• Journal of The Korean Association For Science Education
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• v.32 no.2
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• pp.306-319
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• 2012

The purpose of this study was to investigate high school students' learning style, perception of types of laboratory instruction, and the relationship between the learning style and preferred type of laboratory instruction. The participants of this study were 19 female high school students, from Incheon in Korea, who showed outstanding science grades. Dunn et al's revised Learning Styles Inventory (1997) was used for testing students' learning style. The students were asked to choose preferred and not preferred types of experiments and describe the reason of the choices after implementation of 4 types of experiments: verification, discovery, explorator, and investigation laboratory instructions. The findings of this study were as follows: Firstly, the students had a certain common learning style irrelevant to their personal characteristics, i. e; they showed high (self, teacher, parents) motivation and structure stimuli that was common in Korean students. Second, outstanding students prefer unstructured and open laboratory instructions. And those students were highly influenced by sociological and emotional stimuli. Third, students' learning style was related to their preferred type of laboratory instruction. Students preferring unstructured and open laboratory were influenced by sociological and emotional stimuli, while those preferring structured and closed laboratory were influenced by physiological stimuli.

• Journal of Internet of Things and Convergence
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• v.10 no.4
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• pp.77-88
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• 2024

This study aims to identify the degree of the major selection motivation, self-efficacy, resilience, social support, academic stress, and college life adjustment of nursing students who experienced the COVID-19 pandemic, and to identify the correlations between variables and factors affecting college life adjustment. The data of this study was collected from May 14, 2024 to June 20, 2024 through a Google online questionnaire targeting 182 nursing students in Seoul and the metropolitan area and descriptive statistics, Student's t-test, one-way ANOVA, Pearson's Correlation, and linear multiple regression were conducted using SPSS Statistics 25.0. The results of the difference analysis by general characteristics showed that there was a significant difference in college life adjustment by age (F=10.602, p=.000) and grade (t=-2.334, p=.021). College life adjustment showed a significant positive (+) correlation with major selection motivation (r=.581, p<.010), self-efficacy (r=.551, p<.010), resilience (r=.699, p<.010), and social support (r=.557, p<.010), but a significant negative (-) correlation with academic stress (r=-.495, p<.010). The variables that affected college life adjustment were identified as resilience (𝛽=.366, p<.01), academic stress (𝛽=-.183, p<.05), motivation for choosing a major (𝛽=.168, p<.05), and age (𝛽=.117, p<.05), and the explanatory power for college life adjustment was 56.7%. The finding of this study can be used as basic data for developing strategies to enhanced the college life adjustment of nursing students.

• Management & Information Systems Review
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• v.30 no.4
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• pp.117-146
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• 2011

The objective of this study is to investigate factors influencing user's intention to use by expanding TAM(Technology Acceptance Model). Based on this model, this study developed a comprehensive model and user's motivation factors such as extrinsic and intrinsic motivation to describe their intention to accept WCDMA service. For this purpose those who have subscribed to and use the current mobile communication service - all of whom were 13 to 49 years old living in Seoul or other large cities - were surveyed. Structural equation model was conducted to identify and validate the relationship of overall variables relating to mobile service acceptance. The analysis results indicate that intrinsic motivations in mobile service acceptance process have significant impacts on perceived usefulness and perceived ease to use. The results of this study also proposed the way to boost mobile service user's extrinsic and intrinsic motivation for coming up with strategies on how to improve effectiveness of communication and marketing. Future directions and limitations are also discussed.

• Informatization Policy
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• v.25 no.2
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• pp.46-66
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• 2018

This research explores the factors affecting infusion of public administrative information systems(IS) and analyzes its impact on work performance. For this purpose, the factors affecting the infusion of IS are classified into voluntary and involuntary motivations based on the self-determination theory that explains individual motivations. As factors for voluntary motivation, performance expectancy, personal innovativeness, and organizational citizenship behavior are proposed, while government influence, competitor influence, and the top-level management influence are proposed as factors for involuntary motivation. The analysis shows the voluntary motivation factors-performance expectancy, personal innovativeness, and organizational citizenship behavior-do affect infusion of IS, whereas the involuntary motivation factors-government influence, competitor influence, and the top-level management influence-have no statistically significant impact on the infusion of IS. The relationship between infusion of IS and work performance is found significant. While individuals are unable to decide on the adoption of IS in an involuntary environment such as in the case of using the public administrative IS, the results show that the factors related to individual autonomy have an important role in extended, active usage of IS beyond the mandatory level.

• The Journal of the Korea Contents Association
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• v.19 no.5
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• pp.138-146
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• 2019

The purpose of this study is to investigate the characteristics of usage motivation of SNS emoticons in Northeast Asian culture regions, with the strong influence of normative society and to interpret these characteristics based on traditional humanistic thought. Since the mainstream SNS of each country is different, this study focused on China's WeChat. For the research, we found 38 motivations for the use of emoticons through literature research and interviews with 21 users, and we surveyed 209 participants for usage motivation. The results were as follows: First, six factors were derived from the motivation for use of emoticons, these factors were named emotional expressions, aesthetics, usability, impression management, entertainment, and sense of collectivism. Second, we explained how the ideas of 'Hwa(和)' and 'Ye(禮)' appeared in the use of emoticons, focusing on 'Impression management' and 'Sense of collectivism' among the motives of using emoticons. Hwa(和) is interpreted as a factor of 'sense of collectivism' which intends to strengthen the feeling of belonging in the chat room using emoticons and actively emphasize oneself and to be well integrated in the communication process. Ye (禮) is interpreted as a factor of 'impression management' which forms and maintains a better relationship with the moral code of ethics.

• Journal of Korea Game Society
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• v.14 no.3
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• pp.35-46
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• 2014

With the introduction of e-Sports, games have emerged as a new public culture. Also, it has had positive effects on related industries including game, contents, broadcasting, IT and more. Studies on eSports consumer behavior are required for the continuous vitalization of the eSports industry. However, there are insufficient studies on the psychological aspect of eSports consumers. This study aims to find the motivations for watching the League of Legends(LoL), which has opened a new paradigm of eSports. We also find the relationship between such viewing motivation and satisfaction. This study is expected to be the base of future studies on eSports consumer motivation and establish effective marketing strategies in the industry.

• The Journal of the Korea Contents Association
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• v.13 no.11
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• pp.119-129
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• 2013

The purpose of this study is to investigate the relationship between the motivation of Chinese students' reception and its patterns on K-Pop in Korea. As a result of this study there are four categories of motivation on Chinese Students' reception of K-Pop such as 'K-Pop Star's Charisma', 'Mental Relaxation', 'the Liking Principle' and 'Generalized Cultural Proximity'. The factors of 'K-Pop Star's Charisma' and 'Mental Relaxation' affected mostly the amount of reception of K-Pop. The patterns of reception are made by the amount of reception, the activeness of reception and the preference type of reception. In terms of the activeness of reception, the factors of 'K-Pop Star's Charisma' affected mostly the activeness of reception.

• Journal of Korean Society of Forest Science
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• v.100 no.3
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• pp.327-333
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• 2011

This study was aimed to specify health-related push and pull factors in mountain climbing and provide effective management strategy for mountain-based recreational setting through the identification of the reciprocal relationship between the push and pull factors. The results of survey by 440 mountain climbers at Mt. Dobong, Mt. Bukhan, Mt. Kwanak, and Mt. Cheonggye showed that three dimensions were respectively derived from health-related 15 push items and 11 pull items; therapeutic care, mental health, physical fitness in push factors and cultural, socio-economic, and natural environment in pull factors. According to an analysis of influence between push and pull factors, natural environment was reported to be the greatest influencing pull factor on therapeutic care and physical fitness, and socio-economic environment was on mental health.

• Management & Information Systems Review
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• v.31 no.3
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• pp.271-305
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• 2012

Due to the growing activity of online communities recently, its influence is gradually growing. Furthermore, it also has a huge effect on corporations in establishing their marketing strategy. One important aspect that occurs is that there is a high possibility that the interest of online community members, which was first organized because of a common interest, will be similar. Thus, there is a growing desire to share information and knowledge that would be mutually useful among them. Therefore, this study aims at revealing the motivation factors on why such knowledge sharing behavior occurs among online community members that are voluntarily organized. The detailed objectives of this survey is to first conduct qualitative research on online community members, and then to examine what are the motivation factors that cause knowledge sharing behavior among online community members. Second, by developing questionnaires according to the analyzed contents of the qualitative research results, the reliability and feasibility of such questions are to be verified. As a result, new motivation factor of knowledge sharing which was not suggested in the existing studies because of characteristics of online community was revealed. If the results of existing related studies and those of this study are compared, the six factors such as desire of showing off, awareness, perceived benefits, pleasure, challenge and sense of belonging except for motivator such as sense of achievement and compensation, trust are newly discovered motivators of knowledge sharing behavior.

• Asia Marketing Journal
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• v.4 no.2
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• pp.104-132
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• 2002

본 연구는 소비자들의 광고평가과정을 정보처리능력의 관점인 사전지식과 정보처리동기의 관점인 관여도의 조절적 역할을 고려하여 검토하였다. 이를 위하여 본 연구에서는 인지자극과 감정자극이 동시에 제공된 광고에 대하여 소비자들의 인지적, 감정적, 행동의욕적 평가관계를 구조적으로 살펴보고, 이를 바탕으로 각 구조적 관계들을 사전지식수준과 관여도수준에 따라 그 상대적 역할들을 살펴보았다. 실증분석결과 본 연구는 기존의 DMH 모델을 지지하는 것으로 나타났으며, 특히 광고에 대한 감정적 평가(Aad)에서 상표에 대한 인지적 평가(Cb)통해 상표에 대한 감정적 평가(Ab)에 미치는 영향력의 정도는 관여도보다는 사전지식이 더 큰 역할을 하는 것으로 나타났다. 또한 광고에 대한 감정적 평가(Aad)에서 상표에 대한 감정적 평가(Ab) 그리고 상표에 대한 감정적 평가(Ab)에서 상표에 대한 행동의욕적 평가(Ib)로의 영향력은 관여도가 중요 조절변수임을 확인하였다.