The purpose of the study was to investigate the level and the major causes of job stress, and the causes of the high level of job turnover rate of fashion merchandisers and fashion designers. The study also examined the correlations among the major causes of job stress, job results and job turnover rate. A part of the questionnaire consisted of questions on major causes of job stress, job result, and intention and trial to leave a job. The subjects were to rate on 5 point Likert-type scales. The other part included the questions on demographic and individual characteristics of the subjects and their company characteristics. For the survey, the subjects were 99 fashion merchandisers and 128 fashion designers who are employed by mens or womens wear manufacturers. The SAS PC+ package was used to calculate frequency, Cronbach $\alpha$, multiple regressions. The results of the study were as follows: 1. The high degree of the job results were resulted from the high degree of specialties in their job characteristics, high contentment in human relations, career development and income, and low role conflict. 2. Stronger intentions and more trials to leave their job were correlated to better task performance in the workplace, lower commitment to their job, and lower job satisfaction. 3. Higher level of job stress caused by interpersonal relationship in the organization and contentment in career development and income affected stronger intentions and more trials to leave their job.

The purpose of this study was 1) to determine physical properties, and subjective evaluation of sensation of sports socks with various type of fiber content and fabric structure, and 2) to develop regression equations for predicting each sensation from physical properties of socks. Thirty healthy male students participated in the wear test with ten replications. The ANOVA, Duncans multiple test, and multiple regression, and paired-t test were used in the statistical analysis, using an SAS package. The results of this study are as follows: 1. 100% cotton socks had higher absorbency and wickability among five different socks. Comfort sensation, tactile sensation and fit sensation of socks were significantly influenced by types of fiber content. People felt that polypropylene socks were less comfortable & slightly tighter, and cotton socks were drier than the other socks. Terry socks were warmer than single jersey socks. 2. The results of the regression analysis showed that tactile sensation of socks after exercise can be predicted from the cube of moisture permeability($R^2$=0.99), and fit sensation can be predicted from drop absorbency, moisture permeability, wickability in wale and weight($R^2$=-0.98).

Fitness of clothes becomes a major concern in apparel industry. Development of basic patterns will enhance the fitness of clothes. But there are few slacks patterns for the middle-high school girls. So girls had difficulties to buy ready-made clothes of good fit. To solve this problem, it is necessary to develop basic slacks patterns. The purposes of this study was to develop basic slacks patterns based on the analysis of lower body types. 4 girls were selected among 402 anthropometric measurement subjects who are 13 to 15 year-old for the wearing tests. The result of this study can be summarized as follows; 1. Analysing the replicas of lower body surface by using gypsum method, slack patterns were developed. 2. Wearing test by the sensory evaluation showed that the developed slacks pattern was estimated more highly than existing patterns in the items of the comfort of front crotch and back crotch. 3. Wearing test by moire topography method represented that garment silhouette of developed slacks pattern was estimated more highly and garment space of waist, hip were significantly different among patterns.

The questionnaire survey was carried out to analyze the difference of consumers perception on apparel products presented in catalog, cable TV home shopping program, and internet shopping site. 676 men and 728 women participated in this survey and they were members of catalog shopping or cable TV home shopping companies or netizen. The results of this study show that the shoppers perception on apparel home shopping differed by the direct shopping media that they frequently utilize and by their demographic characteristics. The cable TV home shoppers had higher reliability on product quality than the shoppers using paper catalog or the internet shoppers. The cable TV home shopping members perceived that the apparel products available in cable TV home shopping were diverse and the information about the products was sufficient to decide purchase. The married women tend to think that the TV home shopping program provides diverse apparel products in the aspects of color, design, size and the information about the materials including fabric.

The purpose of this study was to investigate the antimicrobial activity, antimutagenic and anticancer effects and dyeing properties of the fermented indigo extract. The methanol extract of fermented indigo showed a strong inhibition effect on Trich. mentagrophytes and antimutagenic activities against aflatoxin B$_1$(AFB$_1$) in the Ames test using Salmonella typhimurium TA 100. We also found in vitro anticancer effects of the methanol extract of fermented indigo and it was evaluated by using Clone M-3 mouse melanoma cells and A431 human epidermoid carcinoma cells and exerted little cytotoxity against 3T3-L1 embryo fibroblast cell. In the relationship between the K/S values of cotton and silk fabrics dyed with fermented indigo and dyeing repeating times, the K/S values became higher as the repeating times were increased. The K/S values were high when the fabrics were dyed at low temperture. The K/S values of cotton fabrics were higher than those of silk fabrics. Changes of surface color of silk fabrics were higher than those of cotton fabrics after water fastness test, laundering, irradiation and treatment of acidic and alkaline perspiration.

The purpose of this study is to investigate deconstructive trends of the street fashion in the 1990s spring/summer(S/S) Collections. This study was carried out by both the qualitative analysis and the quantitative analysis. In the qualitative analysis, the important street fashion was grouped and deconstruction was sampling of category. In the quantitative analysis, it took frequency, percentage and $\chi$$^2$-test. The results of the quantitative analysis are as follows: 1. \"N대-Hippie/Grunge\" has been most popular street fashion through the 1990s. The next is \"Sportive Casual\". 2. According to \"deconstructive inner meanings\", there are significant differences between the S/S street fashion in the 1990s. In \"N대-Mods/Jazz\" style, \"Sportive Casual style\" and \"Technos/Cyber-punk\" style, \"Intertextuality\" is high. In \"N대-Hippie/Grunge\" style, \"Exhibition of Otherness\" is high. 3. According to the \"deconstructive outer description\", there are also significant differences between the S/S street fashion in the 1990s. But, In \"Neo-Mods/Jazz\" style, \"Not Included\" is high, which means the \"N대-Mods/Jazz\" isnt related to the \"deconstructive outer description\". In \"N대-Hippie/Grunge\" style, \"Poverty.outworn\" is high. In \"Sportive Casual\", \"Exposure\" is high. In the \"Technos/Cyber-punk\", \"Destruction.Division\" is high.

운동화 안감으로 사용되는 부드러운 천연 가죽의 내부 구조 및 쾌적성과 유사하게 개발한 3종류의 편성포에 관하여 수분 전달 능력을 비교 측정하였다. 편성포 표면에 이면으로 땀액의 이동성을 측정하기 위하여 새로운 실험 절차를 고안하여 측정한 결과, 편성포에 가한 압력은 수분 이동 능력에 영향을 미치지 않았다. 그러나 편성포의 기모가 있는 표면과 기모가 없는 이면의 수분 이동 능력이 달랐고, 3종류중 한 편성포에서는 표면의 기모는 수분전달을 저하시켰다. 표면은 기모, 이면은 평편조직으로 두껍고 무거운 편성포의 수분전달이 가장 좋았고 이 편성포와 같은 조직이면서 두께와 중량이 적은 편성포는 수분전달이 감소되었다. 수분이동 능력을 향상시키기 위하여 편성포의 섬유와 구조를 고려할 때 기모량은 중간 정도이고 기모된 표면을 수분에 접하도록 하는 것이 바람직하다. 이렇게 함으로서 더 효과적인 수분 이동이 이루어져서 피부 표면에서 땀증발이 좋았다. 이 연구에 사용된 실험 방법은 편성포의 수분 이동 체계에 관한 이해 증진에 기여할 수 있다고 본다.

The Study was consist of clothing shape(H-line, A-line, V-line, X-line, O-line) and color(Blace, Grey1, Grey2, White). The main purpose of this study is to analyze image differences due to shape variation, image differences due to observers characteristic differences. The main findings can be summarized as follow. First, image differences due to shape variation are statistically significant ar five factors - the maturity level, the degree of softness, attractiveness, the degree of recognition, and the activity. But the degree of recognition is found out to be the least significant factor. H-line is estimated the mature image, A·X-line is estimated young, feminine and active image. Second, image differences by observers characteristics are various depending on the shape of clothing.

본 연구는 노년층 남성과 여성의 의복행동에 대한 신체이미지와 자아존중의 관계를 알아보는 것으로 구체적인 목적은 첫째, 노년층 남성과 여성의 신체이미지와 의복행동과의 관계를 알아보고, 둘째, 자아존중과 의복행동과의 관계를 알아보며, 끝으로 의복행동에 대한 신체이미지와 자아존중과의 관계에 있어서 남녀간의 차이점과 유사점을 규명하는 것이다. 조사대상은 나이 55세 이상의 미국 남부와 거주하는 남성과 여성으로 302부의 설문지를 배부하여 108부를 자료분석에 이용하였다. 신체이미지는 신체 18부분에 대한 만족도로 측정하였고, 자아존중은 Rosenberg의 자아존중 척도를 사용하였으며, 의복행동은 의복태도, 유행의견선도력, 쇼핑에 대한 만족, 상점충성도, 의복비 지출을 포함하였다. 결과로 남녀 노년층에게 있어 신체만족도는 대부분의 의복행동과 상관 관계가 있었으며 유행선도력과 상표충성도에 대한 상관관계가 있어서만 남녀간 유의한 차이가 있었다. 또한 자아존중은 남녀 모두에게 있어 대부분의 의복행동과 상관관계가 있었으며 유행선도력과의 관계에서만 남녀간 유의한 차이가 있는 것으로 나타났다.

The purpose of this study was to find out the effects of the accord between consumers benefit factors and attribute factors of brand image on brand attitude. This study was based on Kellers conceptualizing model of brand image. The subjects were 605 working women in their twenties living in Seoul, Korea. The data were analyzed by Euclidian distance model, ANOVA of repeated measures, regression, F-test by Extra Sum of Squares Principle. The results were as follows. 1. There were significant differences among the brands and among the segmented groups in the accord between benefit factors and attribute factors of brand image and in the brand preference. Moreover there were significant interactions between the brands and the segmented groups in the accord between benefit factors and attribute factors of brand image and in the brand preference. 2. There were significant effects of the accord between benefit factors and attribute factor of brand image on brand attitude. 3. There were significantly different effects of the accord between benefit factors and attribute factors of brand image on brand attitude among the segmented groups.

The importance of souvenirs are increasing immensely these days owing to the increase of foreign visitors to our country, which forces us to turn our eyes to this field. Upon these reflections, this study aims at aims at developing cap designs that satisfy the foreign tourists needs and let them recognize the outstanding beauty of Korean traditional patterns by applying traditional motifs. The Korean traditional patterns and their symbolic meanings were researched as well as the previous studies on the designing of goods for foreign visitors which had traditional patterns applied. Furthermore, the overall tendencies of the purchase of souvenirs and goods by foreign tourists in Korea as well as in foreign countries were investigated. Next, the present state of apparel goods and caps for sightseers in Korea was analyzed according to their shapes, colors, and patterns. Finally, by using CAD system, new cap designs were developed applying traditional bat motifs in order to capture the traditional images for a modern sense of beauty.

The purpose of the research is to investigate the payment for clothing and clothing management behavior of the elementary school student children, and to study if there is any specific preference toward clothing according to whether or not they wear school uniform. 403 mothers of two elementary school students in Taegu were selected for this study. 1. There is no difference in the times of purchasing clothing between uniform group and nonuniform group. 2. Compared with their money earning, uniform wearing group more money in their clothing purchasing nonuniform group paid less money regardless of their earning. 3. There is a significant of laundry practices in nonuniform group compared with uniform group. 4. According to the inquiry of the clothing concept between uniform group and nonuniform group, uniform group showed higher satisfaction with their uniform than nonuniform group with their nonuniform. 5. Uniform group showed high positive view on the uniform, and both groups showed partial positive view on the nonuniform. There was a positive correlation among clothing payment, clothing management behavior, and clothing dynamics of both groups.

The purpose of this paper is to deeply understand the developing of long-term relationship between salesperson and customer through analyzing of various literature. Salespersons are important due to their forefront position in retailing setting. They are called \"relationship manger\" due to their function of controlling service quality. Therefore understanding the salesperson-customer relationship is critical in retail environment. To accomplish the purpose of this paper, at first, the concept of relationship marketing and the domain of relationship marketing is examined. Then long-term relationship is studied through existing study on buyer-seller relationship. Anticipation of future interaction or long-term relationship orientation is generated from antecedent variables through mediating variables. Though previous studies ignored developing status of long-term relationship, developing status must be captured to thoroughly understand interpersonal relationship. Implication for relationship marketing theory and research are discussed related to clothing retail setting.l setting.

The purpose of this study was to find out the shopping motive factors of clothing and to classify consumer groups according to clothing shopping motives, and also to analyze demographic characteristics, conspicuous consumption and clothing purchase behavior among consumer groups. The subjects were 329 women in their twenties living in Seoul. For data analysis, mean, Factor Analysis, Cluster Analysis, $\chi$$^2$-test, ANOVA, Duncan test were conducted. The results are as follows; 1. Three factors of clothing shopping motives were identified: fashion/leisure pursuit, economic, and personal motive. Consumer groups are classified into the following four subdivisions: personalizing group, apathetic group, fashion/leisure pursuit group, economic group. 2. Among consumer groups, there were significant differences in demographic characteristics according to age, occupation of the subjects. 3. Among consumer groups, there were significant differences in conspicuous consumptions according to factors such as brand intention, status symbol intention. 4. Among consumer groups, there were significant differences in clothing purchase behavior according to use of information sources. Regardless of clothing shopping motives, consumer preferred department stores in purchasing formal dress, and preferred haberdashery.bonded store in purchasing casual wear.

The purpose of this study was to examine the differences in clothing purchase behaviors among groups determined by subjective and chronological ages. The subjects of this study were teens and adults of up to 59 years of age residing in Seoul and the Metropolitan areas. Out of 700, 578 were used for final data analysis, Chi-square analysis, ANOVA, Duncans multiple range test and descriptive statistics were used for statistics analysis. The following results were found: the subjects were divided into 3 groups based on the subjective age. All age groups tended to perceive subjective age similar to chronological one. Regarding evaluative criteria for selecting clothes and stores, significant differences were found among all chronological and subjective age groups. By chronological age levels, significant differences were found among subjective age groups except the teens in the evaluative criteria used for purchasing clothing. Significant differences were found among subjective age group in all chronological age brackets in store selection criteria.

This study was to research the actual condition of a dropworts working environment and to develope the clothing to reduce the work road. The actual conditions of working environment, working position and clothing were surveyed. Experiments were performed in the chamber and in the field. In the chamber, rectal temperature, 11 points skin temperatures(forehead, chest, abdomen, upperarm, forearm, dorsum manus, palm, thigh, calf, dorsum pedis and pelma), heart rates, microclimates inside clothing on the chest and subjective sensations were measured for comparing between 2 different types o garments. In the field, rectal temperature, abodomen skin temperature, 3 points microclimates inside clothing(chest, back and thigh), heart rates, the volume of EMG and subjective sensations were measured. The results were as follows; 1. There were no significant differences in rectal temperature between a old type protective clothing and a new type both in the chamber and the field. 2. Subjects wearing a old type clothing responded \"a little cold\", \"a little uncomfortable\" and subjects wearing a new type protective clothing responded \"normal\", \"comfortable\" both in the chamber and the field. 3. In the field test results, abodemen skin temperature in a old type clothing was higher and microtemperatures inside clothing of chest, back and thigh in a new type protective clothing were higher. 4. The volume of EMG was lower in the new type protective clothing than in the old one.protective clothing than in the old one.

The purpose of this research is to analyze the clothing behavior according to the sexual difference, coeducational system, and three groups divided with the score of psychopathic deviate and masculinity-femininity. Data were collected with questionnaires. Samples were 699 boys and girls of middle school in Incheon area. The major findings can be summarized as follows: The variables of fashion-orientation, attention getting, satisfaction of cloth and modesty are significantly different from boys and girls, but conformity is not significant. The variables of attention getting, conformity, satisfaction of cloth and modesty are of significant difference among three groups divided with the score of psychopathic deviate. The variables of satisfaction of cloth, modesty, and fashion-orientation are significantly different among three groups according to the masculinity-femininity.