• Digital Contents
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• no.6 s.49
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• pp.7-8
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• 1997

데이터를 단순히 수집하고 보관한다는 차원이 아니라 이를 가공, 활용한다는 측면을 강조한 것이 데이터 웨어하우스 개념이다. 한국IBM, 한국디지탈, 한국NCR, 한국유니시스 등 대형컴퓨터 제조업체들은 자사의 엔터프라이즈급 서버를 근간으로 한 데이터 웨어하우스 솔루션을 주력사업으로 내세우며, 현재 유통, 금융, 통신시장으로 파고들고 있다. 그러나 데이터 웨어하우스를 구축하기 위해서는 적지않은 비용이 들기 때문에 시장이 만개되기 위해서는 다소 시간이 걸릴 것으로 전망된다.

• Proceedings of the Korean Society of Computer Information Conference
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• 2014.01a
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• pp.185-188
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• 2014

본 연구는 자재업체부터 마약류 생산 제약사 도매업체(물류) 대형병원까지의 전체 프로세스에 RFID 시스템을 구축하여 마약류의 도난 및 오남용을 방지하여 국민의 보건안전 및 의약품 관리강화를 도모하는 것으로 현재까지 기 구축된 제약사들의 RFID 시스템에서 기술적으로 고도화시킬 수 있는 방안을 도출하여 최적화된 현장적응형 RFID 서비스를 제공하고자 하는데 그 목적이 있다. 본 연구를 통하여 제약산업 내 제약사 도매업체 대형종합병원 의원에 대한 RFID 도입표준모델을 제시하고 Supply Chain의 유통 투명화를 위한 정보시스템 도입의 기반을 마련함으로써 제약산업 내 참여주체들간의 정보 신뢰성 제고는 물론 철저한 의약품 유통관리로 인한 건전한 의약품 소비문화를 정착시킬 수 있다.

• The Korean Publising Journal, Monthly
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• s.147
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• pp.6-7
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• 1994

• Journal of the Korean Society of Clothing and Textiles
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• v.43 no.6
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• pp.779-794
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• 2019

This study examines the effects of brand belief of a mass offline retailer on the perceived value, attitude, and purchase intention toward the products of emerging fashion designer brands in the context of marketing collaborations between emerging fashion designer brands and a mass offline retailer. We invited 198 adults aged 20 to 59 to an online survey who were asked to read a news article and respond to a questionnaire. The results of structural equation modeling show that brand belief of a mass offline retailer positively influences the perceived value of the products of emerging fashion designer brands. The perceived value also positively influences the attitude toward the products that subsequently enhances purchase intention. The findings suggest that emerging fashion designer brands should strategically select a mass offline retailer as their collaboration partner by considering consumer perceptions of the retailer brand because the brand belief of the retailer may have a halo effect on a consumer evaluation of the products of emerging fashion designer brands.

• The Journal of the Korea Contents Association
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• v.18 no.12
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• pp.309-318
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• 2018

In this study, we investigated subjective perceptions of one retailer's PB products for large retailers by applying the Q methodology to examine subjective trends of consumers who purchased and experienced PB products at home. In this study, we examine how HMR-type PB products developed and released by large retailers according to the demographically changing social structure represent the meaning and subjective acceptance of PB products in a single licensee through Q methodological studies. The purpose of this paper is to propose various direction and improvement plan of food product development and release for one license of large distribution company in the future. Based on these research problems, five types of type analysis results were derived. Specifically, the first type (N = 5): Brand image trust type, the second type (N = 5): NB product preference type, the third type(N = 2): Easy cooking preference type, and fourth type (N = 2): Pursuing taste for price type and fifth type (N = 2): Quantitative pursuit for price type.

• Journal of Distribution Science
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• v.9 no.2
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• pp.61-72
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• 2011

The object of this research is to examine the factors leading to intercompany win-win by finding the antecedents and consequences that affect a supplier's fairness perception. We assume that the antecedent factors of a supplier's fairness perception are vertical coordination, cooperation support, information sharing, and legalistic plea. We assume that the consequential factors of a supplier's fairness perception are supply chain dependence and supply chain flexibility. The object industry is an electronic parts manufacturing company. We tested our model by using the SPSS 17.0 and the LISREL 8.5. For measurement validation, we verified by using a confirmatory factor analysis and a reliability analysis. For hypothesis analysis, we did a path analysis with the LISREL 8.5. By checking the modification index and expecting parameter changes, we modified the model. First, the buyer's vertical coordination had a positive effect on the supplier's distributive fairness perception and procedural fairness perception. Second, the buyer's cooperation support had no effect on the supplier's distributive fairness perception and procedural fairness perception: we suppose that the buyer's requests were burdensome, although they cooperated with the supplier. Third, the buyer's information sharing had a positive effect on distributive fairness perception but had no direct effect on procedural fairness perception. Fourth, the buyer's legalistic plea had a negative effect on the supplier's distributive fairness perception. and a negative effect on the supplier's procedural fairness perception at a 0.1 significance level. Fifth, although procedural fairness perception had no direct effect on supply chain dependence, fairness perception had an effect on supply chain dependence and supply chain flexibility both directly and indirectly.

• LOGISTICS
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• s.12
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• pp.27-28
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• 2005

• Journal of Distribution Research
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• v.17 no.5
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• pp.113-128
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• 2012

The growth of market share of distributors' brands, also known as private brand, has accelerated in recent years. Sales volumes and market shares of private brands, as well as their appeal to consumers have steadily increased. Carrying private brands comes with numerous advantages, one of which is the relatively high gross margin, which can be 20 - 30% higher compared to manufacturer brands. Recently, many big discount stores are expanding private brand for higher sales volume. Thus, private brands play an important strategic role for retailers. The tendency of growing private brand will decrease sales revenue of both channel members, distributer and manufacturer. The disadvantage for manufacturer is obvious, especially for the manufactures who not only produce their own brands but also retailer brands competing against their own. There are also possible to weaken the brand awareness of manufacturer's brand. The purpose of this study is to explore the perception gap between retailers and manufacturers. we investigated to identify how consumers perceive private brand. In other to study the impact of private brands on distributors, we surveyed the actual condition of private brand and perception towards private brands among consumers, retailers and manufacturers. Based these analysis, we recommended proposal for private brand policies as follows: First, it need to correct imbalance between large retailer and manufacturer. second, we suggest "win-win growth policy", Third, by registering trademark right of national brand, manufacturers have a way of protecting their brands. Forth, manufacturers are encouraged to produce PNB(Private National Brand).

• Bulletin of Food Technology
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• v.24 no.4
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• pp.662-675
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• 2011

본 내용은 국내 고추 주산지 지자체 고추관련 업무 담당자 중심으로 국내산 고추 가공제품의 유럽시장 수출을 위하여 수출전략을 수립하고자 독일 쾰른에서 열리는 세계 최대 국제식품박람회 2011 ANUGA에 참석하여 세계 고추 조미료 및 고추 가공제품의 품질, 기술현황, 가격 등을 조사하고 독일 뒤셀도르프, 네덜란드 로테르담, 암스테르담 등에 있는 현지 대형 식품 유통업체, 한국식품 수입업체, 농수산물 유통공사와 헝가리, 체코 지역의 농산물 시장을 방문하여 유럽 고추 제품 수집 및 시장조사를 하여 한국산 고품질 고추 조미료 및 가공제품의 해외 시장 수출을 촉진하고자 한다.

• Journal of Korea Port Economic Association
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• v.25 no.2
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• pp.129-148
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• 2009

In 2006, the share of fisheries distribution in Busan amounted to 1.9 million ton, which was 41 percent of the whole country. In details, coastal fishery 334 thousand ton(14% of the whole country), deep sea fishery 452 thousand ton(82%), import fishery 964 thousand ton(70%), export fishery 157 thousand ton(43%) were distributed in Busan region, respectively. Recently, the share of fisheries sale through e-commerce is increasing owing to the growth of IT and competitive price of its products. and the sale share of large discount store is also on the 10% more increase owing to the effectiveness of distribution structure. Hereafter these structure changes of fisheries distribution in Busan will be more intensified. Therefore, after reflecting the change in distribution policy of Busan Fisheries, the directions of distribution policy should be established, as follows. Distribution policy to prepare for increasing of sales ratio in large discount store