• 제목/요약/키워드: 긍정적 자아개념

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Differences in Product Characteristics in terms of the Impact of Brand Origin on Brand Performance (브랜드원산지의 브랜드성과에 대한 영향에 있어 제품특성에 따른 차이)

  • Kim, Moon-Tae
    • Management & Information Systems Review
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    • 제39권2호
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    • pp.113-126
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    • 2020
  • This study suggested implications by dividing the concept of brand origin into national image and manufacturing capacity image, verifying the direct impact of these variables on brand trust and brand loyalty, and verifying the difference between products with the effect on brand trust of brand origin, which is the result of verification. The specific implications of this paper are as follows. First, brand origin does not directly affect brand loyalty, but it can have a direct impact on the preceding variable, brand loyalty. This study may conclude that it is desirable to define the factors that affect the purchase selection indirectly through the assessment of product properties or positive effects on brand image rather than having a direct impact on product purchase or selection. Second, the difference in brand origin influence by product characteristics was very evident. Past studies were limited to a few products, so pan-product testing was not conducted, and the empirical power was judged to be limited, so this study included a variety of products and tried to detect differences between products through actual empirical research. Involvement and self-congruity have been presented with results that can be judged as important variables for brand origin to affect brand performance and variables. Looking at the role of the brand origin for each product characteristic by distinguishing between product characteristics and whether or not products related to quality, history, authenticity, etc., the product recognized as high quality and the product recognized as having high integrity showed higher effect of the brand origin, but history was a product characteristic that did not show the effect of the brand origin.

The Effect of Grouping Method in Cooperative Learning Strategy Applied to Concept Learning (개념 학습에 적용한 협동학습 전략에서 소집단 구성 방법의 효과)

  • Noh, Tae-Hee;Cha, Jeong-Ho;Jeon, Kyung-Moon;Jeong, Tae-Ho;Han, Jae-Young;Choi, Yong-Nam
    • Journal of The Korean Association For Science Education
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    • 제19권3호
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    • pp.400-408
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    • 1999
  • This study investigated the effect of the grouping method in cooperative learning applied to chemistry concept learning. Two grouping methods used were the HML (High-Medium-Low) and the HL/MM (High-Low/Medium-Medium) ability grouping. Three classes (N = 136) at a high school in Seoul were randomly assigned to the control and the treatment groups. Before instruction. the test of attitude toward science instruction, the perception questionnaire of learning environment consisting of three subtests (participation, conflict, and competition), and the questionnaire of self-esteem were administered, and a mid-term examination score was obtained. These scores were used as covariates. After instruction, the three tests administered before instruction and the conceptions test were administered. Two-way ANCOVA results revealed that there was a significant interaction between the treatment and the level of previous achievement. The low-level students in the HL/MM cooperative group performed better than those in the other groups. The cooperative groups, regardless of the grouping methods, exhibited more positive perception than the control group at participation subtest of the perception questionnaire of learning environment.

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UX Elements and Effects of Fashion Shopping Apps Based on Multipersona Characteristics of MZ generation (MZ세대의 멀티퍼소나 특성을 반영한 패션 쇼핑 앱의 UX 요소에 대한 연구)

  • Lee, Se-Yeon;Choe, Jong-Hoon
    • Journal of the Korea Convergence Society
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    • 제12권8호
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    • pp.123-129
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    • 2021
  • MZ Generation has multipersona and characteristics that create various egos depending on the situation, and fashion styling is also expressed differently by each persona. Thus, this study investigates how to provide a multipersona or characteristic user experience to fashion shopping applications. Traditional fashion shopping apps, which focus on items, colors, and advertisements, have difficulty solving the problems of MZ generation fashion, so it is necessary to actively utilize their characteristics. We investigate the definitions and characteristics of multipersona and generation MZ, and identify the shopping behavior of generation MZ through prior research. We also analyze cases and improvements that indirectly utilize multipersona in fashion shopping apps. Four UX elements were derived through user interviews to identify needs and It was possible to derive positive effects, such as providing a shopping experience by forming one's own fashion characters in a personalized fashion beyond the existing fashion recommendation frame, which helps to worry about styling and gives a different experience.

Relationship between Food Tourism and Tourists' Characteristic Concepts; Food Neophobia, Variety-seeking Tendency, Hedonic Consumption, and Identity Affirmation (푸드 투어리즘과 여행객의 음식 관련 성향간의 관계에 대한 연구)

  • Kim, Ji-Eun;Kwon, Yong-Joo
    • Culinary science and hospitality research
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    • 제16권3호
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    • pp.32-50
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    • 2010
  • The empirical objectives of this study include, firstly, to identify the underlying dimensions in food tourism, secondly, to identify and test the tourists' characteristic variables that explain participation in food tourism, and finally to examine the relationship between food tourism and the characteristic variables. Derived from existing food tourism literature, three underlying dimensions of activities in food tourism are given; (1) dining at restaurants serving local cuisine, (2) purchasing local food products, and (3) dining at high quality restaurants. Four valid conceptual variables were used to test whether there are significant relationships between them and food tourism variables. They are food neophobia, variety-seeking, hedonic consumption, and identity affirmation. Based on the survey responses from 164 tourists visiting Kanghwa-do, Namisum, and Yongjong-do, multi-regression analysis was employed. The findings suggested that there were negative relationships between food neophobia and all other dimensions in food tourism. In addition, variety seeking, identity affirmation, and hedonism have positive influence on the dimensions of food tourism. Therefore, utilizing various culinary cultures, food tourism activities with increasing the availability and branding of indigenous local dishes are strongly advised to the destinations concentrating in the food tourism market.

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The conceptualization of reading capital and the search for its components from the career perspective: Using Big Data Analysis (진로적 측면에서 본 독서자본의 개념화 및 구성요소 탐색 : 빅 데이터 분석 활용)

  • CHOI, MI MI
    • Journal of the Korea Academia-Industrial cooperation Society
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    • 제19권6호
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    • pp.414-426
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    • 2018
  • The purpose of this study is to conceptualize reading capital in the career context and to provide basic data for further study by exploring the components of reading capital. For this purpose, previous studies and literature were reviewed. In addition, we conducted big data analysis regarding 209 papers concerning various activities related to reading, and explored the components of reading capital. Through this study, reading capital can express personal, intangible ability such as literacy, experience, and attitude embodied through reading, and enable understanding persons, looking at the world positively, and creating personal, social and economic values. The components of reading capital are reading competency and humanistic knowledge; the former was conceptualized to be reading literacy, reading activity, reading attitude, reading ability, and the latter was conceptualized to be emotional intelligence, relationship, self-identity, creativity, adaptability, self-directedness and values. The definitions and components researched of the reading capital derived through this study are thought to be highly useful as basic data for the expansion of research between related studies.

Image of nurse and nursing professionalism perceived of nursing students before and after their first clinical practice in the COVID-19 pandemic (코로나19(COVID-19) 유행 시 첫 임상실습 전·후 간호대학생의 간호사이미지와 간호전문직관의 차이)

  • Lee, Oi-Sun;Lim, Jung-Hye
    • Journal of Digital Convergence
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    • 제19권5호
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    • pp.479-488
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    • 2021
  • This study was attempted to investigate the effect of the first clinical practice on the image of nurse and nursing professionalism of nursing students in the COVID-19 situation. The data were collected from 36 nursing college students using a structured questionnaire from June to July 2020 and analyzed by PASW 22.0. After the first clinical practice in the COVID-19 pandemic, the nurse image (t=-2.219, p=.034) and nursing professionalism(t=-3.444, p=.002) increased significantly compared to before practice. Social image (t=-3.113, p=.004), self-concept of the profession(t=-2.442, p=.021), social awareness(t=-3.829, p=.001) and professionalism of nursing(t=-2.299, p=.028) significantly increased after the first clinical practice. After the first clinical practice, nursing professionalism showed a significant positive correlation with image of nurse(r=.831, p<.001). The attitude of nurses to cope with COVID-19 positively influenced nursing students' nurse image and nursing professionalism. Therefore, it is expected that will be used as basic data for preparing educational strategies after COVID-19.

The Phenomenological Study on the early recollection and lifestyle of middle-aged men (중년남성의 초기회상과 생활양식에 관한 현상학 연구)

  • Shin, Kyoung-Ae;Shin, Dong-Yeol
    • Industry Promotion Research
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    • 제5권3호
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    • pp.97-104
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    • 2020
  • The study participants selected three participants in their late 40s and conducted a total of six sessions and in-depth interviews for 90 minutes to collect and analyze data using the phenomenological Giorgi research method. The conclusion according to the research results was drawn as follows. First, the shame, fear, reprimand, violence, passive attitude, and childhood that had to be adjusted seemed to maintain a stable life in the late forties, but still appeared in the present life. It was found that they showed a low self-satisfaction rather than positive satisfaction with self-concept and pursued an ideal self-image. Second, lifestyle was a time of severe depression, lethargy, and emptiness as a child, experiencing an unstable childhood due to a violent family, loss of attachment, overprotection, difficult economic conditions, and parental strife. It has been found that in the late forties, families have been established and religious life is being stabilized, and the responsibility for the family is valued. This shows how a lifestyle that gives meaning and recognizes what experience gives meaning to the childhood that one experienced. Insight into change and growth in middle-aged life, searching for and interpreting the initial recollections that they have experienced, accompanied by social and psychological changes in middle-aged men, discovering inappropriate meanings and goals and preparing for a second life in the age of 100 It is meaningful to provide.

The Effects of Pre-service Early Childhood Teachers' Self-expression and Stress Coping Style on their Human Nature (예비유아교사의 자기표현과 스트레스 대처방식이 인성에 미치는 영향)

  • Heo, Su Yun;Seo, Hyun Ah
    • Korean Journal of Childcare and Education
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    • 제10권2호
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    • pp.5-19
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    • 2014
  • The purpose of this study was to examine the effects of pre-service early childhood teachers' self-expression and stress coping style on their human nature. More specifically, this study attempted to investigate how teachers' human nature, self-expression and stress coping style are correlated with another and determine how much human nature is influenced by the other variables, ultimately providing basic information necessary for improving the humanity of pre-service preschool teachers. Findings of the study can be summarized as follows. First, correlations among pre-service early childhood teachers' self-expression, stress coping style and human nature were investigated to find that those teachers' human nature and self-expression have close relationships with each other and that the two variables are significantly related with their stress coping style. Second, the influences of pre-service preschool teachers' self-expression and stress coping style on their human nature were analyzed to find that the human nature of those teachers as a whole and some sub-areas of the variables like positive self-concept and human creativity have significant relationships with their self-expression and stress coping style. Finally, based on these findings, this study discussed how to establish and manage a curriculum that helps to improve the human nature of pre-service early childhood teachers of junior colleges. It also hopes to find effective ways to manage the department of education.

Christian Educational Implications of the Sermon as Narrative art form in Children's Worship (어린이 예배에서 '이야기식 설교'의 기독교교육적 함의)

  • Eun-Ju Kim
    • Journal of Christian Education in Korea
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    • 제72권
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    • pp.147-164
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    • 2022
  • Stories have been studied as an important educational method in Christian education. In recent discussions on religious education, stories are positively evaluated in terms of stimulating children's unique fantasy, as opposed to visual media, and in terms of face-to-face direct communication. Our most profound and passionate orientation to the world is shaped by stories. This is because stories move us by moving us and shape our unconscious to act accordingly. However, the subjects that supply stories to children now are various mass media and consumer culture. The story it tells instills a secular worldview and makes us dream of a world completely different from the kingdom of God. Our children need a story to imagine the kingdom of God. This paper focuses on story-style sermons in children's worship and tries to deal with the Christian educational implications of story-style sermons. To this end, first of all, I would like to treat the Bible as a story according to the approximate concept of the story and the position of literary criticism who approached the Bible as a story. The second will deal with narrative preaching. First, we will look at narrative sermons for adults, and then deal with narrative sermons for children. The two narrative sermons were treated separately in the sense of considering the characteristics of children rather than being separated. Lastly, I would like to draw out the Christian educational implications of narrative preaching.

Development and Validation of Authenticity Scale (진정성 척도 개발과 타당화)

  • Kim, Youngjun;Kim, Young-il;Lee, Heungchul;Kim, Kyungil
    • Korean Journal of Cognitive Science
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    • 제32권3호
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    • pp.141-167
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    • 2021
  • Authenticity is the opposite of hypocrisy or deceitful living in philosophy. While various positive factors that humans experience in life based on authenticity have been studied abroad, most of the studies in Korea that tried to measure authenticity did not take into account the characteristics of Korean culture or were developed only for the purpose of use in a limited domain or specific purpose. In this study, based on the specificity of Korean culture, we developed a measure of authenticity that researchers can use universally. To this end, the items constituting the existing authenticity scale and the items reflecting the cultural value of Korean society, which value social relationships, are integrated. The results of exploratory factor analysis and confirmatory factor analysis indicated that authenticity consists of three factors: self-awareness, behavioral authenticity, and relationship authenticity. In addition, criterion validity was verified based on correlations with life satisfaction, mindfulness, self-esteem, HEXACO, social desirability, self-regulation focus, and emotional diversity. These results suggest that the authenticity scale of this study is a reliable and valid measure, and is expected to be an important tool for empirical individual differences research on authenticity in everyday life in Korean population.