• Archives of design research
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• v.14
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• pp.297-318
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• 1996

In a specialized modern society and/or visual communication technique seems to be preferable to the traditional one-way communication technique which resorts to reading materials. P.R materials currently produced by various levels of Korean government administrative bodies seem to outdated and inefficient both in their contents and in graphic technique employed. In this paper we argue that the problems of the communication technique used by Korean government result mainly from the ambiguous nature of the message of P.R materials and the inability to differentiate the contents of P.R materials according to the target audience. We recommend various changes to the current government communication program and emphasize the importance of graphic communication technique for the production of more effective and professional communication materials

• Journal of Fashion Business
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• v.8 no.1
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• pp.49-60
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• 2004

Merchandise should show a visual message that gives consumers' life an additional meaning besides practicality. This should be based on the concept of the merchandise. But in reality, concept is not often properly shown at the store and this is the result more of an inadequate recognition of the merchandise than the store environment. Therefore, this study promotes the recognition of the emotional and cultural point of merchandise, and applies keywords extracted from the practise of marketing to sales strategies for the growth of the fashion business and the VMD expansion.

• Proceedings of the Korean Institute of Interior Design Conference
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• 2008.05a
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• pp.139-143
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• 2008

The brand power is getting more important in apartment market so that consumers are accustomed to ask first what the apartment brand is when they are considering to buy an apartment. Even so the brand name is the first factor which approaches to the consumer, message and image can be delivered to customers by visual factors. Since visual image can be effective to remind of customers brand image, construction business company should make portfolio to synthesize brand Image actively. This research investigate images of consistency in extenor and interior design according to the apartments brand. Used lexical meaning of the adjective used to discern standard to extract images, selected survey, and evaluated by step 1 to 5 using semantic differential method, SD. The collected cases are analyzed by using statistics software SPSS for windows release 11.0. This research provides conveyance of the vision image which fits to the brand Image and further design direction.

• Journal of Science of Art and Design
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• v.3
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• pp.62-86
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• 2001

This study is based on theoretical background about movements of visual communication highlighted in digital age. Such movements are variously expressed in animation with the advancement of media, and their expression has great effect on visual art. Artists' concern and endeavor about movement expression techniques have been continued by impressionism, expressionism, futurism, cubism closely related with the birth of movie from late 19th century to early 20th century. At that time, stationary 2D space in plane screen couldn't express movement or time directly. Later, artists and designers have attempted to approach illusions in pictures or 4 dimension and movements by 2D or 3D computer graphics. The visual image in present digital age is to see, to hear, to feel by timing, so it is necessary for the most efficient way of message communication. And then, it is the time to start new, scientific, and creative study about production techniques of animation and expression of movements, since domestic animation productions are rapidly changed from cell to digital. The aim of this study is to clarify the motive of movement by theoretical inquiry of animation. Various aspects of animation as synthetic art have been examined by mathematical, scientific, and philosophical viewpoint. The results will be useful to the expression of motions for maximization of emotional effect in animation production or basic data of virtual simulation about certain situation. Therefore, such study should be managed as multidisciplinary research in the rapidly changing visual culture paradigm. namely, animation includes much more imaginative & creative power than simple function or techniques, so it has to be recognized as special synthetic art(visual art) constructing an area, the formative art with philosophical viewpoint and scientific principles.

• The Journal of the Korea Contents Association
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• v.15 no.4
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• pp.88-96
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• 2015

The universe of discourse presented in the visual image is bound up with the experience and culture of parties; its sender and recipient. Signification of visual message is revealed through the mutual independent process. The mechanism where production of signifiant by sender and reception of metaphoric signifiant function unconsciously can be applied to Lacan's theory;"The unconscious is structured like a language". By applying Lacan's metaphoric formula which takes linguistic approach to visual image it is suggested that analysis of signification is possible. This analysis can be a base for seeking varied level of signifiant presented in visual metaphor logically and practically. Metaphoric structure of the signifiant and the matrix analysis can develop a creative idea and propose a practical way for the visual image production. Thus empirical study about nastic response and the future analysis result is expected to be possible.

• Korean Institute of Interior Design Journal
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• v.22 no.1
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• pp.55-63
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• 2013

The main purpose of (the) performing arts is to efficiently communicate the themes and meanings which performances contain under limited time and place to the audience. Stage design should visually express play writer's scripts and director's interpretations of works, amid limitations. Although it is mostly designed metaphorically, in many cases, it is used only as a tool describing the background of performances but fails to effectively convey the true message of scenes to spectators. On the other hand, Bob Crowley has been recognized for his own design presentation skills to win 'Best Scenic Design of a Musical' of Tony Awards for six times and still exerts great influence on the musical and performing arts fields as a set designer. This study analyzes his reading of scripts and visual metaphor expressions, focusing on the musical, 'Aida' where the skills are mostly notable. To that end, we studied the concept of stage arts and theory of visual metaphoric expression to derive the features of his own technique in visual metaphor. Then, the features were applied to each scene of 'Aida' to see how they are displayed on stage. The result shows that Bob Crowley not only describes the background on stage, but also visualizes characters' personality and emotions in scenes. Such method of his expression is a proof to enhanced performance level by maximizing the atmosphere. Considering that a stage design should be based on the capacity of a designer to reinterpret the space with renewed viewpoints, visual metaphoric expression can serve as an effective tool to deliver clear messages to the audience under limited time and space, which is open to various methods of expressions.

• Journal of Digital Convergence
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• v.17 no.3
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• pp.413-425
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• 2019

We see many images every day, some of these images are stored in memory, and the majority are immersed in the unconscious world. Visual elements are seen by personal attention or by visual or biological attention factors. Specific and clear discovery of this visual attention has not yet been made. However, there is an interesting discussion of this visual attention in the fields of interior, design, visual perception, advertising, and psychology. Advertising photographers are expected to produce what their work will have on viewers and consumers. However, the adjustment of subject, exposure, color, or post-production, which could have a visual effect on the consumer, was determined only by the photographer's senses rather than the experimental verification. The advertisement photographs provide a specific image related to the object to be advertised and deliver a certain message. Therefore, it is necessary to understand the effect of the image in a certain visual way. According to previous studies, there are two major factors that affect the visual impression of the viewer. One is the factor depending on the type and content of the subject and the other is the factor about the density and color of the subject. The purpose of this study is to investigate the meaningful changes in the visual perception depending on the shape, content, color and tone of the subject, which can be called the main subject, And to analyze the effects of I will study some implications of visual elements through various analyzes.

• Journal of the Korean Society of Costume
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• v.54 no.3
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• pp.13-25
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• 2004

The purpose of this study was to show the analysis system and the expression which is applied to fashion illustration by three major components in visual sign, metaphor and metonymy. The results of this study were as follows : Firstly, metaphor in qualisign of syntactics was revealed as a color such as realistic description, a pattern such as clothing of figure. etc. Metonymy was revealed as a social and cultural background color, a concept pattern. etc. In sinsign of syntactics. metaphor was revealed as a human body, non-human body and metamorphosis human body and metonymy as a human body and non-human body. In legisign of syntactics, the metaphor by perspective was used for a fantasy of space. and the metonymy was revealed as a color perspective representation, etc. The degree of change of texture was revealed as a metaphor and metonymy of gradation. And conventional custom sign was almost revealed in metaphor. Secondly, semantics showed about fashion image as juxtaposition of two similar objects in metaphor and as real description and simplification in metonymy Alternative fashion image in semantics was presented as a object related to fashion image. Conventional symbolic sign was presented as a role to clarify a fashion message in metaphor. Thirdly, the metaphorical and metonymical expression in pragmatics were usually presented as drawing and painting.

• Journal of Information Processing Systems
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• v.14 no.5
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• pp.1102-1113
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• 2018

Vibrotactile feedback is widely used in designing non-visual interactions on mobile phones, such as message notification, non-visual reading, and blind use. In this work, novel vibrotactile codes are presented to implement a non-visual text reading system for mobile phones. The 26 letters of the English alphabet are formed in an index table with four rows and seven columns, and each letter is mapped using the codes of vibrations. Two kinds of vibrotactile codes are designed with the actuator's on and off states and with specific lengths (short and long) assigned to each state. To improve the efficiency of tactile perception and user satisfaction, three user experiments are conducted. The first experiment explores the maximum number of continuous vibrations and minimum vibration time of the actuator's on and off states that the human can perceive. The second experiment determines the minimum interval between continuous vibrations. The vibrotactile reading system is designed and evaluated in the third experiment according to the results of the two preceding experiments. Results show that the character reading accuracy reaches 91.7% and the character reading speed is approximately 617.8 ms. Our method has better reading efficiency and is easier to learn than the traditional Braille coding method.

• Proceedings of the Korea Information Processing Society Conference
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• 2002.11a
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• pp.531-534
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• 2002

위치 기반 광고란 휴대폰, PDA(Personal Digital Assistant), 노트북 PC 등 위치 획득이 가능한 단말의 위치 정보를 이용하여 광고를 하는 것으로 위치 추적이 가능한 단말의 위치 정보를 활용하여 부가정보를 서비스하는 위치 기반 서비스 (LBS, Location Based Services)의 한 종류이다. 최근의 이동 통신 기술의 발달과 휴대폰, PDA 등 모바일 단말의 급속한 확산으로 인하여 LBS 는 유무선 인터넷의 응용 및 그를 이용한 부가 가치 창출에 있어 핵심적인 역할을 할 것이며, 특히 위치 기반 광고는 LBS 시장의 상당 부분을 차지할 것으로 예상되고 있다. 이러한 위치 기반 광고는 광고를 저장하고 관리하는 광고 ASP (Application Service Provider) 플랫폼에서 단말의 위치 정보를 저장 및 관리하는 LBS 플랫폼을 참조하여 위치 및 시간에 따라 광고의 대상이 되는 사용자 목록을 얻고, 해당 사용자에 대하여 단문 메시지 또는 멀티미디어 광고를 제공함으로써 이루어질 수 있다. 본 논문에서는 현재 많이 사용되고 있는 단문 메시지 서비스 (SMS, Short Message Services)를 사용하여 위치 기반 광고를 제공할 수 있는 광고 ASP 플랫폼을 설계한다. 이를 위해 광고 ASP 플랫폼이 제공하여야 하는 기능과 위치 기반 광고의 처리 흐름을 분석한다.