• Title/Summary/Keyword: 동태적 역량 이론

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The Effect of Institutional Reforms on Organizational Change and Marketing Innovation:A Tentative Model in Macromarketing Perspective (전환기의 제도개혁이 조직변화와 마케팅 혁신에 미치는 영향:거시마케팅 관점에서의 잠정적 모형)

  • 여운승
    • Asia Marketing Journal
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    • v.4 no.2
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    • pp.26-54
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    • 2002
  • 본고에서는 신(新)성장이론과 자원우위 내지 동태적 역량에 관한 연구결과를 토대로 전환기의 경제자유화 과정이 경쟁의 기반을 어떻게 재규정하고 전략 또는 조직의 변화를 어떠한 방식으로 유발시키는가를 설명하고자 한다. 그러한 변화는 기존의 조직유형과 경제자유화 이후에 탄생된 새로운 기업들로 기술되었다. 본고에서는 동태적 경쟁과 마케팅 혁신의 추동력에 관한 몇 가지 명제를 도출하였다. 그러한 명제들은 개발도상국은 물론 우리 나라와 같은 신흥공업국에 이르기까지 지역과 소득수준을 초월하여 광범위한 범위에 걸쳐 적용될 수 있는 시장지향적 제도개혁과 마케팅 행동상의 변화간의 동태적 상호작용으로 야기되는 주요 정칙성에 초점을 두었다. 제시된 명제들은 제도개혁이 전환기의 경제적 환경에 어떻게 영향을 미치는가에 관한 신(新)성장이론의 관점과 제도개혁에 대한 기업차원의 대응과 이에 따론 제도적 변화간의 관계를 설명하려는 자원우위 내지 동태적 역량에 관한 이론과 실증적 연구결과에 근거한 것이다.

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Exploratory research on the dynamic capabilities of leading firms: Research framework building (시장 선도 기업의 동태적 역량에 대한 탐색적 연구: 연구 프레임워크 구축)

  • Paek, Byung-Joo;Lee, Hee-Sang
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.16 no.12
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    • pp.8262-8273
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    • 2015
  • Sources of innovation and a sustainable competitive advantage for market leading firms in a dynamic environment are major concerns for both firm managers and academic researchers. For this reason, the dynamic capability view (DCV), evolved from the resource-based view (RBV) is gaining popularity as a cornerstone for success of firms in a dynamic market. DCV proposes a number of new concepts and elements, but these are still under development. This study suggests a comprehensive constitution of dynamic capabilities by performing a systematic literature review of 59 conceptual research papers from 238 bodies of literature. For the integrative conceptual framework, the elements of the dynamic capabilities are segmented into organizational learning and strategic choices with sensing, seizing, and reconfiguring stages. In addition, our conceptual framework lays a foundation for further empirical studies, with investigating sources of competitive advantage of market leading firms.

A Study on an Effect that Resources and Capabilities of Lifelong Educational Institutions have on Learning Performances (대학 평생교육기관의 자원과 역량이 학습성과에 미치는 영향에 관한 연구)

  • Jeong, Jin Tae;Kim, Joo Il
    • The Journal of Korean Institute for Practical Engineering Education
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    • v.2 no.2
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    • pp.120-136
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    • 2010
  • As there has recently been a rapid increase in importance of lifelong study, the number of learners participating in lifelong educational programs is increasing geometrically and lifelong educational institutions turned out to be the best one where everyone wants to study. Hereupon, aimed at team leaders managing the whole nation lifelong institutions and teachers interacting briskly with learners, we tried to research and analyze main cause affecting performances of lifelong educational institutions of university in this study based on Resource Based View and Dynamic Capability Theory for continuous development of lifelong educational institutions and securement of the competition. The contents and results of this study run as follows First, We tried to investigate the relation between resources and performances of lifelong educational institutions of university as contents and results of this study. The results were analyzed that material resources like an easy accessibility, superiority of facilities and teachers' excellence of lifelong educational institutions have an beneficial influence. Second, We tried to understand a leading cause affecting Dynamic Capabilities of lifelong educational institutions. The analyzed results were that material and human resources like easy accessibility, superiority of facilities, superiorities of teachers and director's empowering readership as a superior and organizational culture(autonomy, interaction) affect Dynamic Capabilities. These results could be understood that lifelong educational institution characteristics of university are well reflected. Third, We tried to find that even though elements of Resource Based view are surely important, Dynamic Capabilities of the organization are more important for continuous development and growth of lifelong educational institutions. Upon investigation, we found that there were mediating effectiveness in relations between Absorptive Capability and Innovative Capability which are Dynamic Capabilities and performances. Like preceding, there wes also mediating effectiveness in relations between empowering and organizational culture(autonomy, interaction) of a superior. And to conclude, superiority of resources could contribute to developing lifelong educational institutions to some degree but considering features of lifelong educational markets rapidly changed, Dynamic Capabilities of organization are more important for continuous growth and expensive preferability.

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The Scope and Limitations of the New Institutional Approach on the Nature of the Firm (기업의 성격에 관한 신제도학파 접근방법의 범위와 한계 - 거래비용이론을 중심으로-)

  • 여운승
    • Asia Marketing Journal
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    • v.3 no.2
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    • pp.41-68
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    • 2001
  • 최근 20년간 마케팅을 비롯하여 사회과학 전반에 걸쳐 기업이론에 관하여 새로운 패러다임으로 각광을 받아온 신제도학파 접근방법은 이익극대화를 기업의 중심적 행동으로 가정하고 있는 신고전학파의 맹점을 극복하여 조직문제를 포괄적으로 다룰 수 있음을 보여주고 있다. 이 이론은 한정된 합리성, 기회주의, 자산 특수성, 지배구조, 신뢰 및 협동 등의 핵심적 개념들이 동태적 환경 하에서 활동하고 있는 기업의 경제적 행동을 분석하고 이해하는데 크게 기여하였음이 입증되고 있다. 이것은 다수의 실증적 문헌들에서 엿볼 수 있다. 그러나 신제도학파의 이론적 틀은 두 가지 면에서 주요 결점을 안고 있다. 그 하나는 이론의 정당성을 입증하기 위한 실증적 연구결과물을 무수하게 찾아볼 수 있으나, 대부분이 연구의 타당성이 결여되어 있다는 점이고, 또 하나의 결정적 결함은 신고전학파와 마찬가지로 비교정태적 접근방법을 택함으로써 역사적 관점이 도외시되고 기업의 전략개발과 구조적 변동을 이해하는데 필수적인 조직과 기술간의 동태적 상호작용의 중요성을 간과하고 있다는 점이다. 이에 따라 본고에서는 국제교역 이론가들이 제시한 기업 특유의 경쟁우위에 관한 착상과 그러한 우위가 기업 내외의 네트워크 형성을 포함하여 결집된 조직역량에서 도출된다는 견해를 거래비용이론에 접목시킴으로써 기업의 성격과 그 성장방식을 보다 설득력있게 이해할 수 있으리라는 관점을 제시하려 하였다. 이와 같이 거래비용이론과 진화론을 결합하면 신제도학파 기업이론의 결점이 보완되고 이론의 발전이 한 단계 진일보할 것으로 기대된다. 특히 마케팅 연구자들이 거래비용이론의 경우와 마찬가지로 본고에서 제시한 통합이론에 대해서도 실증적 연구를 행하면 이론개발에 크게 기여할 것으로 생각된다.

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Reconceptualizing the Dynamic Evolution of the Firm : On Learning and Restructuring in Adaptation (기업의 동태적 진화 및 적응 이론에 대한 비판적 고찰 : 적응에 있어 조직학습과 재구조화 관점을 중심으로)

  • Lee, Jong-Ho
    • Journal of the Korean association of regional geographers
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    • v.13 no.6
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    • pp.623-638
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    • 2007
  • This paper debates on two different theoretical positions in explaining corporate adaptation. Until the 1980s, a restructuring perspective had dominated in explaining corporate success and adaptation. However, this perspective pays little attention to how firms adapt to environmental change and why some firms adapt successfully, while some others fail to adapt. Thus a restructuring perspective does not give insights into a context-specific explanation of corporate learning and adaptation. More recently, especially since the 1990s, academic focus on corporate adaptation and evolution has shifted towards exploring the nature of learning that leads to the dynamic competitiveness. A learning perspective emphasizes the influence of knowledge, learning and competence on corporate evolution. However, it reveals that this view is also less appropriate for explaining corporate adaptation in radical shifts in environment. In this context, the evolutionary theories of the firm need to seek to maintain a balance between two theoretical positions in order to understand more effectively the dynamic evolution and adaptation of the firm. This paper shows that the dynamics of corporate adaptation and evolution are an outcome of the mixture of perpetual processes of restructuring and learning, both continuous and discontinuous.

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The Core Capabilities and Differences of Korean Credit Card Companies: Based on Q Analysis Results of Employers in Credit Card Companies (한국 신용카드기업의 역량과 차별성 : 신용카드기업 종사자에 대한 Q 분석결과를 중심으로)

  • Koh, Hyung-Myun
    • Survey Research
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    • v.9 no.2
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    • pp.85-118
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    • 2008
  • There have been a great many ups and downs in Korean Credit Card Industries after 2000. It is certain that each Credit Card Company copes with the situations by means of its organizational capabilities. According to the evolutionary view of Institutionalism, a company's capabilities are composed of every day routines, codes, rules, learning(by doing, using, interacting) and decision makings. The purpose of this article is to verify how two Korean Credit Card Companies showed their strategic differences and what factors exposed each company's own limits. To examine the company's ordinary conducts, this study used Q methodology with a random sample of 16 members from each company. Especially from the results of Q factor analysis, it becomes clear that each company still takes a serious view of the economy of scale rather than the innovation or improvement of organizational and relational dynamics.

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The Impact of Leadership and Dynamic Capabilities on Firm Performance, Mediated by Digital Transformation - Aerospace & Defense Industry - (리더십과 동태적 역량이 디지털 전환을 매개로 기업성과에 미치는 영향 - 항공우주 및 방위산업을 중심으로 -)

  • Jin-Seog Kim;Ki-Woong Kim;Sung-Sik Park
    • Journal of the Korean Society for Aviation and Aeronautics
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    • v.31 no.3
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    • pp.133-141
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    • 2023
  • In the recent context of the Fourth Industrial Revolution, there is growing interest in digital transformation and smart factory as a focal point. But, the Aerospace and Defense (A&D) sector has seen limited research on digital transformation, primarily concentrating on digitally-driven areas. The study validates hypotheses pertaining to the factors that facilitate successful digital transformation within the A&D sector and the influence of digital leadership and dynamic capabilities, employing statistical tools like SPSS and AMOS. The comprehensive analysis reveals that, similar to manufacturing industries, digital leadership in A&D companies exerts an influence on successful digital transformation through dynamic capabilities. Furthermore, digital transformation within the A&D sector has a positive impact on firm performance. This paper offers empirical insights into digital transformation within the A&D sector, shedding light on how successful digital transformation can be achieved within the domestic A&D industry.

Dynamic Growth of On-Line Shopping and its Implication on the Channel Policy: The Case of South Korea (온라인 쇼핑의 동태적 성장과 유통정책에 대한 함의)

  • Lee, Dong-Il;Suh, Yong-Gu
    • Journal of Distribution Research
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    • v.15 no.5
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    • pp.127-153
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    • 2010
  • This study explores the locomotives of the growth in the Korean online shopping industry upon the theoretical basis based on the last 10 years' rapid changing environment. This attempt reveals the counter-arguments against preemtive effects based on the observation of reintermediation process in the online industry. We reviewed the NEBIC model proposed by Wheeler(2002) and propose the growth model, double helix framework based on the dynamic capability view. Furthermore the relevance of the proposed framework was validated with the review of last 10 years' sales and market share data in the online shopping industry. Meanwhile we found the limits of online market growth with the open market domination. So future of the online shopping retailers is depending on the development of the channel functions and merchandising on the basis of self-capability. Based on the tentative conclusion, we also suggest implications for the policy makers. Firstly policy facilitating the specialization of the power sellers incubased in the open market is necessary for the sustainable online market growth. And the establishment of the control tower is suggested to coordinate the consistency of the policies and regulations. And the device of the incentive is also proposed to strengthen the open markets' function to facilitate the small and medium online merchants.

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The failure case of the knowledge transfer in an international joint venture : focusing on car engine control system (국제 합작회사의 지식이전 실패사례 연구: 자동차 엔진제어시스템 기술을 중심으로)

  • Yoo, Hyeongjune;Ahn, Joon Mo
    • Journal of Technology Innovation
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    • v.29 no.2
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    • pp.1-30
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    • 2021
  • Recent years have witnessed various attempts of firms to acquire new knowledge. Purchasing intellectual property or merger and acquisition (M&A) can be such attempts, but joint venture can also be an effective way internalizing new complementary assets from external partners. However, due to difficulties in the formation and implementation of learning strategies, many joint ventures have failed to acquire necessary knowledge. In this respect, based on contingency theory and dynamic capability, the current research aims to investigate the failure case of knowledge transfer in an international joint venture - KEFICO established by Hyundai motors and BOSCH. Case firm optimized for hardware technology but did not establish a differentiated learning strategy and organizational structure to acquire software skills, which are intellectuals of different natures. Due to this inconsistency, it was not able for KEFICO to absorb new type of knowledge (skills related to engine control system). This study suggests the theoretical framework illustrating the case and provides some important implications for organizational learning.