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A Study on Investors' Investment Decision Factors in Platform Startup (플랫폼 스타트업에 대한 투자결정요인에 관한 연구)

  • Tae Hwan Heo;Kyung Se Min
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.19 no.2
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    • pp.109-124
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    • 2024
  • The value of platform companies is rapidly increasing, exerting significant influence across industries. Identifying and fostering promising platform companies is crucial for enhancing national competitiveness. Consequently, tailored evaluation standards are necessary for such companies. This study derived investment decision factors specific to platform companies and compared the importance of each factor using Analytic Hierarchy Process (AHP) analysis. Key factors included platform characteristics, finance, entrepreneur (team), market, and product/service attributes. The findings revealed that platform characteristics were deemed the most crucial factor for investors. Specifically, factors such as platform size, ease of value fixation, core participant group, and data value were identified as pertinent for evaluating platform companies. Moreover, analysis distinguished between investors with prior platform investment experience and those without. Significantly, investors with platform investment experience placed greater emphasis on the value of data secured by platform Furthermore, it was observed that investors prioritized future value and growth potential over current value when investing in platform. Notably, founder/team characteristics, typically highly regarded in previous studies, ranked lower in importance in this study, highlighting a shift in focus. The discrepancy between this study's results and prior research on investment decision factors is attributed to the specificity of the questions posed. By focusing on investment decision factors for platform startups rather than generic startup inquiries, investor responses aligned more closely with platform-focused considerations. Given the burgeoning venture investment landscape, there's a growing need for detailed research on startups within specific sectors like IT, travel, and biotech. This approach can replace extensive research covering all startup types to identify investment decision factors suited to the characteristics of each individual industry.

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Selection of Retaining Wall System for Underground Parking Lots Expansion of Apartments (거주중 공동주택의 지하주차장확대를 위한 흙막이공법 선정)

  • Ro, Young-Chang;Lee, Chan-Sik
    • Korean Journal of Construction Engineering and Management
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    • v.9 no.2
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    • pp.99-107
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    • 2008
  • Rapidly increasing automobile supply rate according to improved economic level of life makes lack of parking space of apartments. Even though the initial design of parking space compiled with old regulations, it may not observe either new laws or requirement of inhabitants. Even if old apartments have no structural durability problem, outworn facilities and insufficient parking area may be a main reason for reconstruction. It causes waste of national resources and makes recycling issues. Additionally, irregularly parked cars make traffic obstruction to a fire engine and result in many fire accident victims. Parking problems of apartments are not only inconvenience but also serious safety issues. From these points of view, remodeling only for parking area expansion is necessary to avoid overall reconstruction of apartments. The purpose of this study is to suggest a retaining wall selection method for apartments underground parking lots expansion without evacuation of resident people. Effect factors to select retaining wall system are analyzed and weight values are calculated by applying AHP. One selection method of retaining wall is proposed by evaluating applicability and its sensitivity analysis is executed. This selection method is expected to help decision-making of retaining wall system selection.

A Study on the Indicator Development for the Target Technology Selection of Technology Assessment (기술영향평가 대상기술 선정 지표 개발에 관한 연구)

  • Han, Min-Kyu;Kang, Ji-Min
    • Journal of Technology Innovation
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    • v.19 no.1
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    • pp.55-78
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    • 2011
  • The social impact of science and technology is increasing, the meaning of technology assessment is not small in modern society, Specially, the technology assesment(TA) has been institutionalized and performed by Korean administration and its official results has reflected directly in the S&T policy. Therefore, the technology assesment is a device that prepare the negative effects of S&T and the social controversy in advance. To select the target technology of technology assessment will be done carefully in various perspective and concerned with the characteristics of technology assessment emphasizing social assessment, the institutional system of selecting one technology in each year and the contents and methods of evaluation that are determined in accordance with technology characteristics. However, the method of selecting target technology in TA is mostly peformed by qualitative discussion and vote rather than by reflecting various opinion and understanding TA until now. In this paper, we developed the indicator has to be considered to select target technology for TA by using factor analysis. Developed indicator is consist of five factor, such as the need for social consensus and the size of social/cultural impact etc., and we weight each factor by using Analytic Hierarchy Process(AHP). Futhermore, we show the example how to applicate directly these indicator and weights to select target technology and suggest institutional application in TA. Though using developed indicator in this paper, we expect to select appropriate technology for institutional TA and the application of TA results in society and public policy can be strengthened.

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Development and Priority Setting of Policy Measures on Styrofoam Buoy Marine Debris (스티로폼 부자 해양쓰레기 대응 정책 개발과 우선순위 평가)

  • Jang, Yong Chang;Lee, Jongmyoung;Hong, Sunwook;Shim, Won Joon;Kang, Daeseok
    • Journal of the Korean Society for Marine Environment & Energy
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    • v.16 no.3
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    • pp.171-180
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    • 2013
  • Even though styrofoam buoys represent a large portion of beached marine debris in Korea, efficient government actions have been lacking to address them. Three participatory workshops were organized from 2010 to 2012 to develop policy measures to manage styrofoam buoy marine debris. The first workshop held in 2010 was organized in order for workshop participants to understand and share the styrofoam debris issue. Participating stakeholders suggested policy measures to address styrofoam debris through brainstorming in the second workshop in 2011. In the third workshop organized in 2012, the analytic hierarchy process (AHP) was used to set priorities for 16 selected policy measures. A total of 56 people participated in AHP, and answers of 40 participants that passed the consistency test were analyzed. 'Beach cleanup by public works program' ranked highest in priority, followed by 'Development of alternative buoy and aquaculture technologies'. Other research projects also ranked high in priority. Feasibility of policy measures was considered the most important criterion in the priority setting, followed by effectiveness, efficiency, and acceptability. This study demonstrated that participatory workshops in which diverse stakeholders take part in could provide a valuable tool in developing practical policy measures on styrofoam buoy marine debris.

Development of Questionnaire for Automobile Seat Comfort Evaluation (자동차 시트의 안락도 평가를 위한 문항개발에 관한 연구)

  • Kim, Jung-A;Na, Ho-Jun;Cho, Dong-Hwan;Shin, Yun-Ho;Park, Se-Jin;Kim, Jin-Ho
    • Science of Emotion and Sensibility
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    • v.13 no.2
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    • pp.381-390
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    • 2010
  • The automotive seat comfort evaluation was to begin a key aspect in seat design. It depended largely on the basic mechanical aspect such as geometric parameters of seat, choice of suspension system and cushion material used. Until recently, seat comfort evaluation advanced to evaluate subjective sensitivity of human. The external literatures showed in the last decade, there have been very few attempts to establish and document automotive seat comfort evaluation. In 2006 Smith, D. proposed the statistically reliable tool in giving a numeric rating for set comfort and the tool was used in the many country. On the other hands, we, in Korea, had not the reliable tool for the automotive seat comfort evaluation. So that, we studied to develope the questionnaire for seat comfort evaluation based on Smith, D.(2006) and some studies. As a result, we developed 36 contents for the automotive seat comfort evaluation with the help of professional in Korean automotive industry. Here, 36 contents were identified as the dimensions that represent the human sensitivity and psychological feeling on comfortable seat. Also, we derived the priorities for the 36 contents by using analytic hierarchy process (AHP), based on the judgments of 30 experts and drivers. This study will help the designers and developers clarify the conceptual and abstract aspect of the design evaluation by proposing a more systematic and process-oriented method.

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A Study of the Criticality and The Priority for Developing Creative Cluster of The National Industrial Complex - For the Gumi National Industrial Complex (국가산업단지의 창조클러스터화를 위한 발전방안 우선순위 도출: 구미국가산업단지를 대상으로)

  • Choi, Il-Yong;Han, Jang-Hyup
    • Journal of Korea Technology Innovation Society
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    • v.17 no.1
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    • pp.195-218
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    • 2014
  • Recently, due to the global economic crisis and prolongation of slow growth period, many countries have proposed creative economy as an important policy for economic growth. Korea has also progressed important policies such as development of creative industries, start-up activation and employment creation through creative economy as a key policy. However, each country has a different definition of creative economy and detailed field to promote, and there is a lack of research on creative economy of industrial complexes and activation plans of creative industries. This study derived the priority order and importance of development plans to develop into creative clusters through AHP analysis base on Gumi National Industrial Complex that have had a significant role in the national economy since the 1970s. As a result, the creativity enhancing factor was the highest priority, followed by creative infrastructure and network. These results mean that it is necessary to promote creativity in order national industrial complexes to continuously lead national economy and for this purpose it needs to prioritize the development of creative human resources and to extend the creative R&D. This study can be provided to government and local policy makers and innovation agencies as basis data and practical policy guide to establish a successful creative cluster by deriving the priority order in reflection of both hardware and software policies such as infrastructure to develop national industrial complex into creative cluster.

A study on the Determinant Priority of Royalty between Government-funded research centers and Companies who were transferred the technology. ; Focused on the case of 'N' Center. (기술이전 협상에서 기술도입 기업의 기술료 결정 요인 중요도에 관한 연구 ; N 사업단 기술도입 기업 사례를 중심으로)

  • Baek, Jong-il;Hyun, Byung-hwan
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.18 no.3
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    • pp.135-145
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    • 2017
  • The purpose of this study is to present meaningful information and policy implications concerning the determinants of royalties to the government-funded research centers and agencies. These groups are responsible for policies encouraging technology transfer from the public sector to the private sector. To identify key determinants of royalties in technology transfer, this study conducted AHP survey analysis (Survey period: 01/10~31/10, 2016) of 85 companies which were participants of the R&D project "Next Generation BioGreen21" of R.D.A in the "N"center from 2011 to 2015. Research results show that the critical factors include: 1)Technical considerations for determining the profitability of the technologies, 2)The interest and willingness of the management group, 3)Necessity and urgency of technology transfer. These findings suggest three main policy implications. First, the government-funded research centers and agencies should develop technologies that help companies improve their commercialization as well as the profitability in the near future. Second, government-funded research centers and agencies should consider reducing the administrative burden of the royalty payment for private companies. Third, public R&D projects should reflect the proper research schedule for technology development on the basis of the R&D time span of companies which transfer technology.

Usability Evaluation Checklisks of Software GUI on Weapon System (무기체계 소프트웨어 GUI에 대한 사용성 평가 체크리스트 개발)

  • Kim, Du-Jeong;Cho, Hyun-Su;Kang, Tae-Ho
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.17 no.11
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    • pp.214-222
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    • 2016
  • As information becomes more sophisticated with the advancing technology of our times, the usability of software is considered an important factor. However, the research on usability of weapons system software graphical user interfaces (GUIs) remains insufficient. For this reason, this paper focuses on developing checklists for the usability of GUIs in weapons systems. In the first step, design principles are collected from various design guidelines on usability and from career soldiers. In the second step, a survey is conducted for factor analysis, and in the third step, factor analysis is conducted on 12 principles, with two principles excluded, as a result, due to less correlation with weapons system usability. In Step 4, the weights for design characteristics and design principles are derived using AHP. In the final step, the checklists are developed by mapping the GUI design factors and from the results of factor analysis. This research could be utilized as a foundation for usability evaluation of GUIs in weapons systems.

A Study on Establishing a Port Business Valley in Incheon Port (인천항 포트비즈니스밸리 전략 수립에 관한 연구)

  • Kim, Un-Soo;Ahn, Woo-Chul
    • Journal of Korea Port Economic Association
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    • v.28 no.2
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    • pp.1-27
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    • 2012
  • As more manufacturing and global businesses are being pulled into the port area, the idea of a Port Business Valley (PBV) is being pondered as it would create jobs and added value. The PBV would be centered around the harbor and be connected to the port, a logistics district, an industrial district, and the city. The resulting domestic and foreign investment in logistics, industry, business, tourism, living, etc. would vitalize the geographical characteristics of Incheon Port. It would also generate the largest amount of ripple effects between industries in the PBV. However, up until recently, the most frequently offered examples of planning that have helped logistics of a port to grow that have used a PBV have been those of Busan New Port and Gwangyang Port. However, this study is the result of the recent inception of the idea of creating a PBV centered around Incheon Port and the need for experts to develop a plan for such a PBV in Incheon by conducting a site specific study. The aim of this study is to set up the concept of PBV and establish PBV model of Incheon Port. In addition, this study identifies construct factors and their strategies for establish PBV of Incheon Port and then, shows the key factors and related-strategies on Fuzzy-AHP analysis from a survey of logistics experts with Incheon Port.

A Study on the Entrepreneurship Curriculum Development Model to Systemize Entrepreneurship Education in Entrepreneurial Graduate School (AHP를 활용한 창업대학원 교과목 선호도 평가요인별 중요도에 관한 연구: 창업대학원 재학생을 대상으로)

  • Lee, Il han;Kim, Hyun sook
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.11 no.6
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    • pp.131-142
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    • 2016
  • Since global circumstances have become competitive, entrepreneurship has been regarded as the most important factors in economic revitalization not only in korea but also internationally. According to these changes, public entrepreneurship education has been started from the year of 2004 establishing Entrepreneurial Graduate School as a part of governmental plan. Although entrepreneurship education history is not long enough in korea, but the need for entrepreneurship education in social is now going ahead of the public education systems such as universities and graduate schools. Therefore, this study is conducted for the purpose of drawing the subject frame for systematized integration curriculum of entrepreneurship education through evaluating the importance of the subjects by Analytic Hierarchy Process analysis after being composed of 6 modularity in the Entrepreneurship subjects. This was structured based on studying the current status for entrepreneurship education in domestic universities and graduate schools. The research findings under the condition of Judgement consistency ratio 0.1 are as follows. The most important factors are in order as following; "Entrepreneurial Issues for Fund"(.242), "Entrepreneurship Plan"(.195), "Entrepreneurship & Entrepreneurship mindset"(.161), "Entrepreneurial Issues for Growth & Development"(.160), "Management Skill & Strategy"(.150), and "Special Entrepreneurship"(.093). Then, these findings also represent subfactors as well. The results of this study provide the practical guidelines where the curriculums needed for the entrepreneurship education at graduate schools by suggesting consistency for the systematic and comprehensive curriculum design. It was reflected the survey result from the graduate students taking the entrepreneurship subjects. Therefore, it will contribute the foundation of the present curriculum of Entrepreneurial Graduate School.

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