• Title/Summary/Keyword: 관광상품개발

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Development of North Korea Tour Product (북한관광상품 개발에 관한 연구)

  • Yi, Kyeong-Sook
    • The Journal of the Korea Contents Association
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    • v.9 no.12
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    • pp.429-437
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    • 2009
  • The purpose of this study is to development of North Korea tour product. From 10 years ago, Kumgangsan tour started with peace unikorea. But only south korea and north korea is uncertain on political issue also always tour is influenced. Kumgangsan, Gaesung and baekdusan tour is going to renew. So North Korea tour product is continuos of space connection of adjoining land under Kumgangsan, Gaesung and baekdusan tour product.

Cultural Tourism Product Development Research of Muju Taekwondo Institute (무주 태권도원 문화관광상품 개발 연구)

  • Jang, Hye-Yeong;Park, Hyun-Jin;Choe, Seung-Heuy
    • Journal of Digital Convergence
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    • v.14 no.2
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    • pp.351-357
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    • 2016
  • Cultural tourism product that has its theme of Taekwondo which is the representative traditional martial arts of Korea possessing over 50 million people doing Taekwondo worldwide has high marketability and usefulness. By this, the researcher is trying to implement design development expecting transition to new perception on the cultural product by qualitative growth of productivity quality, popularization of crafted products, comsumer oriented product development by deciding cultural product production fit for Taekwondo concept based on the participation of tourism activity of Taekwondo institute by visitors and tourists of Taekwondo institute. Firstly, storybook containing spirit and story of Taekwondo, secondly general rack for pencils or candles, thirdly mini memo in universal price which is practical and sophisticated. With the perception of necessity and possibility to use Taekwondo-related cultural tourist product, by aggressively using the product as the souvenir of Muju Taekwondo institute to promote Taekwondo, we hope that the product will help to create value, which differs from existing cultural tourist products.

Utilization and Development of Tourism Resources in Goryeong (고령군 관광자원의 이용 및 개발)

  • Choi, Jeong-Su
    • Journal of the Korean association of regional geographers
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    • v.14 no.6
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    • pp.680-697
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    • 2008
  • Goryeong, the center of Daegaya's historic culture, has pushed tourism development utilizing Daegaya's historic cultural resource. The tourist's cognition level of Goryeong is very low and the tourists of Goryeong have been decreased compared with them of Gyeongbuk. However, Goryeong has a variety of cultural tourism resources and geographical proximity with Daegu, and the potential of it attracts the tourism market. This research examines the tourism demands and supplies of Goryeong and then recommend the improvemental aspect of tourism po1icy and the developmental aspect of tourism resource in Goryeong. Goryeong needs the tourism po1icy to cotstruct the system which supplies the useful tourism information to tourism organizations and firms and to create the sustainable tourism product innovation. The tourism development should be pushed in two ways: the revitalization of the developed tourism resources and the creation of tourism product.

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The Study for Development of evaluation scale in Korea performance supporting policy (한국 공연관광 정책지원을 위한 평가척도개발에 관한 연구)

  • Kim, Jang-Won;Kang, Do-Yong;Kim, Chul-Won
    • Journal of Digital Convergence
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    • v.12 no.5
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    • pp.443-450
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    • 2014
  • Korea performance tourism is becoming important role as a Korea tourism contents UNWTO emphasize 10 categories alternative tourism Culutural, Urban Tourism. In 2012, Foreign performance tourist surpassed 1.62 million. At this point government policy support is needed for qualitative development. To establish this support policy standard, evaluation scale is imperative. Delphi is designed as a performance expert group communication process which aim to achieve a convergence of opinion on Korea performance evaluation measures The AHP converts these evaluations to numerical values that can be processed and compared over the entire range of the problem. Evaluation Scale for Korea Performance is consist of 4 Main Category Division. This scale can suggest ways to improve Korea performances.

A Study on the Development of the DMZ Tourism Merchandising which Use Storytelling (스토리텔링을 통한 DMZ관광 상품화에 관한 탐색적 연구)

  • Kim, Do Young
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.10 no.1
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    • pp.83-93
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    • 2015
  • The purpose of this study is to a study on the development of the DMZ tourism merchandising which use storytelling. also this study is to develop DMZ tourism imagery using the storytelling structured the subject matters based on DMZ. storytelling tourism is the oldest and the best factor of tourism activity among induced factors in these days. As a life of human being is upgrading, the importance of DMZ storytelling tourism merchandising will be magnified. Even tourism commercialization is able to make an achievement as an economical effectiveness to a developing country. Data were collected from 205 members of leading tourism business and job performance in travel agency. data were statistically analyzed using SPSS 20.0. Findings from this study suggest that local government and DMZ tourist business operators consider the storytelling for vitalizing authenticity to improve tourists' satisfaction. also this study is about DMZ tourism commercialization to achieve various opinions of several scholars.

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A Study on Promotion of Island Tourism through Development of Marine Food Tourism Contents (해양음식 관광콘텐츠 개발을 통한 섬 관광 활성화 방안 고찰)

  • Lee, Woong-Kyu;Hong, In-Gi
    • Journal of Digital Convergence
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    • v.17 no.5
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    • pp.127-135
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    • 2019
  • The purpose of this study is to suggest a plan to promote the tourism of the island by developing the contents of the marine food tourism. Activation of island tourism should begin with developing marine food tourism content. In the viewpoint that the development of marine food tourism content is a priority, previous studies were examined and related cases were analyzed. For this purpose, this study reviewed and analyzed various literature, periodicals, government documents and newspaper articles published in Korea and abroad. As a result of this study, to develop the marine food tourism contents in Korea and to promote the island tourism, it is necessary to develop the marine food tourism contents as representative contents of the island tourism, develop and operate the high value added fusion food tourism product, And the development of marine food tourism products that meet the island tourism paradigm and changes in tourism patterns of tourists.

Analysis of Importance of Development of Medical and Combined Products Using AHP (AHP를 이용한 의료관광 단계별 상품개발의 중요도 분석)

  • Yu, Tae Gyu
    • The Journal of the Convergence on Culture Technology
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    • v.4 no.2
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    • pp.75-80
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    • 2018
  • Since the introduction of the Foreign Patient Assistance Law in 2009, more than 300,000 foreign patients are visiting Korea each year due to the efforts of overseas patient attraction organizations, host companies and governments. Despite these achievements, however, the company is confronted with limitations in product development and the rate of patient population growth is slowing. Therefore, this study suggests the importance and meaning of various product development through the hierarchical analysis (AHP) on the major factors of product development of medical tourism services, and suggests direction of product development in domestic medical tourism industry in the future.

Strategy Development for Cultural Tourism Contents account to Ginseng (인삼을 활용한 문화관광콘텐츠 개발전략)

  • Lee, Yk-Soo
    • The Journal of the Korea Contents Association
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    • v.8 no.8
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    • pp.206-212
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    • 2008
  • In spite of the element that tourism contents are importance for tourism activation attract attention that I took the culture sightseeing contents development strategy that utilized Ginseng. A basic course of contents development is the element which is well-being to be able to let you increase health and high value-added article development. A development strategy must be accompanied with a story in representative well-being and must develop the contents that can be full of character of multipurpose not a story for an article and in consideration of a last article form and develop feasible contents. Lastly, direct profit and participation must be guaranteed by local inhabitants.

A Study on the Development of Souvenirs as Local Cultural Tourism Products - Focused on developing souvenir design - (지역 문화관광상품으로서의 기념품 개발 연구 - 기념품 디자인 개발 중심으로 -)

  • Hwang, Gyun-Jeong
    • Journal of Digital Convergence
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    • v.18 no.11
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    • pp.73-79
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    • 2020
  • With the recent strengthening of local autonomy and the recognition of the culture and tourism industry as a driving force for the fourth industrial revolution, the importance of research on the revitalization of the local culture and tourism industry is further emphasized. Thus, in this paper, the concept and type of local culture and tourism products were summarized and the research direction was presented through this. As a research method, the internal and external factors of the culture and tourism industry in Korea were used as the SWOT analysis method. In the text, three representative sites were selected and analyzed for the development of local cultural and tourism products, and Seoul, Jeju Island, and Gyeongju all found that they lacked local cultural and tourism products. It also found another value through its role of cultural development as well as the economic aspect of the development of cultural tourism products. In order to revitalize the local culture and tourism industry, which has become more important, the government proposed measures to promote differentiated creative products, efficient marketing, and legal security in various ways. In order for this study to be better data for researchers in the culture and tourism industry and related industries, research should be conducted with detailed surveys that could not be conducted due to various restrictions in the future.