• 한국유기농업학회지
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• 제21권4호
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• pp.555-567
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• 2013

The objective of this study is to analyze the willingness to change into organic blueberry and the activating strategies on domestic products. For the activation of domestic blueberry, it is necessary to get the quality certification, especially organic certificate and develop the technology for increasing production. It is investigated that the smaller product, younger farmer and higher price expected, the higher willingness to change into organic blueberry. The results and finding of this study can be used to build-up the technical and marketing supporting system that reflects the rapid change of customer's preference on blueberry.

• 경영과정보연구
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• 제36권5호
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• pp.151-173
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• 2017

본 연구는 영남지역 H사 전속보험설계사를 대상으로 MBTI 성격유형에 따른 직무만족의 차이와 직무만족이 고객지향성과 이직의도에 미치는 영향, 그리고 고객지향성과 이직의도에 미치는 직무만족의 영향이 MBTI 성격유형에 의해 조절되는지를 살펴보았다. 자료수집은 2014년 3월 20일부터 4월 20일까지 약 4주간에 걸쳐서 실시되었다. 총 120명의 영남지역 H보험설계사들을 대상으로 MBTI 테스트를 실시하였고, 본 논문의 가설관련 문항들이 포함된 120부의 설문지를 배포하여 일관성 및 성실성이 떨어진다고 판단되는 14부를 제외한 106부가 가설검증에 이용되었다. 연구결과는 다음과 같다. 첫째, MBTI 성격유형(심리적 기능과 태도지표)에 따른 직무만족은 유의한 차이가 없는 것으로 나타났다. 둘째, 직무만족은 고객지향성에 긍정적인 영향을 미치는 것으로 나타났으며, 이직 의도에는 부정적인 영향을 미치는 것으로 나타났다. 셋째, MBTI 성격유형의 조절효과 분석결과는 심리적 기능과 태도지표로 구분하여 정리할 수 있다. 먼저 심리적 기능의 조절효과는 직무만족과 고객지향성 간의 관계에서만 유의한 것으로 나타났고 직무만족과 이직의도 간의 관계에서는 유의하지 않은 것으로 나타났다. 다음으로 태도지표의 조절효과는 직무만족과 고객지향성, 직무만족과 이직의도 간의 관계 모두에서 유의한 것으로 나타났다. 본 연구는 MBTI 성격유형에 따른 직무만족과 고객지향성, 직무만족과 이직의도간의 관계에 존재하는 MBTI 성격유형의 조절효과를 검증함으로써 학문적 실무적 시사점을 제시하였으며, 직무만족을 통한 고객지향성 향상과 이직의도 감소노력에 있어 MBTI 성격유형을 고려한 맞춤전략을 수행할 수 있게 될 것으로 기대된다.

• 한국유기농업학회지
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• 제29권4호
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• pp.485-505
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• 2021

This study investigated consumers' perceptions and willingness to pay (WTP) for fruit and vegetables grown using renewable energy such as solar power, geothermal, waste heat from incinerators, hot water from thermal power plants. To this end, this study conducted an online survey of 1,050 consumers in Seoul, Gyeonggi, and the six metropolitan cities, and the main findings are as follows. First, most of the consumers perceived climate change as a serious problem, and 82.8% recognized the government's declaration of carbon zero was appropriate, which means that the government's active response to climate change is important. Second, on the pros and cons of the use of renewable energy when cultivating fruits and vegetables, opinions in favor of solar power were the highest, followed by geothermal heat, waste heat from waste incineration plants, and thermal power generation hot drainage. Third, at least 28.0% to 41.7% of consumers were willing to purchase fruits and vegetables using renewable energy more expensive than fruits grown using fossil energy such as kerosene. This means that the fruit and vegetable market using renewable energy is valuable as a niche market.

• 한국콘텐츠학회논문지
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• 제20권11호
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• pp.268-280
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• 2020

본 연구는 청년층의 직업선택과 창업과정에서 영향을 주는 요인에 관하여 실증분석하였다. 분석방법은 진로 체계가 잘 구축되어 있거나 창업이 활성화된 비교대상 6개 국가(중국, 인도네시아, 영국, 독일, 이스라엘, 미국)를 선정하여 비교 분석하였다. 통계의 표본은 글로벌 기업가 정신 트랜드 지수(GETR) 데이터를 활용하였으며, 7개국 청년층의 7,082명을 표본으로 활용하였다. 다변량 분산분석과 상관관계 분석을 통하여 요인별 국가 간의 평균비교를 하였으며, 부모 영향도의 조절효과를 분석하였다. 직업선택의 영향요인으로 직업만족도, 부모 영향도, 직업변경 의향도로 나타났다. 한국의 직업만족도는 7개국 중 가장 낮았으며 직업변경 의향도는 가장 높게 나타났다. 한편, 부모 영향도는 7개국 중 중간수준으로 나타났으며, 직업만족도가 직업변경 의향도에 영향을 주는 과정에서 유사 조절효과가 있는 것으로 검증되었다. 창업의 영향요인으로 창업교육, 창업의지, 직업만족도, 부모 영향도로 나타났다. 이원배치 분산분석을 통하여 국가 간의 평균 비교분석과 요인 상호간의 영향도를 검증하였으며, 부모 영향도의 조절효과를 분석하였다. 모든 국가에서 창업교육이 창업의지를 높이는 효과가 있는 것으로 나타났다. 또한, 직업만족도가 창업의지에 영향을 주는 과정에서 부모 영향도가 유사 조절효과가 있는 것으로 검증되었다. 이러한 연구결과는 향후 정부와 대학 등 교육기관에서 청년층의 진로 전반에 대한 정책방향을 수립 시 도움이 될 유용한 시사점이 될 것이다.

• Journal of Preventive Medicine and Public Health
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• 제51권6호
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• pp.320-325
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• 2018

Objectives: This pilot study tested the effectiveness of a brief alcohol-related intervention delivered by the social media app WeChat to teach about ethanol-induced facial flushing and increase the willingness of students who see another student flushing to suggest that he or she should reduce or stop drinking. In the context of Chinese drinking culture, it is sometimes socially difficult to refuse a drink, even when experiencing physical discomfort, such as flushing. Methods: Classrooms of students in a medical university in China were randomly assigned to the intervention or control group. Students in the intervention group were invited to view 3 alcohol education lessons on WeChat during a 2-week period. A pretest and posttest before and after the 2-week period assessed changes in students' willingness to intervene if they saw someone flush while drinking. Data were collected about students' alcohol use and their ratings of the lessons. Results: Mixed-design analysis of variance yielded a significant time-by-treatment interaction effect on the variable of willingness to suggest that a flushing person stop or slow down their drinking, and the change was significant between the intervention and control groups. One-way analysis of covariance yielded a significant treatment effect at the posttest, after controlling for the pretest score. Students rated the lessons above the midpoint of the scale for being informative, interesting, and useful. Conclusions: The pilot study showed that a brief alcohol-related intervention delivered by WeChat could produce a measurable positive change in the willingness of university students to suggest that a student who flushes should stop drinking. This pilot study also suggested improvements for future lessons and evaluation design.

• 한국의류산업학회지
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• 제22권5호
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• pp.570-583
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• 2020

The fashion industry is accountable for labor and environment-related issues. With such issues raised, consumers' social responsibility for environmental and labor issues has become an important factor that shapes the perception of companies. This study investigates the relationship between consumer values, concerns regarding social issues, and willingness to pay a premium for ethical fashion products. This study included two exogenous variables of altruistic value and egocentric value. In the conceptual model, consumers' social responsibility was conceptualized as two constructs of environmental consciousness and labor-issue consciousness. It was then analyzed as mediating variables. Willingness to pay a premium for ethical fashion products was the endogenous variable. Data was collected and analyzed with PLS-SEM from 600 consumers. The assessment of discriminant validity and construct validity using CFA were conducted before analyzing the model. Structural equation modeling results revealed that altruistic value directly influenced environmental consciousness and labor-issue consciousness. However, egocentric value was directly and significantly influenced only by labor-issue consciousness. Both environmental and labor issue consciousness directly influenced customers' willingness to pay a premium, but did not significantly change their willingness to pay a premium. Two-stage serial mediation analysis results indicated that the constructs did not have a significant mediation effect on the exogenous variables (altruistic value and egocentric value) and the endogenous variable (willingness to pay a premium) for ethical fashion products. This study found the influence of consumer's personal values on their willingness to pay a higher price for ethical fashion products.

• Journal of Preventive Medicine and Public Health
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• 제39권4호
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• pp.331-338
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• 2006

Objectives: The goal of this study is to measure women's willingness to pay for cancer screening and to identify those factors associated with this willingness to pay. Methods: A population-based telephone survey was performed on 1,562 women (aged 30 years or over) for 2 weeks (9-23th, July, 2004). Data about sociodemographic characteristics, health behaviors, the intention of the cancer screenings and willingness to pay for cancer screening were collected. 1,400 respondents were included in the analysis. The women's willingness to pay for cancer screening and the factors associated with this willingness to pay were evaluated. Results: The results show that 76% of all respondents have a willingness to pay for cancer screening. Among those who are willing to pay, the average and median amount of money for which the respondents are willing to pay are 126,636 (s.d.: 58,414) and 120,000 won, respectively. As the status of education & the income are higher, the average amount that women are willing to pay becomes much more. The amount of money women are willing to pay is the highest during the 'contemplation' stage. Being willing to payor not is associated with a change of behavior (transtheoretical model), the income, the concern about the cancer risk, the family cancer history, the marital status, the general health exam, age and the place of residence. Income is associated with a greater willingness to pay. Old age was associated with a lower willingness to pay. Conclusions: According to the two-part model, income and TTM are the most important variables associated with the willingness to pay for cancer screening. The cancer screening participation rate is low compared with the willingness to pay for cancer screening. It is thought that we have to consider the participants' behavior that's associated with cancer screening and their willingness to pay in order to organize and manage cancer screening program.

• Korean Journal of Radiology
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• 제21권1호
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• pp.68-76
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• 2020

Objective: To survey care providers' willingness to use 2-mSv computed tomography (CT) in their usual practice for adolescents and young adults with suspected appendicitis. Materials and Methods: An ethical committee approved this prospective study. We introduced 2-mSv CT in 20 hospitals through a pragmatic clinical trial. At the final phase of the trial, we invited 698 potentially-involved care providers in the survey regarding their willingness to use 2-mSv CT. Multivariable logistic regression analyses were performed to identify factors associated with willingness. Nine months after the completion of the trial patient recruitment, we surveyed whether the hospitals were using 2-mSv CT in usual practice. Results: The analyses included responses from 579 participants (203 attendings and 376 trainees; 221 radiologists, 196 emergency physicians, and 162 surgeons). Regarding the willingness to immediately change their standard practice to 2-mSv CT, 158 (27.3%), 375 (64.8%), and 46 (7.9%) participants responded as "yes" (consistently), "partly" (selectively), and "no", respectively. Willingness varied considerably across the hospitals, but only slightly across the participants' departments or job titles. Willingness was significantly associated with attendings (p = 0.004), intention to maintain the dedicated appendiceal CT protocol (p < 0.001), belief in compelling evidence on the carcinogenic risk of conventional-dose CT radiation (p = 0.028), and hospitals having more than 1000 beds (p = 0.031). Fourteen of the 20 hospitals kept using 2-mSv appendiceal CT in usual practice after the trial. Conclusion: Despite the extensive efforts over the years of this clinical trial, many care providers were willing to use 2-mSv CT selectively or not willing to use.

• 한국철도학회:학술대회논문집
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• 한국철도학회 2010년도 춘계학술대회 논문집
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• pp.1310-1319
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• 2010

This paper has shown that Linear Induction Motor(LIM) and Rack and pinion type are efficient in selecting railway routes and systems after considering time, geo-spatial characteristics and the floating population by benchmarking domestic and overseas mountain trains. The benefit-cost analysis through the use of modeling on user's willingness to pay is conducted as a means that provides access to tourism resources. this paper concludes that the benefit-cost varies in response to changes in the amount of user's willingness to pay by age. It is expected that this paper serves as a reference data in the introduction stage of the mountain train project implemented by central or local governments with tourism resources in mountainous areas as the mountain train has turned out to be economically efficient while various potential benefits that have not been included in the benefit-cost analysis need to be quantified and remain to be studied further.

• 한국유기농업학회지
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• 제13권4호
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• pp.375-388
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• 2005

The objectives of this study were to analysis willingness to pay (WTP) for environmental-friendly agri-product (EFAP) food service of child-care centers. To analysis preference about EFAP and WTP, parent' survey were conducted residing in Asan city. The sample size of the survey is 143 respectively. As a result, most of parents really recognized that EFAP is good for their children as well as they want to change food material from general agri-product to EFAP. Moreover, additional willingness to pay fur EFAP food service is 8,360 won on average per month. Therefore, environmental-friendly agri-policy to be more focused on the promotion of the consumer's interests and food security needs.