Journal of Preventive Medicine and Public Health

The Korean Society for Preventive Medicine (대한예방의학회)
권호 표지

Women's Willingness to Pay for Cancer Screening

여성의 암 검진에 대한 지불의사

  • Kwak, Min-Son (Research Institute for National Cancer Control and Evaluation, National Cancer Center) ;
  • Sung, Na-Young (Research Institute for National Cancer Control and Evaluation, National Cancer Center) ;
  • Yang, Jeong-Hee (Research Institute for National Cancer Control and Evaluation, National Cancer Center) ;
  • Park, Eun-Cheol (Research Institute for National Cancer Control and Evaluation, National Cancer Center) ;
  • Choi, Kui-Son (Research Institute for National Cancer Control and Evaluation, National Cancer Center)
  • 곽민선 (국립암센터 국가암관리사업지원평가연구단) ;
  • 성나영 (국립암센터 국가암관리사업지원평가연구단) ;
  • 양정희 (국립암센터 국가암관리사업지원평가연구단) ;
  • 박은철 (국립암센터 국가암관리사업지원평가연구단) ;
  • 최귀선 (국립암센터 국가암관리사업지원평가연구단)
  • Published : 2006.07.31
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Abstract

Objectives: The goal of this study is to measure women's willingness to pay for cancer screening and to identify those factors associated with this willingness to pay. Methods: A population-based telephone survey was performed on 1,562 women (aged 30 years or over) for 2 weeks (9-23th, July, 2004). Data about sociodemographic characteristics, health behaviors, the intention of the cancer screenings and willingness to pay for cancer screening were collected. 1,400 respondents were included in the analysis. The women's willingness to pay for cancer screening and the factors associated with this willingness to pay were evaluated. Results: The results show that 76% of all respondents have a willingness to pay for cancer screening. Among those who are willing to pay, the average and median amount of money for which the respondents are willing to pay are 126,636 (s.d.: 58,414) and 120,000 won, respectively. As the status of education & the income are higher, the average amount that women are willing to pay becomes much more. The amount of money women are willing to pay is the highest during the 'contemplation' stage. Being willing to payor not is associated with a change of behavior (transtheoretical model), the income, the concern about the cancer risk, the family cancer history, the marital status, the general health exam, age and the place of residence. Income is associated with a greater willingness to pay. Old age was associated with a lower willingness to pay. Conclusions: According to the two-part model, income and TTM are the most important variables associated with the willingness to pay for cancer screening. The cancer screening participation rate is low compared with the willingness to pay for cancer screening. It is thought that we have to consider the participants' behavior that's associated with cancer screening and their willingness to pay in order to organize and manage cancer screening program.

Keywords

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