• Asia pacific journal of information systems
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• v.19 no.1
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• pp.113-145
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• 2009

Recently, due to the globalization of the IT(Information Technology) market, devices and systems designed in one country are used in other countries as well. This phenomenon is becoming the key factor for increased interest on cross-cultural, or cross-national, research within the IT area. However, as the IT market is becoming bigger and more globalized, a great number of IT practitioners are having difficulty in designing and developing devices or systems which can provide optimal experience. This is because not only tangible factors such as language and a country's economic or industrial power affect the user experience of a certain device or system but also invisible and intangible factors as well. Among such invisible and intangible factors, the cultural characteristics of users from different countries may affect the user experience of certain devices or systems because cultural characteristics affect how they understand and interpret the devices or systems. In other words, when users evaluate the quality of overall user experience, the cultural characteristics of each user act as a perceptual lens that leads the user to focus on a certain elements of experience. Therefore, there is a need within the IT field to consider cultural characteristics when designing or developing certain devices or systems and plan a strategy for localization. In such an environment, existing IS studies identify the culture with the country, emphasize the importance of culture in a national level perspective, and hypothesize that users within the same country have same cultural characteristics. Under such assumptions, these studies focus on the moderating effects of cultural characteristics on a national level within a certain theoretical framework. This has already been suggested by cross-cultural studies conducted by scholars such as Hofstede(1980) in providing numerical research results and measurement items for cultural characteristics and using such results or items as they increase the efficiency of studies. However, such national level culture has its limitations in forecasting and explaining individual-level behaviors such as voluntary device or system usage. This is because individual cultural characteristics are the outcome of not only the national culture but also the culture of a race, company, local area, family, and other groups that are formulated through interaction within the group. Therefore, national or nationally dominant cultural characteristics may have its limitations in forecasting and explaining the cultural characteristics of an individual. Moreover, past studies in psychology suggest a possibility that there exist different cultural characteristics within a single individual depending on the subject being measured or its context. For example, in relation to individual vs. collective characteristics, which is one of the major cultural characteristics, an individual may show collectivistic characteristics when he or she is with family or friends but show individualistic characteristics in his or her workplace. Therefore, this study acknowledged such limitations of past studies and conducted a research within the framework of 'theoretically integrated model of user satisfaction and emotional attachment', which was developed through a former study, on how the effects of different experience elements on emotional attachment or user satisfaction are differentiated depending on the individual cultural characteristics related to a system or device usage. In order to do this, this study hypothesized the moderating effects of four cultural dimensions (uncertainty avoidance, individualism vs, collectivism, masculinity vs. femininity, and power distance) as suggested by Hofstede(1980) within the theoretically integrated model of emotional attachment and user satisfaction. Statistical tests were then implemented on these moderating effects through conducting surveys with users of four digital devices (mobile phone, MP3 player, LCD TV, and refrigerator) in three countries (US, Germany, and Russia). In order to explain and forecast the behavior of personal device or system users, individual cultural characteristics must be measured, and depending on the target device or system, measurements must be measured independently. Through this suggestion, this study hopes to provide new and useful perspectives for future IS research.

• Journal of Korean Library and Information Science Society
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• v.28
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• pp.447-475
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• 1998

We are seeing a shift of the focus of information service from system-centered(data-centered or intermediary-centered) a n.0, pproach to user-centered a n.0, pproach. Sense-making theory is one of the user- centered a n.0, pproaches. This study focused on user-centered information service paradigm concepts of Dervin's sense-making theory and interpreting sense-making theory in the practical context of library services. The sense-making theory is basically a cognitive a n.0, pproach to information-seeking, in that it recognizes information as something that involves internal cognitive processes. The user of information becomes the focus in this sense-making model. The sense-making theory sees information as subjective, situational, and cognitive. It focuses on understanding information within specific contexts and on understanding how information needs develop and how they are satisfied. It regards the user not as a passive receive of external information but as the center in a active, ongoing process of change. It related to the information needs of users. Dervin's method for studying information needs employs the 'situation-gap-use' metaphor. All information needs stem from a discontinuity or 'gap! in one's knowledge. Dervin believes that information needs can be addressed by understanding the process that each individual goes through in experiencing a gap, in trying to resolve it, and in gaining something (especially new knowledge) from the experience. Sense-making is a process; 'sense' is the product of this process. Sense includes 'knowledge'. However, it includes a host of other subjective factors that reflect an individual's interpretations of a situation including intuitions, opinions, hunches, effective responses, evaluations, questions, etc. For several reasons, however, difficulties are encountered if one attempts a more substantial assessment of the theory. First, it has not yet crystallized into a well-defined theory. Secondly, though the theory has aroused general interest, e.g. within LIS, detailed discussion of its strong and weak points is still lacking. A third source of difficulty is that the basic assumptions of the theory have been explicated metaphorically. If sense-making theory is to be really useful, it needs to be interpreted for library settings. But we have found no attempt to construct an information service based on the theory. Because the research tradition is still relatively young, there are many unanswered questions connected, e.g. with the design of information systems. In any case, e.g. intermediary access systems would be more efficient and effective it their planning could be founded on the user-centered a n.0, pproach.

• Journal of Service Research and Studies
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• v.14 no.1
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• pp.77-90
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• 2024

This research aims to investigate methods of leveraging generative artificial intelligence in service sectors where consumer sentiment and experience are paramount, focusing on minimizing hallucination phenomena during usage and developing strategic services tailored to consumer sentiment and experiences. To this end, the study examined both mechanical approaches and user-generated prompts, experimenting with factors such as business item definition, provision of persona characteristics, examples and context-specific imperative verbs, and the specification of output formats and tone concepts. The research explores how generative AI can contribute to enhancing the accuracy of personalized content and user satisfaction. Moreover, these approaches play a crucial role in addressing issues related to hallucination phenomena that may arise when applying generative AI in real services, contributing to consumer service innovation through generative AI. The findings demonstrate the significant role generative AI can play in richly interpreting consumer sentiment and experiences, broadening the potential for application across various industry sectors and suggesting new directions for consumer sentiment and experience strategies beyond technological advancements. However, as this research is based on the relatively novel field of generative AI technology, there are many areas where it falls short. Future studies need to explore the generalizability of research factors and the conditional effects in more diverse industrial settings. Additionally, with the rapid advancement of AI technology, continuous research into new forms of hallucination symptoms and the development of new strategies to address them will be necessary.

• Journal of KIISE
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• v.42 no.12
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• pp.1575-1583
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• 2015

With the emergence of Internet-of-Things (IoT) computing, it has become possible to acquire users' health-related contexts from various IoT devices and to diagnose their biological aging through analysis of the IoT health contexts. However, previous work on methods of aging diagnosis used a fixed list of aging diagnosis factors, making it difficult to handle the variability of users' IoT health contexts and to dynamically adapt the addition and deletion of aging diagnosis factors. This paper proposes a design and methods for a dynamically adaptable aging diagnosis framework that acquires a set of IoT health contexts from various IoT devices based on a set of aging diagnosis factors of the user. By using the proposed aging diagnosis framework, aging diagnosis methods can be applied without considering the variability of IoT health contexts and aging diagnosis factors can be dynamically added and deleted.

• The Journal of Society for e-Business Studies
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• v.16 no.4
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• pp.155-172
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• 2011

The purpose of this study is to examine factors affecting an individual's acceptance of mobile banking, which is a typical example of smartphone based self-service. We derive three personal traits(positive technology readiness, negative technology readiness and individual's expertise) as antecedent variables that affect intention to use mobile banking from previous studies, and adopt a technology readiness and acceptance model(TRAM) to investigate factors that determine an individual's intention to use mobile banking. TRAM, which integrates technology readiness index(TRI) into the technology acceptance model (TAM) in the context of consumer adoption of e-service systems, is adopted to examine personal traits influencing on the factors forming the attitude of mobile banking. The new findings of this study are as follows. First, individual's expertise and positive technology readiness(ptr) have significant effect on both perceived usefulness and perceived easy of use. However, negative technology readiness(ntr) has significant effect on only perceived easy of use.

• Journal of the Korean Home Economics Association
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• v.29 no.4
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• pp.45-64
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• 1991

Each of us has personal and unique "Mental Images" of environment that are the results of a two-way process between an observer and his environment. By understanding of people's image on their physical settings through cognitive maps, congruent with their design environment. In this context, this study is to fine out the characteristics of the resident's image in apartment housing that are modern housing. This paper is theoretically based on Appleyard's cognitive maps types, Lynch's the components of image, Harrison and Howard's image enhancing factors and Applyard's image enhancing factors of buildings. For the purpose of this study, two-instruments were used. One was sketch mapping, that told of visual aspects of cognitive map. Another was verbal questionnaire, which was composed of nonvisual aspects of image components and image enhancing factors. For the methods of research analysis, Percentage, Frequency, and Chi-square test were used. The results of this study are as follows. Firstly, as for the types of cognitive maps, the rate of sequential maps and spatial maps are nearly same. Secondly, as for the components of images, landmarks and districts are significant elements in apartment housing, and edges, nodes and paths are rare element. Thirdly, with regard to image enhancing factors, landscaping is shown to be most effective at landmarks and districts. And finally, in examing the differences of images between various social groups, significant variables are years of living and housing size. Age and income are the next. In this study of image, we can learn about manner in which individuals come to see, understand, and cope with the environment at a personal level. So, user-oriented approach is useful in environmental design, and particularly, it is useful in the apartment housing of the future life space.

• The Journal of the Korea Contents Association
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• v.11 no.8
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• pp.14-22
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• 2011

It is important for the strategy of service to provide the health information in the environment that the healthcare has been changed focusing on the preventive medicine. Recently, the various applications of u-healthcare have been presented by researchers. In this paper, we proposed the health information monitoring system using the context sensors based band. By wearing the proposed hand, the health status is gathered and vital signals are transmitted to the connected UMPC. It can be easily monitored according to the user locations in real time. To provide the health index according to the temperature, the air conditioning, the illumination, the humidity, and the ultraviolet rays, we use the various XML links extracted from RSS of the Korea Meteorological Administration. The health information is analyzed in terms of factors, such as, the asthma index, the stroke index, the skin disease index, the pulmonary disease index, the pollen concentration index, and the city high temperature index. Ultimately, this paper suggests empirical application to verify the adequacy and the validity with the proposed system. Accordingly, the satisfaction and the quality of services will be improved the healthcare.

• The Journal of the Korea Contents Association
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• v.15 no.2
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• pp.433-443
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• 2015

This study aims to analyze key antecedents of customer loyalty based on dedication-based and constraint-based mechanisms. Our framework provides a theoretical lens of how two distinctive mechanisms influence customer loyalty in a coffee chain context. In this regard, this study examines the effects of customer satisfaction and switching costs on customer loyalty in a coffee shop market. In order to test the proposed model, data collected from 263 university students were empirically tested by using partial least squares regression. The analysis results reveal that customer loyalty is jointly influenced by both a dedication-based and a constraint-based mechanisms. Coffee quality service quality, price and value, and service atmosphere significantly affect user satisfaction. Habit and brand image were found to be the key factors of forming perceived switching costs.

• Journal of the Korean Geographical Society
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• v.37 no.4
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• pp.403-424
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• 2002

Internet GIS sites are currently being emersed as one of important places to acquire spatial information in stead of traditional paper map. This paper is intended to identify critical factors in evaluating internet GIS site quality. While there should be a considerable number and variety of factors associated with internet GIS site quality, this paper focuses on the site characteristics that generate visitor satisfaction. After carefully reviewing the previous literature of general website evaluation, four criteria that are critical to internet GIS site quality were identified: (1) contents (2) design (3) navigation (4) spatial analysis. An empirical study for a case study site has been conducted to confirm the validity for the four evaluation factors. A site diagnosis by the criteria provided many valuable information for Web site quality. For example, it was found that many symbols in the site made the visitors confusing and navigation interface was not very user-friendly to track required positional information due to inconsistency in terms of cartographic concept. The results indicate that the evaluation criteria may be used not only as a tool to evaluate internet GIS sites, but also as a checklist to improve the quality of a web site that is under development and requires remodelling. As a result, the research findings have established the new concept of ‘the quality assurance of the internet GIS site’, proposed as an initial aim of this paper Many of the issues unresolved in this project could be improved, based on the understanding of the four criteria suggested in this paper.

• The Journal of the Korea Contents Association
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• v.11 no.11
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• pp.364-377
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• 2011

This research aims at investigating the factors determining the success of knowledge management system(KMS) in research organizations. Based on the literature survey and the general framework of IS success model, a new comprehensive model which is customized to the context of KMS is proposed. Some organizational support factors and an individual personality variable that moderates the relationship between predictors and the success factors are also integrated to the new model. A proposed model was tested by the technique of structural equation modeling using survey data from the employees in research organization. The results revealed that KMS quality had the strongest impact on the KMS success measured by perceived usefulness and user satisfaction and KMS use. The moderating effect of an individual personality factor, organization-based self esteem is also founded in the research.