도에 미치는 영향에 관한 연구: 사회적 기업을 중심으로)

  • Jang, Sung Hee
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.11 no.6
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    • pp.61-69
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    • 2016
  • The purpose of this study is to examine the factors influencing usage intention of social network service (SNS) in social enterprise. This model tests various theoretical research hypotheses relating the social enterprise, task-technology fit (TTF), technology acceptance model (TAM), and usage intention of SNS. The data were gathered from 84 questionnaire respondents. Smart partial least square (PLS) 2.0 have been utilized for deriving the study results. The result of hypothesis testing are as follows. First, TTF positively influence perceived usefulness, perceived ease of use, and usage intention of SNS. Second, perceived usefulness positively influence usage intention of SNS. But perceived ease of use does not influence usage intention of SNS. This study will provide theoretical and practical implications of TTF and usage intention of SNS in social enterprise.

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Advanced Materials Technology in Auto Industries (자동차 산업의 신소재기술)

  • 조원석
    • Journal of the KSME
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    • v.34 no.5
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    • pp.351-360
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    • 1994
  • 최근, 자동차에 대한 사회적 요구로서는, 기존의 안정성, 또는 노령 및 여성 운전자의 증가에 따른 운전의 용이성 확보 등과, 부가해서, 지구 환경문제 개선이라는 과제에 집중되고 있다. 지구 환경문제로서는, 여러가지를 열거할 수 있지만, 그 중에서 자동차와 직접 관련되는 것은 "지구의 온난화," "오존층의 파괴," "산성비," 또는 "자원의 재처리화" 등이라고 말할 수 있다. 이들의 해 결을 위해서 업계는 대체 에너지 차량의 개발, 기존 차량의 연비 개선, 부품 및 차량의 리사이 클링 기술개발 등에 총력 질주해야만 한다. 이들 과제의 많은 경우가 재료기술이 직접 관련되어 있으며, 어느 과제도 재료 문제와 연관되어 있지 않은 것은 없다. 이 글에서는 연비개선을 위한 경량화, 저공해 차량의 개발, 리사이클 기술 개발 등 총체적 환경 문제 대응을 위해서 재료기술이 어떠한 역할을 담당해야 하는지 살펴보기로 한다.대응을 위해서 재료기술이 어떠한 역할을 담당해야 하는지 살펴보기로 한다.

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서비스 종합 디지탈 통신망에의 전망 (ISDN)

  • 이문호
    • Journal of the Korean Professional Engineers Association
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    • v.15 no.4
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    • pp.6-11
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    • 1982
  • 지난 20년 동안 디지털통신은 괄목할만한 발전을 해왔다. 이는 컴퓨터, 집적회로, 디지털 신호처리기술의 급격한 발전으로부터 직접적으로 크게 영향을 받았기 때문이다. 디지털통신은 잡음, 타신호와의 간섭, 비선형증폭기사용에 의한 성능저하등의 아날로그 통신에서의 문제점들을 해결하고 또한 대형집적회로 또는 마이크로프로세서를 사용함으로써의 이점 즉 타임셰어링(time sharing) 기기 유지관리의 용이성, 경제적인 점 등 여러 가지 장점이 있기 때문에 앞으로 그 발전은 가속화되어 결국 아날로그통신과 대체될 전망이다. 여기에서는 현재 디지털통신의 주종을 이루고 있는 PCM을 중심으로 하여 통신시스템인 전자교환기(ESS)와 광통신 그리고 data 통신을 논하여 음성과 data의 종합적인 디지털통신망의 전망에 관하여 검토하였다.

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Intention to Participate in Collaborative Consumption as Providers and Users (제공자 및 사용자로서의 협력적 소비 참여의도에 관한 연구)

  • Hwang, Hyesun;Kim, Jee Hye;Kim, Kee-Ok
    • The Journal of the Korea Contents Association
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    • v.18 no.3
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    • pp.19-33
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    • 2018
  • Collaborative consumption was suggested as a new paradigm of consumption and business model that focuses on sharing and using resources to reduce the risks of resource depletion and environmental impact. Individual consumers carry out a role not only as users but also as providers for collaborative consumption. In the present study, the authors investigated consumers' intention to participate in collaborative consumption both as providers and users. The effects of perceived benefit of collaborative consumption, subjective norms and ease of participation on the intention to participate in collaborative consumption were analyzed. The perceptions on benefits and subjective norms were relatively high, while the perception on ease of participation was relatively low. The effects of subjective norms and ease of participation on the intention to participate in collaborative consumption were significant. The result shows that support from one's reference group and the perception on ease of participation have significant positive effects on the intent to participate in collaborative consumption. Therefore, communication strategies for developing a positive consumer attitude and a social consensus about the necessity of collaborative consumption are needed.

A Study on the Linkability of Public Information Using Social Network Analysis (사회 연결망 분석을 활용한 공공데이터 간 연관성에 관한 연구)

  • Jeong, Da Woon;Yi, Mi Sook;Shin, Dong Bin
    • Journal of the Korean Society of Surveying, Geodesy, Photogrammetry and Cartography
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    • v.35 no.6
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    • pp.461-470
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    • 2017
  • In Korea, starting with the Government 3.0 Policy, the utilization of public data as an important driving force to promote economic growth has been highlighted as a major issue. However Korea is currently only able to open and provide accumulated data stored in the public domain. To resolve this issue, we need to not only open and provide public information, but also to create new information by linking the data and developing related services. Thus, this study analyzes the linkability of public information and provides lists of the linkable public data. In order to do this, we first have performed preconditioning processes on the accessibility and workability of the data. Next, we have deduced the major keywords in public data through analyzing the morphemes, and then the core keywords (Top 10) and their linkable keyword lists through an analysis of social networks. Based on the outcome of this study, a subsequent study will deduce new information by linking the public data and creating various services and information contents. Furthermore, not only conceptual but also practical linking measures need to be created, and a related law must be prepared.

Cyberspace and survey research: The methodological implications and issues of online survey research (사이버공간과 사회조사:온라인 사회조사의 쟁점과 과제)

  • 조동기
    • Survey Research
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    • v.1 no.1
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    • pp.73-108
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    • 2000
  • This study investigates methodological implications of cyberspace and information technology for online survey research Online survey method provides useful methodological tools for collecting empirical data for the study of cyberspace, In terms of sampling frame , selection method, and questionnaire from four major types of the online survey research can be found: member survey visitor survey e-mail survey and the electronic survey. Online survey research with sample design(population specification error. sampling frame error, selection error) measurement (measurement instrument bias system-related processing error, nonrespone, and response bias) and research ethics (privacy and netiquette) pose important methodological issues for the survey. The realization of the technological possibilities of online survey will be possible only through a right consideration of these issues.

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Librarians' Intention and Behaviors for Providing Podcasts and YouTube Services: An Application of Extended Technology Acceptance Model (도서관 팟캐스트와 유튜브 서비스에 대한 사서의 제공 의도와 제공 행위 연구 - 확장된 기술수용모델의 적용 -)

  • Ahn, EunJi;Oh, Sanghee
    • Journal of the Korean Society for Library and Information Science
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    • v.55 no.4
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    • pp.187-217
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    • 2021
  • This study investigated the perceptions of librarians about Podcast and YouTube services in libraries. The study was designed by applying the Extended Technology Acceptance Model. Librarian's personal, organizational, and social awareness of library Podcast or YouTube services and the degree of understanding of users and their needs on services were mediated by perceived usefulness or ease of services= and influenced to having intentions and providing the services. First, we investigated the types of Podcast and YouTueb services provided by 39 libraries in Korea. Also, we collected data using an online survey method from 181 librarians and conducted hierarchical multiple regression analysis. Findings showed that libraries are using Podcast and YouTube appropriately considering features and functions of media, mainly for library event information/promotion, library programs, book recommendations, and author (librarian) lectures or interviews. Organizational or social awareness of librarians, i.e., library educational support, human resource supports, librarian recognition, job-related features, and understanding of user perceptions and needs, influenced the intention to provide library services. Also, there was a difference in perceived usefulness and ease of services between librarians who provided Podcast and YouTube services and those who did not. We expect that findings could be used as references to understand and support various aspects of librarians in charge of developing and providing Podcast or YouTube services in libraries.

Determinants of Intention to Use toward N Screen Service for Potential User (N스크린 서비스 잠재적 수용자의 수용의도 영향요인 연구)

  • Oh, Kyung-Soo
    • The Journal of the Korea Contents Association
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    • v.12 no.9
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    • pp.80-92
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    • 2012
  • Using technology acceptance model, this study investigates the factors affecting N-screen service adoption. We collected 435 available answers from potential users through systematic online survey. Results show that self-efficacy and perceived interactivity factors had positive effects on perceived ease of use. In addition, service variety, perceived interactivity, perceived ease of use factors had positive effects on perceived usefulness. Yet social effect factor had negative effect on perceived usefulness. On the other hand, perceived ease of use and perceived usefulness had positive effect on the intention of use. In conclusion, to improve the intention to use N-screen service, it is necessary to make users convinced that N-screen service can give customized contents and interactive information regardless of time and place.