• Journal of Broadcast Engineering
• /
• v.11 no.2 s.31
• /
• pp.229-241
• /
• 2006

In this paper we propose and analyze a novel modulation and pre-equalization method to minimize signal processing time delay for the Equalization Digital On-Channel Repeater (EDOCR) in ATSC (Advanced Television Systems Committee) terrestrial digital TV system. The proposed modulation method uses Equi-Ripple (ER) filter coefficients instead of conventional Square Root Raised Cosine (SRRC) after coefficients for VSB (Vestigial Side Bands) pulse shaping. And the proposed pre-equalization method calculates pre-equalizer filter coefficients by using baseband signal as reference signal and demodulated repeater output signal, then generates a new VSB pulse shaping filter coefficients by convolutioning ER filter coefficients and pre-equalizer filter coefficients. The newly generated pulse shaping filter does not have minimized time delay by adjusting the number of pre-taps of the filter, but also compensates linear distortions caused by ER filter and mask filter.

• Journal of Broadcast Engineering
• /
• v.14 no.3
• /
• pp.311-321
• /
• 2009

In a single frequency network (SFN) for Advanced Television Systems Committee (ATSC) terrestrial digital television (DTV) system, the interference due to the use of same frequency among multiple transmitters or repeaters is inevitable for receivers. This problem can be solved by adjusting transmit power and time of each transmitter and repeater. To adjust SFNs, the ATSC recommended practice (RP) introduces a transmitter identification (TxID) signal which is embedded in a signal from each transmitter or repeater. This paper proposes an efficient method to estimate the individual reception power from each transmitter or repeater based on the channel profile of SFN and the total reception power. Moreover, field test results are provided to evaluate the performance of the proposed method.

• Journal of the Korea Institute of Information and Communication Engineering
• /
• v.21 no.3
• /
• pp.482-490
• /
• 2017

This study surveys and discusses that to what extent consumers are understanding the benefits and which purpose of use they support more regarding the 700 MHz frequency band allocation for mobile communication use as well as public terrestrial UHD TV broadcasting use. The results of this study can be summarized as follow. First, consumers perceive not only advantages but disadvantages for the decision that 700 MHz frequency band is divided and utilized for both mobile communication and UHD TV broadcasting use. Second, 43% of consumers (the largest portion of opinions) say that they support government's final decision of 700 MHz frequency band allocation, which can be interpreted that government's long term discussion and final decision of frequency allocation policy is favorably accepted by the majority of consumers. The importance of this study is to survey consumers' perception of government's 700 MHz band frequency allocation policy from impartial point of view from either communication or broadcasting interest.

• Korean journal of communication and information
• /
• v.43
• /
• pp.282-313
• /
• 2008

Advertising is both applauded and criticized for its characteristics and roles on society. Advertising environment is changing and developing. The important changes in advertising are fragmentation of traditional media, growth of new media, and increasing clutter. The major issue in advertising and broadcasting system in Korea is reintroduction of in-program advertising on terrestrial television stations. The purpose of this study is investigate the responses of viewers to in-program advertising. This study considers program genre as mediating variable which may affect the viewers' responses to in-program advertising. Independent variables of this study are the insertion of in-program advertising (insertion/non-insertion) and program genres(news/educational/drama/entertainment program). Dependent variables of this study are viewers' responses, attitude towards broadcasting station and attitude towards advertiser. This study was run as a $2{\times}4$ factorial design with 30 subjects per cell, resulting in a total sample size of 240. This study randomly assigned each subject to 1 of the 8 treatment groups. The result of this study shows that in-program advertising induces negative responses of viewers, attitude towards broadcasting station and advertiser. And this study found that viewers showed the negative responses to in-program advertising regardless of program genre. The findings of this study illustrate the need of consideration and planning of in-program advertising to protect viewers' right.

• The Journal of the Korea Contents Association
• /
• v.12 no.12
• /
• pp.555-566
• /
• 2012

The purpose of this study is to investigate the strategy of representation of homosexuality in the mainstream media and its meaning. And it also concerns what would be the limit of representations of homosexuality and what would be the discourse these representations produce in the major terrestrial broadcasting. For this investigation, we conducted the analysis of , the mainstream television drama, focused on the gay couple characters and their representations of conflicts and resolutions by comparing with the two heterosexual couples to figure out the differentiated representation strategies of homosexuality. As results of the analysis, the representation of sociogenic cause of conflict is absent for gay couple while it was found in the case of one heterosexual couple. And gay couple is exposed to the interpersonal conflicts against their family members than heterosexual couples and described as victims. Lastly, gay couple was represented as needing mediators to solve their problems while heterosexual couple was represented as ensuring subjectivity for the resolutions of conflicts.

• Journal of Broadcast Engineering
• /
• v.13 no.3
• /
• pp.350-364
• /
• 2008

Single frequency network (SFN) design based on the Advanced Television Systems Committee (ATSC) specification, a terrestrial digital television (DTV) system, normally causes a interference problem, among signals from multiple transmitters or repeaters. To solve this, the ATSC recommended practice (RP) introduces a transmitter identification (TxID) signal embedded in a signal from each transmitter or repeater. A TxID signal analyzer is then used to detect the TxID signal, and following the analysis results, a SFN design can be adjusted. This paper discusses the generation and usages of Kasami sequence, is used the TxID signal. The configuration of the TxID signal analyzer to efficiently detect TxID signal is proposed and the results of theoretical performance analysis are provided. Moreover, computer simulation and laboratory test results are provided to evaluate the performance of TxID signal analyzer and the theoretical performance analysis.

• Journal of Digital Contents Society
• /
• v.16 no.5
• /
• pp.775-781
• /
• 2015

EBS started 2HD MMS experimental broadcasting for the first time in Korea on Feb. 11, 2015. It uses the picture compression technique based on MPEG-2 CODEC, and applies the result of the experiment about variable bit rates and changes according to the scanning types, 1080i and 720p. But when changing channels, the delay in displaying picture occurs because of the operation of the variable GOP on MMS broadcasting, which optimizes image quality by application variable bit rates. In this study, verified the relationship between the decoding time of I frames and the GOP set in the encoding step by experimenting and analyzing ON-AIR TS. By using the verification data and adjusts the Encoder GOP parameters, improved the different video display time delays according to the scanning mode 1080i and 720p.

• Journal of Broadcast Engineering
• /
• v.23 no.6
• /
• pp.931-938
• /
• 2018

D-CATV VOD service provides various contents such as drama and movie with high quality regardless of time and place. As the usage time of the VOD service increases, the viewing time of real-time terrestrial broadcasting is shortened. As the demand for VOD service is high and the number of digital users is increasing, the VOD market is rapidly growing. Therefore this study investigates the age and gender analysis of digital cable TV users and analyzed the usage patterns and audience cases of users. VOD service has been shown to be used by many users for the first time through remote control and free coupons. Non-users of VOD service did not use it because of charge and did not feel the necessity, but some non-users did not recognize the free VOD service.

• The Journal of the Korea Contents Association
• /
• v.14 no.2
• /
• pp.161-171
• /
• 2014

This research aims to analyze the characteristics of the channel brand components, identities in accordance with the organizational strategies of the programmes, and brand structures of the comprehensive programming channels. The channels promote themselves mobilizing a variety of channel brand components and, ecxept Channel A, JTBC, TV Chosun, and MBN coined its names which are reminiscent of their parents corporations. The organizational strategies of the programmes are related with the channel identities. TV Chosun, for instance, branded themselves as 'conservative advocate' while focusing on news programs, and Channel A also takes conservative bias strategy focusing on the news programmes, especially after the 2012 presidential election. JTBC, however, organizes drama and entertainment programmes intensively being equivalent to that of terrestrial broadcasting programmes, and MBN positioned neutral and center with the news and cultural programmes. Referring to the brand architecture, which reveals the structural system of the brand, it is argued that TV Chosun and MBN take the integrated corporate brand strategy, while JTBC tries to mix and balance the brands of the parent corporation and its own independent one. Channel A, exceptionally, doesn't take a name of its parent corporation 'Dong-A'. In conclusion, it is argued that the comprehensive programming channels utilize and take the parent corporate brand, mixed brand, and independent brand in accordance with the brand power and circumstances of their own parent corporates.

• Korean journal of communication and information
• /
• v.46
• /
• pp.485-510
• /
• 2009

Since the inception of Internet Protocol TV's real-time service on January, 2009, technological challenges and lack of content diversity of IPTV have been cited as problem areas. While past researches focused on IPTV's technological, industrial and policy facets, this research surveyed the viewers' viewing and usage patterns, and the level of service satisfaction among actual audiences of MegaTV, SKBroadband, and LGTV since January. The results show that subscription fee and content types were the two dominant determinants in audience's choice of a particular IPTV company. The high users of IPTV were on average aged between 30-39, and women tended to be heavier users than men. The surveyed audience also regarded IPTV to be more similar to the Internet than any other medium such as Cable TV and Satellite TV. IPTV audience cited 'lifestyle service' and 'additional service' offerings to be highly relevant to their usage and satisfaction; interactive service and educational service also showed high correlation to usage and satisfaction. The most watched contents on IPTV were domestic TV series, followed by foreign movies and variety shows. 'Fees for additional features,' 'lack of real-time terrestrial TV service', and 'lack of content variety' were the major areas of concern for IPTV viewers. They answered that the monthly fee was the most important factor in the selection of IPTV. Use of pay-per-view contents and add-on interactive service fees were also seen as problematic. With regards to future usage, the IPTV audience revealed that they were very sensitive and reluctant to pay for additional services. While existing researches concentrated on IPTV's technological problems and lack of content diversity, this study illuminated the more pragmatical side of the viewers, namely, the importance of price in audience's selection of an IPTV service provider. From these results, it is recommended that, before doing anything else, the service providers try to meet the audience's expected price points in order to garner the full potential of IPTV and the attendant mass audience.