• 한국실내디자인학회:학술대회논문집
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• 한국실내디자인학회 2007년도 춘계학술대회 논문집
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• pp.248-254
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• 2007

A center of economy, during last 50 years, has been transferred from production into consumption and a new consumption culture has been made by changing from reasonable trend into subjective and psychological trend. In the past, an interest of consumers was to possess things, however, in present, an interest of them is mental value and satisfaction to experience various cultures, to focus value and meaning human's life, and to realize desires. According to this trend, society's interest on interior design has continuously increased. Social phenomenon to make a serious consideration of design management and value is rushing with various brands on the basis of marketing strategy. In this kind of era, interior designers also should try to make interior design area brand through long, objective and systematic marketing plan. Therefore, this research shows differentiation strategy to make interior design brand on the basis of marketing strategy with theoretical background through literature study, and presents an example of spa and cosmetic beauty salon - current new consumption culture - on the basis of marketing strategy.

• 복식
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• 제57권3호
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• pp.124-135
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• 2007

Being called 'the period of diversity', the 21st century is taking on a new aspect which is different from the past where a certain phenomenon of a specific area was prescribed as one representative icon of a period. In particular, the globalization culture acted as the catalyst to accept such diversity and it appeared as a new culture code, 'fusion' throughout society and culture. Especially, unlike two-hour movies, the recent drama $\lceil$Gung$\rfloor$ showed various fusion style costume over a period of three months and created a sensation of fusion style costume. Therefore, this study is aimed at investigating fusion style costume by selecting the TV drama $\lceil$Gung$\rfloor$ which was on the air in 2006. Though various studies on fusion style costume, which is becoming a new culture code, have been conducted, this study is meaningful in that it's time to conduct a new study through a popular TV drama. Based on preceding studies on fusion style, the elements of fusion style were analyzed by capturing the most frequently exposed heroine's costume, and new design development introducing fusion elements was attempted for empirical studies. The study results are as follows. First, it was found that the fusion trend is a culture code which already spread to the public and is shown in the fashion in various ways. Second, the drama $\lceil$Gung$\rfloor$, is commented as a new dram which introduced the fusion style costume into Korea through a modern version of constitutional monarchy and is commented as a medium which created an interest in the fusion costume among the public as well. Third, new trend elements of the fusion style could be derived through empirical studies by design development.

• 한국의상디자인학회지
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• 제9권2호
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• pp.167-178
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• 2007

The purpose of this study is to systematically examine fusion phenomenon in the cultural aspect aiming to grasp the characteristics of fusion phenomenon, which has a steady impact on fashion trend. A reason for fusion to be noted as a cultural code is because diversely cultural interpretations are impossible from one viewpoint. Therefore, it is aimed to inquire into the characteristics of fusion culture, which is one phenomenon of newly mass culture, and to examine which cultural fusion phenomenon in modern fashion is being displayed in fashion design. First, the culturally fusion phenomenon, which was indicated in modern fashion, is displayed as repetition. The fusion, which integrates into fashion as a cultural code, is a trend of pursuing the experience with different culture. The needs of consumers are shown as fusion fashion that repeatedly uses the traditional detail and the modern detail through cultural repetition. Second, it is displayed as transformation. A concept of fusion is not the simple aggregate in [1+1=2], but the creation of new culture called [1+1=1]. In modern fashion, the cultures in the East and the West are harmoniously transformed, and through transformation, each culture is being compressively delivered. Third, it is displayed as interdependency. The fusion fashion which was newly re-interpreted while having reciprocal influence upon mutual culture, is re-interpreted by forming the equal relationship in heterogeneous elements without destroying fashion that was made previously.

• 복식
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• 제56권6호
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• pp.132-144
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• 2006

21C, the age of culture, has the effects on the whole aspects in society with its cultural features, and the social changes become the foundation to create the new culture. The W generation, which accounts for Woman, World, Well-being, and Web, etc, leads the trend as 'a new group of powerful consumers' of establishing a new pattern. The W generation prefers psychidelic make-up using pearl through the cyber space, a space for communication like the N generation. In addition, through the Internet, leading the society of fusion or hybrid, with gender and age broken-up, the feminine as well as kidult-like make-up has emerged. On the other hand, with the influence of well-being on the whole society, well-looking appears outside, and lohas inside. The W generation prefers glossy make-up in order to make the skin healthy and polished, and eco-friendly products with lohas.

• 한국식생활문화학회지
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• 제18권3호
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• pp.211-225
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• 2003

This present study suggests a wider view of our ancestors' food culture by examining the generality and peculiarity of the food culture of the Chosun Period by associating the culture with genre paintings made in the $18th{\sim}19th$ century in Korea. People in the Chosun Period outwardly advocated the Confucian idea reflecting the life philosophy of Chinese. However, the vitality of common people's frank and simple lifestyles saturate genre paintings and display Korean food culture and sentiments of the age. Initially this paper examines the history of food sociology through Namjong literary artists' paintings. The meaning and philosophy of drinks are considered in relation to the trend of declining tea culture among scholars in the mid-Chosun Period with the policy of promoting Confucianism and oppressing Buddhism. Secondly, this paper investigates the background of genre paintings in the late Chosun Period, and examines the unique food culture of Koreans appearing in paintings, particularly with regard to the abundance and variety of seasoned vegetables appearing in genre paintings, our ancestors' sentiment appearing in milk-gathering painting, humanity in guest reception, food culture and view of nature in farm villages, fishing life history, food distribution culture, soybean-curd culture, etc.

• 복식문화연구
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• 제12권3호
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• pp.327-338
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• 2004

This study was attempted to check period of a fashion cycle and to suggest its main-stream and sub-stream by analyzing the fashion trends presented in Vogue Korea between 1997 and 2002. A content analysis method was used to analyze 24 volumes. The result showed that the fashion trend of 1997's was a turning point from the simplicity, which was a trend up to 1996's, to the romanticism. The fashion trends of 2002 seemed to be also a turning point from the new-romanticism which was added the hippism to the romanticism continued from 1997, to the sporticism. The result confirmed that the main-stream of fashion theme have been continued for 5 years as a regular cycle system and could be repeated. It also verified that some sub-stream which was affected by social, cultural and political situation led the fashion changes. The results of this study could be expected to reflect not only fashion design, merchandising and marketing strategy but also consumer purchase behavior of the future.

• 한국실내디자인학회:학술대회논문집
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• 한국실내디자인학회 2008년도 춘계학술발표대회 논문집
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• pp.184-189
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• 2008

The change in a society have brought about other changes in the overall areas of culture and art. And have brought the advent of "object", which is a unique cultural aspect. The object became a trend of the world in a culture and art. This trend has satisfied the modern people who have look for new visual stimulation. The object appears well in the spaces restaurants and bars where are reflected in consumer's needs and change of life pattern. The reason is that the spaces restaurants and bars have expressed the differentiated and individualized image with the characteristic of the times. There are three types of the expressed characteristics of objects in interior design. These are visual, functional, and emotional characteristics. But in this study it could not be found that it characterized with one concrete vocabulary and concept. Therefore, it is need to understand the various tendency which expressed characteristics of objects in the spaces restaurants and bars.

• 복식
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• 제65권2호
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• pp.48-61
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• 2015

Chi-pao is a kind of traditional clothes; it is regarded as a national costume, playing an irreplaceable role in the Chinese history. As China developed, the strict requirements on dresses did as well. History is a double-sided mirror,; we can know the past and we can find the direction ifor future development. when it comes to reform and openness, China imports foreign culture and exports domestic culture as well. This essay uses the history of Chi-pao as the background, consults the reference to analyse the brand of Chinese domestic Chi-pao characteristics, summarize the fashionable trend. Recently, Chi-pao is worn in many kinds of important occasions such as foreign affairs, public performances and so on. The purpose of this essay is to analyze the current situation of Chi-pao, make Chi-pao more international, and show the Chinese history to the world.

• 복식문화연구
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• 제9권1호
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• pp.141-153
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• 2001

In the midst of rapid cultural and artistic changes with the turn of the century, postmodernism is exerting great influence on the value and trends of arts. many artists are making utmost efforts in order to overcome ambiguity and confusion caused by these changes. Analysis of the works and philosophy of prominent fashion designers provides insight into the influence of postmodernism to the creation of modern arts including fashion. This paper attempts to explore how pluralism, one o the most important features of postmodernism, has given impacted to the modern fashion design. fashion trend and works of Paco Rabanne were reviewed with particular emphasis on pluralistic expressions in his fashion creation. it was found that Paco Rabanne's diversified and innovative use of materials and design methods were possible due to the influence of pluralism. It is anticipated that this trend will e observed in the various forms of arts wit the further analysis of fashion designers and artists.

• International Journal of Advanced Culture Technology
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• 제10권4호
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• pp.403-411
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• 2022

Appearance management is evolving as a means of self-expression or as a way of expressing one's individuality. In particular, hairstyle is the most important part of a person's appearance and accounts for 70% of the appearance. Improving people's appearance by changing their hairstyle gives them confidence. Among them, the fringe hair style plays an important role in determining the first impression and reflects the trend. Fringe is shorter and simpler than general hair treatment, but even these small treatments have the effect of changing the impression, so women are trying to transform into a fringe hair style. A previous study was conducted on four lines classified: round, heart, square, and triangular. In this study, we added them to define 5 hairlines and created them by combining each hairline. that have been produced 5 fringe hair styles that suit the shape of the face. It is expected that the results of this study will be used as educational materials for hair line and fringe hair styles in the field, contributing to the beauty industry.