• Journal of Convergence for Information Technology
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• v.9 no.7
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• pp.48-56
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• 2019

This pilot study is to investigate the effects of peer tutoring on self-leadership, positive psychological capital(PPC) and learning satisfaction of nursing students, and to examine the feasibility of following study through identifying problems in research design. Before the experiments, there was no significant defferences confirming homogeneity of between groups which consisted with 10 and 8 subjects each among general characteristics, and also among their mean ranks by Mann-Whitney U test(Z=-1.40~-.31, p=.160~.754). There was a significant difference in mean rank of 'hope', one of the subdomains of PPC, between groups before and after 10 times of peer tutoring as experiments(Z=-2.27, p=.023), there were positive correlations between self-leadership and confidence, hope and learning satisfaction each before and after experiments(r=49, p=.03), (r=65, p=.01). Finally, the feasibility of experimental study applying this experimental design to investigate the effects of peer tutoring on self-leadership, PPC and learning satisfaction of nursing students was confirmed in this results.

• Journal of Convergence for Information Technology
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• v.9 no.7
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• pp.122-134
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• 2019

The purpose of this research is to analyze the effect on children's creativity and nutrition knowledge of cooking activities by applying recipe development. The procedure consists 7 steps which are diagnosing a necessity, setting a basic direction, setting ingredients and topics of the activity, designing some models of the activity, designing some developed activity, lastly completing the creative cooking activity. The model of this activities consists 5 steps which are exploring the ingredients, creating a recipe, practising the activities, representing the activities, lastly evaluation the activities. Participants were 36 children who are 4 to 5 years old from K daycare center located in Busan. The results exhibited that creativity and nutrition knowledge of experimental group is significantly higher than comparative group. The creative cooking activity by applying recipe development is effective for advancing in creativity and getting nutrition knowledge of children.

• Journal of Convergence for Information Technology
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• v.11 no.2
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• pp.47-56
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• 2021

The purpose of this research was to develop an augmented reality-based surgical nursing practice education application. The research proceeded in ADDIE order of analysis, design, development, implementation, and evaluation stages. In the analysis phase, we analyzed the surgical nursing learning needs of the expert group and nursing student group. As a result of the analysis, the demand for surgical instruments was generally high. We selected 51 surgical instruments of the 7 categories most frequently used in the operating room based on the needs, and produced them as AR Book. The augmented reality application was created based on the Unity 3D engine, and the application was built with Android OS so that the target person could use it. Expert assessment of application for augmented reality-based surgical nursing practice education application showed 73.4±4.3 out of 80. This study is significant in the part that first developed a new method of learning tools for surgical instruments. We determined that an augmented reality-based application has reality, portability, accessibility and simplicity.

• The Journal of the Korea Contents Association
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• v.22 no.4
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• pp.273-283
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• 2022

This study focused on the psychological characteristics of viewers watching the video, the effect of the variables of the viewer's self-control and impulsiveness level on the purchase intention was examined. In addition, the relationship between viewers' psychological characteristics and product types was also examined, reflecting that the factors that viewers consider in the purchase decision-making process may vary depending on the product type. As a result of conducting a survey of a total of 214 people, it was confirmed that the group with a low level of self-control or high impulsiveness had a higher purchase intention after watching YouTube videos on specific products than the group without. In addition, it was confirmed that the effect was same when utilitarian product purchase situation is given.

• Journal of Industrial Convergence
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• v.20 no.11
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• pp.165-175
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• 2022

The purpose of this study is to understand the effect of membership type for subscription service (individual subscription vs. group subscription) on continuous intention, and to verify the mediating effect of ease of justification and the moderated mediating effect of uncertainty. An experiment was conducted on 78 university students. As a result, consumers who use subscription services in group subscription showed higher intention to continue using the subscription service than consumers who use the subscription service in individual subscription. Also, the ease of justification mediates the effect on the intention to continue using. In addition, uncertainty was found to moderating effect of ease of justification on continuous use intention according to the type of subscription. This study understands the psychological mechanism of consumers according to the type of subscription service subscription and provides useful implications for companies that provide subscription services.

• Journal of Convergence for Information Technology
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• v.12 no.3
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• pp.302-310
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• 2022

This study examined the results obtained using the text mining method for research trends related to learning counseling among adolescents and suggested subsequent research directions. The top 1 and 2 of Korean youth concerns are learning and career paths. Topic modeling analysis was conducted using text mining techniques that can minimize researcher's subjectivity and prejudice for 201 academic papers above KCI registration candidates through RISS with keywords such as Learning Counseling and Academic Counseling. Learning counseling topic results showed counseling experience [topic 1], group counseling research [topic 2], parent counseling [topic 3], and learning technology program development [topic 4]. Research related to learning counseling is developing counseling for emotional stability. Group counseling, parent counseling, and learning technology programs. Learning counseling to solve adolescents' concerns is expected to continue research on integrated support through psychological emotion, parent counseling, and collaboration with learning technology experts.

• Korea Trade Review
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• v.42 no.4
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• pp.115-138
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• 2017

To prove the effectiveness of global brand strategy, this paper tries to analyze the effects of brand globalness on brand attitude and behaviors. In addition, the moderating effect of consumers' cultural intelligence is assessed in the influence of brand globalness on brand attitude and behaviors. Based on the analysis of two hundred seven consumers, it is founded that the brand globalness has a strong influence on brand credibility and benevolence which exerts brand royalty as expected. In this process, however, the moderating effect of consumers' cultural intelligence is shown to be statistically ineffective. This implies that the global brand strategy is useful regardless of individual consumers' cultural intelligence.

• The Journal of the Korea Contents Association
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• v.17 no.10
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• pp.548-558
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• 2017

The purpose of this study is to investigate how the types of perceived brand image related to the main concept building brand equity affect 'brand preference' and 'behavioral intentions'. The perceived brand image is set as the brand image type perceived by the consumer from the image pursued by the corporate brand, while in addition to brand preference, behavioral intentions are set as purchase intention and recommendation intention for the result variables. The result shows that the types of perceived brand image were extracted as 'factor 1(challenge spirit)' and factor 2(reliability) and through the cluster analysis 3 groups under each type were identified. Also, a significant difference between the influence of each type of perceived brand image on 'brand preference', 'purchase intention' and 'recommend intention' was indicated. In addition, the differences of perceived brand image types were found to be higher in order of 'challenge spirit type', 'reliability type', 'integrated type'. The empirical implementation of this study lies in the fact that it classifies the concept of brand image not as a broad theoretical model, but as a model directly related to real consumer perception, and that it gives practical suggestion for brand image management related to advertising.

• International Commerce and Information Review
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• v.16 no.5
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• pp.117-149
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• 2014

The purpose of this study is to apply the concepts discussed in the previous studies on the China's country image and its impact to the Korean market, to provide basic information about the characteristics of the Korean market for Chinese companies to enter the Korean market, and to provide suggestions related to the country image for Korean companies when they want to enter foreign markets. For this purpose, a survey of 265 college students and workers in Seoul was analyzed using SPSS 2.0 and AMOS 21. The results are as follows. First, the dimensions of China's country image were found to be composed of five factors: fundamental image, socioeconomic image, prestige image, relationships image, and affective image. Second, among the dimensions of China's country image, fundamental image, socioeconomic image, and affective image had a positive effect on product image, and prestige image had a negative effect. Third, affective image was found to have influence on the attitude towards the product. Fourth, China's overall product images appeared to influence consumer attitudes. Fifth, the consumer attitudes to Chinese products appeared to affect the purchase intention. Sixth, for the consumer group whose own consumer ethnocentrism is low, compared to high, images of Chinese products showed a more positive impact on consumer attitudes. In the conclusion, we discussed the implications derived from the empirical results and suggested for future research.

• Journal of the Economic Geographical Society of Korea
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• v.16 no.2
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• pp.182-197
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• 2013

This paper deals with the relationship between cultural factor and economic factor in the spread of Hallyu(Korean Wave). To do so, the paper defines the traditional Hallyu items, drama and K-Pop, as 'cultural Hallyu' and other Popular industrial products such as electronics and mobile products as 'business Hallyu'. Based on this definition, the paper analyzes the relationship between the two Hallyu's in Thailand. The analysis has been conducted as follows. First, the paper describes the history of 'cultural Hallyu' and 'business Hallyu' in Thailand by reviewing their introduction and current situations in Thailand market. Secondly, using various aggregate data, the paper analyzes the causality of the two Hallyu's, focusing on the period of their Popularity and growth in Thailand. In addition to the macro-level analysis, the paper researched individual opinions of Thai people about the influence of Hallyu on the success of Korean companies, as well as about the influence of the Korean business companies on the success of Hallyu. This analysis has been conducted using the results of focus group discussion(FGD) of 17 Bangkok people. In both macro and individual level analyses, we found that the 'cultrual Hallyu' has influenced on the success of the 'business Hallyu' rather than vice versa. For further research, it is necessary to analyze the reciprocal influences and synergy effects between the 'cultural Hallyu' and 'business Hallyu'.