• The Journal of the Korea Contents Association
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• v.16 no.9
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• pp.40-50
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• 2016

This study employs model of susceptibility to imported media to examine Korean drama exposure, evaluation and viewing intention among viewers living in foreign cultural background. Analyzing data collected from 176 female viewers in the U.S., it founds knowledge about Korea and general drama exposure give direct effect on the future viewing intention. Korean drama exposure directly affects drama evaluation and viewing intention. Korean network, however, has no significant effect on the dependent variables. Result of the present study shows that cultural capital of foreign viewers has effects on Korean drama consumption. Another result that behavior of general drama consumption has contributed to Korean drama consumption gives meaningful implication for the policy of Korean television export.

• Proceedings of the Korea Information Processing Society Conference
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• 2013.05a
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• pp.1031-1033
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• 2013

엑스포(EXPO)란 국제적인 규모와 체제를 갖추어 개최되는 박람회를 뜻하며 인류 상호간의 이해와 복지향상, 인류의 비전 제시를 목적으로 이루어지는 박람회로 일반 무역박람회와 구분된다. 즉 엑스포는 참가국의 국가종합홍보를 위한 세계적 규모의 경제 문화 올림픽이라 할 수 있다. 국내에서 개최된 2012 여수 세계박람회는 '살아있는 바다, 숨쉬는 연안(The Living Ocean and Coast)'이라는 주제로 93일간 국가가 주관하여 개최되었다. 바다와 인간의 소통을 위한 탈 산업시대의 새로운 해양시민상(Seatizen)을 제시하고 사람, 바다 그리고 연안이 함께하는 박람회를 목표로 하였다. 본 논문에서는 2012 여수 세계박람회의 방문객들을 대상으로 축제 만족도 평가에 미치는 영향 요인들을 조사하고, 만족도가 높은 요인들을 파악함으로써 향후 축제 만족도 평가 시 예측 가능하도록 데이터마이닝 기법을 이용하여 축제 만족도 평가에 미치는 영향을 분석하였다.

• Journal of Digital Convergence
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• v.12 no.3
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• pp.117-126
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• 2014

This study examines how preference clarity and customer participation levels affect evaluation of fit toward customized services and also analyzes the effects of cultural difference between Korea and China that may cause variance in the evaluation of fit in the course of interaction with the prior two factors, preference clarity and customer participation level. It conducted a $2{\times}2{\times}2$ between-subjects factorial design adopting preference clarity, customer participation level, and difference of culture. The subjects were composed of 200 Korean and 200 Chinese. According to the analysis results, it is revealed that Korean consumers highly perceived fit toward customized services when their preference is clear and participation level is high, and they evaluate fit more favorably as participation level increased, while Chinese consumers' evaluation for fit deteriorated as participation level increased. The result shows that fit evaluation became more positive through participation when preference clarity is high in Koreans but not in Chinese.

• Journal of Conservation Science
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• v.35 no.3
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• pp.227-235
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• 2019

In Korea, various methods are applied to prevent wooden structures from being damaged by termites. However, since there is no way to quickly bring toxic substances in contact with the termites inside the timber, it leads to the damage of wooden cultural property due to the prolonged period of controlling the termites. Accordingly, an indoor evaluation criteria study was conducted for the introduction of powder-type termiticides in Korea, which produced rapid control effects by drilling wood and directly contacting and transferring toxic substances inside the timber. First, contact toxicity and transfer ability of termite dusts were evaluated to establish the criteria for evaluation of effectiveness against Reticulitermes speratus. The contact toxicity confirmed 100% mortality of fipronil, deltamethrin and cyfluthrin termite dusts within 24 h of contact; however, differences occurred in the active ingredient transfer time to the sublethal. In addition, in the case of transfer ability evaluation, the rate of mortality gradually decreased under 1:9 and 1:25 ratio conditions; however, the difference in the reduction rate was identified depending on the type of termite dust. the results of the evaluation of compressive strength of the wood showed that the difference in the measured values between the control group and the conditions of perforation 1 to 3 times, which does not significantly affect the compressive strength of wood. In this study, the criteria of termite dust selection and evaluation method of dust-type termiticides were presented and the applicability of the method was identified.

• Korean journal of communication and information
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• v.36
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• pp.287-323
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• 2006

This study attempted to find out that organizational culture and organizational support are the main factors of an effect on team, a kind of making unit of broadcasting programming, commitment. And especially this research tried out that each organizational culture type had an effect differently on team commitment using of Linear Structural Equation Modeling(LISREL). In order to empirically test to the research model, data were collected by 280 terrestrial Broadcasting PD in Seoul. Result showed that each organizational culture has a differential influence on the path and effect of organizational support and team commitment. The educational system and production back up of the Organizational support system have not enough to support and promote the team commitment except reward system. As a consequence, Broadcasting organization make a strategy considering of dominant organizational culture type.

• The Korean Journal of Archival Studies
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• no.51
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• pp.209-233
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• 2017

This paper aims to determine how the Republic of Korea Army (ROKA) records management system affects practitioners' understanding of the importance of records management. The levels of awareness of records management, which is based on ISO 15489, are set as dependent variables, whereas the ROKA's records management system factors are set as independent variables based on the standardized elements of ISO 30301 (Management System for Records). The relationship between these variables is then statistically examined using a sample (N = 251) surveyed with record management practitioners in the ROKA. The results show that operational factors had a positive effect only on the purposes and benefits of records management. Based on the results, it is suggested that the development of an expertise-based and value-oriented policy and education is necessary to improve practitioners' understanding of record management.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.14 no.3
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• pp.75-80
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• 2014

Transportation culture is an inseparable part of a group's overall culture. Since the term "transportation" is directly related to vehicular movement, I would like to propose the more general term: transportation culture and use that in the following paragraphs. Transportation culture is on one hand expressed by the consumers of transportation services reflecting their overall social culture and on the other hand taken into account by transportation professionals. Ministry of Land and Transportation conducted the Transportation Culture Index, a nationally representative survey, to assess a few key indicators of the degree to which ttransportation culture is valued and is being pursued every year. In this study, recommendation for TCI are explained based on theoretical framework and changing environment.

• The Journal of the Korea Contents Association
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• v.11 no.11
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• pp.434-443
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• 2011

The purpose of this paper is to suggest more effective interpretation method to enrich visitors' satisfaction and attitudes on cultural heritage. The paper examined the difference of interpretation effectiveness and the relationship of interpretation attributes and visitors' satisfaction and attitudes on cultural heritage according to the type of interpretation media. The result of empirical analysis shows that there is significant difference of interpretation attributes, visitors' satisfaction and attitudes on cultural heritage according to interpretation media type. Also the different interpretation attributes have effects on visitors' satisfaction, and the degree of effect of each attribute on attitudes on cultural heritage are different according to interpretation media. Most important and meaningful finding is that educational interpretation is also necessary to enhance visitors' behavior to cultural heritage preservation as well as interesting and effective interpretation have strong impacts on visitors' satisfaction. Other implications are also suggested.

• The Journal of the Korea Contents Association
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• v.21 no.7
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• pp.181-193
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• 2021

Due to the spread of COVID-19, the domestic market was inevitable to face the crisis of tourism industry. Accordingly, most of local festivals decided to cancel or postpone, and have been in difficult situation. In addition, people also have experienced the thrist of cultural activities and tours. However, this situation can also be opportunity to find the clues for activating local festivals in the post-COVID-19 era with estimating the preservation value and deriving the determinants for it. Therefore, this study economically assessed the value of the local festival, Chimac Festival in Daegu, under the hypothetical financial crisis situation for COVID-19. Consequently, monthly income, age and place dependence was found to be influential for Daegu and nearby area citizens to have willingness to pay for the Chimac Festival in Daegu. The result shows that respondents are willing to pay 16,909 on truncated average. Thus, total value of Chimac Festival was estimated as 9.376 billion won.

• Journal of Agricultural Extension & Community Development
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• v.20 no.3
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• pp.701-727
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• 2013

To estimate the WTP(Willingness to Pay) for consistent maintenance of rural multi-cultural families' contribution worth such as vitality of rural population, regional economic vitalization, cultural diversity of rural, maintenance of rural family society, and diversity of rural resource, a questionnaire survey was conducted by double-bounded dichotomous choice method based on Weibull model in 41 city county of rural. A estimation models based on Tunball models were developed and applied to WTP estimation with logistic analysis. WTP estimates for consistent maintenance of multi-cultural contribution worth by rural resident was 458 hundred million won. It means that each rural household can pay 13,840 won per annual. WTP estimates assessed by multi-cultural families' husband as a criteria for comparison was 502 hundred million won. It means that each household can pay 15,170 won per annual.