• Science of Emotion and Sensibility
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• v.15 no.1
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• pp.149-160
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• 2012

The relative effects of individual differences in cultural orientation (individualism vs. collectivism) and locus of control (LOC: internal vs. external control beliefs) combination types on global/local processing were compared by manipulating the compound stimulus types (arrows or letters), and the stimulus-stimulus congruence. The results can be summarized as followings. First, consistent with previous research on global/local processing of the compound stimuli, reaction time (RT) for global stimuli than for local stimuli, and that in the stimulus-stimulus congruent condition than in the stimulus-stimulus incongruent condition was faster. Second, faster RT was found in the compound arrows condition than in the compound letters. Third, individual difference in LOC, rather than that in the cultural orientations, appeared to be related to global precedence effect, when the compound letters were presented. These results indicated that the individual's LOC rather than cultural orientation can increase the size of the global precedence effect, which might be involved in the stage of cognitive analysis than that of feature detection.

• Korea Trade Review
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• v.42 no.5
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• pp.43-69
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• 2017

The study examined moderating role of thinking style about causality in the relationship between the perceived brand globalness(PBG) and the brand evaluation. Thinking style about causality is divided into interactionism and dispositionism. Individualism culture shows a tendency of thinking style about causality to dispositionism, and collectivist cultures shows a tendency for interactionism. We conducted a survey on Korean college students who represent collectivist cultures and foreign students from countries of individualistic culture and analyzed data through structural equation modeling. Analysis result showed that the higher the respondents perceived PBG, the higher they perceived brand quality, brand quality, and brand price. However, it showed that PBG has greater positive effects on perceived brand quality and perceived brand reputation among Korean students than students from individualistic cultures. On the other hand, the effects of PBG on perceived brand price did not show any significant difference between Korean students and students from individualist cultures. Thus, we can conclude that thinking style about causality plays a moderating role in the relationship between PBG and perceived brand quality and brand reputation, while it does not do so between PBG and perceived brand price.

• 한국벤처창업학회:학술대회논문집
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• 2016.04a
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• pp.221-223
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• 2016

동아시아 경제권의 국가들 중에서도 한국과 중국의 잠재적 기업가정신을 측정하고 양국 잠재적 기업가정신에 영향을 미치는 문화적 요인에 대해 비교하고자 하였다. 이를 위해 잠재적 기업가라고 여길 수 있는 한국과 중국의 대학생들을 대상으로 하여 설문조사를 실시하였다. 210명의 한국 대학생들과 157명의 중국 대학생들이 본 설문에 응하였다. 설문은 크게 두 가지 영역으로 구분되어 있는데, 개인의 기업가적 지향성을 측정하기 위한 질문과 개인의 기업가적 성향에 영향을 주는 문화적 요인들을 측정하는 질문으로 나누어져 있다. 개인의 기업가적 지향성을 측정하기 위하여 자기통제력(Locus of Control)과 혁신성(Innovativeness)을 묻는 세부 질문을 만들었고, 문화적 요인을 측정하기 위해서 대학생들이 느끼는 경제적자유(Economic Freedom), 개인주의(Individualism) 그리고 불확실성 회피성(Uncertatinty Avoidance)의 정도를 묻는 질문을 만들어 설문을 실시하였다. 첫 번째 연구가설은 '한국의 대학생들이 경제적 자유, 개인주의, 불확실성 회피성이 더 높다고 인식한다'이며, 두 번째 연구가설은 '경제적 자유가 보장되고 더 개인주의적인 문화에서 기업가적 성향이 더 높게 나타나며 확실성 회피성이 높을수록 기업가적 성향은 더 낮게 나타난다, 세 번째 연구가설은 '한국 대학생들의 기업가적 지향성 정도가 중국 대학생들의 그것보다 더 높다'이다. 설문조사는 가설과는 다른 결과를 보여주고 있다. 중국의 대학생들이 한국의 대학생들 보다 자국의 문화에 대해 더 경제적 자유가 보장되며 개인주의적이라는 인식을 가지고 있었다. 불확실성 회피성에 있어서는 가설과 동일하게 중국 대학생들보다 한국의 대학생들이 자국에 대해 불확실성 회피성이 더 높다고 인식하고 있다. 또한 양국의 대학생들은 기업가정신 형성에 있어서 각각 다른 문화적 변수에 의해서 영향을 받는다는 사실을 알 수 있었다. 한국의 대학생들은 경제적 자유의 정도에 의해 영향을 받으며, 중국의 대학생들은 불확실성 회피성에 의해서 영향을 받는다. 마지막으로, 세 번째 가설과 달리 기업가적 지향성은 중국의 대학생들이 한국의 대학생들보다 더 높은 수치를 보인다. 혁신성에 있어서는 양국 대학생들 간의 유의한 차이를 발견하기 어려웠으나 내재적 통제력에 있어서 중국의 대학생들은 한국의 대학생들보다 높은 수치를 나타냈다.

• Korean Journal of Culture and Social Issue
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• v.27 no.3
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• pp.285-303
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• 2021

The purpose of this study was to investigate the reliability and validity of the Korean version of the zero-sum belief scale among a sample of Korean adults. The original scale was developed by Różycka-Tran, Boski, and Wojciszke (2015) based on the Belief in a Zero-Sum Game (BZSG) model. A total of 508 participants (252 college students and 256 non-student adults) completed an online survey comprised of the scales of zero-sum belief, social trust, subjective socioeconomic status, individualistic-collectivistic tendencies, and social comparison orientation. Results of the exploratory factor analysis and the confirmatory factor analysis indicated that zero-sum belief scale has one factor. The internal consistency of the zero-sum belief scale was good. The Zero-sum belief scale did not have a significant relationship with social trust and subjective socioeconomic status. However, the scale was positively associated with vertical individualistic and vertical collectivistic tendencies and negatively associated with horizontal collectivistic tendencies. There was no significant relationship between zero-sum belief and horizontal individualistic tendencies, but there was a significant positive relationship between zero-sum belief and social comparison orientation. However, the results from the college student sample and the non-student adult sample were different. Lastly, this study could facilitate future research on zero-sum belief in South Korea, and future studies are needed to reveal the predictors and effects of zero-sum belief.

• Journal of Digital Convergence
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• v.15 no.4
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• pp.427-441
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• 2017

The purpose of this research is to examine the effect EVE about culture & art education and social tendencies have on adult educatees eliminating controlled mechanisms. Quantitative research on those in their 40s and 50s was executed. The results show that there is a high correlation between GEVE and individualism, REVE and collectivism. GEVE has a higher influence on actualization of self-efficiency, FEVE on reignition of retained desires, REVE on substantialization of non-isolation, individualism on actualization of self-efficiency, and collectivism on substantialization of non-isolation. This research evokes the importance of an interdisciplinary and integrated understanding of EVE in culture & art education, educatees' social tendencies, and their psychological mechanisms. Also, it suggests the necessity of following research and practical adaptation related to developing programs, securing quantitative and qualitative appropriateness reflecting social requirements, and operation, evaluation, and management considering reciprocality.

• Korean Journal of Culture and Social Issue
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• v.19 no.1
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• pp.69-86
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• 2013

The recent findings proposed and found that people from Eastern cultures could experience strong cognitive dissonance only when certain conditions, such as other-related choices, normative attitudes, were fulfilled. Even though such interesting findings are intuitively convincing on the basis of common understanding of individualist and collectivist cultures, the psychological mechanisms underlying the cultural variations of cognitive dissonance remain untested. The present study examined the role of attitude importance in cognitive dissonance by using the free-choice paradigm. After completing a pretest of individualism-collectivism scales, 60 college students ranked their preference to 10 items of either beverage or traffic regulations twice. Between the two ranking tasks, they were asked to engage in behavioral selection among their 5^th and 6^th preferred items. They also rated the personal importance of the preference. The results showed that attitude importance was positively correlated with attitude change and it could play a major role in experiencing cognitive dissonance beyond cultural orientation and situational factors. The current findings were discussed in universality of cognitive dissonance across cultures.

• Journal of the Korea Convergence Society
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• v.8 no.2
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• pp.243-252
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• 2017

The purpose of this study was to investigate the relationship among perfectionism, stress, and burnout in college golf athletes. Participants were 221 college students. Self-oriented perfectionism and socially prescribed perfectionism were found to be the antecedent variables causing stress. Self-oriented perfectionism reduced personal accomplishments, and socially prescribed perfectionism increased the level of burnout. Additionally, perceived stress not only engendered emotional exhaustion but also reduced personal accomplishments. Regarding indirect effects, self-oriented perfectionism and socially prescribed perfectionism increased the level of stress and affected athletes' emotional exhaustion and lack of accomplishments. The results will be of use for helping athletes to escape from the perfectionism that occurs due to their obsession with winning, thus laying the foundation for athletes to continue to enjoy their sports.

• Korean Journal of Culture and Social Issue
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• v.27 no.3
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• pp.217-236
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• 2021

The present study examined the mediating role of the subjective norm about social distancing in the relationship between individuals' collectivistic orientation and their social distancing behavior during the early COVID-19 crisis in Korea. A total of 445 South Korean adults residing in Korea participated in a survey during which level 2 to 2.5 prevention policies were being enforced. Results indicated, as expected, that collectivism positively predicted the perceptions of subjective norm that supports social distancing, which in turn predicted positively individuals' participation in social distancing as prescribed by the central government. This result emerged regardless of the individuals' perception of personal vulnerability to COVID-19. We discuss implications of these findings and directions for future research regarding the link between individualism-collectivism and the behavioral immune system, along with the role of social distancing in effectively curbing the spread of corona virus during the pandemic.

• International Area Studies Review
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• v.15 no.3
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• pp.493-511
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• 2011

This study investigate the impacts of Chinese consumers' cultural dispositions on the WOM behaviors in SNS. Specifically, cultural dispositions in the individual-level, collectivism and uncertainty avoidance, were examined as potential predictors of eWOM behaviors in SNSs. Hypotheses are tested with a sample of 164 university students in Shanghai, China. The results of the structural equation analysis reveal that chinese consumers' collectivism in the individual-level positively affects the opinion seeking behavior. And chinese consumers' uncertainty avoidance in the individual-level positively affects the opinion seeking behavior and negatively affects the opinion giving behavior. Lastly, the opinion giving behavior positively affects the pass along behavior. Theoretical and managerial implications for Internet marketers in China were presented and discussed.

• Journal of Agricultural Extension & Community Development
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• v.19 no.3
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• pp.527-550
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• 2012

This study is aimed to compare individualism and collectivism propensity of married immigrant women in a Korean rural area. By result of comparison on nationality, the level of collectivism was higher than it of individualism in every country, but the level of collectivism among the countries was no significant difference. The level of individualism among the countries was difference significantly, and the level of individualism of Chinese is most high but it of Japanese is most low. By logistic regression analysis the probability to be involved in the group that level of individualism is high was heightened as respondent have no religion or their's satisfaction on rural life increase. The level of horizontal propensity was higher than it of vertical propensity both individualism and collectivism. But the result of comparison on nationality, difference between horizontal and vertical propensity was no significant. Besides of these results, practical implications were discussed.