Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
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The Effect of Application Motive for Consulting upon the Path between Quality Perception and Use of Results - focusing on government supported convergence consulting -

컨설팅 신청동기가 품질지각과 결과활용도간의 경로에 미치는 영향 - 정부지원 융복합 컨설팅을 중심으로 -

  • 윤정혜 (한성대학교 지식서비스&컨설팅 대학원) ;
  • 김정렬 (한성대학교 경제학과) ;
  • 유연우 (한성대학교 지식서비스&컨설팅학과)
  • Received : 2015.03.17
  • Accepted : 2015.05.20
  • Published : 2015.05.28
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Abstract

This study was carried out to verify application motive for consulting upon the path between quality perception and use of results in the government-supported convergence consulting service on SMEs. A survey was conducted on SMEs which went through government-supported consulting, with the following results of the study. First, it turned out that the perception of the quality of consultant's performance and the perception of the quality of the government support have a positive impact on the perception of the quality of consulting results. Second, the perception of the quality of consultant's performance has a positive impact on the use of consulting results. Third, it was proved that the perception of the quality of the government support has no impact on the use of consulting results. Fourth, it was demonstrated that the perception of the quality of consulting results has a positive impact on the use of consulting results. Fifth, it turned out that there is a difference in paths of non-voluntary application group and application group and application group for consulting service. This study implies that it is necessary to reinforce consultant's competence, government support system and voluntary application for consulting.

본 연구는 정부지원 중소기업 융복합 컨설팅에 있어 컨설팅 신청동기가 품질지각과 결과활용도간의 경로에 미치는 영향을 확인하고자 진행하였다. 정부지원 컨설팅을 경험한 중소기업을 대상으로 설문조사를 실시하여 구조방정식모형분석 등을 실시하였으며 연구 결과는 다음과 같다. 첫째, 컨설턴트수행품질과 정부지원품질에 대한 지각은 컨설팅결과품질에 대한 지각에 정(+)의 영향을 미치는 것으로 나타났다. 둘째, 컨설턴트수행품질에 대한 지각은 컨설팅결과활용도에 정(+)의 영향을 미치는 것으로 나타났다. 셋째, 정부지원품질에 대한 지각은 컨설팅결과활용도에 영향을 미치지 않는 것으로 나타났다. 넷째, 컨설팅결과품질에 대한 지각은 컨설팅결과활용도에 정(+)의 영향을 미치는 것으로 나타났다. 다섯째, 컨설팅에 대한 비자발적 신청집단과 자발적 신청집단간의 경로에는 차이가 있는 것으로 나타났다. 본 연구 결과는 컨설턴트역량, 정부지원제도, 컨설팅에 대한 자발적 신청을 강화할 필요가 있음을 시사하고 있다.

Keywords

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