• Proceedings of the Korean Society for Information Management Conference
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• 2005.08a
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• pp.47-54
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• 2005

본 연구는 대학도서관을 중심으로 전자 정보서비스의 현황을 파악하고 이용자와 사서의 인식을 조사하여 도입 초기단계에 있는 국내 대학도서관에 온라인 실시간정보서비스의 운영방안을 제시하기 위한 목적으로 수행되었다. 이론적 연구와 실증적 연구에서 분석된 결과를 기초로 하여 계획, 정책, 실행의 측면으로 운영방안을 제시하였다. 서비스와 이용자의 특성을 고려한 계획과 기존 전자 정보서비스를 반영한 정책을 기반으로 효율적 교육 및 홍보와 평가를 통한 실행이 요구된다.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.26 no.2
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• pp.155-172
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• 2015

This study, by case investigation of book review, one of user-participation services in university library, and questionnaire investigation on librarians, aims at suggesting current statuses, problems, and improvement. This study investigated the services performed at 35 4-year universities establishing the department of library and information science. This study, except 7 ones which doesn't offer the service, investigated the service offered by 28 universities, classifying with 3 contents. As a result, the publicity and method in university library including event had an influence on use. This study was performed to increase participation rate and to promote reading activity. This study judged that book review is indispensible to university libraries. Libraries presented the opinions that, for the purpose of promoting active book review, libraries have to perform positive publicity, attractive event, support in the level of schools, librarians' wills, expansion of discussion cultures, offer of unified book review among universities, and linkage method with other organization reading program.

• Journal of Practical Engineering Education
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• v.16 no.1_spc
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• pp.95-103
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• 2024

With the rapid decline of the school-age population, the competition for admissions has increased and marketing through digital channels has become more important, so universities are investing more resources in online promotion and communication to recruit new students. This study uses Google Analytics, a web log analysis tool, to track the visitor behavior of a university admissions website and establish a digital marketing strategy based on it. The analysis period was set from July 1, 2023, when Google Analytics 4(GA4) was integrated, to January 10, 2024, when the college admissions process was completed. The analysis revealed interesting patterns such as geographical information based on visitors' access location, devices(operating systems) and browsers used by visitors, acquisition channels through visitors traffic, conversions on pages and screens that visitors engaged with and visitor flow. Based on this study, we expect universities to find ways to strengthen their admission promotion through digital marketing and effectively communicate with applicants to gain a competitive edge.

• Knowledge Management Research
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• v.21 no.4
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• pp.41-57
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• 2020

This study investigates the posting strategies of influencers for sales: what kind of contents should the influencers provide and how? Influencers used to have seven days of advertising period before the event date (sales begins) and provide both (or either) commercial and (or) non-commercial contents. Some influencers have large number of followers, while others have very small followers. We empirically investigated whether the sequence of posting the commercial and non-commercial contents influence sales, and whether such effects are susceptible to the size of followers. Through the analysis of 1,153 events of 298 influencers on Instagram, we found that commercial contents are more important than non-commercial contents for both small and large influencers. In more detail, the quantity of commercial contents is very important for the large influencers, while the quality of commercial contents is important for small influencers.

• Journal of the Korea Convergence Society
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• v.12 no.6
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• pp.113-118
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• 2021

The purpose of this study is to develop a program to improve the curriculum of the Department of Advertising and PR and to improve education in the 4th industrial revolution based on blockchain. This study is in charge of human resources department, planning, and production of advertising agencies with a high understanding of the direction of human resource development of advertising agencies and career education of universities. Six people were divided into two groups and an in-depth interview was conducted. It was found that the curriculum of the Department of Advertising and PR has not yet been reorganized, and the method of career education is still progressing in the traditional media era. In order to cultivate future advertising professionals, it is important that advertising education must operate courses and adopt the curriculum so that they can be trained as experts who can adapt to the revolutionary change engine of blockchain.

• Proceedings of the Korea Contents Association Conference
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• 2009.05a
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• pp.1097-1101
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• 2009

College's existence is threatened through the decreasing of students, even though it made big growing. In these situations, College makes on-line contents for promotion and announce information of college. However, previous research has limit about statistic theory with influence of application and registration with an applicant for admission to a college. In this paper, we analyze difference of application and registration in period of application, and find the difference recognize rate with students by period of application.

• Proceedings of the KAIS Fall Conference
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• 2012.05a
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• pp.64-67
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• 2012

본 논문은 대학교 신입생들의 진로선택에 대한 특성을 파악하고자 실시하였다. 연구 대상자는 1개 학부, 16개 학과의 2011년 신입생 750명이었다. 구조화된 설문지를 이용하여, 대학 및 학과 선택과 사항을 파악하였으며 자기기입식으로 작성하였다. 지원한 대학의 수는 3~4개가 가장 많았으며, 고 3 시기에 대학과 전공을 주로 결정하는 것으로 나타났고, 학교보다 학과에 비중을 두고 선택하는 경우가 많았다. 진로선택 유형에서는 가족형이 가장 많았고 학교형, 독립형, 학원형 순으로 나타났다. 학과 선택시의 기준은 적성고려, 취업전망 순이었고, 입학하는 학과에 대해 대부분의 신입생들이 사전 정보와 지식을 갖고 있었다. 대학 선택시 기준은 합격 가능성이 높은 곳을 주로 선택하고 있었다. 고교교사/학교와 인터넷을 통하여 대학을 알게 된 경우가 가장 많았고, TV/라디오, 신문과 같은 매체를 통해 알게 된 경우는 아주 적었다. 따라서, 진로선택에 가장 많은 영향을 주는 부모와 가족들을 대상으로 한 대학과 전공에 대한 정확한 정보 제공이 필요하며 고교와 인터넷, 스마트폰과 같은 매체를 이용한 홍보 전략의 개발이 필요한 것으로 나타났다.

• Proceedings of the Korea Multimedia Society Conference
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• 1998.04a
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• pp.243-248
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• 1998

90년대 중반 이후부터 인터넷의 사용이 급증하고 있으며, 이로 인하여 컴퓨터의 기술에 큰 변화를 주고 있다. 이러한 인터넷의 보편화로 인하여 언제 어디서나 필요한 정보를 적시에 제공 받을 수 있는 정보시스템이 요구된다. 본 논문에서는 대학의 학사일정 및 수업시간표, 교육과정, 수강신청 등 학사정보에 대한 멀티미디어 데이터베이스를 구축하였고, 인터넷에 의한 원격 검색 시스템을 개발하였다. 이데 따라 학내의 학사정보의 접근이 용이해 졌으며, 대학의 홍보나 구성원의 마인드 확산을 기대할 수 있다.

• Archives of design research
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• v.12 no.2
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• pp.75-86
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• 1999

Faced with various challenges given from internal or external, universities and colleges, about 300 in number, began to feel one another as their rival and recognized advertising marketing as a solution of unlimited competition and were in serious action for advertising. School advertising has suddenly increased in quantity, but falls in creative strategy of qualitative level behind corporate or product advertising. This study suggests effective creative strategy, based on comprehension of characteristics of school advertising and on analysis of creative as a strategy, of advertisements put by schools. School advertising demands the approach different from commercial dimension of corporate advertising, because schools are characteristic of public interests. Schools need to take positive creative strategy of image advertising instead of passive type of recruitment announcement. This effective and Positive creative strategy des not only Provide the chance to select schools for customers of school advertising which sets up applicants for admission as the first target audience, but also instills affirmative and positive image in potential customers of the future such as pupils of elementary or middle schools and ordinary people so that it may make effective communication possible

• Journal of Korea Entertainment Industry Association
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• v.15 no.3
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• pp.231-241
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• 2021

This study intended to present strategies and implications for attracting new students and customized education to university officials through research on the participation of workers' academic aspirations in university education. Thus, variables were derived by analyzing prior data, and causal settings between variables and questionnaires were developed. Subject to the survey, 331 workers interested in participating in university education were collected through interpersonal interviews. The collected data were dataized, and reliability and feasibility verification and frequency analysis were conducted. Finally, we validate the fit of the structural equation model and the causal relationship for each concept. Therefore, the results of the validation show the following implications. First, university officials should be motivated by a mentor and mentee system with experienced people who have switched to a suitable vocational group through university education. It will also be necessary to develop and disseminate programs so that they can continue to develop themselves for the future. To this end, it will be necessary to help them understand their aptitude and strengths through consultation with experts. Second, university officials should strengthen public relations so that prospective students can know the cases and information of the job transformation of the admitted workers through recommendations. It will also be necessary to develop university education programs that can self-develop, accept various ideas through "public contest", and provide accurate information about university education to workers through re-processing. Third, university officials should provide workers with a program that allows them to catch two rabbits: job transformation and self-improvement through university education. In other words, it is necessary to stimulate the motivation of workers by providing various information such as visiting advanced overseas companies, obtaining various certificates, moving between departments of blue-collar and white-collar, and transfer opportunities. Fourth, university officials should actively promote university education programs related to this by participating in university education and receiving systematic education and the flow of social environment. Finally, university officials will need to consult and promote workers so that they can self-develop when they participate in college education, and they will have to figure out what they need for self-development through demand surveys and analysis.