The engine mount of a car subjected to a pre-load related to the weight of the engine, and acts to insulate the vibration coming from the engine by moving on large or small displacement depending on the driving condition of the car. The vibration insulation of the engine mount is an effect obtained by dissipating the mechanical energy into heat by the viscosity characteristic of the rubber and the microscopic behavior of the additive carbon black. Therefore, dynamic stiffness from the intrinsic properties of rubber filled with carbon black at the design stage is an important design consideration. In this paper, we introduced a hyper-elastic, visco-elastic and elasto-plastic model to predict the dynamic characteristics of rubber, and developed a fitting program to determine the material model parameters using MATLAB. The dynamic characteristics analysis of the rubber insulator of the ACTIVE MOUNT was carried out by using MSC.MARC nonlinear structural analysis software, which provides the dynamic characteristics material model. The analysis results were compared with the dynamic characteristics test results of the rubber insulator, which is one of the active mount components, and the analysis results were confirmed to be valid.