• Journal of Korea Port Economic Association
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• v.26 no.2
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• pp.1-18
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• 2010

With the maturity and fierce competition of domestic logistics market, Korea government is actively working on the overseas investments in global logistics market after establishing the basic plan since 2006. In particular, India is selected one of promising countries for logistics investments since it has more 1.1 billion people and is regarded as post-China. In fact, a number of global logistics enterprises have started their businesses in the logistics market of India so that the competition already started. In this regard, it is highly necessary to find out feasible investment projects and then detemin the priority of the alternatives for successful investments. Therefore this study proposes a fuzzy-based AHP model by which the overseas investment problem was systematically structured and then evaluated. The model was established by exploiting a fuzzy theory and AHP for capturing the inexactness and vagueness of information. The results show that the investment of port operations is the number one priority in the India's logistics market and ODCY operations, road transportations, forwarding operations, inland depot operations in order. Finally the proposed model will help Korea's policy makers to have a better reliable investment strategy.

• International Commerce and Information Review
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• v.14 no.2
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• pp.147-172
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• 2012

The aim of this research is to identify the competencies required by freight forwarding company logistics managers or supply chain managers. And this research also attempts to show their relative importance and key knowledge areas that require improvement. Using a survey questionnaire, data was collected against forty three logistics and supply chain management skills or competencies, which were then grouped into four categories and analysed. The Analysis revealed that supply chain awareness, ability to make decisions, analytical skill, communication skill, supply chain cost, people skill, and integration of internal or external information flow which belong to logistics planning group are considered the most important competencies for effective and efficient logistics functioning. On the other hand, reverse logistics and IATA regulations from environmental awareness group show little influence on logistics managers for improving their logistics performances. The results have implications for a variety of parties including prospective logisticians, students, teachers and companies considering expanding their business to Chinese market. For example, the results permit companies to employ appropriate logistics managers who are qualified with sufficient skills and competencies suggested in this research. In the case of practitioners, the results provide a benchmark for comparison with their current level of abilities and suggested competencies.

• Journal of Digital Convergence
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• v.13 no.5
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• pp.129-137
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• 2015

This study was carried out to verify application motive for consulting upon the path between quality perception and use of results in the government-supported convergence consulting service on SMEs. A survey was conducted on SMEs which went through government-supported consulting, with the following results of the study. First, it turned out that the perception of the quality of consultant's performance and the perception of the quality of the government support have a positive impact on the perception of the quality of consulting results. Second, the perception of the quality of consultant's performance has a positive impact on the use of consulting results. Third, it was proved that the perception of the quality of the government support has no impact on the use of consulting results. Fourth, it was demonstrated that the perception of the quality of consulting results has a positive impact on the use of consulting results. Fifth, it turned out that there is a difference in paths of non-voluntary application group and application group and application group for consulting service. This study implies that it is necessary to reinforce consultant's competence, government support system and voluntary application for consulting.

• CRM연구
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• v.2 no.2
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• pp.21-40
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• 2009

This study conducted to examine how consumer's perception of COO(Country of (Brand) Origin) image affects brand association knowledge, how coo image and brand association knowledge affect buying intention, how these relationship differs in hedonic and utilitarian products and the moderating effect of consumer's ethnocentrism in the influence of brand association to buying intension. The results indicated the followings: First, it was significant COO Image affect brand association knowledge, more strong significant in Hedonic products than in utilitarian products. But it was not supported COO Image affect buying intension significantly. Second, Brand association knowledge affected buying intention significantly. And the last, consumer's ethnocentrism mediated between brand association knowledge and buying intention strong significantly.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.15 no.10
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• pp.6004-6013
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• 2014

The research on resource sharing in the diversification field is concerned mainly with sharing, but there has been little interest in resources. This research examined resource sharing with the main variables and logics of resource-based view. Based on a survey of 263 affiliates of 35 diversified firms, the impacts of resource quantity, resource quality, and resource exploitability on inter-affiliate resource sharing were hypothesized and verified. To confirm the performance implications of resource sharing, the impacts of the combination of resource quantity and resource sharing, the combination of resource quality and resource sharing, and the combination of resource exploitability and resource sharing on the affiliate performance were also hypothesized and verified. According to the empirical results from multiple regression analyses, resource sharing increases in the order of low resource quantity, high resource quality, and high resource exploitability. The performance was advanced in resource sharing under a low resource quantity and resource sharing under high resource exploitability, but it was not advanced in resource sharing under high resource quality. The results highlight the need for a further study on why the resource quality and resource exploitability affect resource sharing in the opposite directions, as expected in the hypotheses, why resource sharing under high resource quality does not lead to high performance, even though resource quality increases resource sharing, and what they would be if resources are subdivided by the types.

• Informatization Policy
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• v.20 no.1
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• pp.42-60
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• 2013

In the information age, it is common to use the computer for company's business. Even though there are lots of investment to prevent the abuse of computer, the frequency and amount is increasing. Therefore, the purpose of this study is how individuals misusing computers in the company, and identifying factors of it separated by group and personal characteristics. Code of ethics and discipline has a significant impact on attitude and intention from the view of organizational characteristics. This proofs that code of ethics is clearly codified and reflect the management policy. So, it imprints employee's commitment to protect themselves, and this could be conjunction with the company's policy. Moreover, reflecting on performance assesment and discipline also has a effect. Organizational loyalty appeared significantly in attitude, but was not important in intentions. This means that the intensity of organizational loyalty is not always connected to the abuse of computer. It can be depending on individual's tendency, psychological state and organization mood. The action for misusing the computer has a significant impact on attitude and intention. Those people might have a strong tendency to judge that it is totally fine to use the company's computer as long as it does not harm others and using during non-business hours, instead of thinking that it is inappropriate to use the company's computer not for business intention.

• The Journal of the Korea Contents Association
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• v.19 no.10
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• pp.315-324
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• 2019

In this research, one of five Hofstede's cultural dimension, Long term orientation (LTO) was selected to examine its influence on individual's change oriented organizational citizenship behavior with emotional regulation mediating. East Asian countries and Korea especially received higher score on LTO cultural dimension, meaning it valued harmony, long term relations and saving for future. Also, in today's hyper competitive and evolving global climate, the ability to adapt quickly and also to be able to control one's emotion is highly valued individual competency. Previous research on Hofstede's cultural dimensions were conducted at mostly national or large group levels. However, in this study, Yoo's CVSCALE which allowed for individual level analysis on Hofstede's cultural dimensions were used to analyze multinational company's employees's long term orientations' influence on emotional regulation and change oriented organizational citizenship behavior. The survey conducted from 200 employees from major electronic company based in S city in Korea for two weeks period and the results indicated long term orientation positively influenced change oriented organizational citizenship behavior. Also emotional regulation mediated between long term orientation felt by individuals and change oriented organizational citizenship behavior. Such results validated previous studies that indicated emotional regulation as possible antecedents of individual proactive behaviors such as change organizational citizenship behavior and long term oriented view as another potential antecedent of change oriented organizational citizenship behavior in multinational corporation setting.

• Industry Promotion Research
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• v.4 no.2
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• pp.19-28
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• 2019

This study analyzed the effect of the improvement of the work environment of the worker on the performance of the individual. A total of 50 questionnaires were analyzed for SME workers. First, the correlation between the work environment of the worker and the work performance of the individual is -388, the correlation coefficient between the salary level and the contribution is .566, the salary level and the job satisfaction .586, The results of this study were as follows. First, it was confirmed that there was a significant relationship between the contribution and the peer relationship -.331, p <.05, and the job satisfaction and peer relationship .373, the working environment and working time were .442, And it was found to be significant at p>.01 level. Second, job performance had a significant effect on job performance (p <.05, ${\beta}=.340$) and peer relationship (p <.05, ${\beta}=.320$) (P <.001, ${\beta}=.465$) were found to have a significant effect on the level of achievement and contribution, but not statistically significant. Third, it was confirmed that there was no difference between the groups in terms of work performance. The results of this study are as follows. First, we analyzed the effect of improvement of work environment on individual work performance by analyzing the work environment and work performance perceived by SME workers.

• Journal of Digital Convergence
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• v.19 no.1
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• pp.167-176
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• 2021

Incheon Port urgently requires designation of a free trade zone to pursue development linked with the port hinterland while promoting continuous growth of the port. This study aims to evaluate the optimal location and derive policy implications for the designation of a free trade zone and analyzed factors property divided by groups. This study used the Consistent Fuzzy Preference Relation (CFPR) analysis technique to derive a practical construction direction by quantifying and evaluating linguistic measures. As a result, the Incheon New Port hinterland showed the highest location competitiveness among the four candidate areas of Incheon New Port hinterland, Aam Logistics Complex 2, North Port hinterland, and Gyeongin Port hinterland. Among the eight evaluation factors consisting of qualitative and quantitative factors, the Incheon New Port hinterland ranked no. 1 in all the four qualitative factors and one quantitative factor and received the highest total score. Also, Group 1 presented 'possibility to attract tenant companies' as first. Group 2 was 'complex size' and Group 3 was also 'possibility to attract tenant companies'. This study has the implication for suggesting the factors and evaluation structure of Free Trade Zone. Future research requires detailed empirical studies, such as expanding the subject of study or selecting factors that reflect the interests of each group.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.22 no.1
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• pp.627-632
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• 2021

Luxury products are sold in various online shopping malls in China. Companies utilize celebrities as their advertising models or disclose their CSR information to lower perceived risk. This study scrutinized the effects of CSR information and celebrity models on the relationship between perceived risk and the intention to use online shopping malls. According to the elaboration likelihood model, when consumers perceive high risk, they use the central route to process information and form attitudes. Celebrity models and CSR information as secondary clues may not have a significant effect. To test the hypotheses, a 2 (risk H/L)×2 (CSR)×2 (model) factorial design was employed. Study results found in a low perceived risk situation, CSR information or a celebrity model endorsing their products significantly increased the intention to use the shopping mall (model w/ 3.407 vs. w/o 2.88; CSR w/ 3.29 vs. w/o 2.779). However, in a perceived high-risk situation, their effects were not significant. Therefore, it is noteworthy that celebrity models and CSR information are effective in increasing the intention to use online shopping malls only when consumers use peripheral routes in a perceived low-risk situation.