• 무역학회지
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• 제47권1호
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• pp.145-161
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• 2022

For multinational manufacturers, China is an attractive consumer market, but the unique attributes and tastes of Chinese customers present challenges in achieving desired investment performance. In this paper, the influence (mediating function) of consumer-centered market orientation adopted as a strategic means by multinational companies entering China on investment performance was examined utilizing samples collected through questionnaires and statical analysis through structural equation models. This paper, based on value chain and product attributes, divided market orientation into two types: production impacted market orientation and service impacted market orientation. The empirical analysis results of 233 samples showed that, service impacted market orientation with downstream activities and support service (as a variable) has a greater impact on investment performance than production impacted market orientation with upstream activities and product attributes. This indicates to managers that focusing on service impacted market orientation when implementing consumer-centered marketing strategies in the Chinese local market is an efficient/effective localization strategy to increase expected investment performance.

• 한국정밀공학회:학술대회논문집
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• 한국정밀공학회 1995년도 춘계학술대회 논문집
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• pp.371-376
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• 1995

Computer vision is applicated to measure the position and orientation of the SMD on 8mm Camcoder PCB and advanced image processing algorithms for high accuracy and real time processing are proposed. Illumination conditions are optimized for the best image formation and a set of LEDs is used as economic illuminator, which is regarded as a summation of many point sources. Conctete optical system is constructed and the performance of the proposed algorithm is verified by several experiments.

• 한국의류학회지
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• 제44권1호
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• pp.141-158
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• 2020

This study examines age differences with respect to consumers' clothing purchase behavior. First, the differences of age groups were investigated according to clothing purchase behavior, which include purchase item, purchase price, purchase channel, information resources, purchase frequency, and monthly clothing expenditures. Second, the differences of segmented groups by age variable were investigated according to clothing purchase behaviors after segmenting consumers by clothing shopping orientation. An on-line survey was conducted from July 2 to July 10, 2019, and 500 data were collected from adults aged 20s to 60s who had bought their own clothes within one year. Data were analyzed by descriptive statistics, factor analysis, reliability analysis, chi-squared test, ANOVA and Duncan-test using SPSS 21.0. This findings showed that there were significant differences in purchase item, purchase price, purchase channel, purchase frequency, and information resources according to age group. As a result of segmentation by shopping orientation, consumers were classified into three groups of high shopping involvement, low shopping involvement, and economic pursuit. In addition, there were partly significant differences in clothing purchase behavior according to classified groups by age variable.

• 한국환경교육학회지:환경교육
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• 제7권1호
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• pp.106-122
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• 1994

The purpose of this study to investigate the awareness of environmental management knowledge and behavior and the effect of independent variables (The environmental management behavior of housewives are composed of five activities-clothing, eating, housing, buying, family management. The independent variables are composed of objective variable and subjective variable). The Research Questions are as follows; 1. Are there significant differences in the housewife's awareness of the environmental management knowledge according to the objective variable and the subjective variable? 2. How much are the effects of related variables on the awareness of environmental management knowledge? 3. Are there significant differences in the housewife's environmental management behavior according to objective variable and subjective variable and awareness of environmental management knowledge? 4. How much are effects of related variables on the housewife's environmental management behavior? For these purpose, a theoretical framework was developed by literature review and applied to empirical test. The data was collected through the questionnaire those respondents were 477 housewives in seoul. It was analyzed by various statistical methods such as Frequency. Percentile, GLM, F-test, T-test, Duncan's Multiple Range Test, Pearson's Correlations Analysis Simple Regression Analysis, and Multiple Regression Analysis. The results of this research are as follows; 1. The awareness of environmental management knowledge had significant differences according to the variables such as housewife's age, husband's job, family number, education experience of environment, frequencies of contracting mass media, the perceived adequacy of resources, social-altruistic orientation. 2. Among all of these variables affecting the awareness of environmental management knowledge, the perceived adequacy of resources had the highest effects and the next were family number, social-altruistic, type of residence in order. 3. Total Environmental management behavior of housewives had significant differences according to the variables such of environment, frequencies of contracting mass media, the satisfaction of household labor, the perceived adequacy of resources, biospheric orientation, social-altruistic orientation, egoism orientation, the awareness of environmental management knowledge. The clothing, eating, housing, family management behavior had the high level, the buying management behavior had the average level. The clothing, eating, housing, buying, family management behavior had significant differences according to the variables such as the satisfaction of household labor, the perceived adequacy of resources, biospheric orientation, social-altruistic orientation, egoism orientation, the awareness of environmental management knowledge. In particular, the clothing, eating, housing, buying management behavior had significant differences according to the variables such as education experience of environment. And the housing, buying management behavior had significant differences according to the variables such as frequencies of contracting mass media. 4. Among all of theses variables affecting environmental management behavior, the most influence variables was awareness of environmental management knowledge and the next were influence of housewife's job, biospheric orientation, the satisfaction of household labor, education experience of environment, frequencies of contraction mass media, egoism orientation in order. Among all of theses variables effecting the clothing, eating, housing, buying management behavior the variables affecting the family management behavior, the most influences variables was housewife's job. In the result of analysing the housewife's environmental management behavior and awareness of environmental management knowledge, influences of education experience of environment had the highest effect and frequencies of contracting mass media may more influencial than other variables. And Concrete and systematic knowledge and technique of environmental education is requisite. The result of this study could be attributed to develop the efficient environmental information. More emphasis should be given to environmental education and a long range environmental policy. in particular, environmental education be effectively related to environmental behavior, life-education and systematic support must be provided. In addition, further study of environmental problem is needed for and application of various theoretical approaches and research method.

• 유통과학연구
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• 제15권7호
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• pp.61-71
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• 2017

Purpose - This study empirically analyzed the effect of the customer orientation in Insurance Salespersons on the perceived referral risk and referral intention. In the empirical study, we try to provide suggestions for reducing the perceived referral risk of customer oriented selling activities and improving the referral intentions according to customers' tendencies. Research design, data, and methodology - Data collection was conducted through the convenience sampling method for customers who had insurance coverage for about two months from March to May 2015. A total of 700 copies were distributed and 670 copies (95.7% recovery) were collected. Finally, 661 copies were used for final analysis. With the IBM PASW 22.0 statistical program. The interaction effect for the hypothesis test was generated by multiplying the average centralized independent variable and the control variable, and the average centralization variable was used to minimize the multi-collinearity problem of the interaction effect between the independent variable and the control variables. Results - Hypothesis 1 was adopted because the effect of customer-oriented selling activities on perceived referral risk were significantly negative. The effect of customer orientation on perceived referral risk is affected by innovative tendency, risk-taking tendency, and interpersonal tendency Interaction effect was observed. Therefore, Hypothesis 2-2, Hypothesis 2-3, Hypothesis 2-4 were adopted. The effect of customer-oriented selling activities on referral intention was significantly positive, and Hypothesis 3 was adopted. The effect of customer orientation was influenced by the interaction effect of innovative tendency. Therefore, only Hypothesis 4-2 was adopted. Finally, the effect of perceived referral risk on referral intention was significantly negative and hypothesis 5 was adopted. Conclusions - This study suggests that it is important for the salespeople to grasp the customers' propensity in consideration of the perceived referral risk and referral intention according to the moderating effect of customer orientation. In this study, we showed that customer-oriented selling activities positively influence referral intention by inducing perceived referral risk in customers with stronger risk-taking tendencies. It is thought that it will be an important basic data in designing a customer's selling strategy or conducting selling activities.

• 유통과학연구
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• 제20권4호
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• pp.85-94
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• 2022

Purpose: Previous research has found that organizational performance pressures and barriers have an effect on the long-term viability of Micro, Small, and Medium Enterprises (MSMEs). Furthermore, MSMEs' intellectual capital and strategic orientation, according to recent research findings, have an impact on this. The goal of this study is to see how intellectual capital and strategic orientation affect MSMEs' performance. Research design, data and methodology: The performance of MSMEs is the dependent variable, with intellectual capital, market orientation, learning orientation, and technical orientation as independent factors. With a sample size of 113 respondents, this research focused on information technology-based MSMEs in Indonesia's Solo Raya area. Data was analyzed use Confirmatory Factor Analysis for the reliability test and path analysis SEM. Results: The interaction between intellectual capital and strategic orientation in respect to MSMEs' performance reveals that innovation capability serves as a partial mediator in the relationship between intellectual capital and technical orientation and organization performance. Conclusions: In general, intellectual capital and strategic orientation have a positive substantial influence on innovation, according to the findings. Furthermore, they have a considerable favorable influence on the performance of MSMEs. It's just that intellectual capital has no discernible impact on knowledge sharing.

• 한국산업정보학회논문지
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• 제22권5호
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• pp.113-128
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• 2017

본 연구에서는 고객 불량행동이 서비스 종사원의 감정부조화에 미치는 영향을 살펴보고 감정부조화가 감정고갈에 미치는 영향과 감정고갈이 이직의도와 고객지향성에 미치는 영향을 살펴보고자 한다. 또한 고객 불량행동과 감정부조화 간의 관계에서 감정노동전략(표면행동, 내면행동)의 조절 효과를 살펴보고자 한다. 병원에 종사하는 종사원들을 대상으로 설문조사를 실시하였으며 그 결과는 다음과 같다. 첫째, 불량행동은 감정부조화에 정(+)의 유의적인 영향을 미치는 것으로 나타났다. 둘째, 감정부조화는 감정고갈에 정(+)의 유의적인 영향을 미치며 셋째, 감정고갈은 이직의도에 정(+)의 유의적인 영향, 고객지향성에는 부(-)의 유의적인 영향을 미치는 것으로 나타났다. 끝으로 위계적 회귀분석을 통해 종속변수인 감정부조화에 대해서, 불량행동과 조절변수인 표면행동의 상호작용효과는 유의한 것으로 나타났으나 불량행동과 조절변수인 내면행동의 상호작용효과는 유의하지 않은 것으로 나타났다.

• 문화기술의 융합
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• 제10권3호
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• pp.227-231
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• 2024

이 연구는 한국인의 정치적 성향을 판별하는데 복지에 대한 태도가 유의한 기여를 하는지 여부를 실증적으로 분석하고자 한다. 분석자료는 2022년도 수집된 한국복지패널 17년차 자료이다. 종속변수는 진보와 보수로 구분된 응답자의 정치적 성향이며 핵심 종속변수는 복지태도의 두 가지 측면, 보편주의 vs 선별주의에 대한 태도와 복지를 위한 증세에 대한 태도이다. 기존 연구들에서 정치적 성향에 영향을 미치는 것으로 알려진 성별, 연령, 정치에 대한 관심, 경제활동 상태, 교육수준 등이 통제변수로 활용되었다. 판별분석을 통해 종속변수 범주의 구분에 유의하게 하는 독립변수 확인, 확인된 독립변수를 활용하여 판별함수 구축, 판별 능력 측면에서 개별 독립변수들의 상대적 중요도 파악, 판별함수의 판별력 평가 및 새로운 판별 대상에 대한 범주 예측 등을 수행하였다. 분석결과, 판별함수에 의한 집단 간 판별점수는 유의한 것으로 나타났으며 '성별'과 '임시직 여부'를 제외한 모든 변수들이 유의한 판별효과를 보이는 것으로 나타났다. 종속변수의 판별에 미치는 효과의 크기는 '응답자 연령', '복지태도_증세', '복지태도_보편 vs 선별', '정치에 대한 관심', '교육수준' 순으로 나타났다. '진보' 집단의 79.8%, '보수' 집단의 81.2%가 정확히 분류된 것으로 나타났으며, 분류 적중률은 80.2%로 나타났다.

• 한국지역사회생활과학회지
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• 제15권3호
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• pp.85-95
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• 2004

The purpose of this study was to empirically verify the influence of certain variables on the psychological well-being of married men and women and to provide a basis for promoting the quality of life. The subjects of this study were 366 married men and women in Busan. The data was obtained through administering a self-reported questionnaire. Statistical analysis was carried out using SPSS/WIN 10.0 and included frequencies, means, standard deviation, Chronbach'a, $$\chi$^2$, t-test, and regression analysis. The major results of this study were as follows: First, the scores for degree of income propriety, fate control orientation and material orientation of married men was higher than those of married women. The scores for degree of stress recognition and perceived equity showed no significant difference between men and women. The score for psychological well-being of married men and women was relatively low. The score of psychological well-being of married women(2.94) was higher than that of married men(2.67). Second, variables that affect the psychological well-being of married men were degree of income propriety(p>.001), degree of perceived stress(p>.001), fate control orientation(p>.001) and material orientation(p>.001). Variables that affect psychological well-being of married women were degree of income propriety(p>.001), degree of perceived stress (p>.001), fate control orientation(p>.001) and perceived equity(p>.01). The variable of perceived equity didn't affect psychological well-being of married men. The variable of material orientation didn't affect the psychological well-being of married women. Third, the influence level of the degree of income propriety of married men and women was the highest among the variables.

• 디지털융복합연구
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• 제20권2호
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• pp.225-239
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• 2022

본 연구는 농업경영체 종사자를 대상으로 재정지원 활용을 조절변수로 하여 디지털농업화 요인이 기업성과에 미치는 영향을 연구하였다. 디지털농업화 요인을 디지털기술혁신지향성, 생태계건강성, 운용혁신지향성 및 기업가정신 지향성으로 구분하고 기업성과를 종속변수로 설정하였다. 전국에 소재한 농업경영체 종사자들을 대상으로 수집한 설문지 212부를 실증분석에 사용하였다. SPSS v22.0과 프로세스매크로 v3.4를 활용한 분석결과는 첫째, 디지털기술혁신지향성, 운용혁신지향성 및 기업가정신지향성은 기업성과에 유의한 영향을 미치고 생태계건강성이 기업성과에 미치는 영향은 유의하지 않는 것으로 나타났다. 둘째, 재정지원 활용은 디지털기술혁신지향성과 기업성과, 기업가정신지향성과 기업성과 간의 관계를 유의하게 조절하는 것으로 나타났다. 반면에 운용혁신지향성과 기업성과, 생태계건강성과 기업성과 간의 관계를 유의하게 조절하지 않는 것으로 나타났다. 또한 후속 연구로는 새로운 매개변수 발굴을 통한 매개모형 연구와 조건부과정 모형을 통한 조절된 매개분석 연구가 필요할 것으로 보인다.