• The Research Journal of the Costume Culture
• /
• v.17 no.1
• /
• pp.149-161
• /
• 2009

The purposes of this study are to examine older consumers' seeking benefits and purchase intentions for functional materials and their attitudes towards such materials and investigate the differences between purchasers and non-purchasers of functional materials in their seeking benefits for functional materials and their emphasis on self development and pursuit of fashion. In doing so, this study samples the older adult population living in Seoul, Busan, and Gyeonggi Province and analyzes 267 questionnaire responses obtained from the sampled older consumers. The main findings from the analysis are as follows: First, the older consumers' seeking benefits for functional materials were represented by three different dimensions: reliability, brands/fashion, and others-oriented pursuit. Second, the influence on the dimension of reliability was more significant in the order of knowledge on functional materials, pursuit of fashion, and emphasis on self-development the interest in garments and the pursuit of fashion were found to have significant influence on the dimensions of brands/fashion and others-oriented pursuit. Third, the respondents' attitudes towards functional materials showed significant correlations with the dimensions of reliability and others-oriented pursuit, while their purchase intentions for functional materials were significantly influenced by the dimensions of reliability and brands/fashion. Finally, when the differences in the respondents' seeking benefits for functional materials and their pursuit of fashion and emphasis on self-development were investigated according to whether or not they had ever purchased clothes made from any functional material, the group of purchasers showed a higher mean value than the non-purchaser group.

• The Research Journal of the Costume Culture
• /
• v.17 no.1
• /
• pp.105-119
• /
• 2009

The purpose of this study is to grasp the aesthetic characteristics of the retro romantic fashion. As a result of study, three artistic characteristics of the retro romantic fashion were presented. First, retro romantic fashion has an exaggerated formativeness. Retro romantic fashion has overcome the confinement of the present to imitate the splendor and decorative style of the past which results in exaggeration. Exaggerated costume tends to be spaciously bigger and emphasizes one particular part which offers implicated significance for the space between the body and the costume. A new visual fashion is created through this space. Second, retro romantic fashion encompasses gorgeous decorativeness. From an artistic point of view, decorations are part of impulsively formulated art. Artistic effects of such decorations are uniformly confirmed in various artistic states. Therefore, through gorgeous decorations, retro romantic fashion rejects artificiality and lack of sensitivity for new effects of aesthetics through expression of stronger artistic and spiritual desires. Third, retro romantic fashion expresses pluralistic retro. The current society has left the formalities of the modernism for a pluralistic society where openness, diversity, and uniqueness are respected. Such components of the pluralistic society are repetitively used in fashion. Time reflective retro romantic fashion is being recreated by borrowing images rather than replaying the historical contents, with the style, silhouette, and specific items that swayed in the past, being combined with modern materials, techniques, and designs. Literature review were conducted for this study. Literature review on retro romanticism encompassed resources on aesthetics, literature and art, including national and international fashion related literatures.

• International Journal of Human Ecology
• /
• v.14 no.2
• /
• pp.53-68
• /
• 2013

The purpose of this study was to highlight the importance of 'marital preparation skill' by focusing on more substantial and tangible skills in marriage life, and to conduct an exploratory research to examine the current conditions and gender differences in marital preparation skills of college students. Data were gathered through a self-administered questionnaire in four universities located in Seoul and Gyeong-gi areas in the spring of 2013, and a total of 332 senior students chosen were used for data analysis. Based on the instrument used in Olson & Olson's(2000) PREPARE/ENRICH Program, the present study sought to suggest a measurement tool with the moniker of 'marital preparation skill' that included seven domains: conflict resolution skill, sexual relationship skill, household labor skill, financial management skill, leisure management skill, parenting preparation skill, and parental role skill. Each domain consisted of four items and thus, a total of 28 items were utilized for this study. Descriptive statistics were analyzed in order to examine the degree of marital preparation skills, and t-tests were conducted in order to assess the gender differences in marital preparation skills. The main results of this study are as follows: First, overall the degree of marital preparation skills of male students was higher than that of female students. Particularly, female students were lower than male students in the skills of financial management and conflict resolution. Second, regarding the basic household labor skill related to clothing and housing life, male students showed higher than female students, implying the impact of military life. Third, even though the degree of consciousness about appropriate preparation of parenthood and parental role seemed to be heightened, the actual degree of readiness of college students revealed to be insufficient. Male students had a much higher degree of confidence and sacrifice acceptance about parenthood, and understanding about their parents' child-rearing style than female students, while the mindset of child-rearing participation of male students was lower than that of female students. Findings of this study can be used as basic data for developing more effective and differentiated educational programs of marital preparation skills for men and women.

• Journal of the Korean Society of Costume
• /
• v.59 no.2
• /
• pp.59-69
• /
• 2009

This study aims to identify how Korean women's traditional costume, Hanbok, has changed according to the times in terms of color coordination of Jeogori and Chima. Photos had been taken at wedding places and streets at 5 major cities(Seoul, Pusan, Kwangju, Daejon, Jeju) at two weekends of each season in 1999, 2001, and 2003. Total 1617 photos were used as final data. Data were analyzed by hue coordination and value level. Hue coordination exist in one-color and two-color coordination. In one-color coordination, red color(R & RP) was the most frequently used and blue green(BG) was the next, and the least was blue purple(BP) for each year. In value scale, high level was the most frequent and followed by middle level and low level. Pink was the most preferred color for one-color coordination. In two-color coordination, white and blue were widely used for Jeogori and red and blue far chima for each year, which seemed to be the basic color coordination for Jeogori and Chima. While there was a certain basic color coordination types across year, but a few new color coordination appeared each year and maintained as popular color coordination for one or two year.

• Fashion & Textile Research Journal
• /
• v.10 no.5
• /
• pp.652-659
• /
• 2008

This study was designed to testify the possibility and devise the method to manipulate the 3D body scan data to produce rounded-belt pattern adaptable to hip-type variation of women in their 20's. The results of this research were as follows : Firstly, based on drop-value distribution of hip and waist girth, 151 subjects were classified into three hip-types; Type 1 (15.23%) was 'cylinder type', showing lowest drop-value, Type 2 (69.54%) was 'average type' and Type3 (15.23%) was 'hourglass type' showing highest drop-value. Secondly, using CAD program, design lines for round shape belt were set on the surface of 3D scan data of representative subject of each type. And divided 3D surfaces were flattened onto the plane by the internal tools of CAD program. The measure, 'lifting value of round belt pattern', implying the level of curve ratio of pattern was higher in back than front. This result might be linked to the fact that the hip part is more protruded than the abdomen part. And the measures also showed highest values in Type 3(hourglass type) and lowest in Type 1(cylinder type), meaning that the pattern of Type 3 showed more rounded shape than that of Type 1. This finding implied that round belt for body type having high drop-value should be shaped more curved. Thirdly, difference ratios of outline length and area between 3D curves(body surface) and 2D plane(pattern) were 4.5% and 1.3%, respectively. This result demonstrated and solidified the feasibility of designing digital garment pattern from 3D body scan data.

• Fashion & Textile Research Journal
• /
• v.17 no.3
• /
• pp.315-326
• /
• 2015

Woman leadership has been remarkably highlighted with women's accelerating entry into society. Domestic and overseas interests about political leaders began with the age of media and they are rapidly spreading worldwide with the development of internet, SNS and blog. Along with this phenomenon, exposure of images has been remarkably increasing and fashion has been also used as a political strategy. However, the research on woman political leaders has been insufficient so this study selected Geunhye Park, Michelle Obama and Hillary Clinton as representative woman leaders for the research. 149 pictures of Geunhye Park, 171 pictures of Michelle Obama and 124 pictures of Hillary Clinton from the articles containing their pictures from Jan. 2002 to Dec. 2013 were analyzed, focusing on their gender. The three woman political leaders' typical images of femininity, masculinity and androgyny were categorized respectively and the period and works in which those images had been expressed were reviewed. Also, fashion styles of the images pursued by each gender were analyzed through their color, material, silhouette, design point, items and accessories. As a result, Geunhye Park had femininity image at the beginning and had masculinity image when she did election campaigns, which led to her current image of androgyny. Michelle Obama uses the image of femininity, masculinity and androgyny simultaneously. It was found that Hillary Clinton emphasized the image of masculinity and androgyny but she emphasizes femininity image these days.

• Journal of Korean Home Economics Education Association
• /
• v.4 no.1
• /
• pp.17-30
• /
• 1992

This study aims at finding a new home economics education with will include male students as its teaching objects, and then providing home economics teachers with useful materials. For this purpose I examined the curriculum of foreign home economics education and analized male and female secondary school students’and their recognition and demand to the home economics education. Investigated persons are male and female students of the first year of 3 sendary schools and their parents in Seoul, who are choosen by menas of random sampling. The items analysis of questionnaires was performed by means of random sampling. The items analysis of questionnaires was performed by means of SPSS. The results are marked with percentage and the significance level is verified by t and X(sup)2 analysis methods. The results obtained from the items analysis are as follows：1 According to the increasing number of female employees, the mechanization of household affaires, and so on, male students and male parents got to realize the necessity of home economics education and the importance of men and women’s cooperation to lead a family life. 2. It is shown that the goal of home economics deucation must be to form a right value point of the family life and family. This fact implies that many examinees regards the home economics education in the moral point of view. 3. In the necessity degree according to each field of the home economics education curriculum, moral and social aspects such as family relationship, home management & economics, human development and bringing up are regarded more important than household affairs and the related technical aspects. 4. In the difference between groups to the necessity degree according to each field of the home economics education curriculum, there are few differences between male and female parents, but there are many differences between male and female students. Male students regards the contents of the home economics education curriculum less necessary than female students. Especially in the field of clothing, residence, human development and bringing up, the difference between male and female students is obvious. 5. The necessity degree of the contents related to environmental pollution, saving of energy and resources, utilizing of computer, etc. is very high.

• Fashion & Textile Research Journal
• /
• v.16 no.2
• /
• pp.333-338
• /
• 2014

This study identifies the effects of sodium sulfate and surfactants in the papain treatment of wool fabrics using L-cysteine and EDTA as activators. The research method involves the use of 2% L-cysteine and 7% EDTA as activators at optimal conditions, papain treatment of wool fabrics with the joint use of sodium sulfates and surfactants, and measurements of the weight loss rate, tensile strength, and whiteness. Results showed that for both 2% L-cysteine and 7% EDTA, the maximum papain activity appeared at 0.5% sodium sulfate concentration. In both cases, the papain activity was enhanced at sodium sulfate concentrations lower than 0.5%. In contrast, the papain activity declined at sodium sulfate concentrations higher than 0.5%. The joint use of EDTA with 0.5% sodium sulfate was proven to be very effective in improving the papain activity. The joint use of 2% L-cysteine with 0.5% sodium sulfate appeared slightly effective in improving the activity but resulted in excessive decrease in the tensile strength and whiteness, compared to improvement in the activity. The joint use of surfactants, in the case of L-cysteine, interrupted the papain activity and decreased the tensile strength regardless of the surfactant type and concentration. In the case of EDTA, however, the joint use with 0.1-5% non-ionic surfactants, 0.1-0.5% anionic surfactants, and 0.1% cationic surfactant appeared to improve the papain activity. The maximum papain activity was observed when 0.1% of surfactant was used, regardless of the surfactant type. The nonionic surfactant was the most effective in improving the papain activity.

• Fashion & Textile Research Journal
• /
• v.18 no.5
• /
• pp.695-707
• /
• 2016

This study presents quantitative evaluation standards for the shape fitness test, conducted in the process of the slacks fit test. This study aims to quantify appearance sensory test of slacks for the objectification of qualitative evaluation methods in existing shape fitness tests. The subjects were women of standard body type between the ages of 18 and 24. Slacks differing in their ease in waist girth, hip girth, crotch length and knee length were designed to test their shape fitness. The gap volume distribution between the body and slack, angle of the baseline by body part, and ratio of total thickness from the sideline using 3D human body scan data (which reflect the results of the appearance sensory test) were presented as quantitative evaluation standards. There were less wrinkles in the wrinkle/overstretch and ease categories of the appearance sensory test; in addition, ease was adequate and small enough to comfortably perform basic human activities in the standing upright posture. The gap volume distribution analysis between body and slacks showed that curves increased in the slacks surface along with an increase of ease in slacks and suggested that wrinkles also increased. In the baseline's horizontal categories in terms of a $0^{\circ}$ horizontal angle, the range of angles were evaluated as adequate by the clothing expert group. The total thickness ratio of 0.5:0.5 divides into the sideline from the baseline.

• Korean Journal of Human Ecology
• /
• v.18 no.2
• /
• pp.523-534
• /
• 2009

The purposes of this study were to identify brand equity factors influencing on brand preference and to investigate the effects of preference, price acceptability, distribution proximity, and appropriateness on brand performance of domestic and imported cosmetics brands. A total of 300 women aged between 20 and 49 years were surveyed on two domestic brands and two imported brands that were well-known to consumers during the month of September, 2006, in Seoul, Daejeon, Gyeonggi-do, and Chungcheong-do. The data were analyzed with factorial analysis, multiple regression analysis, ANOVA, Cronbach's ${\alpha}$, etc., using the SPSS 12.0. The result of the study included: 1) Four factors of brand equity were identified: brand image, social reputation, quality, and brand awareness. 2) Brand image, quality, appropriateness, and brand performance of the domestic brands were higher than those of the imported brands. But brand awareness of the imported brands was higher than that of the domestic brands. 3) Brand preference of the domestic brands was affected by social reputation, quality, brand image, and brand awareness in order of significance. And brand performance of the domestic brands was affected by brand preference, appropriateness, price acceptability and distribution proximity in order of significance. 4) Brand preference of the imported brands was affected by brand image, social reputation, brand awareness, and quality in order of significance. And brand performance of the imported brands was affected by appropriateness, price acceptability, brand preference, and distribution proximity in order of significance.