• International Journal of Computer Science & Network Security
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• 제22권6호
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• pp.7-12
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• 2022

The modern stage of society's development is characterized by the rapid penetration of information technologies into all spheres of life. Their use contributes to improving the quality of tourism services, as well as the competitiveness of tourism industry enterprises. The role of information technology in tourism is growing more and more every year, which determines the relevance of the study of modern trends in the use of information technology in the tourism sector. The purpose of the study is to determine the possibilities of using information technologies to improve the quality of services provided to the tourism industry under the COVID-19 restrictions. The article systematizes the main approaches to the "cluster" category and provides an original definition of the "regional tourist cluster" concept. Based on an expert survey, the main trends in the introduction of information technologies in the tourism industry under the COVID-19 restrictions have been identified, which include virtual reality and augmented reality, speech recognition technologies, photo, video, audio (contactless control technologies), mobile IT applications and Big Data technologies. It has been concluded that the vast majority of improvements in the organization of tourism services under restrictions will be based on the organization of virtual solutions and online activities. The types of tourism services will also change, and information technology will help their development and dissemination.

• 한국컴퓨터정보학회논문지
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• 제25권10호
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• pp.249-253
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• 2020

의료관광은 의료서비스와 관광을 동시에 제공받기 위해 해외로 방문하는 것을 의미한다. 즉, 의료서비스와 다양한 문화 활동, 레저, 쇼핑 등을 접목한 관광 활동이라고 할 수 있다. 이처럼 의료관광이란 단순한 의료서비스에 국한하지 않고 관광 서비스와 융합되어 새로운 수익을 창출하는 신 고부가가치 산업으로 많은 국가들이 해외 관광객 유치를 통해 자국의 관광산업을 육성하기 위하여 지속적인 노력을 기울이고 있다. 따라서 본 연구는 우리나라의 의료관광산업 중 치과의료서비스에 있어서 경쟁력을 확보하기 위해서 치과의사의 진료, 병원의 시설, 치과의 스텝, 환자의 만족도 사이에 어떠한 연관성이 있는지를 살펴보고자 하였다. 그 결과 치과의사의 진료는 병원의 시설 치과의 스텝, 환자의 만족 모두에 긍정적인 영향을 주는 것으로 나타났다.

• 한국정보시스템학회지:정보시스템연구
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• 제22권1호
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• pp.117-143
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• 2013

Social media have been rapidly and widely adopted in various areas, and tourism industry can be one of potential growing areas. Tourist and travelers would like to share their photos and stories as well as find others' experiences. People are doing their activities through social media. Regarding relaxing entertainments, information sharing, escapism, social interaction, tourism activities are being paid attention by majority of users in social media. However, Although people have various motivation for using social media, academically researchers have not actively studied on the phenomenon arising from tourism industry. Therefore, this study aims to the reasons for tourism information searching motivational factors of social media that influence perceived value and its consequences such like before-searching, during-searching, and after-searching and divided social media into two types according to the level of social presence, and then empirically verified them. Antecedent variables divided into benefits including perceived usefulness and information quality and sacrifices including complexity and perceived effort. Our analysis results show that both of dimensions had the greatest effect on perceived value of social media use, which affect the consequences.

• 한국환경과학회지
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• 제12권8호
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• pp.835-840
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• 2003

Many various kinds of tourism resources have been distributed along the Nakdong river basin. Previous researches have focused mainly on environmental studies, including water quality control, industrial use of water, biodiversity, etc, with little research done in the field of tourism studies. Central to this study, therefore, is the identification and analysis, from the perspective of cultural tourism, of the area's distribution and characteristics of cultural properties registered by the MOCT. Review of related literature reveals : 1) spatial range bound with the jurisdiction of the river basin like DREO and NRBEO ; 2) analytical subjects limited to cultural properties designated by the three different administrative units of government, city and province. Along with the DREO's predominance over the NRBEO in the total number of cultural properties, the result finds that two cities, Andong and Gyeongju of Gyeongbuk are assigned ownership of most of the cultural properties under the jurisdiction of DREO, while Gyeongnam that of most of the ones under the NRBEO. However, those findings suggest the simple number of cultural properties with no significant level of importance and rarity value reflected. Therefore, future studies need to develop quantified modelling keeping cultural variables in mind and create cultural indices of the competitiveness of the local governments.

• 보건의료산업학회지
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• 제3권1호
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• pp.78-90
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• 2009

The purpose of this study is to propose ways of promoting medical tourism in Busan. For the purpose, this researcher made a questionnaire survey of Japanese tourists who used in Busan International Ferry Terminal between January and April 30, 2008. Findings of the study can be summarized as follows. 86.3% of all respondents had never experienced any medical service in Korea. 57.3% said that the most important thing is the level of medical technology. Most of respondents preferred massage treatment using spa and sea water, followed by Oriental medical services. To make medical conditions(price competitiveness, high-level medical technology, high-quality medical facilities) of Busan properly informed to the outside, it is required to make the city itself more internationally recognized through public relations and strengthening individual medical services provided in the city. It is also required to build up a non-stop service system that helps foreign tourists not only easily use medical institutions, but also better cope with a variety of problems that they might face during stay in the city. To be more trustable to foreign patients, medical services of Busan should be certified by JCI. Furthermore, it is very much needed to develop products which connect medicine with tourism, for example, such programs that combine medical services, tourism, recreation and leisure.

• 환경영향평가
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• 제19권6호
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• pp.633-645
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• 2010

As the globalization increased, cultural heritage has been widely used as tourist destination. Traditional temples which have valuable cultural resources are important cultural heritages. It was found that most traditional temples which were used as famous tourist destinations lost their intrinsic religious values because of the intensive tourist uses. Sustainable tourism was introduced as an alternative tourism to the conventional one which could cause the destruction of the intrinsic values. Sustainable tourism represents and encompasses a set of principles balancing between visitor satisfaction, economic revitalization of the area, and the conservation of the heritage resources. The purpose of this study was to evaluate the possibility for the sustainable tourism of cultural heritage (traditional temple) by investigating visitors' satisfaction, revisit intention, and awareness on conservation. In order to perform this purpose, Sin-heung-sa was selected as a study site and 339 visitors participated in the questionnaire survey. The study results are summarized into three important findings. First, it was found that the possibility for the sustainable tourism of Sin-heung-sa was high. Vistors' awareness on conservation is high, but visiting satisfaction was medium-high. Specifically, the awareness for heritage transmission was the highest and the awareness for other conservational dimensions such as need for education, conservation for surrounding area, and respect for environmental capacity were also high. Second, visitors' overall and separate satisfactions were not high. Therefore, it was recommended that management strategies are needed to increase the visitor satisfaction because both conservation and visitor satisfaction are essential elements of successful sustainable tourism. The results revealed that visitors' satisfaction could be enhanced by improving safety of the area, providing diverse travel activities and information, and creating unique atmosphere. Third, the revisit intention was evaluated higher than the overall satisfaction, which showed that the attractiveness and competitiveness of Sin-heung-sa was relatively high. Important determinant attributes for revisit intention were analyzed to be good nature(landscape, valley, the fauna and flora) and network with surrounding tourist destinations.

• 한국융합학회논문지
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• 제12권10호
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• pp.151-160
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• 2021

본 연구는 지역축제의 심층적인 분석과 논의를 통해 포스트 코로나 시대에 가장 적절한 축제콘셉트를 설정하고 국제 경쟁력과 관광자 만족을 위한 관광축제를 제안하고자 한다. 또한 포스트 코로나 시대에 새로운 축제콘셉트를 설정하여 구현함으로써 지역관광 활성화와 지역경제 활성화에 기여하는데 목적이 있다. 선행연구의 고찰와 실증적 조사 및 종합적인 메타분석 결과는 축제콘셉트 설정의 변화가 필요한 시점으로 나타났다. 포스트 코로나 시대에는 온라인 동영상 플랫폼을 통한 콘셉트 구축, 안전 패키지형 관광축제 방역시스템 구축, 관광축제시기와 공간의 최대한 분산 관광축제시기와 공간의 최대한 분산 개최가 필요하다. 또한 주민들의 참여를 통한 마을관광축제의 기획과 실행, 마을 단위 소규모 이웃과 이웃이 함께 즐기는 관광축제 콘셉트 적용이 필요한 것으로 나타났다.

• 농촌지도와개발
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• 제18권3호
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• pp.531-550
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• 2011

This study aims to examine the Visitor's selection attributes and types of preference regarding Rural Theme Village, and gather useful information for establishing differentiated marketing strategies suitable for market segments by the Visitor's selection attributes. In addition, it will contribute to securing competitiveness in providing Visitors with better service by extracting differentiating factors of Rural Theme Villages, and exploring the right direction of Rural Tourism. For the empirical analysis, the attributes were extracted based on the preliminary studies, and a survey was conducted among Visitors and users of Rural Theme Village to examine such factors as importance of selection attributes status, motives of using such Rural Theme Villages, demographic characteristics, and general features of the Rural Theme Villages.

• 한국조리학회지
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• 제13권2호
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• pp.275-291
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• 2007

The growth of foodservice industry has caused keen competition in the family restaurant industry. For a differentiation strategy to be competitive, on the preferential basis, it is necessary for each family restaurant business to analyze its position in the market. Therefore, this study is to certify customers' perceived servicescape and image similarity and analyzes positioning of seven family restaurants. For this research, multidimensional scaling(MDS) is performed to determine how they are positioned relative to competitors. According to the result of the positioning map(ALSCAL and PROFIT map), it is found that Outback steakhouse, T.G.I. Friday's, Bennigans' have more strong competitiveness than VIPS, Marche and Sizzler in servicescape factors and restaurant selection attribute except menu diversity. But the preference order does not follow the order of competitiveness. This result from the positioning map means that each business needs various marketing strategies that cannot be copied easily.

• 헤리티지:역사와 과학
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• 제46권3호
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• pp.78-93
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• 2013

본 연구는 자연유산의 미래의 수요자인 대학생들을 대상으로 천연기념물, 명승으로 대별되는 자연유산과 국 도립공원, 생태 경관보전지역과 같은 유사 개념을 얼마만큼 올바르게 인식하고 있는지를 알아보고, 보존 중요성 등 태도차원에서 각 개념 간의 경쟁구조를 분석하고자 하였다. 연구 결과, 보존의 중요도는 '천연기념물>생태 경관보전지역>국 도립공원>명승'의 순으로 나타나 천연기념물보다는 명승을 상대적으로 덜 보존적으로 인식하고 있다는 것을 알 수 있었다. 또한 순천만, 설악산, 창녕 우포늪, 홍도, 독도, 문경새재, 한라산, 성산일출봉, 영월 고씨굴, 태안 신두리 해안사구 포함 관광명소 10개소를 대상으로 자연유산 유형을 올바르게 인식하고 있는지를 대응분석한 결과, 전반적으로 응답자들은 자연유산에 대한 개념을 바르게 인식하고 있지 않다는 것을 파악할 수 있었으며, 이러한 문제점을 해결할 수 있도록 인식제고 프로그램 마련이 필요하다. 다차원 척도법을 활용하여 자연유산 유사개념 경쟁구조(유사성)를 파악한 결과, 포지셔닝 맵에서 천연기념물과 명승이 비교적 멀리 떨어져 나타난 것을 볼 때 각기 차별화되는 방문자 관리가 요구된다. 포지셔닝 맵 상에 나타난 자연유산 유사개념 경쟁구조와 각 개념에 대한 태도를 구성하는 속성결합의 결과를 살펴보면, 자연유산을 비롯한 네 개념 모두가 뚜렷한 차이를 보이지 않은 것으로 보아 향후 차별화된 홍보전략이 필요하다. 응답자들도 자연유산을 활용보다는 보존의 대상으로 생각하는 경향이 있는 것으로 파악되며, 다양한 관리주체 때문에 천차만별인 관리 수준을 체계화할 필요가 있다고 여겨진다.