• Journal of Korea Entertainment Industry Association
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• v.14 no.7
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• pp.95-106
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• 2020

The study was conducted to investigate the effectiveness of professional volleyball teams' integrated marketing communication(IMC) activities. The subjects of this study were a total of 400 surveys of visitors who visited the stadium to watch mans professional volleyball games from 2019 to 2020, and 385 questionnaires except for invalid or error questionnaires were used for research purposes. For factor analysis and reliability testing, IBM SPSS Statistics Ver 21.0 was used. Frequency analysis was conducted to examine the general characteristics. To verify differences between groups according to demographic and general characteristics, independent sample t-test and one-way ANOVA were performed, and correlation analysis was performed to examine the relationship between variables. In addition, regression analysis was conducted to verify the influence between variables. The results of the study are as follows. First, there was no difference in club image, club reputation, and club loyalty by gender. Second, there was no difference in club image, club reputation, and club loyalty according to age. Third, there was no difference in the club image, club reputation, or club loyalty according to the viewing experience. Fourth, professional volleyball team IMC activities were found to affect the club image. Fifth, professional volleyball team IMC activities were found to have an impact on the club's reputation. Sixth, it was shown that professional volleyball team IMC activities have an effect on club loyalty. Eighth, the club image was found to affect the club loyalty. Finally, it was found that the club reputation influenced the club loyalty.

• Bulletin of the Korea Photovoltaic Society
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• v.7 no.1
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• pp.17-26
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• 2021

Cu(In,Ga)Se₂(CIGS) 태양전지 연구개발은 1970년대부터 지속적으로 발전하여 유리 및 플렉서블 기판에서 모두 20% 이상의 고효율을 달성하였으며, 상용화도 성공적으로 이루었다. 최근 태양전지의 초고효율화를 위한 방안으로 태양전지를 적층하는 다중접합 태양전지 특히 제조원가를 고려한 탠덤 구조에 대한 연구가 상당히 주목을 받고 있다. 이는 페로브스카이트 태양전지를 상부셀로 적용하였을 때, 29.5%의 초고효율이 보고되었기 때문이다. 이런 추세로 보면 태양전지의 탠덤 구조는 초고효율화 달성에 필연적으로 사용될 것으로 생각된다. 하지만 초고효율화와 더불어 BIPV, VIPV, 모바일소자 등 심미성, 경량성, 유연성을 갖춘 다기능성 태양전지에 대한 요구까지 충족시키기 위해서는 궁극적으로 유연한 하부셀이 사용되어야 한다. 이런 점들을 고려하였을 때, 초고효율 유연 탠덤 태양전지의 하부셀로 유연 CIGS 박막 태양전지가 적합한 선택이 될 것으로 판단된다. 따라서 본 글에서는 CIGS 박막 태양전지를 기반으로 하는 탠덤 태양전지의 연구개발 현황에 대해서 살펴보고 향후 유연 탠덤 태양전지의 전망에 대해서도 기술하고자 한다.

• The Journal of the Korea Contents Association
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• v.8 no.7
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• pp.224-232
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• 2008

Sport industry creates value-added by production and distribution of product or service related with sports or sports. Professional sports will lead to major area of sport service industry in the future. The purpose of study is to analyze financial condition and management performance by using financial statement(2005-2007) of korean professional soccer citizen teams. The analysis of financial condition and management performance is executed by financial ratio analysis method. The content of this study involve comparison with standardization ratio and financial ratios among professional soccer citizen teams. The results of this study are as follows. First, liquidity ratio measured by current ratio and quick ratio was high with compared to standardization ratio. Second, leverage ratio measured by debt ratio was very high. Third, activity ratio was good condition. Finally, profitability ratio was very low having minus ratio generally.

• Bulletin of the Korea Photovoltaic Society
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• v.7 no.2
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• pp.16-21
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• 2021

• The Journal of the Korea Contents Association
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• v.10 no.10
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• pp.456-463
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• 2010

This study measured the relative efficiency and productivity change of the Korean professional sport teams using DEA model and Malmquist Index for 2006-2009. The main results of this study can be summarized as follows. First, in case of efficiency of CCR for 2006-2009, the number of efficient professional sport teams(CCR value is one) are two(Daejeon Citizen, Incheon United), three(Daejeon Citizen, Incheon United, FC Seoul), two(Daejeon Citizen, Incheon United), three(Kyungnam FC, Incheon United, FC Seoul) respectively. Second, Malmquist Index representing productivity change for 2006-2009 are 1.035, 0.9658, 1.5331 for Kyungnam FC, 1.2514, 0.8948, 0.9056 for Daegu FC, 1.1768, 0.8620, 0.9722 for Daejeon Citizen, 0.9368, 1.2609, 0.7714 for Incheon United, 1.0000, 1.0000, 1.0000 for FC Seoul, respectively. This result will be used by inefficient professional sport teams to improve inefficiency.

• Proceedings of the Korea Contents Association Conference
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• 2017.05a
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• pp.143-144
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• 2017

최근 여가생활의 중요성이 부각되며 스포츠 관람도 여가생활로써 각광받고 있다. 구단도 브랜드라고 볼 수 있다. 스포츠 구단을 응원하기 위한 방법은 관람뿐만 아니라 구단의 라이선싱 상품을 구입하는 것도 방법이다. 한 브랜드의 판매상품을 구성하려면 구매자들의 문화를 파악하고 분석하여야 한다. 이 발표는 일본인들의 문화의 하나인 '오미야게' 문화에 대해 알아보고 그로 인해 일본의 야구 구단의 판매상품 구성에 끼친 영향에 대해 연구하고자 한다.

• Food Science and Industry
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• v.46 no.2
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• pp.8-22
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• 2013

• Proceedings of the Korean Environmental Sciences Society Conference
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• 2019.10a
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• pp.107-107
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• 2019

• KIPE Magazine
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• v.26 no.2
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• pp.43-47
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• 2021

• Journal of the Korea Convergence Society
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• v.9 no.2
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• pp.295-302
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• 2018

The purpose of this study was to empirically examine how the perception of CSR of domestic professional baseball clubs was related to the reputation of clubs, identification of clubs, and parent company image. For the research, a survey was conducted by 277 fans of LG Twins, Doosan Bears, SK Wyverns, and KT Wiz in the metropolitan area. First, the reputation of the club had a positive impact on club reputation. Second, CSR of professional baseball clubs had a positive impact on club identification. Third, the reputation of the club had a positive impact on the image of the professional baseball team. Fourth, the identification of clubs had a positive effect on the image of the professional baseball team's mother-company.