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A Study on the Design Characteries of Chi-pao Brand in China

중국 현대 치파오(Chi-pao) 브랜드의 디자인 특성 연구

  • Ying, Liu (Dept. of Fashion Design, Chung-Ang University) ;
  • Soh, Hwang Oak (Dept. of Fashion Design, Chung-Ang University)
  • 유영 (중앙대학교 패션디자인학과) ;
  • 소황옥 (중앙대학교 예술대학 패션디자인전공)
  • Received : 2014.09.17
  • Accepted : 2015.02.02
  • Published : 2015.02.28

Abstract

Chi-pao is a kind of traditional clothes; it is regarded as a national costume, playing an irreplaceable role in the Chinese history. As China developed, the strict requirements on dresses did as well. History is a double-sided mirror,; we can know the past and we can find the direction ifor future development. when it comes to reform and openness, China imports foreign culture and exports domestic culture as well. This essay uses the history of Chi-pao as the background, consults the reference to analyse the brand of Chinese domestic Chi-pao characteristics, summarize the fashionable trend. Recently, Chi-pao is worn in many kinds of important occasions such as foreign affairs, public performances and so on. The purpose of this essay is to analyze the current situation of Chi-pao, make Chi-pao more international, and show the Chinese history to the world.

Keywords

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