• Title/Summary/Keyword: 경쟁사회

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Study within the Framework of Collaboration on the Limitation and Alternatives of Governmental Project for Science Culture (협업의 관점에서 바라본 정부주도 과학문화 사업의 한계와 대안)

  • Shon, Hyang Koo;Park, Jin Hee
    • The Journal of the Korea Contents Association
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    • v.16 no.11
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    • pp.716-730
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    • 2016
  • The meaning and role of science culture based on such values as rational thinking, creativity, critical validation has been growing in the process of discussing various social problems. In order to diffuse science culture, it is important to sustain citizen's activeness by providing contents which can induce interest on the base of two-way communication between public and experts and to support citizen activities performed voluntarily. To that end, various people such as scientist, government policymaker, communicator, those in charge of culture and art, exhibition curator should make up collaboration system and such requirement as motivation, leadership, agreement between the participants, communication, trust relationship is also to be met properly in order to proceed collaboration efficiently. This study reviews how these factors are coming true in governmental project for science culture and develops proposal for improvement on the base of opinions collected through expert meetings, interviews, workshop and data research. In addition, it explains that government must strengthen scientific cultural project personnel and lay infra such as communications hub, regional center, platform and improve the business selection method to promote competition and collaboration among project participants with reformation of reward and regulatory systems. It is performed to suggest comprehensive ways to increase efficiency of project for science culture out of not the deficit model which regard public as passive acceptant but context model or PES(public engagement in science) that take public who focus his attention and participate actively into account.

Study of Emotional Communication Strategy of Storytelling through Social Media - Based on the "Bear and Hare" Commercial of John lewis - (소셜미디어를 활용한 감성 커뮤니케이션 전략 연구 - 존루이스 백화점의 "Bear and Hare" 광고를 중심으로-)

  • Lee, DongKeun;Yoon, YoungDoo
    • The Journal of the Korea Contents Association
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    • v.16 no.11
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    • pp.29-37
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    • 2016
  • With the emergence of SNS, TV, newspapers and radio, which are one-way communication media, have become less important. Therefore social networking enables social networking beyond the constraints of time and space, and communication and emotional communication required for social relations have emerged as a factor in the importance of social media. Social media, which is based on rapid connectivity and scalability, is an medium of expression that is advantageous for companies and consumers to communicate more easily than traditional advertising media. Advertising can form a consensus that consumers and companies can create an atmosphere of friendly conversation because of the social media that has the efficiency of communication. This study compares two ads. One is the advertisement of 'Bear and Hare', an animation of John Lewis department store in the UK, where a new form of advertising marketing strategy is fused with emotional storytelling and social media. The second is an advertisement of LG, 'I love you LG' to be. Social media should be remembered as a warm and loving company in the heart of customers through open communication with customers, rather than companies that pursue merit profits by using social media ads as a medium of emotional transmission to consumers. It is a study on useful advertising strategy that can pursue the sales of the company at the same time.

Multi-perspective process modeling (프로세스 모델링을 위한 개념적 틀)

  • 권태형;연광호;최은희
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 1995.09a
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    • pp.233-248
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    • 1995
  • 조직변혁(OT:Organizational Tranformation)은 Macro(거시적), Micro(미시 적), Meso(중간적) 관점과 사회적, 기술적 관점을 혼합하여 전체적으로 6가 지의 가능성을 갖는 영역을 생성할 수 있다. 최근 조직 설계와 관련된 많은 연구들은 급변하는 환경에 대한 조직의 반응으로써 기능 중심의 조직설계 대신 Meso관점의 프로세스 중심의 조직 설계를 통한 조직 변혁을 제안해 왔다. 프로세스 재설계 혹은 리엔지니어링과 같은 용어로 등장하는 이 관점 은 서로 다른 연구분야 사이의 상호 연계적 적용을 증가시키고 적절한 자원 할당 및 혼합을 가능하게 함으로써 고객요구와 경쟁력 같은 외부요구사항과 내부적 생산성등을 연계시키고자 한다. 프로세스 모델링은 프로세스 중심의 조직 설계를 통한 조직 변혁의 중요한 도구로 사용될 수 있다. 조직 변혁의 6개 영역과 프로세스의 구성요소 중 일부에만 관심을 갖는 기존의 프로세스 모델링 관점들-기능적 업무(task) 중심의 '기능 관점', 행위적 논리(logic) 중 심의 '행위 관점', 조직적 역할 (roles) 중심의 '조직 관점'-을 반영한 프로세 스 모델은 프로세스 수행목적의 표현과 프로세스 재설계의 기회 발견에 한 계가 있다. 본 연구에서는 프로세스 모델링 기법에 의해 표현되어야 하는 프 로세스 구성요소들을 5W1H를 기준으로 분류하고, 기존 모델링 관점들이 가 지는 한계점의 해결을 위해 두 가지의 새로운 프로세스 모델링 관점-프로세 스 목적과 가치를 표현하는 '정보 관점', 프로세스의 측정에 대한 계량적 정 보를 표현하는 '측정 관점'-을 제시하고, 조직 변혁이 여러 관점들의 통합을 지원하는 프로세스 모델링을 위한 개념적 틀(MPPM)과 프로세스 모델에서 표현되어야 하는 프로세스 구성요소들을 제시하였다.용자 만족도가 보다 높은 것으 로 나타났다. 할 수 있는 효율적인 distributed system를 개발하는 것을 제시하였다. 본 논문은 데이타베이스론의 입장에서 아직 정립되어 있지 않은 분산 환경하에서의 관계형 데이타베이스의 데이타관리의 분류체계를 나름대로 정립하였다는데 그 의의가 있다. 또한 이것의 응용은 현재 분산데이타베이스 구축에 있어 나타나는 기술적인 문제점들을 어느정도 보완할 수 있다는 점에서 그 중요성이 있다.ence of a small(IxEpc),hot(Tex> SOK) core which contains two tempegatlue peaks at -15" east and north of MDS. The column density of HCaN is (1-3):n1014cm-2. Column density at distant position from MD5 is larger than that in the (:entral region. We have deduced that this hot-core has a mass of 10sR1 which i:s about an order of magnitude larger those obtained by previous studies.previous studies.업순서들의 상관관계를 고려하여 보다 개선된 해를 구하기 위한 연구가 요구된다. 또한, 준비작업비용을 발생시키는 작업장의 작업순서결정에 대해서도 연구를 행하여, 보완작업비용과 준비비용을 고려한 GMMAL 작업순서문제를 해결하기 위한 연구가 수행되어야 할 것이다.로 이루어 져야 할 것이다.태를 보다 효율적으로 증진시킬 수 있는 대안이 마련되어져야 한다고 사료된다.$\ulcorner$순응$\lrcorner$의 범위를 벗어나지 않는다. 그렇기

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The Impact of Interpersonal Relationships on Department Stores Customer Satisfaction and Trust, Loyalty (백화점 고객이 가지는 관계가 고객만족과 신뢰 및 충성도에 미치는 영향에 관한 연구)

  • Lee, Joung-gun;Bea, Mu-eun
    • Journal of Distribution Science
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    • v.4 no.1
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    • pp.27-51
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    • 2006
  • This study is to understand the existing relation-marketing based on a result that social-relationship in market can effect on customer's action with expanding the seller-purchaser relationship, and understanding purchaser-purchaser relationship in the community. The result of this study could be summarized as below: First, the customer-sales person friendly relationship effects respectively on customer satisfaction and loyalty. Second, friendly relationship of customers effects on customer satisfaction and loyalty. Third, customers' satisfaction and trust increases customers loyalty. Considering that they could cause others to re-buy, friendly word of mouth, recommendations, we should know improving customers loyalty about a company(department store) is very important. This study presents not only customers and sales clerks relationship but also developing customer-customer relationship is important as well. From the viewpoint, this study gives the following strategic tactics to companies. First, customer's relationship with sales clerk is not able to be built in a short time unlike discount or gifts. Second, relationship around customers effects on loyalty of the department store, over the relationship of simple customer-sales clerk. Finally, companies, to make a relationship like fabric, should escape a two-level channel, a company to a customer, then recognize a three-level channel, a company to a friendly customer to a neutral or a unfriendly customer. That means a business should use the positive to make the negative or the neutral change their behavior to it.

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Discursive Politics of the Media and Economic Crisis: A Case Study about "Korea's September Crisis in 2008" (위기 경고하기 혹은 위기 초대하기: 언론이 재구성한 2008년 9월 위기설을 중심으로)

  • Kim, Sung-Hae;Kim, Chun-Sik;Kim, Hwa-Nyeon
    • Korean journal of communication and information
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    • v.50
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    • pp.164-186
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    • 2010
  • Korean society, suffered from a severe currency crisis in 1997, had scarcely missed another market meltdown in 2008. However, neither economic fundamentals nor has political stability little to do with the recent crises. This paper thus projects the possibility of 'self-fulfilling crisis' in which the media took a critical part in amplifying 'crisis discourses.' For the purpose of understanding of media's impact on such a crisis, at first, this paper chose 'September Crisis in 2008' as a case study. While collecting news articles about the crisis, then, total 118 news articles collected from mainstream newspapers such as DongA-ilbo and Money Today have been analyzed in terms of media frame and discourse strategies. Research results showed that not only has the crisis discourse been shifted by economic situations, but the media re-constructed economic realities in way of justifying their political ideology and loyal readership. Taking those findings into consideration, in final, the authors urged the media to improve their performance by embracing more responsible and professional manners.

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A Comparative Analysis of South and North Korean Earth Science Curriculum using the TIMSS 2019 Eighth Grade Earth Science Evaluation Framework (TIMSS 2019의 8학년 지구과학 평가틀을 이용한 남한과 북한 지구과학 내용 비교 분석)

  • Park, KiRak;Park, Hyun Ju
    • Journal of the Korean earth science society
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    • v.41 no.3
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    • pp.261-272
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    • 2020
  • The purpose of this study was to compare the earth science curriculums of South Korea and North Korea. Aspects such as the content of the curriculums and the timing of learning were analyzed, in order to provide basic data that can be used to design a revised and integrated Korean curriculum. The objects of this study were South Korean Science textbooks from grades 5-9, and the high school Unity of Science and Earth Science I and II textbooks. Additionally, from North Korea, the junior middle school Natural Science 1 and 2 textbooks and the senior middle school Chosun Geography 2 and Geography 1 textbooks were analyzed. The results of this study obtained through an analysis that used the Trends in International Mathematics and Science Study (TIMSS 2019) grade 8 earth science assessment framework were as follows. First, South Korea needs to adopt iterative learning. Repetitive learning, which is effective for understanding what is being learned, is applied to only 1 by 8th grade. Second, South Korea needs to adjust the time when certain content is learned. This is because there is a disparity between when content is learned in comparison to North Korea, and the timing of learning of about 50% of the TIMSS standards have not been followed. Third, it is necessary to reflect the content present within the TIMSS that have not been learned. This can be a way to increase the nations' educational competitiveness in the international community. This paper proposed a comparative analysis of South korean and North Korean approaches to the earth science curriculum and conducted practical research to facilitate the construction of an integrated curriculum.

Dynamics of Cultural Industries in the Spread of Korean Wave: The Case of Korean Wave in Japan (한류의 확대에 관한 문화산업적 분석 -일본에서의 한류를 중심으로-)

  • Jang, Wonho;Kim, Ik Ki;Kim, Jiyoung
    • Journal of the Economic Geographical Society of Korea
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    • v.15 no.4
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    • pp.695-707
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    • 2012
  • This study focuses on the importance of macro socio-economic factors to explain the successes of Hallyu(Korean Wave). Studies of Hallyu have mainly discussed the contents of Hallyu products, emphasizing the excellence of Korean culture or cultural similarities in the East Asia. Analyzing cultural industrial factors, the study purports to contribute to more comprehensive explanations of Hallyu. To do so, the study analyzes the Japanese case, because Japan is considered as society where Hallyu is most institutionalized. The study suggests the importance of cultural exchanges between Korea and Japan as the background factors for Hallyu's success in Japan. In addition, the study shows the interactions of 'push factors' in Korea and 'pull factors' from Japan. As for push factors in Korea, this paper suggests the decline of music records(CD and DVD) industry and growing competition in broadcasting industry in Korea. Regarding the pull factors from Japan, robust music industry and changing broadcasting system are discussed. Although this paper try to suggest as many evidences as possible, the macro data suggested are not fully comprehensive enough to explain the importance of cultural industrial factors. In addition, micro-level analyses on the interactions among people who are working in the cultural industries are also necessary, and thus remained for the future studies.

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An Analysis on the North-Africa Entry Strategies of Korea Logistics Companies (한국 물류기업의 북아프리카 진출 전략에 대한 연구)

  • Choi, Chang-Yeoul;Choi, Hyuk-Jun
    • International Commerce and Information Review
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    • v.14 no.1
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    • pp.47-65
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    • 2012
  • Africa has got largely attention from around the world and industrial advanced countries mainly have focused their interest on the continent for the purposes of natural resources development or economic cooperation. Such is in part for their exploiting new logistics. Central America, Oceania and Africa are together now emerging as a new mecca for resources development and global logistics. Considering that Western countries are heavily investing in and preoccupying both social overhead infrastructure and logistics in Africa, it is expected that it will be new opportunities for domestic logistics companies. This research is focused on studying strategies for logistics companies to open Africa, especially Northern African market. For this, the method of questionnaire is applied for related companies. And it also considers proper time for the opening the market, how to enter, geographical market range and interests of countries there. From the result, it is important the timing for entering the market, which means competitive edge gets better with fast making inroads into the market. And strategic alliance is revealed more effective. In addition, geographical market range is another important factor in low infrastructure of logistics in Africa. It is shown that relations between governments have directly effect on business activities. It should be kept in mind that African countries have their big influences on the market.

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The U.S. Legal System in Telecommunication Standardization (미국의 정보통신 표준화 법체계 연구)

  • Sohn, Hong;Park, Ki-Shik
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2000.05a
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    • pp.50-55
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    • 2000
  • The United States has had the superiority in the global trading market, and focused on the deregulation, decentralization, and often competitiveness. Also, it has adhered to pluralistic and uncoordinated systems for its various standard related activities. But with the WTO TBT entering into force late in 1990s, international standards have become more important in the global telecommunication market. So it has been recognized that the progressive standard activity would lead to keep the superiority of the nation in global telecommunication market. Specially, as the EU has been most active in building an agreed-upon technical standards among Its members, the US has faced with a serious problem that it has lack of agreed-upon infrastructure for standards. Hence, to keep the leadership in international telecommunications market, now it has been focusing on the national approach to standardization activities through the governmental support. For the implementation of above purposes, it amended 2 Acts. One is the Telecommunication Act of 1996. The other is NTTAA(National Technology Transfer and Advancement Art) of 1996, which was enacted according to the 1995 report "Standards, Conformity Assessment, and Trade into the 21 Century" by )TRC(National Research Council). In this paper, we analyse the US legal system in telecommunication standardization field including above arts and their Implementing plans. And we suggest the need for the active system of government in our telecommunication standardization.

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Young Children's Free Choice Activities and a Play Rule Restricting the Number of Players (유아의 자유선택활동과 놀이 인원수 제한규칙)

  • Lee, Eu Jung;Won, Kye Son
    • Korean Journal of Childcare and Education
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    • v.12 no.1
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    • pp.57-81
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    • 2016
  • The purpose of this study was to find out the feature of children's play according to a player number restriction rule in the free choice activities. And it is expected that the result of this study will contribute to improving the management of free choice activities. The participants of this study were a homeroom teacher, professor as a co-researcher and 25 4-year-old children of a private kindergarten. The data were collected by observation, children interview and reflective journal of the teacher from July to October in 2014. The results indicated that the children were stressed out with using name cards for presenting center selection, showed overcompetitive behaviors, and frequently violated the rules. The researchers found that the restriction rule had some dysfunctions, which were interferences of moral development, social-emotional development, self-regulation development, preventing safety-accident and free choice behavior. The researcher as a teacher abandoned the player number restriction rule, and observed the children's play. As a result, children's self-regulation abilities on physical space, play and conflicts improved and the teacher changed her strategy when managing free choice activities. Based on the results, the needs of various restriction rules and appropriate methods for applying the rules in free choice activities were further discussed.