• Korean journal of communication and information
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• v.52
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• pp.111-134
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• 2010

This paper explored satisfaction and revisiting of participants on Busan Contents Market(BCM) programme in 2009. Specifically, this study conducted regression analysis for finding satisfaction and revisiting factors on main events, broadcasting-telecom convergence forum, broadcasting business marketing forum, world culture contents forum and BCM academy. Results show as following. Firstly, Participants satisfied on comfortable lodging and possibilities as international events, but not satisfied on facilities, managements, public relations, contents and service. In particular, regional attraction and interpretation service are one of factors for revisiting in BCM main events. Secondly, one of competition factors for revisiting intention in BCM main events is production and investment. Thirdly, contents, theme and qualities of presenters and discussants are main factors for revisiting in BCM. Fourthly, satisfaction degree on education contents and lectures in BCM academy is high and contents, time, line up of lectures analyzed as determined factor for revisiting. Fifthly, documentary planning, production and marketing with international investors drive to induce revisiting BCM. We discussed motivation and utility values for revisiting of broadcasting contents market.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.13 no.1
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• pp.31-41
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• 2018

The purpose of this study is to look at the difference between the importance and the satisfaction with respect to government startup aid programs perceived by entrepreneurs to improve the effectiveness of government startup aid policy and verify the causal relationship between startup aid project and business performance. In this respect, this study aims to look at the impact of entrepreneurs' perceived satisfaction over government startup aid programs on startup business performance. Major study findings from this study are as follows. First, as a result of testing statistical significance of the difference between importance and satisfaction in startup education, facility/space, consulting, or fund support field, respectively in start-up assistance project, it appeared that there was a significant difference in all fields. In addition, fund support was the field that showed the biggest difference between importance and satisfaction. Second, the results of IPA (importance-performance analysis), which displays relative importance and performance of start-up assistance project on four quadrants so that entrepreneurs can evaluate which start-up assistance projects they think important and which projects they are satisfied with by themselves are as follows. Let us summarize the distribution of start-up assistance project on four quadrants in the first place. Facility/space support project is distributed in the 1st quadrant that requires ongoing maintenance; start-up funding program in the 2nd quadrant that requires concentrated improvement; consulting support project in the 3rd quadrant that requires limited use at low priority; and start-up education support project in the boundary between the 3rd quadrant that requires limited use and the 4th quadrant that requires rejection against unnecessary items. Third, the results from multiple regression analysis to identify the impact of satisfaction with government startup aid programs over business performance are as follows. As a result of analyzing the influence relationship between government startup aid program and financial performance, it appeared that satisfaction with facility/space had a positive (+) impact on financial performance. This suggests that the higher the satisfaction with facility/space, the higher the financial performance. As a result of analyzing the influence relationship between start-up assistance project and non-financial performance, it appeared that satisfaction with startup education had a positive (+) impact on non-financial performance. This suggests that the higher the satisfaction with startup education, the higher the non-financial performance.

• Journal of Digital Convergence
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• v.13 no.10
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• pp.459-470
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• 2015

The study was conducted to find out way that improves service quality for external customers by identifying the impact of Total Quality Management(TQM) on the internal customer satisfaction and then raising the personnel satisfaction measurement in medical institutions. To this end, we carried out a survey of 500 employees from five university hospitals in three metropolitan cities of Busan, Deagu and Ulsan and Gyeongsangnam-do province from February 2 to April 30, 2015, and utilized 476 cases for this study finally. First, in the result of analysis, the leadership of management hierarchy affects education and training and employee participation, but not human resource management nor quality of the work among quality management activities. Secondly, the culture of medical service organization has an effect on every variable of quality management activities. And finally, internal customer satisfaction is influenced by quality management activities, the leadership of management hierarchy and the culture of medical service organization.

• Journal of Industrial Convergence
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• v.20 no.12
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• pp.171-178
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• 2022

This study aimed to identify the factors that affect the self-leadership and learning agility of university students in the department of dental Hygiene. The subjects were 195 dental hygiene student who attended from september 6 to october 1, 2021. The statistics program was SPSS win 25.o. Self-leadership, there were statistically significant differences according to university life satisfaction, major satisfaction, interpersonal relationship, personality. In learning agility, there were statistically significant differences according to smoking prevention and anti-smoking education, health condition, university life satisfaction, major satisfaction, interpersonal relationship, and personality. It is necessary to develop programs and education that can increase self-leadership and learning agility for college students in dental hygiene to increase school satisfaction and major satisfaction.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.18 no.2
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• pp.187-200
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• 2023

The purpose of this study is to examine how the start-up education, start-up support system, and start-up mentoring directly and indirectly conducted in universities affects entrepreneurial Intention, and to present programs and directions that can increase the possibility of start-up for college students. This study analyzed the effects of college students' satisfaction with university entrepreneurship education, awareness of the entrepreneurship support system, and entrepreneurship mentoring on entrepreneurial will, and then analyzed how entrepreneurship efficacy affects entrepreneurial will as a moderating effect. The recognition of the start-up support system was divided into the government start-up support policy and the university start-up support project, and start-up mentoring was divided into mentoring function (problem-solving function, networking function, communication function, motivation function) and mentor trust (cognitive trust, emotional trust). Regression analysis was performed on satisfaction with college entrepreneurship education, perception of entrepreneurship support system, entrepreneurship mentoring as independent variables, and willingness to entrepreneurship as dependent variables. In addition, entrepreneurship efficacy was designated as a moderating variable and analyzed. As a result of the study, first, it was found that satisfaction with start-up education had a positive (+) effect on college students' willingness to start a business. Second, among the start-up support systems, university start-up support projects were found to have a positive (+) effect on college students' willingness to start a business. Third, as a result of verifying whether entrepreneurial self-efficacy has a moderating effect on the relationship between college start-up support projects and college students' willingness to start a business while recognizing the start-up support system, it was found to have a moderating effect. The following implications can be derived based on the analysis results of this study. First, efforts to improve start-up education will be needed to increase the satisfaction of start-up education. Second, Through the operation of the start-up counseling center in the university, it will be possible to recognize the education system supported by the university, the university start-up support project that can carry out the indirect experience of start-up, and the government start-up support policy that supports funds. Third, It will be necessary to open a program that can provide start-up mentoring through connection with mentors in the start-up field, such as professors, employees, and senior start-ups in universities. Fourth, It is necessary to develop thorough education on the preparation process of start-ups, start-up special lectures where senior start-ups can indirectly experience the failure of start-ups, and programs for customized start-up education according to college students' major and individual tendencies.

• Korean Business Review
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• v.15
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• pp.1-24
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• 2002

Many of the universities in Korea recently is changing the school policy oriented from the supply approach to the demand as the case of business companies. Customer orientation is the key point of the customer satisfaction. But there are few studies focused on the satisfaction of students as a customer. In this paper, we studied the components of satisfaction in university life, the factors affecting on the satisfaction of students, and the relationship among them. The principal components of satisfaction in university life are services related to the activities of students, the utilization of welfare facilities, curriculum, the adminstration on students, and the department office. Factors affecting on the satisfaction of students are expectation, pride, self evaluation on learning, and special activities. Demographic variables, for example, sex, grade, colleges, and so on are also important factors. We also found the fact that the pride was the most important factor, and it gives positive drive on the satisfaction of students in university life. It gives us the important implication to the school policy.

• Journal of Family Resource Management and Policy Review
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• v.14 no.3
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• pp.165-181
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• 2010

The purpose of this study was to examine the mediating effects of role ambiguity on the relationship between self-efficacy and job satisfaction of visiting supervisors for multicultural families. The subjects were 243 visiting supervisors for multicultural families. The data were analyzed with SPSS Win 15.0 using Cronbach's ${\alpha}$, hierarchical multiple regression and path analysis. The findings showed that both self-efficacy and role ambiguity exerted a significant effect on the job satisfaction of visiting supervisors for multicultural families. Further, it is important to note that the effect of self-efficacy on job satisfaction was mediated by role ambiguity. The study discussed implications in terms of job satisfaction of visiting supervisors for multicultural families.

• Proceedings of the Korean Society for Quality Management Conference
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• 2010.04a
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• pp.235-241
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• 2010

인터넷을 기반으로 시간과 장소에 구애 없이 학습 가능한 이러닝의 보급이 빠른 속도로 확산되고 있지만 이러닝 교육서비스의 품질을 높이기 위한 체계적인 평가와 개선은 상대적으로 미흡한 실정이다. 본 연구에서는 SERVQUAL모형을 이용하여 S대학에서 개설된 E과목에 대한 이러닝 교육서비스의 품질을 평가하였다. 동일한 E과목을 100% 온라인으로 수강한 학부생 79명, 대학원생 71명을 대상으로 성별, 연령별에 따라 SERVQUAL 조사결과를 비교하였다. 성별에 따른 서비스 격차점수에는 유의한 차가 없었지만, 연령별에 따라서는 서비스 격차 점수에 유의한 차이가 존재하였다. 연력별 차이의 원인으로는 연령이 높은 대학원생들의 경우 대부분이 직장을 가지고 있는 시간제(part-time) 학생들이기 때문에 학습내용의 현업 적용성을 상대적으로 중요하게 고려하기 때문으로 생각된다.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2004.10a
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• pp.323-326
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• 2004

In recent years, domestic e-learning market has made rapid progress in its quality and quantity with the astonishing rate growth of internet. Although educational Websites are replacing the traditional second level education market, many of those Websites' contents have poor or unknown quality. To build an effective educational Website, it is essential to have clear evaluation criteria. Therefore, this study aims to examine what evaluation factors influence the satisfaction level of educational Websites for elementary school students. In conclusion, implications are discussed along with limitations and future research direction.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.11 no.2
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• pp.145-155
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• 2016

This article investigates the impact of business incubator's support service and manager's capabilities on the start-up economic performance. BI's support services consist of physical infra, management/legal service, networking service, financial service, technical service, and education/training service. The results show that most BI's support services(except education/training service) have a positive effect on the start-up economic performance. This study also analyzes the gap between the importance and the satisfaction of BI's services. The results show that the satisfaction of BI's services is much lower than the importance. It can be explained that the start-ups' expectations are not able to meet. In conclusion, BI's services have a major impact on the start-up economic performance, but actually they didn't meet the expectation of the start-ups. In the future, the quality level of BI's services and manager's capabilities needs to be improved. The improvement will have a positive effect on the survival and growth of the startups.