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Mutual Perceptions between Nuclear Plant Employees and General Public on Nuclear Policy Communication Applying the Co-orientation Analysis Model (원자력 관련 정책 커뮤니케이션에 관한 상호인식 연구: 일반 국민과 원전 직원 간의 상호지향성 분석)

  • Kim, Bong Chul;Kim, Ji Hyun;Chung, Woon Kwan
    • Journal of Radiation Industry
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    • v.9 no.1
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    • pp.37-46
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    • 2015
  • This study examines mutual perceptions between general public and nuclear plant employees on understanding nuclear policy communication applying the co-orientation model. The total of 414 responses were analyzed including 211 of the general public and 203 of plant employees. Results indicate that agreement between general public and plant employees is relatively high, in that general public tends to have negative evaluation to nuclear policy communication, but plant employees tends to have positive one. In terms of congruence, general public perceive that plant employees might have more positive evaluation than themselves, and nuclear plant employees perceive that general public might have more negative evaluation than themselves. Finally, in terms of accuracy, general public accurately estimate how nuclear plant employees perceive on policy communication, whereas nuclear plant employees unaccurately estimate how general public perceive on policy communication.

A Cross Cultural Study Regarding Motivations for Visiting Ethnic Restaurants

  • Jang, Seo-Yeon;Chernbumroong, Sainatee;Kim, Yeong-Gug
    • Asia-Pacific Journal of Business
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    • v.10 no.1
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    • pp.13-23
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    • 2019
  • Asian food and the Asian restaurant market have grown rapidly in the international market. It has become one of the major trends in the restaurant industry in the world. However, there has been little attempt to develop a scale for measuring customer's motivation to experience Asian restaurants, and cross-cultural approaches are very rare. From this point of view, this study examined an instrument to measure motivation to visit Asian restaurants developed by Jang and Kim (2015), which was originally developed based on UK customers, by applying the population from another cultural background, Thailand. A total of 308 valid responses were obtained in Thailand. CFA was performed with a Thai sample to test internal and external consistency of the scale with another population, and a comparison was made between UK and Thai customers.

Health beneficial effects of brown algae ecklonia stolonifera in liver (갈조류 곰피(Ecklonia stolonifera)의 간 건강기능성)

  • Yu, Seungmin;Kim, Wooki
    • Food Science and Industry
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    • v.51 no.4
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    • pp.334-342
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    • 2018
  • People in Korea, a peninsular, have acquired a variety of marine food resources including seaweeds. Ecklonia stolonifera, a brown algae, is commonly dwelling in Korean coasts and their cultivation methods were developed for a mass-production. Recently, studies have revealed that Ecklonia stolonifera is a promising material for the development of health functional foods. In an effort to carefully review the current understating in the effects and mechanisms of Ecklonia stolonifera on liver functions by deduction from relevant literatures, the effective components were identified as phlorotannins, including dieckol, eckstolonol, eckol, phlorofucofuroeckol A, and phlorosterol. Their aiding action on the hepatic functions is categorized as follows. A) Regulation of oxidative stress by anti-oxidant capacity, B) Protection of hepatocytes from toxins, C) Prevention of alcoholic fatty liver and fibrogenesis, D) Regulation of chronic disease by improvement of inflammatory responses and lipid metabolisms, and E) indirect benefit conferred by a personal total wellness.

A Study on the Influence of Consumer's Personality Traits on the purchase Intention (소비자의 성격이 제품 구매의도에 미치는 영향에 관한 연구)

  • Yoon, Cha-young;Kim, Se-Hwan
    • Journal of Industrial Convergence
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    • v.5 no.1
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    • pp.23-43
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    • 2007
  • This paper aims to investigate the difference in perception about businesses' diverse marketing-mix activities depending on personality traits and its influence upon consumers' buying intention. For this research, a total of 400 men and women in Seoul and nearby capital areas, the most potent buyers of cell phones mostly in their 20s, were randomly chosen for questionnaires. Among them, 298 were finally selected in consideration of the validity of their responses. This paper is founded on two hypotheses; there may be some difference in perception about marketing-mix activities depending on personality traits and perceived marketing-mix activities may affect consumers' buying intention. For statistical analyses, this paper employs the SPSSWIN 14.0. The results are as follows;

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Insights into the signal transduction pathways of mouse lung type II cells revealed by transcription factor profiling in the transcriptome

  • Ramana, Chilakamarti V.
    • Genomics & Informatics
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    • v.17 no.1
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    • pp.8.1-8.10
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    • 2019
  • Alveolar type II cells constitute a small fraction of the total lung cell mass. However, they play an important role in many cellular processes including trans-differentiation into type I cells as well as repair of lung injury in response to toxic chemicals and respiratory pathogens. Transcription factors are the regulatory proteins dynamically modulating DNA structure and gene expression. Transcription factor profiling in microarray datasets revealed that several members of AP1, ATF, $NF-{\kappa}B$, and C/EBP families involved in diverse responses were expressed in mouse lung type II cells. A transcriptional factor signature consisting of Cebpa, Srebf1, Stat3, Klf5, and Elf3 was identified in lung type II cells, Sox9+ pluripotent lung stem cells as well as in mouse lung development. Identification of the transcription factor profile in mouse lung type II cells will serve as a useful resource and facilitate the integrated analysis of signal transduction pathways and specific gene targets in a variety of physiological conditions.

Emotional Responses toward 3D Space based on Virtual Reality - Focus on EEG Response to Single-Person Housing with Different Plan Configuration - (가상현실 기반 3차원 공간에 대한 감정적 반응 - 다른 평면 구성을 가진 1인 주거에 대한 뇌파 반응을 중심으로 -)

  • Myung, Jee-Yeon;Jun, Han-Jong
    • Journal of the Architectural Institute of Korea Planning & Design
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    • v.35 no.12
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    • pp.55-64
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    • 2019
  • The purpose of this study was to analyze the affection of plan configuration on human emotion using Virtual Reality. A total of four different plan configuration was selected according to the prior study and built using Virtual Reality. The EEG was measured and then calculated using FFT to measure human emotion in different plan configurations. The measurements were shown to lead there was a significant statistical difference in four types of brainwaves between the plan types(p<0.05). This indicates that there is a possibility of plan configuration may exacerbate psychological disorder among single-person household and suggests that it is possible to counteract those stress among single-person household by changing the plan configuration in the earlier designing stage.

An Empirical Analysis of Push-Pull-Mooring Factors Affecting on Switching Intention to Over the Top(OTT) Services (Over The Top(OTT) 서비스 전환의도에 영향을 미치는 Push-Pull-Mooring 요인에 대한 실증적 분석)

  • Park, Hyun Sun;Kim, Sang Hyun
    • The Journal of Information Systems
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    • v.30 no.4
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    • pp.71-94
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    • 2021
  • Purpose The purpose of this study is to verify impacts of factors, representing Push-Pull-Mooring(PPM) on switch intention to OTT(Over-The-Top) service in demand for content and to find relationship between factors through empirical analysis. Design/methodology/approach This study designed a research model by deriving factors affecting the intention to switch on OTT service based on the Push-Pull-Mooring framework and researches on OTT service. To test the hypothesis, a total of 357 responses were collected from individuals with experience in using OTT service and analyzed using SPSS26 and SmartPLS3.0. Findings According to the empirical analysis result, this study confirmed that the push, pull, and mooring factors proposed in this study had a significant effect on switching intention on OTT service. In addition, this study confirmed that both low switching cost and need for variety had a significant effect except for hypothesis H8.

Analysis of Factors Affecting Satisfaction of 119 Emergency Service Users in Korea

  • Yun, Seong-Woo
    • Journal of information and communication convergence engineering
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    • v.19 no.4
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    • pp.284-289
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    • 2021
  • This study attempted to identify the service satisfaction with the 119 emergency service and the factors that affect it based on the responses of subjects who used the service. Data collection was conducted from February 11 to March 11, 2021, using convenience sampling. A total of 1842 subjects who used emergency medical services using 119 ambulance in 2020 participated. For the collected data, frequency, percentage, mean, and standard deviation were calculated, and t-test, analysis of variance, and multiple regression analysis were performed using SPSS 23.0. Based on these results, to further enhance the satisfaction of users of the 119 emergency service and the quality of emergency medical services, it is important to improve the quality of paramedics through education and systems. In addition, to increase user satisfaction, efficient and systematic communication education is required. The quality of emergency medical services will increase only when communication skills required for explanations and promoting understanding are improved.

Mobile Banking Service in Mongolia: The Role of Online Convenience on the Acceptance and Use Behavior

  • Ivanova, Aisena;Noh, Grimm
    • Asia Marketing Journal
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    • v.24 no.2
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    • pp.51-61
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    • 2022
  • The goal of this study is to scrutinize the impact of individual online convenience dimensions on mobile banking acceptance and use in Mongolia. A total of 211 valid responses were collected from Mongolian university students who currently use mobile banking application services from local banks. The SmartPLS 3.3 software was used to conduct the confirmatory factor analysis and test the hypotheses. Using structural equation modelling, this research discovered that access convenience, transaction convenience, and possession/post-possession convenience are the main constructs related to the adoption of mobile banking services. Perceived innovation showed a significant positive effect on the adoption of mobile banking technologies. Through practical and theoretical implications, this research aims to assist mobile banking service channels of local and international banks in Mongolia. Identifying which online convenience dimensions impact the adoption and use of mobile banking will contribute to the adoption of competitive strategies for financial institutions and banks.

Emotional Mechanism Impacting Adoption of Luxury Wearables in E-Tail

  • Lee, Eun-Jung
    • International Journal of Advanced Culture Technology
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    • v.10 no.2
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    • pp.281-291
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    • 2022
  • Recenlty, the category of luxury wearbles has expanded and the relevant reseach has been scarce. The study tests whether the emotional mechanism regarding luxury wearables within e-tail affects luxury brand perceptions. Furthermore, it tests the moderation effect of gender in the mechanism. A total of 393 responses from U.S. populations were collected through an international research company with using online survey methods. In the results, the positive and direct effect of dominance on positive emotion was significant, and the positive emotion significantly increases perceived brand luxury. However, no direct effect of dominance was found on perceived brand luxury. The moderation effect of gender in the relationship between positive emotion and perceived brand luxury was found positive and significant, but the hypothesized moderation effect of gender was insignificant in the relationship between dominance and perceived brand luxury. Implications and study limitations are discussed.