• 간호행정학회지
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• 제8권1호
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• pp.169-191
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• 2002

As the tendency of the society is centralized into consumers and services, patients are getting to ask better medical services. The consumers influenced from various social surroundings became to have some expectation of nursing service. Compared with their expectation, the quality of the services which they virtually get may be recognized and evaluated. So it is necessary to know exactly what the consumers want in nursing services. The purpose of this study is to examine the determinants which can evaluate the quality of nursing services by researching into consumers' expectation and perception of the nursing services depending on the consumer-oriented attributions on the basis of the model of SERVQUAL. 1,144 of outpatients were selected as the subjects for this research. They used to continuously visit the same hospital after being hospitalized and nursed in 9 hospitals randomly selected among the second-level medical organizations in Seoul from January to February, 2001. The collected data are analyzed into the Descriptive Statistics, t-test, GLM and Multiple Regression through the SAS program. Delphi was used for the research tool and the results of the research are as follows; the determinants in evaluating the quality of nursing services consist of 5 categories such as Tangibility, Reliability, Responsiveness, Assurance, Empathy. The values of Cronbach' $\alpha$ appeared to be 0.96 in the expectation of nursing services, 0.94 in the perception of nursing services and 0.96 in the importance of nursing services. The determinants in the expectation of nursing services were ranged in the order of Assurance, Empathy, Reliability, Responsiveness and Tangibility. And those in the perception of nursing services were in the order of Assurance, Empathy, Reliability, Tangibility and Responsiveness. Those in the importance of nursing service were in the order of Empathy, Assurance, Reliability, Tangibility and Responsiveness. Finally, those in the quality of nursing service were in the order of Tangibility, Responsiveness, Empathy, Reliability and Assurance. Each expectation of nursing services appeared different depending on the subjects' age, gender, clinical department and reason for hospitalization. The hypothesis examined in this research shows that the group having higher personal needs shows meaningful differences in the expectation of nursing services, and the subjects who have had external communication show higher perception of nursing service than uncommunicative ones. After all, we can see that the statistical differences in the perception of nursing services depend on whether the subjects have external communications or not. The determinants in the expectation of nursing services can explain the quality of nursing service up to 14.96%. The statistically meaningful determinants in the expectation could be arranged in the order of Reliability, Assurance and Tangibility. And the more expectation brings about the lower evaluation of the quality of nursing services. The determinants in the perception of nursing service can explain the quality of nursing services up to 29.85%. The statistically meaningful determinants in the perception could be arranged in the order of Responsiveness, Reliability, Tangibility, Empathy, and Assurance. And the more perception brings about the higher evaluation of the quality of nursing services. According to the result of the above research, I would like to propose as follows. As long as this research is oriented to get knowledge of the consumer-oriented nursing services, it should be continued to draw the other elements determining the quality of the nursing services. Furthermore, this research is based upon the Parasuraman, A., et al.'s SERVQUAL Model(1991), which deals only expectation, perception and quality of consumer-oriented nursing services, so it will be necessary to inspect and verify it through the other models containing the offerers of nursing services in the future. On the other hand, as this research evaluates the actual quality of nursing services based on the expectation and perception of nursing services, it can be utilized as fundamental data to develop the marketing strategies and to estimate the qualities as well. I hope this research will be periodically estimated to be the useful data to develop the marketing strategies in the nursing service area.

• 유통과학연구
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• 제11권12호
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• pp.63-69
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• 2013

Purpose - Ethical consumption is the action of buying one product over another with an ethical idea in mind. It has gained in popularity since the 1990s with more emphasis being put on the power of consumer actions to create social, economic, and environmental change. Ethical consumption involves boycotts of certain products or brands as well as purchases linked to ethical issues. Cause-related marketing (the buying behavior of ethical consumption) involves a for-profit and non-profit entity teaming up to promote a product at the same time as promoting a social cause. Each time a consumer buys that product, a donation is made by the for-profit entity to the non-profit entity supporting the specific cause. Cause-related marketing has become a tremendously popular type of ethical consumption in recent years owing to its reputation of allowing companies to "do well by doing good." This study examines how consumers' perception of cause and attitude influence their attitude toward a cause-related marketing campaign and attempts to suggest implications for marketers. Research design, data, and methodology - First, this study was designed to examine the consumers' perception factors (cause involvement, attitude for cause, attitude for company and brand familiarity) in order to determine whether these factors have significantly affected consumers' attitude toward a cause-related marketing campaign. Second, this study developed a structural equation model and tested it empirically using survey data from 223 individual respondents. Respondents were undergraduate students in Chungnam. They were shown an existing real campaign message of cause-related marketing, and then filled out a questionnaire. Data were analyzed with SPSS 20.0 and AMOS 17.0 programs. Results - The hypotheses were tested using factor analysis and structural equation modeling. The study's results showed that brand familiarity, attitude to the company and attitude to the cause significantly affected consumers' attitude toward the cause-related marketing campaign and performance. In particular, attitude to the cause was significantly related to attitude and performance of the cause-related marketing campaign. However, the hypothesis about cause involvement was not supported with the results indicating that cause involvement did not affect consumers' attitude toward the cause-related marketing campaign. The findings underline the importance of consumer perceptions of the cause and the company and their attitude to the cause. They point to the importance of individual differences that influence consumer perceptions of the cause, the company and brand familiarity. Also of importance is the consumer's attitude to the cause. Conclusions - The findings suggest some practical implications in designing and implementing cause-related marketing campaigns. It is important to enhance brand familiarity and create a favorable attitude to the company and attitude to the cause before designing cause-related marketing campaigns. The rising popularity of cause-related marketing has been attributed to its potential to cut through advertising clutter. The findings in this study suggest that marketing campaigns supporting a cause make a difference.

• 한국가정과교육학회지
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• 제35권2호
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• pp.91-110
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• 2023

이 연구는 중학교 가정과의 여행 교육 프로그램을 개발하고, 이를 실행한 후 중학생의 주관적 웰빙이 향상되었는지 살펴보는 것에 목적이 있다. 가정과 '너와 나의 행복 여행' 교육 프로그램을 ADDIE 설계 모형에 따라 개발하고 실행한 과정과 결과는 다음과 같다. 첫째, 중학교 가정과의 여행 교육 프로그램은 '너와 나의 행복 여행'이라는 제목으로 시간관리, 식생활, 주생활 내용 요소를 통합하여 설계하고 총 6차시의 교수·학습과정안과 교수학습자료를 개발하였다. 둘째, '너와 나의 행복 여행' 은 청주시 소재 B중학교 1학년 남녀학생 300명을 대상으로 6차시 실행하였고, 실행 결과 가정과의 여행 교육 프로그램이 중학생의 주관적 웰빙을 긍정적으로 변화시키는데 효과가 있음을 확인하였다. 특히 가정과의 여행 교육 프로그램은 청소년의 부정적 정서를 감소시키고 삶의 가치에 대한 인식을 긍정적으로 변화시켰다. 가정과의 여행 교육 프로그램에 대한 만족도는 4.03으로 매우 높았으며, 수업 내용 만족도, 수업 흥미도, 수업의 중요성 인식에서 70% 이상의 학생들이 긍정적으로 평가하였다. 본 연구는 가정과에서 여행교육 프로그램을 개발하고 실행하여 효과를 검정한 첫 시도라는 점에서 의의가 있으며, 가정교육 분야에서 여행 및 여가 교육의 확장 및 활성화를 제안하였다.

• 한국콘텐츠학회논문지
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• 제13권11호
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• pp.988-1003
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• 2013

본 연구는 예비유아교사들의 영유아권리의 중요성 및 권리교육에 대한 필요성의 인식을 알아보기 위한 목적으로 서울, 경기, 충청, 전라, 제주도의 3년제 전문대학 6곳의 유아교육과 1, 2, 3학년 525명을 대상으로 설문조사하였다. 그 결과, 첫째, 예비유아교사들은 영유아 권리의 중요성을 비교적 높게 인식하고 있었다. 예비유아교사들은 학년이 높을수록 영유아의 권리를 더 중요하다고 인식하였다. 또한 권리관련 교과목을 수강한 예비유아교사들이 영유아권리가 더 중요하다고 인식하였다. 둘째, 예비유아교사들은 영유아의 권리교육 필요성을 높게 인식하고 있었다. 1, 2학년보다 3학년이 영유아의 권리교육이 더 필요하다고 인식하였다. 반면 권리관련 과목 수강여부에 따라서는 영유아 권리교육의 필요성에 대한 인식은 차이가 없었다. 셋째, 예비유아교사들은 영유아 권리의 중요성 보다 권리교육의 필요성을 높게 인식하고 있는 것으로 나타났다.

• 대한지역사회작업치료학회지
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• 제3권1호
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• pp.67-75
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• 2013

목적 : 본 연구는 시각탐색 프로그램이 뇌졸중 환자의 시각기억에 미치는 영향에 대해 살펴보고자 실시하였다. 연구방법 : 시각 기억에 결여를 보이는 뇌졸중 환자를 대상으로 개별실험 연구방법(single subject research design) 중 ABA' 설계를 사용하였다. 기초선 A는 일반적인 작업치료를 5회기, 중재기 B에는 시각탐색 훈련프로그램을 4주 동안 7회기 매회 30분간 진행하였고, 재기초선 A'는 일반적인 작업치료를 3회기 실시하였다. 훈련 전, 후 시각기억의 변화를 알아보기 위하여 전산화 신경인지 기능 검사 프로그램 중 시각기억 검사(Visual Learning Test), 시각 단기 기억(Visual Span Test)를 실시하였다. 결과 : 시각 탐색 훈련프로그램 후에 MVPT processing time이 5.5초에서 4.5초로 더 빨라졌고, CNT 시각기억 검사(Visual Learning Test), 시각 단기 기억(Visual Span Test) 의 모든 항목들에서도 치료 전, 후 평균점수들의 향상된 결과를 보였다. 결론 : 시각탐색프로그램이 뇌졸중 환자의 시각기억에 긍정적인 영향을 주는 것을 알 수 있었다. 이러한 시도를 통해 뇌졸중 환자들의 시지각 향상을 위해 시각탐색훈련프로그램을 활용한 연구뿐만 아니라 시지각 훈련을 위한 다양한 프로그램들이 개발되어지기를 기대해 본다.

• 과학교육연구지
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• 제47권1호
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• pp.88-106
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• 2023

본 연구에서는 초등학교 경력교사를 대상으로 그가 인식하는 자신의 과학수업과 수업 관찰 도구인 RTOP을 활용해 평가한 과학수업을 비교하여 교사의 과학수업에 대한 인식과 학생 중심 탐구수업의 실행에는 어떤 차이가 있는지를 알아보고자 하였다. 이를 위해, 연구 대상의 '온도와 열' 단원 수업 녹화 자료와 교사 면담 자료, 그리고 연구 참여자의 교실 수업 스타일 설문 결과를 수집하였다. 녹화된 수업은 RTOP을 이용하여 분석하였고, 교사의 교실 수업 스타일 설문 결과와 비교하였다. 연구 결과, 연구의 대상 교사는 탐구 지향/학생 중심 수업을 실천하고 있다고 인식하고 있었지만, RTOP 점수로 판단한 결과는 근소한 차이로 과도기적/학생 영향 수업인 것으로 밝혀졌다. H교사는 교육과정에 대한 높은 이해와 내용 지식을 바탕으로 수업을 계획, 실천하였으며 학생과 학생, 학생과 교사의 활발한 상호작용을 촉진하는 과학 교실문화를 조성하였다. 하지만 교수 설계 및 실행에서 여전히 교사 주도적인 측면이 강조되었으며, 프로젝트 주제와 내용이 학생들이 과학 탐구에 대한 전반적인 경험을 하기에는 부적합한 면이 있었다. 결국 탐구 지향/학생 중심 과학수업을 위한 교사의 인식과 실제 수업 실행 사이의 근소한 차이는 '교수 설계 및 실행'이 얼마나 학생 중심적인가, 어떻게 학생의 과학 탐구 과정 경험을 위한 '절차적 지식'이 뒷받침되는 수업을 계획하고 실행할 것인가와 관계있는 것으로 나타났다. 이러한 결과는 교사의 의도와 노력이 실제로 실행되고 있는가를 파악하는 일은 교사의 자기 평가만으로는 부족하며, 외부 관찰자에 의한 과학수업의 객관적 분석과 평가, 결과에 대한 논의가 함께 이루어질 필요가 있다는 점을 말해준다.

• 한국생활과학회지
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• 제22권4호
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• pp.637-650
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• 2013

The purpose of this study was to examine the consumers' image and factors of wear comfort, expectation and satisfaction levels of wear comfort of hiking gear in order to investigate the consumer perception of wear comfort of hiking gear. The questionnaires were distributed to 400 people in their 40s and 50s and, 260 of which were used to data analysis. The questionnaires were comprised of questions about the image, factors, expectation and satisfaction levels of wear comfort of hiking gear, and demographic characteristics. Data were analyzed by frequency analysis, factor analysis, reliability analysis, correlation analysis, ANOVA, Duncan test, T-test with SPSS 19.0 IBM for Windows. In demographic characteristics, 43.5% of respondents were male and people under 45 years of age were at 17.7%, those between 46 and 50 with 46.5%, those between 51 and 55 with 28.9%, those between 56 and 60 with 6.9%. The results of this study are as follows. Responses of male and female consumers to image of wear comfort were similar and ten or more mentioned reponses by men were well-being and freedom from pain, stretchability, light weight, absorption of sweat, softness. Wear comfort of hiking gear was shown to include mobility/pressure factors, moisture factor, psychological factor, tactile/keeping body temperature factors. It was shown that the expectation and satisfaction levels of wear comfort of hiking gear were relatively high and were not influenced by consumer's sex and age, but were affected by the objective of mountaineering.

• 여성건강간호학회지
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• 제15권4호
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• pp.344-352
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• 2009

Purpose: The study was to identify influencing factors on fear of falling in postmenopausal women. Methods: With a correlational survey design, 125 postmenopausal women were recruited at the D metropolitan city by a convenience sampling. Fracture risk status was assessed by bone mineral densities (BMD) at lumbar and femur with DEXA method. A structured study questionnaire was used to measure demographic variables, osteoporosis self-efficacy, and fear of falling. Results: Mean age of the subjects was 59 years old and duration since menopause was 9.55 years. Twenty six percent of the subjects belonged to osteoporotic group in fracture risk status. Mean score for fear of falling was 16.10 (SD=5.18) indicating low level, and osteoporosis self-efficacy for exercise and diet was 44.76 (SD=7.41), indicating mid-range level. Factors influencing the fear of falling was longer time since menopause ($\beta=.30$), lower score of osteoporosis self-efficacy for exercise ($\beta=-.26$), poor health perception status ($\beta=-.16$), and presence of chronic disease ($\beta=.16$), and the explained variance was 20%. Conclusion: Although the level of fear of falling was yet low in postmenopausal women, women who had lower self-efficacy of osteoporosis for exercise and poorer health perception felt greater fear of falling. Therefore, an educational program specific to improve osteoporosis self-efficacy and reduce the fear of falling is needed for improving postmenopausal women's psychosocial well-being.

• 복식
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• 제58권2호
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• pp.134-148
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• 2008

Methods of delivering products to consumers do not act as less important factor than creative activities to create new product designs. Mobilizing various psychological elements based on human instinct and desire, fashion industry presents a product as an object of envy, gaining viewers' attention. Here, the viewer does not simply take the product as an object to view, but also imagine transformation it will bring. The study of the cause and effects of the interaction, which is found in the relationship between "the viewer" and "what is viewed" is an important factor that needs to be identified in the phase of creation as well as in the aspect of delivery. The relationship between the perceiver and what is perceived features in designs, product advertisements, related articles, and fashion shows in modern fashion, serving as a medium that enables the humans, who must inevitably exist between the two poles such as mind and body, the subject and the object, the ego and non-ego, and the reality and an ideal, to communicate between the poles. Humans cannot do arbitrary acts or make arbitrary selections only as they access to foreign things through instinct, desire, or experienced perception, and they are sometimes positioned passive by things. In the background, as there are human dual characteristics in which they are expressed as the ego and another ego who exists inside of the ego, they not only view an object, but also become an object to be viewed. Many products in modern fashion, as the objects of reciprocal transposition, grow giving illusions to humans. Having a desire for such objects is human's instinct and normal act to keep the life balanced between the reality and an ideal, which is based on the activation of reality function. Furthermore, freely acting rather than ignoring or overcoming the desire may be the act of retrieving one's ownership to the ego.

• 한국가정과교육학회지
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• 제12권3호
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• pp.1-17
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• 2000

The purpose of this research was to apply and conduct a class with Gordon’s Creative Problem Solving Method(Synectics) to the area of ’human development and family relations’among male students in a jr. high school. Subject matters which were appropriate for applying Gordon’s Creative Problem Solving method were selected from ’human development and family relations’area, with problem circumstances set to reflect to the highest degree the interests of individuals and families. An 8 hour teaching instructional guide was constructed with $\boxdr$strategy 1$\boxul$of Gordon’s Creative Problem Solving method in order to solve creatively the established problem. This was practically implied to 70 students(each class had 34 and 36 students respectively) in K middle school located in Seoul. The period of this application was for 3 months during March through May of 1999. The perception of this method was examined by the teachers and students through open-ended questions. The record of perception showed that 56 students out of 70(with no response from 5 students) through that the class done by the creativity problem solving method was good. The majority of reasons mentioned for the positive answers were ’being able to receive different thoughts which were unusual of daily life’. In addition the students who participated in the class were able to foster a joint experience which improved their understanding of relationships and sens of community. moreover students who did not do well n the class or were diffident were encouraged to participate which in result showed that there was even an internal effect.