• Title/Summary/Keyword: 감성체험

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A Study on the Situational Differences in the Construction and Relationships of Brand Experience Variables (브랜드 체험변수들의 구성 및 영향관계에 있어 상황별 차이에 대한 연구)

  • Kim, Moon-Tae
    • Management & Information Systems Review
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    • v.36 no.3
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    • pp.71-87
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    • 2017
  • This study was conducted to examine differences in the relationship between experiential variables and outcome variables of experiential variables. In this regard, this research tries to construct the items based on past researches and to suggest the problems of the items of past researches. The analysis of various aspects of experiential variables and the validation tests of some models are presented to suggest what the optimal model is and the following suggestions can be made. First, respondents may not feel that the three dimensions of sensation, emotion, and cognition are significantly different. Depending on the respondents, there is a possibility that they may not be able to perceive much of the linguistic difference. The results of this study are summarized as follows. From this point of view, this study suggest that it would be suitable to proceed with the thesis with the experience of simplifying the combination of the five experiences in some combination. Second, there is a correlation between experiential variables, and the effect on outcome variables may vary from one variable to another. And, when there are two outcome variables, assuming a model that affects only the first outcome variable among the experience variables, it is the most suitable model in relation to the performance variable of experience.

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The Effect of Forest Experience Program on the Lung Capacity, Health & Fitness, Emotional Intelligence, and Psychological Well-being of Local Children (숲 체험 프로그램이 지역아동의 폐활량과 건강체력, 감성지능, 심리적 안녕감에 미치는 효과)

  • Ju-Young Lee
    • Journal of Industrial Convergence
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    • v.21 no.11
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    • pp.135-145
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    • 2023
  • The purpose of this study is to investigate the effect of a forest experience program on the lung capacity, health & fitness, emotional intelligence, and psychological well-being of local children.This study was conducted on 3rd and 4th grade elementary school students for 12 weeks from July 10 to September 30, 2022, at a local children's center in D City. Changes were analyzed and verified using t-test. Verified. The changes in the lung capacity, health & fitness, emotional intelligence, and psychological well-being of the experimental group and the control group were analyzed and verified using t-test.For the changes in lung capacity and health & fitness, there was a statistically significant difference between the control group and the experimental group in lung capacity (t=24.56, p<.05), and there was also a statistically significant difference between the two groups in cardiorespiratory endurance among the elements of health & fitness (t=16.64, p<.05). As for the changes in emotional intelligence and psychological well-being, there was statistically significant differences between the experimental group and the control group in the emotional intelligence (t=2.31, p<.05) and in psychological well-being (t=3.21, p<.05). Through this study, the positive effects of the forest experience program were confirmed, and it is believed that institutional arrangements are needed to improve children's participation conditions by expanding forest experience education spaces and developing customized forest experience programs to suit the characteristics of the region.

Digilog Book: Augmented Reality based Temple Bell Experience (디지로그 북: 증강현실 기반 범종 체험)

  • Ha, Tae-Jin;Lee, Young-Ho;Woo, Woon-Tack
    • 한국HCI학회:학술대회논문집
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    • 2008.02a
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    • pp.456-460
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    • 2008
  • Digilog Book lets users feel analog book and digital contents by combining each advantage of analog sensibility and digital sensation. This paper mentions about technical details for implementing an example of Digilog book: a temple bell experience system. Our system includes providing multisensory feedback to users, substituting fiducial marker with figure marker, presenting visual effect when a temple bell appearing on a 2D plane, pushing augmented buttons using bare fingers for observation of the bell, and lastly pointing a specific part of the bell for obtaining description on that part. The implemented temple bell experience system can motivate users to experience cultural heritages of our country as educational contents.

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Research on toy design based on children's education and experience (교육 및 체험 기반으로 한 어린이 장난감 디자인에 관한 연구)

  • Wang, Zheng;Hong, Dongsik
    • Journal of the Korea Convergence Society
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    • v.13 no.5
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    • pp.119-127
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    • 2022
  • Based on the theory of interactive experience in children's toy design, this paper analyzes and explores the interactive experience of education children's toys. Based on the basic elements of product design, a case study of the popular children's educational toys in the Korean sales rankings was carried out. In addition, according to the user experience model, a questionnaire survey was conducted on the popular children's educational toys sold in Korea. The results show that the top three children's educational toys by sales are smart toys. Satisfaction is highest for feeling, feeling, thinking, acting, and related experiences. It provides a theoretical basis for the interactive experience design of children's smart toys. Design experiential toys that are more suitable for children's physical and mental health and more suitable for children's psychological development.

A Study on effect of Craft Activities Experience Factor to Self-esteem and Social-support for middle-aged women (공예활동 체험요소가 중년여성의 자아존중감과 사회적 지지에 미치는 영향연구)

  • Hong, Myung Sook;Nam, Sang Moon
    • The Journal of the Convergence on Culture Technology
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    • v.6 no.3
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    • pp.67-74
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    • 2020
  • Middle-aged women experience physical and mental changes along with the loss of femininity, and they feel psychologically empty according as their child's growth and independence reduces the role of care and parenting. These women understand the sense of loss and emptiness caused of their role reduction as an opportunity to maintain their values and beliefs for their leisure life. Accordingly, middle-aged women overcome negative emotions facing in the middle-aged such as depression or empty mind, and establish self-esteem and social support in recognizing it as an opportunity for building relationship and self-realization in social relations, which come through human to human communication by doing craft activities. In this study, in order to analyze the effect of the experience factor of craft activity to self-esteem and social support for middle-aged women, we set up a research model with the experience factor of craft activity as an independent variable and self-esteem and social support as dependent variables. As a result of the study, educational experiences, recreational experiences, and deviant experiences had a meaningful effect on self-esteem, but aesthetic experiences did not have meaningful effect. And, recreational experiences and aesthetic experiences had a meaningful effect on social support, but educational experiences and deviant experiences did not have meaningful effect on social support. Therefore, the institutional system for craft experiences, that can provide content of environmental characteristics for aesthetic factor and visual elements are required. It influences to the change of senses and emotions of middle-aged women. Also, there are limitations that this study did not consider factors of ultimate life changes through craft activities. Thus this study suggests development of new model for variables of wellbeing-related matters.

A Study on the Experience and Satisfaction Level of the Apartment Interior Design - Focused on the Apartment Model House in Ulsan City - (아파트 실내 공간 체험과 만족도에 관한 연구 - 울산지역 모델하우스를 중심으로 -)

  • Kim, Jung-Keun
    • Korean Institute of Interior Design Journal
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    • v.18 no.6
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    • pp.20-27
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    • 2009
  • This study aims to understand the consumer consciousness of the interior design by experiencing the interior space of the model house provided by the construction company. For this, the author investigated the spatial images about the apartment interior design and the satisfaction level depending on the experiential elements. Survey questionnaires were distributed to people who visited six model houses. Subjects were asked about the experience about the interior space of the model house. Their response to the experiential elements was analyzed with 5-point Likert scale and was computed as frequencies, percentages, and means. For the spatial image characteristics, adjectives were substituted for the image scales. As a result, the author found out the following: First, the interior space was commonly directed to the soft image, which was mixed with modern, noble, decent, dynamic and natural styles depending on the companies. The trend of each interior design basically had static, soft and vague images, and partially had two kinds of tendencies: the one was mild and natural, and the other was modern and elegant. Second, as the strategic modules of the experiential marketing, five experiential elements were investigated to find the satisfaction level through the model house interior space. The emotional element got the highest point followed by the cognitive element and the active element, while the sensible element and the relative element got the lowest point. Third, consumer response was generally positive toward the model house interior design provided by the construction company. It is necessary to make up for the design that can give an aesthetic pleasure with familiar images, rather than give a firm recognition about the design.

A Study of Sensibility Recognition and Color Psychology from The Children's Pictures (아동의 그림으로부터 감성인식 및 색채심리 파악에 관한 연구)

  • An, Eun-Mi;Shin, Seong-Yoon
    • Journal of the Korea Society of Computer and Information
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    • v.17 no.2
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    • pp.41-48
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    • 2012
  • In modern society, the necessity of Color and Psychology Therapy is increasing for psychologically calm children who are less taken care by their parents in busy daily life, and helping them adapt to the environment. Therefore, we need to understand sensitivity status of children with paintings that they draw. Currently, most of empirical studies on their sensitivities are based on psychological and engineering perspectives. This study was designed to provide a system to extract psychological status of children from their pictures by distinguishing harmony of colors using information of solid colors and arrangement of colors in the image space. For achieving this research purpose, first of all, sensitivity database was constructed based on the image space of colors. Then, using the K-Means algorithm, the image was clustered and a wide amount of color values were divided into groups. After that, children's sensitivities were extracted by matching groups of color values with database, and color psychological status of children was observed using the color distribution chart in their paintings.

A study on Korean tourism trends using social big data -Focusing on sentiment analysis- (소셜 빅데이터를 활용한 한국관광 트렌드에 관한연구 -감성분석을 중심으로-)

  • Youn-hee Choi;Kyoung-mi Yoo
    • The Journal of the Convergence on Culture Technology
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    • v.10 no.3
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    • pp.97-109
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    • 2024
  • In the field of domestic tourism, tourism trend analysis of tourism consumers, both international tourists and domestic tourists, is essential not only for the Korean tourism market but also for local and governmental tourism policy makers. e will explore the keywords and sentiment analysis on social media to establish a marketing strategy plan and revitalize the domestic tourism industry through communication and information from tourism consumers. This study utilized TEXTOM 6.0 to analyze recent trends in Korean tourism. Data was collected from September 31, 2022, to August 31, 2023, using 'Korean tourism' and 'domestic tourism' as keywords, targeting blogs, cafes, and news provided by Naver, Daum, and Google. Through text mining, 100 key words and TF-IDF were extracted in order of frequency, and then CONCOR analysis and sentiment analysis were conducted. For Korean tourism keywords, words related to tourist destinations, travel companions and behaviors, tourism motivations and experiences, accommodation types, tourist information, and emotional connections ranked high. The results of the CONCOR analysis were categorized into five clusters related to tourist destinations, tourist information, tourist activities/experiences, tourism motivation/content, and inbound related. Finally, the sentiment analysis showed a high level of positive documents and vocabulary. This study analyzes the rapidly changing trends of Korean tourism through text mining on Korean tourism and is expected to provide meaningful data to promote domestic tourism not only for Koreans but also for foreigners visiting Korea.

Representative Emotions Felt Regarding Traditional Korean Ceramic Tableware (한국 전통의 도자 식기에서 느껴지는 대표 감성)

  • Park, Eun Jung
    • Smart Media Journal
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    • v.11 no.8
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    • pp.47-54
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    • 2022
  • It is necessary to discover Korea's diverse traditional culture and publicize it to the world to continue the Korean Wave and develop it in a more positive direction. The present study proposes methods for publicizing little-known 'traditional Korean ceramic tableware' by focusing on Hansik, which is the most frequently published in the British Oxford Dictionary among Korean traditional cultures and can best represent Korean food. To this end, the present study measured cultural recipients' emotions regarding traditional Korean ceramic tableware to derive the 'representative emotions felt regarding traditional Korean ceramic tableware' as a method to reflect it in the design. First, the Delphi Technique was carried out based on 182 emotional vocabulary items collected from existing studies to create 33 groups of emotional vocabularies with similar concepts. In addition, among the emotional vocabularies included in each of the 33 groups, those of overlapping concepts were regrouped based on the characteristics of traditional Korean ceramic tableware, and the most appropriate emotional vocabularies were extracted and reduced to 75. A survey was carried out with 135 cultural recipients experienced with traditional Korean ceramic tableware to derive 32 representative emotions felt regarding traditional Korean ceramic tableware. Finally, from the results of a factor analysis of 32 representative emotions, this study classified vocabulary into six emotion categories including 'aesthetic, pleasure, freshness, ownership, satisfaction, and comfort'. The six emotion categories and 32 representative emotions derived from this study's results can be utilized to measure emotional levels felt by cultural recipients while using traditional Korean ceramic tableware.

The Effect of Brand Experience on Use Intention of Continuous Brand App (브랜드 체험이 지속적인 브랜드 앱 사용의도에 미치는 영향)

  • Lee, Seong Ho;Jung, Kyung Sik
    • The Journal of the Korea Contents Association
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    • v.15 no.5
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    • pp.455-463
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    • 2015
  • As recently increased penetration of smart phones, branded applications(the brand app) via mobile are growing rapidly. Since these brand apps are being used as means of corporate marketing and sales, many consumers have been using them. However, there are few studies about brand apps. And it is also necessary to study about continuous use of brand apps because they are easy and free to download and remove. In this study, we analyzed how a variety of brand experience have impact on the brand apps' continuous use. As a result of this study, sensory, affective, behavioral, and intellectual experience as a brand experience affected brand commitment positively, and then the brand commitment had a positive impact on the degree of brand loyalty and continuous use intention. Eventually the more brand loyalty, the more continuous use intention of brand apps. That is, consumers' experience about a variety of brand apps makes customers' brand commitment and loyalty increase and keep customers using the brand apps consistently. Therefore, if companies let the customers have various experience through brand apps, they will have good marketing performance.