• 농촌지도와개발
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• 제26권1호
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• pp.17-30
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• 2019

Tourism motivation and involvement are important variables influencing visitors satisfaction. The study aims to identify the factors influencing visitors' satisfaction. Particularly, the study examine the moderating effects on tourism involvement between tourism motivation and visitors' satisfaction. Data were collected from 430 usable questionnaires among visitors of Gigisi local festival. Results of a factor analysis yielded three dimensions of tourism motivation which are family and local food, recreation and escape, and social factor. Results show that social factors among three dimensions of sense of community have significance for visitors satisfaction. And tourism involvement has a negative interactional effects as a moderator between recreation and escape motivation and involvement. It means that even though higher recreation and escape motivation, less likely to have visitors satisfaction if visitors have higher involvement in local festival. It was suggested that tourism motivation and involvement should be considered in local festival management and policy.

• 농촌지도와개발
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• 제27권1호
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• pp.17-31
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• 2020

The study aims to identify the moderating effects of involvement on satisfaction, recommendation, and revisit intention in insect exhibition. Tourism motivation and involvement are crucial factors influencing visitors satisfaction. Particularly, the study aim to examine the moderating effects on tourism involvement between tourism motivation and visitors' satisfaction. Data were collected from 346 usable questionnaires among visitors of the pet insect competition. Results of a factor analysis yielded three dimensions of tourism motivation which are insect experience/learning, recreation/escape, and social and friendship. Hierarchical regression analysis indicates that insect experience/learning motivation and recreation/escape motivation influence visitors' satisfaction, Results also show that visitors' involvement has moderating effects on satisfaction. It was suggested that visitors' motivation and involvement be considered in insect exhibition and events.

• 한국산림과학회지
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• 제98권2호
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• pp.163-169
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• 2009

This study examines the relationships between visitors' environmental attitudes as measured by the new environmental paradigm (NEP) and their recreational motivations based on data collected from a national park in South Korea. The data analysis indicated that visitors' environmental attitudes and motivation were multi-dimensional structures. The NEP composed of three factors named 'Humans over Nature', 'Balance of Nature', and Limit to Growth'. Visitors' motivation also composed of four factors representing 'Achievement and Stimulation', 'Escape and Enjoying Nature', 'Social and Leadership', and 'Family'. However, there were significant correlations among the factors, suggesting they were independent each other. There were also significant differences in visitors' motivation due to their level of environmental attitudes.

• 한국조경학회지
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• 제22권4호
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• pp.161-176
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• 1995

Leisure motivation is an important concept in the study of leisure behavior. The purpose of this study was to examine visitors' motivations for hot spring resorts in Korea. The data were collected by questionnaires survey in three hot spring resorts in 1994:Suanbo, Paikam, and Chuksan. The findings of this study are summarized as follows: The eight motivation factors extracted by factor analysis such as; 1)"intellectual needs", 2)'escaping everyday life', 3)'closing nature', 4)'recognition or status', 5)'interaction with others', 6)'health', 7)'family vacation', 8)'hot spring bathing'. The three resorts showed significant deferences in the motivation of visitors. Visitors of Suanbo have high motivation for 'intellectual needs', 'interaction with others', and 'thealth', and visitors of Chuksan for 'closing nature', 'family vacation', and 'hot spring bathing'. This study has proved first, psychological(pushing) factors are more important than pulling factors of resorts, second, in pulling factors, natural sceneries were more important than medicinal properties of the hot springs. And this study found several important implications for predicting visitors' demand in hot spring resorts.

• 한국지역사회생활과학회지
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• 제26권1호
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• pp.87-102
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• 2015

This study examines the structural relationships between ecotourism village visitors' motivation, value, satisfaction, and loyalty. A self-administered survey was conducted based on 254 visitors to six ecotourism villages. According to the confirmatory factor analysis, there were four underlying dimensions of motivation (relaxation, adventure, nature experience, and learning) and on underlying dimension of value (tourism). According to structural equation modeling, relaxation had a positive effect on economic value, and relaxation and learning had positive effects of functional value. Relaxation had a positive effect on social value. Economic, emotional, and social value had positive effects on ecotourism village visitors' satisfaction, and economic value had the greatest effect on satisfaction. Satisfaction had a positive effect on destination loyalty. The results imply that economic, emotional, and social value played important mediating roles in the relationship between motivation and satisfaction.

• 한국지역사회생활과학회지
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• 제21권2호
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• pp.163-177
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• 2010

The purpose of this study is to examine the difference between service quality satisfactions according to tourists' preference and segmentation by various motivations. Data were collected from 442 farm stay visitors by field surveys in rural areas. A factor-clustering method identified three distinct segments; want-it-all, overall low motivation, relaxation. MANOVA was used to examine the differences of service quality satisfaction for farm stay visitors' preference and segmentation by motivation. Results show that the type of guest room more significantly influenced farm stay visitors' satisfaction according to those three clusters. It should be noted that we have information on the characteristics and type of satisfaction of the consumers in order to improve the quality of farmstay's service in rural tourism.

• 한국콘텐츠학회논문지
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• 제9권2호
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• pp.391-399
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• 2009

본 연구의 목적은 축제 방문객의 참여동기가 참여몰입 및 참여만족에 어떠한 영향을 미치는지를 살펴보고자 하는 것이다. 이를 위해 실증조사를 실시한 결과는 다음과 같다. 첫째, 일상탈출, 신기성 요인이 높을수록 참여몰입도 높아지는 것으로 나타났다. 둘째, 이벤트매력성, 사교성, 가족친화성이 높을수록 참여몰입도는 높아지는 것으로 나타났다. 셋째, 참여만족에는 참여동기 중외적 동기보다 내적 동기가 더 큰 영향을 미치는 것으로 나타났다. 넷째, 참여몰입이 높아질수록 참여만족도가 높아지는 것으로 나타났다. 이러한 결과는 축제 관계자에게 중요한 전략적 시사점을 제공해 줄 수 있을 것이다.

• 한국콘텐츠학회논문지
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• 제21권3호
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• pp.194-204
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• 2021

본 연구는 역사를 소재로 한 다크투어리즘 방문객들의 방문동기를 도출한 후, 방문목적지에서 경험한 진정성과 감정, 만족, 태도변화 간의 영향관계를 파악하고, 이를 기반으로 방문 후 역사에 대해 어떠한 태도변화를 일으키는지를 파악하고자 하였다. 이를 위해 국내 대표적인 다크투어리즘 장소 중의 하나인 서대문형무소역사관을 방문한 경험이 있는 15세 이상을 대상으로 2020년 8월 3일~20일 동안 온라인조사를 통해 수집된 347부를 최종 활용하였다. 분석결과, 다크투어리즘 방문동기(탐구성, 역사성, 일탈과 자아성찰) 중 탐구성과 역사성은 진정성과 감정에 모두 유의한 영향을 미치며, 만족은 태도변화에 영향을 미치는 것으로 분석되었다. 또한, 진정성과 감정은 태도변화에 유의한 영향력을 갖는 것으로 나타났다. 본 연구는 다크투어리즘 방문경험으로 인해 역사에 대한 태도변화가 나타났음을 실증적으로 규명하였다. 다크투어리즘 방문동기요인 중 역사성은 진정성과 감정을 통해 역사에 대한 태도변화에 유의한 영향을 미치는 것으로 나타난 만큼, 역사의 현장에서 이야기를 기반으로 한 체험프로그램 강화가 요구된다.

• 산학경영연구
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• 제22권2호
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• pp.139-156
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• 2009

산악관광은 관광의 한 분야로서 지속적인 관광수요 창출과 함께 대표적인 관광개발의 대상이 되고 있다. 특히 최근에는 산악관광에 대한 관심과 투자가 급속한 증가 추세에 있고 그 가치와 중요성이 구체적으로 가시화되고 있다. 하지만 산악관광에 대한 선행 연구나 자료가 매우 빈약하고 그 내용 또한 제한적이다. 특히 고산지대 산악관광에 대한 단순한 여행 행태과 동기만이 제한적으로 연구되었다. 본 연구는 고산지대 산악관광의 동기와 제약요인을 규명하고 그 관계성을 검증하는 것을 주된 목적으로 한다. 본 연구를 위한 설문은 인구분포와 산악관광의 주목적지를 고려하여 한국과 인도(시킴), 그리고 네팔(카트만두)에서 조사되었다. 관광객의 산악관광 동기와 제약요인에 관련된 설문지가 제시되었다. 본 연구에서는 산악관광에 대한 한국인의 제약요인이 여타 관광객들에 비해 현저하게 높다는 분석결과와 함께 구조적인 제약요인이 가장 큰 요인임을 입증하였다. 또한 이 연구를 통해 한국인의 산악관광 동기는 건강과 즐거움 추구에 있는데 반해 인도인들을 비롯한 다른 국가의 사람들은 지식추구와 모험심에 기인한다는 결론은 도출하였다. 그리고 환경보존의 중요성은 모든 나라 사람들에게 가장 중요한 산악관광의 과제였음을 확인하였다.

• 한국실내디자인학회논문집
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• 제17권5호
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• pp.107-114
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• 2008

With the exhibition materials and exhibition spaces are provided, it is the reaction of the visitors that completes the function of science museum. To satisfy the visitors, it is necessary to understand their needs, interests, and motives, apart from the physical environment of the museum. The purpose of this research is to verify the effect of children's personal characteristics on the satisfaction in science museum. In doing so, an interview survey was conducted: 210 primary and middle school students who had finished the exhibition tour were randomly selected and interviewed. The data was analysed by a T-test and an one-way ANOVA to find out the correlation. The results of analysis are as follows: First, a meaningful statistical differences are found by the age groups in terms of motivation, expectation, satisfaction, enjoyment, and total staying time at the museum. The lower the grade, students are satisfied with their everyday living; and this is reflected on their intrinsic motivations and higher expectations on visit. Also, their actual satisfaction and enjoyment are higher and they stay at the museum longer than the other group. Second, the group with intrinsic motivation and higher expectation is more satisfied with the contents of the exhibition than the group with extrinsic motivation. Third, the level of higher education of mothers, rather than that of fathers had mere effect on the learning of the children at the museum. Also, the children who are brought up by full-time house wives have bigger achievement of learning from the exhibition than those with working mothers.