• The Journal of the Convergence on Culture Technology
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• v.10 no.4
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• pp.501-508
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• 2024

The rapid development of digital media has led to a swift transition of video content consumption to new media channels. Terrestrial broadcasters that have expanded their strategies to include YouTube channels have achieved significant success, even to the extent of restructuring their revenue models. Based on these successful examples, local terrestrial broadcasters have been striving to expand their presence on YouTube. However, the results have been modest thus far. This study examines how terrestrial broadcasters in Gwangju are utilizing YouTube and employs Q methodology to analyze the audience preferences for their YouTube content. The analysis identified three types of audience preferences: "Trend-Sensitive," "Emotionally-Focused," and "Regionally-Attached." Tailored content creation strategies were proposed for each type. This approach not only provides practical guidelines for establishing YouTube strategies for Gwangju's terrestrial broadcasters but also helps to develop policies for producing sustainable and evolving high-quality content in the new media era.

• The Journal of the Korea institute of electronic communication sciences
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• v.18 no.5
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• pp.911-918
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• 2023

This paper analyzed technologies related to video and sound device manufacturing closely related to media images, divided applicants into companies, research institutes, universities, individuals and the public, and conducted technical statistical analysis, collective intelligence analysis, and open innovation analysis. It is necessary to express innovative ideas through technology in research institutes or universities, and efforts are needed to expand technologies in the media field in universities. Looking at the contents of patents actually filed, patents filed by companies or individuals were mostly related to media technology, and patents filed by universities and research institutes were mostly related to media content. This means that hardware technology patents should be developed extensively and in-depth in an inseparable relationship between media technology and content, and should be a driving force for software content to play a more diverse and creative role.

• Proceedings of the Korea Contents Association Conference
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• 2019.05a
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• pp.129-130
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• 2019

이 연구에서는 1인 미디어콘텐츠방송에 관한 대학생들의 주관성을 진단하고, 기능적인 측면에서 세부적인 유형적 효과요인들을 짚어봄으로써 향후 개선과 방향성을 알아보고자 한다. 위에서 제기된 사항들의 해답을 얻기 위하여 주관성연구 분석방법을 활용하며, 1인 미디어콘텐츠방송이 대학생들에게 미치는 영향에 관하여 대학생들의 주관적 성향을 살펴보기 위해서 Q방법론을 이용하였다.

• Journal of Korea Game Society
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• v.11 no.4
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• pp.163-174
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• 2011

The purpose of this study was to apply a variety of criteria to analyzing mobile applications for early childhood education, which are now available in application market, and was also to explore how the developmental characteristics and multimedia content characteristics of early childhood could be applied to mobile applications for early childhood education. To meet these purposes, this study targeted total 61 applications for infancy education in terms of mobile applications loaded on online education categories such as iPhone App Store and Android Market. Based on analytic criteria on the foundation of content type by learning type, cognitive load theory and multimedia design principle, this study analyzed those applications for early childhood. As a result, it was found that there were needs to develop a little more various categories of applications, and there were also needs to develop such applications that they can make the best use of smart phone's performance, comply with multimedia design principles but avoid any imprudent use of multimedia.

• Journal of Internet Computing and Services
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• v.18 no.1
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• pp.89-103
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• 2017

This paper analyzed the influence of government-owned social media's environmental characteristics on the level of users' active participation and types of message diffusion during government's crisis. The social media environment was categorized based on human interactivity and media interactivity. Users' active participation was measured based on amount of like/dislike and number of comments. User's comments were categorized through network analysis. This study found that the level of user's active participation was high on the information-provider participation type and the relationship-oriented participation type. The level of user's active participation was low on the information-provider type and the limited platform. The analysis of message diffusion type showed that a restrictive rational opinion type was found for the limited platform and diffusive or restrictive emotional opinion types were found for other types of social media environment. This study found that during MERS crisis, the government did not provide messages suitable for the social media environment, and the media environment influenced users' participation and comments. The government should provide user friendly social media environment by increasing interaction with users and should make efforts to communicate with users in crisis situation.

• Journal of Korea Society of Industrial Information Systems
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• v.26 no.6
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• pp.47-60
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• 2021

Since the outbreak of COVID-19 in 2019, the pandemic has been prolonged. This study compares and analyzes the degree of social media usage, the information type of posts (infectious disease information, promote action, psychological communication), and the level of user engagement in conducting crisis communication by country. We conduct text analysis by collecting information on Facebook and YouTube posts from January 2020 to March 2021 of disease control and prevention agencies in Korea, US, UK, and EU. As a result, the use of social media in Korea and US is higher than of the UK and EU, and all four countries are using social media as a means to provide infectious disease information and to promote action. Although social media can be a means to reach the public psychologically, such as sympathy and respect, there are no posts of psychological communication type on social media in countries other than the US. User engagement with posts is highest in the promotion action type. This study can help define the importance and role of social media in establishing an infectious disease crisis communication strategy.

• Journal of Information Management
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• v.25 no.1
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• pp.24-46
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• 1994

In this paper I will discuss definitions of hypermedia, multimedia and hypertext. Hypertext is the grouping of relevant information in the form of nodes. These nodes are then connected together through links. In the case of hypertext the nodes contain text or graphics. Multimedia is the combining of different media types for example sound, animation, text, graphics and video for the presentation of information by making use of computers. Hypermedia can be viewed as an extension of hypertext and multimedia. It is based on the concept of hypertext that uses nodes and links in the structuring of information in the system. In this case the nodes consist of an the different data types that are mentioned in the multimedia definition above. The 'node-and-link' concept is used in organisation of the information in hypermedia systems. The 'book' metaphor is an example of the way these systems are implemented. This concept is explained and a few advantages and disadvantages of making use of hypermedia systems are discussed. A new approach for the development of hypermedia systems, namely the knowledge-based approach is now looked into. Joel Peing-Ling Loo proposed this approach because he thought that it is the most effective way for handling this kind of technology. A semantic-based hypermedia model is developed in this approach to formulate solutions for the restrictions in presenting information authoring, maintenance and retrieval. The knowledge-based presentation of information includes the use of conventional data structures. These data structures make use of frames(objects), slots and the inheritance theory that is also used in expert systems. Relations develop between the different objects as these objects are included in the database. Relations can also exist between frames by means of attributes that belong to the frames.

• Journal of Nutrition and Health
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• v.56 no.2
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• pp.203-216
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• 2023

Purpose: This study examines the weight control behavior depending on university students' motives of using social media. Methods: The participants were 447 university students in the Jeonbuk area. Collected data were analyzed using factor analysis, cluster analysis, analysis of variance, and χ² tests with SPSS v. 26.0. Considering the motives of using social media, we investigated the usage of social media, dietary behavior related to social media, and weight control behavior. Results: Using the K-clustering method, the motives to use social media were categorized into three clusters: cluster 1 was the interest-centered group, cluster 2 was the multipurpose information-seeking group, and cluster 3 was the relationship-centered group. Among the various social media sites, YouTube (86.8%), Instagram (76.1%), and Facebook (61.1%) were the most visited by the subjects. The dietary behavior related to social media in cluster 2 was significantly higher than clusters 1 and 3 (p < 0.001). Clusters 1 and 2 showed a significantly higher dissatisfaction with one's weight (p < 0.05) and consequent interest in weight control than cluster 3 (p < 0.001). Cluster 2 used weight control-related information from social media significantly more than other clusters (p < 0.05). Weight control experiences in cluster 1 and 2 were significantly higher than in cluster 3 (p < 0.001). Conclusion: Differences in dietary behavior related to social media and weight control behavior were observed between cluster types of motivation to use social media. Based on the usage motives of university students and their behaviors, we propose that educational programs should be conducted for weight control using social media.

• 한국정보교육학회:학술대회논문집
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• 2010.01a
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• pp.209-212
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• 2010

오늘날 학교 현장에서 교실에 비치된 TV를 통한 멀티미디어 자료 제시를 빼놓고는 수업을 진행할 수 없을 정도로 멀티미디어 자료는 큰 역할을 하게 되었고, 그런 관계로 멀티미디어 자료와 아동의 학성성취도의 연관관계를 분석하는 많은 연구가 이루어지고 있다. 그 중 멀티미디어 학습자료 제시 유형이 학생의 학업성취도에 미치는 영향에 대한 분석이 있다. 여러 가지 논문에서 애니메이션 학습자료는 텍스트보다 녹음자료와 함께 사용되는 것이 아동의 학업성취에 유리하다는 결론을 내리고 있다. 하지만 정확하게 읽고 텍스트를 해독하는 능력이 뛰어난 아동들, 즉 읽기 유창성이 뛰어난 아동들에게서 어떤 결과가 나오는지 분석된 결과는 없다. 따라서 본 논문에서는 읽기 유창성이 우수한 집단과 그렇지 않은 집단과의 비교 결과를 통해 과거의 분석된 결과가 그대로 유의미한지를 검증할 것이며 이러한 결과를 통해 좀 더 효율적인 멀티미디어 학습 자료의 쓰임을 제시하는데 많은 도움을 줄 수 있을 것이다.

• Proceedings of the Korea Multimedia Society Conference
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• 2002.05d
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• pp.1141-1145
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• 2002

멀티미디어 컨텐츠는 재생될 때 각 객체에 설정된 재생시간과 다른 객체와의 시간 관계에 따라서 재생된다. 기존 멀티미디어 컨텐츠는 저작할 때 설정된 재생시간과 관계에 따라서 그대로 재생이 되었으나, 현재 제작되고 있는 대부분의 멀티미디어 컨텐츠는 재생 중에 사용자 이벤트에 의한 장면 변화를 지원하고 있다. 재생 중에 발생하는 사용자 이벤트는 이미 설정된 객체의 재생시간과 관계를 변화시킨다. 그러므로 객체에 사용자 이벤트에 대한 액션을 설정할 때에 그 객체에 설정된 시간 관계를 조사하여, 이벤트가 설정되어도 타당성 있는 컨텐츠 재생이 되도록 하기 위한 제약조건과 이벤트 설정 방법이 필요하다[1]. 본 논문에서는 객체 단위의 사용자 상호작용을 지원하는 멀티미디어 컨텐츠의 표준인 MPEG-4 컨텐츠에서 각 객체의 시간 관계 설정과 이벤트 설정이 타당성 있게 되도록 하는 방법을 제시한다. 사용자 상호작용을 고려하여 MPEG-4 컨텐츠를 구성하는 객체간 설정할 수 있는 시간 관계를 분석하고, 시간관계에 설정될 수 있는 사용자 상호작용의 유형을 분석하였다. 또한 객체간 올바른 관계 설정을 위한 제약 조건과 이벤트 처리방법을 제안한다.