• Journal of Distribution Science
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• v.11 no.4
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• pp.37-49
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• 2013

Purpose - This research identifies the meaning of the core capability level of Car Master and the reason why its service at the Moment of Truth should be demonstrated through empirical cases. It can be seen that this study differs from existing research because it proposes that the recognized core capability level to achieve customer satisfaction should focus on the mediating effect of Moment of Truth quality. This paper examines the effect of Car Master's recognized core capability level on customer satisfaction by using the variables mentioned above. Moreover, this study uses regression analysis to verify that the mediating effect of Moment of Truth quality on Car Master's capability level achieves customer satisfaction. Research design, data, and methodology - First, we present evidence that could apply to Car Master's recognized core capability level by detailing the relationship between customer satisfaction and a structuring factor for Car Master's core capability level. Our proposed research model observes the relationship between the structuring factor of core capability and customer satisfaction. Second, we had an opportunity to define how the core capability and Moment of Truth quality affect customer satisfaction by performing empirical analysis on the partial mediating effect of Moment of Truth quality at a recognized core capability level and Moment of Truth quality affecting customer satisfaction. Results - First, the results indicate that Car Master's recognized core capability level (product professionalism, marketing skill, and reliability) positively affects customer satisfaction. Second, the results show that an ability to listen and a sense of dedication positively affect customer satisfaction, and are among the Moment of Truth quality factors; but performance capability, which is one of the Moment of Truth quality factors, does not positively affect customer satisfaction. These results clearly differ from prior studies focused on Moment of Truth quality and consumer satisfaction. Third, the results show that Moment of Truth quality has a partial mediating effect in terms of the impact of Car Master's recognized core capability level in achieving consumer satisfaction. Conclusions - This research indicates that the company will be able to expand if they investigate and show an interest in more training and education for Car Master. The study verified that outstanding Car Masters show differentiated performance on customer satisfaction at the Moment of Truth in various instances. Thus, we believe that this is the time for a discussion on systematic and empirically recognized core capability levels and the Moment of Truth quality. The study on Car Master's recognized core capability level offers suitable solutions for Car Masters to respond to customers at the Moment of Truth. Further, this study emphasizes the importance of service as a critical factor having a direct relationship with the company's success and failure and contributing to building trust with the customer. Thus, an investment in continuous education and training for Car Master will help the growth of the business.

• Proceedings of the KSRS Conference
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• 1999.11a
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• pp.13-18
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• 1999

Land cover map of 30 arc-second grid by NOAA AVHRR data for the whole Asia was produced by the authors as the project of the Asian Association on Remote Sensing(AARS). Land cover change monitoring of continental scale by satellite data needs preprocessing to remove undesirable factors due to noises, atmosphere, or the effect by solar zenith angle. The paper describes the method to remove these factors. The most important thing for better mapping/monitoring in the future is the accumulation of ground truth data by many land cover related researchers. The project of the development of Global Land Cover Ground Truth Database(GLCGT-DB) is proposed.

• Journal of Digital Convergence
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• v.12 no.3
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• pp.89-94
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• 2014

It empirically studied the effects of customer status, truth of messages, and involvement on loyalty when customer experience demotion in loyalty program. A scenario based 2(customer demotion: highest status customer/middle status customer) ${\times}$ 2(truth of messages: high/low) ${\times}$ 2(involvement: high/low) between-subjects factorial design experiments are conducted for the hypotheses. According to the result of ANCOVA, highest status customer's loyalty and middle status customer's loyalty decrease when they experience demotion. But middle status customer's loyalty less decreases than the highest status customer. Loyalty of the group who feel high truth of message less decreases than those of other groups. And loyalty of the low-involvement group's loyalty less decreases than those of other groups. Moreover it test three way interactions among customer status, truth of messages, and involvement. The result indicates that loyalty of the group who feel high truth of message and low-involvement less decreases than those of other groups.

• Cartoon and Animation Studies
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• s.32
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• pp.221-244
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• 2013

The purpose of this study was to concentrate on macroscopic discussion about how the recurrence of actual case in move is accepted ideologically. When considering the characteristic that non-visual factors are embodied when movie image reflects a certain target, the issue of recurrence has always caused discussion. Regardless of its independence or dependence, one individual's experience can be similar to sensual recognition but it can't be identical. Therefore, 'the truth recurred by movie' can't be real 'truth'. When director expresses the target, the aesthetic intention gives an effect to audience's emotion and recognition, Therefore, the study tries to review whether the movie truth drawn by movie can reach the possibility of epistemology agreement.

• Journal of Information Science Theory and Practice
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• v.10 no.1
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• pp.59-72
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• 2022

This text discusses elements and characteristics of contemporary informational reality, that is, the ways of producing, circulating, organizing, using, and appropriating information in the current context. Initially, seven terms and concepts used to describe this reality are discussed: fake news, false testimonials, hate speech, scientific negationism, disinformation, post-truth, and infodemic. Next, an attempt is made to present a framework for such phenomena as an object of study in information science. Therefore, this scenario is characterized based on the three main models of information science study: physical, cognitive, and social. The contribution of each of them to the study of contemporary informational reality is analyzed, identifying aspects such as the bubble effect, clickbaits, confirmation bias, cults of amateurism, and post-truth culture. Finally, it presents the discussion of a possible veritistic turn in the field, in order to think about elements not covered so far by information science in its task and challenge of producing adequate understanding and diagnoses of current phenomena. In conclusion, it is argued that only accurate and comprehensive diagnoses of such phenomena will allow information science to develop services and systems capable of combating their harmful effects.

• Korea and Global Affairs
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• v.2 no.1
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• pp.5-44
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• 2018

The Buma Uprising, which took place in Busan and Masan from 16 to 20 October 1979, was a challenge against the contradictions of the Yushin Regime. Only after 6 days from the insurrection, the 10 26 Accident transpired, in which the then president Park Chung-hee was assassinated, and the Buma Uprising, which acted as the fuse to the shooting, remained as an 'incomplete uprising'. To commensurate with the subject of the paper 'The Truth about Buma Uprising and Historical Reflection', the purpose of this study is to explore how the uprising began, unfolded, and oppressed by comparing it with Busan Uprising and Masan Uprising. It also focuses to discuss, in detail, the effect of the demonstration by college students and the general public and suppression by the forces of the police and military on President Park and his government. This year, we celebrate the 39th anniversary of Buma Uprising, and with all the issues of discovering the truth, restoration of reputation and more, there are decisions and resolves to make including amendment of the legal system. However, there are certain groups of people who act as they led the uprising and mislead and exploit the facts of the events through illegitimate records and testimony, making it impossible to determine the truth. Discovering the truth will require acquisition of objective materials, testimony of those involved in the event and field research as well as imposition of legal and social punishment on those who distorted the truth about the event.

• Journal of Korean Society for Quality Management
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• v.37 no.3
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• pp.1-9
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• 2009

Top Managers are apt to do the decision making on the base of cost-benefit analysis. Therefore the return on quality is indispensable to get the commitment of the top managers on the quality programs. The monetary or tangible effects of the most improvement activities through the suggestion systems and the quality circle activities are computed and reported. In most cases the reported gains are much bigger than the input invested. In spite of the reported high return many top managers are doubtful about the truth of reports because the gains are not translated into the profit on the income statement. This paper discusses about the mechanism of individual improvement activities and analyze the system effect which sum the individual effect and the realization effect on the income statement during that period. This will help the top managers to commit on the quality programs with high confidence.

• The Journal of the Korea Contents Association
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• v.16 no.9
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• pp.85-93
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• 2016

This study was researched by practical method in a subjectivity study accessible in-depth, in sloughing off old habit of functional quantity analysis about acceptance effect of health public advertising. The perception pattern come out in this study were divided into three types in Q-methodology. The result is as follows ; it is that divided '1[(N=9) : Profit & truth type], 2[(N=9) : Profit & Sympathy type], 3[(N=7) : Profit & Prevent education type] '. Like this, it found that is very different type all over. Hereafter, this study is to ascertain acceptance behavior about reception type on acceptance effect of health public advertising ; to offer a developmental suggestion about it.

• The Research Journal of the Costume Culture
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• v.31 no.3
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• pp.394-410
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• 2023

This study aims to understand the influence of authentic marketing on the formation of trust between brands and customers and consumers' purchase intentions and to analyze the role that brand trust has in this process. In doing so, it examines the specific aspects of authentic marketing that increase brand trust and contribute to the formation of purchase intentions, which could then be leveraged as key elements of a company's marketing strategy. Data in this study was used frequency analysis and factor analysis through SPSS 26.0, and reliability analysis using Cronbach's alpha coefficient. Subsequently, confirmatory factor analysis, path model analysis, and mediated effect analysis were performed using AMOS. Finding indicate that, identity and truth in authentic marketing had a positive effect on brand trust but heritage and reality did not affect brand trust. It was also found that the factors of identity, heritage, reality, and trust did not significantly affect purchase intention. Additionally, brand trust was found to have a positive effect on purchase intention. Finally, the analysis indicates that brand trust plays a mediating role in the process of forming purchase intention through the factors of identity and truth in authentic marketing. Therefore, the core of authentic marketing is the sincere relationship between companies and consumers obtained from the clarity and integrity of messages, and in this process, mutual trust is built, which leads to product purchases. It can be surmised that the purpose of authentic marketing is to build relationships with consumers based on brand trust.

• Journal of the Korean association of regional geographers
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• v.20 no.4
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• pp.425-443
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• 2014

The subjects of this research are two-folds. First, it investigates the ways in which previous geographic studies have approached to human death and its spatial representations through various theoretical frames. It is found that necrogeographies on cemetery have changed into those studies focusing on the social and spatial contexts in which deathscapes are represented. Second, this research analyzes what institutional discourses have intervened in excluding or including modern deathscapes in Korea. Some discourses socio-spatially excluded specific (undesirable) deathscape, and they mostly depended on employing such terms as 'Yeoido' and 'illegal, luxury, or deserted cemeteries'. On the contrary, other discourses employed such terms as 'developed country', 'Unified-Silla Dynasty', and 'NIMBY', and they introduced new (desirable) types of deathscapes such as cremation. This paper conclusively argues that these discourses engendered 'truth effect' so as to introduce and promote specific deathscapes while repressing pre-modern (or conventional) deasthscapes and concealing discursive contradictions.